• 2018

    • December

      • Dealing with bugs in SaaS

        Dealing with bugs in SaaS

        In the world of SaaS, bugs are inevitable for innovating companies. Your customers only see the downside, so management of bugs is a key issue..

        Dealing with bugs in a timely manner is at the heart of preventing churn (read our post on minimizing churn here) and why it’s so important to have an effective bug management system in place.

        This post won’t cover the act of fixing bugs, but rather the process by which they’re fixed, and how to prevent some of the most common issues that can arise.

        Continue reading

      • Churn isn’t beyond your control! Here’s how to take action

        Churn isn’t beyond your control! Here’s how to take action

        We recently discussed reasons why churn happens, and how to deal with it when your business is based on recurring payments from customers. But we only focused on mistakes you might make that cause customers to leave. Sometimes churn is due to events outside your control.

        So, this time we’re looking at external causes of churn, and what you can do to tackle them. This is based on how we’ve learned to deal with churn at CANDDi.

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    • November

      • Why we’ve translated our website into US English – and you should too

        Why we’ve translated our website into US English – and you should too

        Once when I was traveling home to the UK from the New York, I bought a bottle of whiskey at the airport for a friend back home. The cashier asked me where I was flying to, so she could issue the correct tax receipt.

        “Manchester”, I said.

        I suffered heaps of admin hassle later, as it turned out she’d assumed I meant Manchester, New Hampshire in the North-East USA, rather than Manchester, England.

        The reason I’m telling this rather mundane travel story is to illustrate how America is such a big country that many people there rarely think about the world outside the 50 states.

        At CANDDi, we’re proudly based in Manchester in the North of England. We firmly believe great tech businesses can be built anywhere, and if you call our office we certainly won’t try to hide our accents!

        And yet when you’re selling into one of the world’s largest markets, language matters. And the language that matters is American English.

        Continue reading

      • When you’ve got CANDDi, there’s no such thing as a dead lead

        When you’ve got CANDDi, there’s no such thing as a dead lead

        As a member of CANDDi’s sales team, I use our own software every day, and I can vouch for its effectiveness!

        But our software still manages to surprise me even after years of experience in the job. This blog post is about one such occurrence, when CANDDi helped to close a deal after I had presumed it dead in the water...

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      • 5 reasons customers churn, and what to do about it

        5 reasons customers churn, and what to do about it

        If your business is based around recurring payments from customers, ‘churn’ is your biggest enemy. Churn is when a customer cancels their subscription and moves to a competitor, or just stops using your type of product altogether.

        But churn isn’t beyond your control. You don’t have to just sit back and hope it doesn’t happen. If you’re proactive, you can keep more of your customers on board for longer.

        Here are five common reasons customers churn, and how to minimize the impact of that churn.

        Continue reading

      • How to say no to your manager

        How to say no to your manager

        We’ve written a number of posts about our decision to use agile development techniques in our marketing team at CANDDi, covering how we plan and review our performances. But what happens when tasks crop up that you haven’t planned for? Picture the scene:

        You’re in the middle of a marketing sprint. It’s busy, but things are going well and your team is on track to deliver all of the committed work on time.

        With only a few days remaining, your boss pulls you aside to share a brilliant idea he’s had for the next email marketing campaign. “It’s really important that we get this written up while the idea’s fresh,” he says, “so start work on it immediately”.

        It takes you a day and a half to create the new campaign. By the end of the sprint, you have three important stories that are incomplete because you ran out of time. Two of them are as important –if not more so –than the new email marketing campaign.

        If this sounds familiar, it might be time to consider how and when to say “no” to extra tasks during sprints.

        Continue reading

    • October

      • How to use burndown charts to improve your sprints

        How to use burndown charts to improve your sprints

        We’ve spoken in many blog posts about how CANDDi’s marketing team has benefitted from working in focused iterations, or “sprints”. In this post, we’ll take a look at a tool we’ve found has really helped us analyze our performance in these sprints: the burndown chart. Burndown charts make use of your scrum team’s inputs during planning meetings, so it’s a good idea to first read our blog on how to plan sprints with military precision if you haven’t already.

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      • The key to mastering your Scrum Master role is communication

        The key to mastering your Scrum Master role is communication

        Harnessing the Scrum process is about committing to change. Every good sprint retrospective should generate tweaks and improvements for the next working iteration.

        It’s a great sentiment, and one that I happily enjoyed from a comfortable distance until one of these changes appointed me as Scrum Master for the entire marketing team. Feeling excited (and more than a little intimidated) about my new responsibilities, I set about learning everything I could about the role.

        A few sprints and a great deal of research later, I’m ready to share my findings about what it means to be an effective Scrum Master."

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      • How to plan your marketing sprints with military precision

        How to plan your marketing sprints with military precision

        There are quite a few parallels between marketing teams and the military.

        Both gather as much intel about their targets as possible and use it to wage gruelling campaigns - though marketing teams probably wish email bombardments were as effective as their artillery counterparts.

        In the military, there’s a slogan that has been used for centuries: “train hard, fight easy”. It’s a core principle that we apply to our marketing Scrums here at CANDDi; as long as we plan every sprint in plenty of detail, their execution becomes as simple as possible.

        This post will go over the most important aspects of a good planning meeting, to ensure that your marketing team is getting the most out of this critical step in the Scrum process.

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      • Dear *Firstname*: How to bounce back from an embarrassing email blunder

        Dear *Firstname*: How to bounce back from an embarrassing email blunder

        It’s every email marketer’s worst nightmare. You’ve finely crafted the perfect copy, and written a brilliant subject line that’s bound to get people opening your latest campaign. Then you hit send. Seconds later, as your email hits the inboxes of thousands of people, you realize you’ve made perhaps the most common mistake in marketing: it starts with ‘Dear *Firstname*.’

        Your blood runs cold. The sheer embarrassment. You’ll never work in this town again.

        But relax. This is an easy mistake to make. *Firstname* is a battle scar many marketers bear. Sometimes it’s worse; many journalists will tell you they’ve received emails saying things like ‘Dear *Potential Media Outlet*.’ Journalists do not like that kind of pitch.

        Sometimes it doesn’t matter. It’s not unheard of for an email featuring the *Firstname* snafu to get a better click through rate than one that’s set up properly. But it still looks unprofessional and you should do everything in your power to avoid it.

        Continue reading

    • September

      • We’re getting smarter with company data to help you sell more

        We’re getting smarter with company data to help you sell more

        Unlike web analytics software, CANDDi is all about understanding the individual people who visit your website. It’s what we excel at, and why so many businesses trust us to enhance their sales and marketing strategies. But when a new visitor comes to your site we have no details about exactly who they are. With today’s update, we can tell you a whole lot more about these visitors.

        Continue reading




      • How to lead a focused, productive marketing team (part 1)

        How to lead a focused, productive marketing team (part 1)

        Modern marketers have an ever-growing list of tools and techniques at their disposal. From the latest email tactics, to new social platforms, to ever more inventive ad formats, it can be hard to narrow down and focus when there are always new toys to try. That’s why the best marketers have a rock-solid strategy underpinning their work.

        But even a really good top-level strategy defining what you want to achieve, and how to achieve it, can be useless without a decent structure to shape your team’s activities.

        At CANDDi, we’ve taken the Agile ‘scrum’ system our developers use to organize their work, and applied it to the marketing team.

        Marketers are often less process-driven than developers, but that doesn’t mean that a well-implemented process can’t help your company achieve more with your marketing.

        In this three-part series, we won’t go into the background of scrums (you can read a good overview here), but we will explain how the system works for our marketing team, and why we find it so effective.

        Continue reading

      • 10 Tips For Generating Better Leads

        10 Tips For Generating Better Leads

        Whether you’re in marketing or sales, better quality leads will help your business grow faster. It’s just a case of finding them.

        Sitting back and hoping for the leads fairy to deliver to you isn’t going to work, so read these 10 tips and start taking action!

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      • 7 Rules To Convert Your Blog Into Profits

        7 Rules To Convert Your Blog Into Profits

        Most bloggers will tell you they do it for the love of writing. But let’s be honest, everyone likes to know that other people read and enjoy their work. And if you’re blogging for a business, being able to measure the ROI is absolutely critical. This is especially true now content marketing is so popular and your blog is just one of millions.

        Here are seven top tips to help transform your blogging into revenue….

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    • August

      • Digital Marketing in 2018: What Should You Focus on?

        Digital Marketing in 2018: What Should You Focus on?

        Most small businesses want to attract prospects to their website as part of the process of turning them into customers. But how best to do that? ‘Marketing’ is the obvious answer, but there are so many options out there that it can be hard to decide which to choose.

        Here we’ll take at look at the most powerful digital marketing channels and which is best for you.

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      • Why heavy website traffic isn’t the secret to sales success

        Why heavy website traffic isn’t the secret to sales success

        If someone asked you ‘would you rather have 1,000 or 10,000 hits on your website?,’ who wouldn't choose the latter? Unfortunately, that kind of approach doesn’t fly any more. Almost anyone who’s been actively seeking to drive website or social media traffic in the last few years will have seen the myriad companies offering to divert traffic to your website, blog or social media presence. On the surface this seems like a great idea; more traffic obviously means more sales, right? Unfortunately, no. This isn’t the internet a decade ago. The irresistible rise of content marketing clearly demonstrates the market’s need for a constant stream of fresh, engaging material to direct traffic to your website.

        Continue reading

      • 5 Ways To Improve Your Landing Page And Convert More Leads

        5 Ways To Improve Your Landing Page And Convert More Leads

        A landing page is an online store window for your business. It’s the centre of all your inbound lead generation efforts, and a link back to every campaign you are running.

        Companies invest a lot of time and money in driving business to their landing pages through PPC campaigns, social ads, and email offers. Yet they often neglect to keep their landing pages fresh and relevant.

        This could be the reason for high bounce rates. How many times have you clicked through an ad specific to your needs and found yourself on a page that has no relevance to the link or ad? And what do you do next? You leave.

        By spending time designing appropriate landing pages, tracking results and consistently conducting tests along the way, companies can create a more positive user experience AND convert targeted traffic into qualified leads.

        Here are five easy tips that you can use to start converting more of your leads:

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      • Introducing the all-new CANDDi Capture

        Introducing the all-new CANDDi Capture

        Back in 2014, a CANDDi user asked us to help them boost the number of people who made contact with them through their website. Four weeks later, the first version of CANDDi Capture launched, and it drove seriously good results for those who used it.

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      • The Power of CANDDi Right Where You Need it Most – Your CRM

        The Power of CANDDi Right Where You Need it Most – Your CRM

        If there’s one thing we’ve learned through building CANDDi, it’s that the best salespeople have an obsessive focus on their prospects. They’re also under continual pressure to hit their targets and keep closing new deals.
        That led us to think about how we could make CANDDi even more useful for salespeople. We already provide powerful insights on the hottest prospects, but the best place for that information isn’t a separate website they need to log into, it’s right inside the tool salespeople use the most – their CRM.

        Continue reading

      • How to get better sales leads from your website analytics

        How to get better sales leads from your website analytics

        For many businesses, it’s vital to generate high quality leads, but it’s easy to feel at a loss about how to do that. It turns out you’re probably not making enough of the leads you can generate from your existing website. Here are some tips to get started with a smart, data-powered method of identifying the best sales leads for your business.

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      • Analytics are important for social media, too

        Analytics are important for social media, too

        Most businesses know that they should have a website and a social media policy. But it is all too common, for SMEs in particular, to simply nominate a tech-loving member of staff to take care of the company’s social media profiles, and to then forget about the issue of social media altogether. This is a big mistake, It means that not only is there the risk of an off-hand comment or thoughtless retweet turning into a PR-disaster for the brand, but you could also be missing out on some valuable traffic sources and information.

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      • 8 Search Engine Optimisation tips that drive web content

        8 Search Engine Optimisation tips that drive web content

        With more than 1 billion websites online today, how is it possible to ensure yours is the one that potential customers go to? There are a number of creative ways businesses drive strong visitor traffic, and we'll be covering these in later blog posts. Today, we're focusing on the kings of the castle, search engine optimisation tips.

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      • 7 golden rules for getting your bounce rate below 40%

        7 golden rules for getting your bounce rate below 40%

        Google Analytics defines a bounce rate as the percentage of single page visitors to a website. It calculates a bounce rate based on whether a person visited another page after their first. The aim of the game here is to get your traffic to ‘engage and convert;’ to go to another page and start buying something, download something, fill out a form, or whatever other goal you consider would make for a successful website visit.

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    • July

    • June

    • January

  • 2017

    • December

      • CANDDi Salestravaganza

        CANDDi Salestravaganza

        The sales team is the lifeblood of every business. They are the engine that keeps the company going. They are at the frontline fighting the battle. And the struggle is real. But salespeople are lazy, right? They are indulged and spoilt. When it comes to it, anybody can do sales… Right?

        Continue reading

      • Get Prospects On Track

        Get Prospects On Track

        Throughout the sales process, there might be moments when you think that your prospects have lost their way or direction back to your company. You don’t know whether they are still looking for you or interested in you unless they say so themselves. It’s a frustrating position to be in. But you’re not alone. So many businesses out there face the same frustration - how do you get people back on track to buying from you?

        Continue reading

    • November

      • CANDDi Automation

        CANDDi Automation

        Last month we brought to you new email notification look. This month we are announcing a soon to be launched feature of CANDDi which is super exciting and will make our clients' life much easier! As the title suggests we are about to automate...

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      • CANDDi for Specialised Software

        CANDDi for Specialised Software

        Another sector that CANDDi caters to is the specialised software. It can be anything from cloud-based product development for various businesses, recruitment software for a specific industry to creating software that uses geo-location to help collate data to create meaningful business information. All of these businesses have their particular niche and a particular target market that they are operating in. Here is where they find value in CANDDi.

        Continue reading


      • Prospect FAQ - Do prospects get creeped out?

        Prospect FAQ - Do prospects get creeped out?

        Daily, our sales reps are being asked some interesting questions by our prospects. It ranges from GDPR oriented questions to why should you even care about tracking. In this following Prospect FAQ series, I’ll take one question at a time and provide you with an answer to satisfy your curiosity. On today’s list we have - do prospects get creeped out?

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      • GDPR Compliance and CANDDi

        GDPR Compliance and CANDDi

        Everything I do in CANDDi is customer facing, from my sales role to customer research. In every single role, I come across GDPR questions from prospects and current clients alike. I'm anticipating that more people are going to be asking about this topic more often the closer we get to 25th May 2018. Hence, I've put together this blog that answers questions that are asked the most to put your mind at ease.

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      • Reasons Why AI Is Important For Business

        Reasons Why AI Is Important For Business

        In a recent post, I wrote about how high technology such as virtual reality might be used in marketing or sales. Today, I will focus on artificial intelligence and the effect it has and will have on businesses in the future as it advances.

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      • Stop Ignoring Your Website Traffic

        Stop Ignoring Your Website Traffic

        Many companies don't seem to understand the importance of their own website. They pour money into it to look pretty, to be easy to navigate, sometimes they even try to get people there. With that level of investment, why are they still refusing to reach the website's full potential? Are you ignoring it too and unintentionally harming your own business as a result?

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    • October

      • Buyer's Guide To Web Analytics

        Buyer's Guide To Web Analytics

        Today’s market is saturated with multitudes of tools that can help you track your website. How do you make the right decision when they all look kind of the same or seem to be doing the same thing? Look no further. I've put together a quick guide to help you in the struggle.

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      • Google Parallel Tracking and CANDDi

        Google Parallel Tracking and CANDDi

        Over a week ago, Google has released a post about their new parallel tracking for their AdWords. Many of you might be wondering if any of that has/could have any effect on CANDDi. Let me put your mind at ease. CANDDi tracking has not and will not be affected at all. Here is why.

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      • Hidden Truth About Word Of Mouth

        Hidden Truth About Word Of Mouth

        When asking businesses about their lead generation process, I’ve heard "word of mouth" more times than I can count. Word of mouth is important to any business for many reasons - reputation, a source of deals, and more. However, the digital world is not even considered to be part of that strategy, despite a substantial part of our daily communication happening right there.

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    • September

    • July


      • Does your social media make you look bad?

        Does your social media make you look bad?

        Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

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    • June

      • 3 Steps to Capitalising on Behavioural Data

        3 Steps to Capitalising on Behavioural Data

        What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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      • Four Form Ideas to Increase Your Leads

        Four Form Ideas to Increase Your Leads

        Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

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      • Understanding your Digital Touchpoints

        Understanding your Digital Touchpoints

        Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

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    • May

      • 8 ways to make your email marketing a success

        8 ways to make your email marketing a success

        With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

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      • 6 Top Tips for running effective email split-tests

        6 Top Tips for running effective email split-tests

        Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

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      • Using Analytics for your Website

        Using Analytics for your Website

        When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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    • April



      • The Pareto Effect

        The Pareto Effect

        You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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      • Manchester Grad Fair 2017

        Manchester Grad Fair 2017

        We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

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    • March

      • Top Tips for Sourcing B2B Data

        Top Tips for Sourcing B2B Data

        Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

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      • General Data Protection Regulations and CANDDi

        General Data Protection Regulations and CANDDi

        Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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      • Candid Carol

        Candid Carol

        I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

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      • My Work Experience at CANDDi

        My Work Experience at CANDDi

        I’m Maddy, I’m currently in Year 10 at Levenshulme High School and I’ve recently finished a week’s work experience at CANDDi. When we were all told we would be doing work experience, I thought it would be boring and that I’d hate it, but I loved every single second of it and would love to do it again.

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      • Suit or No Suit? CANDDi Dress Code

        Suit or No Suit? CANDDi Dress Code

        As we’re expanding our Sales Team at CANDDi, I’ve been communicating with a lot of candidates to arrange interviews etc (read about our hiring process here) and a question that is coming up quite a lot is “What is your dress code?” because I’m answering this quite frequently, I thought I’d let you all know...just in case you end up in our hiring process at any point!

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      • How We Hire Sales People

        How We Hire Sales People

        We’re going through an interesting time at CANDDi in terms of sales. We’ve never had a problem actually selling the system, it solves a huge problem for businesses and there is definitely an appetite for it, where we’ve historically struggled is scaling our sales team - we’ve done some things really well, and other things we’ve messed up on.

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      • Improving Visitor Engagement!

        Improving Visitor Engagement!

        Often asked is “how can we better improve engagement on our website?”. Albeit a simple question, it doesn’t always warrant a simple answer. There are a large number of ways in which you can improve web engagement. Here we take a look at some of the most fundamental and “must do’s” in terms of getting what we want from our visitors!

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      • PPC vs Email Marketing

        PPC vs Email Marketing

        There are four main ways in which businesses opt to market online. In terms of generating traffic however, it typically comes down to two key options. PPC or Email? Here we take a look at the pro’s and con’s for both and what the best way forward might be.

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      • 7 Email Marketing Myths

        7 Email Marketing Myths

        We at CANDDi put a lot of emphasis on the power of email marketing. However, we often come across similar concerns or negatives associated with it. Here we take a look at some of the most common objections or “myths” and debunk them to show you the value it has!

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      • WhatNext? Conference 2017

        WhatNext? Conference 2017

        We recently attended the annual WhatNext? Conference 2017, a student conference organised by the Manchester Entrepreneur Society. There were a number of great speakers lined up, and the event was jam packed with hungry minds. Read on for words of wisdom from Maria Stukoff, John Kershaw and Tim Langley.... Tim), the venue was awesome, and the audience was packed.

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    • February

      • Levelling up your Email Marketing!

        Levelling up your Email Marketing!

        The Email Marketing Industry Census was recently published and has revealed the benefits of an effective strategy. In comparison to other marketing channels from SEO to Social, email marketing is measured to provide a better return on investment than any other.

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  • 2016

    • September

      • Stuff I Did At CANDDi This Summer

        Stuff I Did At CANDDi This Summer

        I'm Jack and I've just completed a summer internship in the dev team within CANDDi. I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

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    • July

    • June


      • Long-Form News Pieces Prove Popular with Mobile Users

        Long-Form News Pieces Prove Popular with Mobile Users

        The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

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      • Google Search Console Gets an Update

        Google Search Console Gets an Update

        Google has updated the Search Analytics report in its search console, changing the way that they calculate clicks and impressions in the Search Analytics report. They have added some information about the change to their Data Anomalies page, where they explain that users may notice that the clicks, impressions and CTR values seen in the report may appear different.

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      • Real-Time Analytics as a CRO Tool

        Real-Time Analytics as a CRO Tool

        Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

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    • April

    • March

      • Three Ways to Avoid Common Analytics Mistakes

        Three Ways to Avoid Common Analytics Mistakes

        Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

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      • Google Unveils New Analytics 360 Suite

        Google Unveils New Analytics 360 Suite

        Google has just unveiled a new Analytics 360 Suite which is aimed at enterprise-level users and features six products which can be integrated with DoubleClick and AdWords. They can be used both on their own and as a combined toolkit. They include a landing page testing tool, a new DMP and more.

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      • Machine Learning and Analytics at HPE

        Machine Learning and Analytics at HPE

        Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

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    • February

      • A Look at the World of Content Analytics

        A Look at the World of Content Analytics

        The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data. This is something that has been a fairly constant thing over the last few years - the idea of content analytics is nothing new - but the types of content and the sheer volume of content being produced have changed a lot recently.

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      • Linguist in a World of Digital Stuff

        Linguist in a World of Digital Stuff

        My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like. But thanks to CANDDi, I can now brush the dust of my shoulders and say; “はい、分かってるよ!” Yes, I am a near graduate from the University of Manchester, majoring in Japanese studies. Please don’t be shocked, I have no idea myself how I made it this far.

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      • Google Releases New Developer Analytics Tool

        Google Releases New Developer Analytics Tool

        Google has just updated its analytics portfolio, releasing a new tool called Autotrack for analytics.js which will give developers some easy ways to track data. Since the first iteration of Google Analytics was released, the web has changed a lot.

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      • Essential Components of a Modern Analytics Architecture

        Essential Components of a Modern Analytics Architecture

        Big data is something that is becoming more and more accessible to organisations of all sizes, and there is a strong trend towards functions being carried out in the cloud. This is good news for organisations that want to revamp their analytics approach, because it means that they can take advantage of the massive processing power of cloud servers, and use tools that they would otherwise never have access to.

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      • BI and Data Analytics Market Growing

        BI and Data Analytics Market Growing

        The Business Information and data analytics market is expected to reach $16.9 billion this year, but the amazing growth is not a guarantee of success for vendors. Companies are becoming increasingly sophisticated in what they want from their analytics, and only the vendors that offer the option to pull from multiple data sources are likely to achieve success.

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      • Essential “Laws” for Analytics and Data Mining

        Essential “Laws” for Analytics and Data Mining

        Analytics tools are now so common and so affordable that every business could - and should - be using them. However, big data is useless if you don’t use that data to ask and answer the right questions. One prominent data mining expert, Mr Tom Khabaza, has put together nine laws that he believes are the foundation of good analytics.

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    • January


      • Microsoft Releases R Server for Analytics

        Microsoft Releases R Server for Analytics

        Microsoft recently released the R Server, a server based on software from Revolution Analytics and designed for use in statistical analysis. Microsoft acquired Revolution Analytics in April of last year, and has released “Microsoft R Open” as a server for Windows, SUSE Linux and Red Hat.

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      • Google’s Universal Analytics Rollout Complete

        Google’s Universal Analytics Rollout Complete

        Google began its rollout of Universal Analytics back in 2012 and has slowly but steadily been adding new features to the platform, but it was only at the end of 2015 that it completed the rollout, and automatically upgraded all users of the analytics platform from Classic to Universal Analytics.

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      • Analytics - Why Keeping It Simple Still Matters

        Analytics - Why Keeping It Simple Still Matters

        Big data analytics has become a buzz-word in almost every industry. In many ways, the idea of analytics today is like the idea of having an online presence in the late 1990s. Everyone knows that it would be a good thing to have, but few people really understand why it matters and what it could do for them.

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      • Analytics in Retrospective - The Advances of 2015

        Analytics in Retrospective - The Advances of 2015

        This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices. In addition, whatever platform we are using, fewer and fewer of us are willing to wait for slide shows to load. We are an always connected generation, but one that is more demanding and less patient.

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  • 2015

    • December

    • November

      • Black Friday Shopping Trends Online

        Black Friday Shopping Trends Online

        Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too. One thing that people forget when they’re thinking about analytics is that Google doesn’t just provide data about website visits; it has access to the location data of a huge number of Android device owners - and that location data includes things like what stores people are visiting, and when.

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      • The Evolution of Google Analytics

        The Evolution of Google Analytics

        Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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      • Startup Baby Diaries - Part 3

        Startup Baby Diaries - Part 3

        When Tim asked if I wanted to go the Thinking Digital Conference the other week I was like “Yes, that’d be awesome!” as I’m on maternity leave it wouldn’t be like I’m missing a day of work, my 5 year old would be in school, and my 8 week old….crap….how would I go to a business conference with an 8 week old? What if she cries during a talk? Will they have baby changing facilities? How am I going to manoeuvre the pushchair around loads of people? I guess I could have just told Tim it’s probably a bad idea...but that’d be boring, right?

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      • Using Google Search Console’s Search Analytics Report

        Using Google Search Console’s Search Analytics Report

        Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

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      • Bring In Your Parents Day

        Bring In Your Parents Day

        On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
        I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

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    • October



      • How Structured Data Is Driving the Growth of E-Commerce

        How Structured Data Is Driving the Growth of E-Commerce

        The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

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      • Quantity vs Quality

        Quantity vs Quality

        It seems like a no-brainer doesn't it? I mean, if the question is "Would you rather have 1000 or 10,000 hits on your website?" who wouldn't choose the latter?

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      • Digital Marketing Show 2015

        Digital Marketing Show 2015

        After a fantastic experience last year, CANDDi are returning to the Digital Marketing Show at the ExCeL in London on 18th - 19th November 2015 and would love to catch up with customers and prospects alike.

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      • Analytics and the Paradox of Knowledge

        Analytics and the Paradox of Knowledge

        Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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      • Start-up baby diaries (Part 2)

        Start-up baby diaries (Part 2)

        Rosie Leach, née Moth was raised by bootstrap entrepreneurs in the town that Disney built. Customer service and community development are at the core of everything she does. She is the co-founder and marketing director of a Business VoIP Carrier & Service Provider based in Manchester. She feeds her nomad spirit with frequent travel, yoga and an eternal search for self discovery. She doesn’t sleep much.

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      • Understanding Consumer Behaviour Online

        Understanding Consumer Behaviour Online

        In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern, and thanks to modern analytics tools we can develop a better understanding of those consumer behaviours. We know that not every consumer is exactly the same and that if we can segment consumer behaviour, we will be able to achieve much better conversion rates.

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      • Analytics and the User Experience

        Analytics and the User Experience

        When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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    • September

      • Looker Simplifying Business Logic and Analytics

        Looker Simplifying Business Logic and Analytics

        The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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      • CANDDi Office Warming Party

        CANDDi Office Warming Party

        The CANDDi office warming party was awesome, thanks so much to all that attended. It was really lovely to celebrate with friends and family...apologies for the overly hyper children who were running around amongst you all.

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      • Start Up Baby Diaries - Part 1

        Start Up Baby Diaries - Part 1

        As some of you may know, I've recently had baby number two. Sophia was born on 4th September, a week late, weighing in at a mahoosive 10lbs and 12oz! Apart from being perpetually exhausted, and my flat being a complete pink mess at the moment, all is going great.

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      • Hype vs Reality and the Internet of Things

        Hype vs Reality and the Internet of Things

        Analytics has been the “next big thing” in the world of IT for a long time now. Every few months a new technology comes along that experts promise will revolutionise the world of data. From Hadoop and Apache Spark to more futuristic ideas such as the predictive technologies of the “Internet of Things”, it’s hard to know what’s just hype and what will really deliver.

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      • Amazon and the Evolution of Analytics

        Amazon and the Evolution of Analytics

        If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. Jeff Bezos, the CEO of Amazon, once said that what is dangerous is to “not evolve”, and you can see this in everything that Amazon does, from their retail business to their media dealings and their technology services.

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      • Streamlining your CANDDi Streams

        Streamlining your CANDDi Streams

        Sorting the data within CANDDi is a brilliant way of segmenting data, organising it, and separating out exactly what you want to see. But when you’ve got millions of streams, it’s really difficult to keep on top of them all.

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    • August

    • July

      • What to Look for in Big Data Analytics Tools

        What to Look for in Big Data Analytics Tools

        Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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      • Accenture Launches Cloud Insights Platform

        Accenture Launches Cloud Insights Platform

        Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

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    • June

      • Why You Should Analyse Your Indirect Competitors

        Why You Should Analyse Your Indirect Competitors

        It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

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      • DoubleClick Adding Cross-Device Measurement

        DoubleClick Adding Cross-Device Measurement

        Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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      • Pinot Analytics Software Goes Open-Source

        Pinot Analytics Software Goes Open-Source

        LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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      • Using Analytics to Find High-Value Targets

        Using Analytics to Find High-Value Targets

        If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

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    • May

      • Speed - The Biggest Issue in Mobilegeddon?

        Speed - The Biggest Issue in Mobilegeddon?

        The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

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      • Tracking Store Visits Using Google AdWords

        Tracking Store Visits Using Google AdWords

        The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

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      • TMRW Conference 2015

        TMRW Conference 2015

        Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

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      • Measuring Search Terms - Brand vs Non-Brand

        Measuring Search Terms - Brand vs Non-Brand

        If there’s one area where analytics is incredibly important, it is understanding the performance of your search marketing campaigns. If you are going to spend money on paid search, then you need to have some strong goals in mind so that you can accurately measure the performance of your campaigns and optimise them effectively.

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      • How PR Reduced CANDDi's Sales Cycle

        How PR Reduced CANDDi's Sales Cycle

        When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

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      • Apple Testing an App Analytics Service

        Apple Testing an App Analytics Service

        In preparation for the WWDC Developer Conference, which is set to take place in June, Apple has opened up the beta program for its new iOS app analytics service. The service is simply named “Apple’s App Analytics”, and it will offer mobile app developers access to detailed insights about the way that people use their apps.

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    • April

      • Rolls Royce under the bonnet

        Rolls Royce under the bonnet

        As budding marketers, we all know the importance of an effective Google search presence...whether that be Search Engine Optimisation or Pay Per Click. Like it or not, nearly all modern day purchases seem to include a cheeky Google search at some point. And being proudly sat in those golden SERPs when prospects come hunting is a central focus for most aspiring marketing campaigns these days.

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      • Using Personas to Build Your Audience

        Using Personas to Build Your Audience

        The benefits of analytics as a tool to help webmasters understand where their visitors are coming from and how they behave on their websites are clearly known and understood, but what many people don't realize is that analytics has other benefits too. Through the use of tools such as personas you can build up a clearer profile of your target audience, allowing you to not just get more traffic,but get better traffic - traffic that will more easily convert.

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      • From Analytics to Engagement

        From Analytics to Engagement

        The analytics market is becoming quite mature, but many people still underestimate the value of it. Your website is your online store front - the most important part of your customer acquisition strategy - and while analytics may not be the “hot new trend” any more, it is still an essential part of your data-gathering efforts. Analytics can feed other tools which help to improve engagement on your website.

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      • Could Power BI Rejuvenate Analytics?

        Could Power BI Rejuvenate Analytics?

        Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce. Power BI is based in the cloud, and it assimilates data from several streams, producing graphs and charts for businesses to explore. It does this rapidly, without relying on old-fashioned relational databases.

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      • New Mobile-Friendly Google Algorithm Coming

        New Mobile-Friendly Google Algorithm Coming

        Any business with a website offering payment processing should be pursuing all possible ways to maximise customer purchases. In a world where internet is increasingly accessed on-the-go, it is more important than ever to ensure crucial pages in an ecommerce site are optimised for mobile devices.

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    • March

      • Big Data and Analytics as a Service

        Big Data and Analytics as a Service

        A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

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      • Why Even Small Brands Need Big Data

        Why Even Small Brands Need Big Data

        Big data is something that has been a core part of every enterprise strategy for a long time now, and the technology behind it is finally becoming accessible to smaller companies as well. We can expect to see some huge steps forward in the use of big data over the next year, with smaller companies being able to take advantage of analytics, tracking and sophisticated marketing techniques on a whole new level.

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      • Should You Explore Social Analytics?

        Should You Explore Social Analytics?

        The importance of web analytics is well understood. Tracking who comes to your website, when they come, how long they stay and what they do is essential if you want to optimize the performance of your site. However, that is not the only use of analytics. The most successful brands also use analytics for their mobile apps and for social media too.

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      • Using remarketing for conversion rate optimisation

        Using remarketing for conversion rate optimisation

        It’s no secret the internet is the primary destination for all shoppers these days. From luxury Caribbean holidays to fancy Jimmy Choos and offices to rent. It’s all there. All waiting. All competing for buyer’s attention. Quite naturally, just like their high-street counterparts, online shoppers like to do some looking around. They like to shop for bargains. They like to make the right purchases. Typical online shopppers might visit 4, 5 or sometimes more websites going through their researching and buying decisions.

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    • February

      • How Big Data Provides Better Insights

        How Big Data Provides Better Insights

        Big data and web analytics are becoming an increasingly important part of online marketing - not just for web-only businesses but for almost every company. Gartner predicted that by 2015 there would be around 4.4 million jobs in the big data industry, and that only one third of those jobs would get filled successfully. This puts companies in a difficult position. Can you find the talent to handle your analytics in-house, or should you outsource your analytics to companies that already have the right expertise? Should you be spending money on analytics at all?

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      • Efficient Ways to Calculate Your Return on Analytics

        Efficient Ways to Calculate Your Return on Analytics

        Analytics are not simply a “nice to have” part of a business plan; they are essential to the growth and sustainability of any business. They offer clear, hard facts and insights into the profile of and the behaviour of your customers. They allow you to get both quantitative and qualitative information about where your visitors come from, how they behave and the things that they like and dislike about your website.

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      • 8 Search Engine Optimisation tips that drive web content

        8 Search Engine Optimisation tips that drive web content

        With more than 1 billion websites online today, how is it possible to ensure yours is the one customers go to when researching your products and services? There are a number of creative ways businesses are driving strong visitor traffic and we'll be covering these in later blog posts. But today we're focusing on the kings of the castle, search engine optimisation tips.

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    • January

      • Looking Beyond Web Analytics

        Looking Beyond Web Analytics

        When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

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      • Why Mobile Analytics Matters

        Why Mobile Analytics Matters

        Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

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      • The pros and cons of web analytics tools

        The pros and cons of web analytics tools

        Looking to make the most of your website? Then you need to be utilising web analytics tools. Besides everything, they can help you to understand who is visiting your site and why, so that when it comes to planning your sales and marketing activities, you can know who you're reaching out to, why and how.

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      • New Metrics Show Which Products Are Driving Store Visits

        New Metrics Show Which Products Are Driving Store Visits

        Google Analytics has become even more valuable for bricks-and-mortar store owners, thanks to a new service which offers insights into which products are driving store visits. The new “store visit measurement” metric in AdWords is a part of the Estimated Total Conversions tool, and it offers a holistic view of how customers are engaging with your business.

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      • Are you like Ben?

        Are you like Ben?

        Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

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      • Do You Understand Why Shoppers Abandon Their Carts?

        Do You Understand Why Shoppers Abandon Their Carts?

        Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

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  • 2014

  • 2013

  • 2012

  • 2011

    • December

    • October

    • September

      • CANDDi For Sales, CANDDi For Marketing

        CANDDi For Sales, CANDDi For Marketing

        Like most start-ups, we're finding that our product is evolving pretty quickly and not always in the direction we might have forecast when we started out. The most recent evolution has seen us recognise that today CANDDi has two distinct functions and slightly different audiences for those functions.

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      • What Automotive Brands Can Do Better Online- Sell

        What Automotive Brands Can Do Better Online- Sell

        Our favourite web news source eConsultancy carried a piece on its blog this week about what automotive brands can do better on their websites. Having had some experience in this area - and done a lot of research around it - in the recent past, I thought we ought to craft a response.

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      • Wanted- JavaScript Genius

        Wanted- JavaScript Genius

        We're recruiting again and this time we need a JavaScript genius. Someone who has the aptitude, the experience, and that vital start-up work ethic, to help us make CANDDi even more awesome.

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    • August

      • Cracking a nut? Use a nutcracker

        Cracking a nut? Use a nutcracker

        This may sound obvious, but when you have a nut to crack the best solution is usually a nutcracker. When it comes to technology though, we seem to lose sight of this simple guidance. We are much more likely to seek out an industrial nut-sheller than seek out the tool that we really need.

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    • July

    • June

    • May

    • April

    • March

      • Perfecting content marketing

        Perfecting content marketing

        Much of my past consultancy work has been with brands and agencies delivering, or looking for, content-driven marketing strategies. This approach of attracting prospects with a rich pool of content that educates or entertains is increasingly the de facto approach for companies' online marketing, and I remain a huge advocate. I've created and assisted with campaigns on this principle that have delivered fantastic results in terms of large volumes of high quality leads. But that's not to say that content-driven marketing couldn't be improved.

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    • February

      • Social Media Measurement- Buzz is no substitute for business metrics

        Social Media Measurement- Buzz is no substitute for business metrics

        In October last year we participated in an event looking at Social Media Measurement, Tools That Help Us series hosted by Claire Thompson from Waves PR and Alexander Nikolov from NinetyTen. The event featured a range of suppliers of social media measurement tools to the PR industry, including Radian6, Onalytica and iVantage (a Google Analytics specialist). CANDDi isn't a social media measurement tool specifically, but that is one application of its powerful ability to track individuals across time and platforms, so we were happy to be invited along.

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      • The CANDDi Team- Interview with the CEO

        The CANDDi Team- Interview with the CEO

        Both as a way to introduce the team and to capture some of the discussions that are going on as the company develops - discussions that we think/hope are interesting - I'll be interviewing the members of the team over the coming weeks. First up, Tim, the CEO and my co-founder.

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      • Leads, Qualified Leads, and Rich Leads

        Leads, Qualified Leads, and Rich Leads

        There are all sorts of nuances when it comes to describing the sales cycle. When does a suspect become a prospect? When is a lead truly 'qualified'? What counts as a lead? There's often a discrepancy between what the people generating leads would like to call a lead, and what the people receiving them might agree counts as one.

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    • January

  • 2010

    • July

    • June

      • Bootstrap vs boost

        Bootstrap vs boost

        There's a lot of great content on the web from entrepreneurs and the people who surround them about the best approach(es) to a successful web startup. My favourites today (thanks to my co-founder for pointing me to these) are this..

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      • Talking the language of users

        Talking the language of users

        Designing a good user interface is as much about language as layout. The better you can name and describe the elements of your software product, the more intuitive it will be to use. This is the challenge that I'm wrestling with early on a Sunday morning.

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    • May

      • We're on to something

        We're on to something

        We've been thinking so much about our proposition over the last few weeks that I almost lost track of what we set out to do. So I was enormously gratified to get a full on 'lightbulb moment' from a client the other day.

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    • March