Businesses spend so much time and money ensuring that the copy and design of their website is up-to-scratch.
But too often they forget about the technical aspects of a good website.
They aren’t exciting, they aren’t pretty, but things like page speed and mobile optimization will make or break your website.
So here are 6 crucial technical mistakes people often make on their website!
Slow page speed
If your website takes too long to load, you’re losing customers. It really is that simple.
Slow page load speed has two main drawbacks. The first is obvious: in today’s world of immediate gratification, your visitors won’t stick around more than a second or two to wait for your website to load.
The second is a little more technical; simply put, if your website has slow-loading pages, Google will punish you for it by ranking it lower in search results. Lower ranking means less organic traffic, and you don’t need us to tell you that’s bad news.
The good news is, there are plenty of tools out there to test your website’s speed, and fixing slow websites is usually as simple as compressing some images.
You wouldn’t send someone on a treasure hunt without a map. So you can’t expect your website visitors to see the value of your business without good navigation.
Your most important pages should be easily accessible from the home page and navigation bar. Make sure you regularly assess your website from the point of view of your customer, checking that they can quickly find the information they need before choosing to buy.
The lights are on, but no one’s home
If someone visits your website because they’re interested in doing business with you, they can quickly be put-off if it’s clear the site hasn’t been updated in a while.
Things like an out-of-date copyright stamp at the bottom of the website, and a blog that hasn’t been updated in years can make the prospect feel like they’re visiting a ghost town. Google also tends to like websites that are regularly updated, which means you’ll rank higher in search results and naturally attract more visitors.
No trackable conversions
It may seem like a good idea to just have a phone number listed on your website, with no other contact method. But the issue with this is that you have no way of tracking those conversions.
You’ll be spending money on marketing to drive traffic towards your website, but you won’t know which channels are actually responsible for your visitors converting. In the world of marketing, a lack of visibility like this usually means an awful lot of wasted money.
No website visitor tracking
The issue of lacking visibility also exists when you don’t track your visitors before they convert, too.
On average, around 98% of your website visitors will leave without converting. So if you’re not using some kind of visitor tracking tool, you’re missing out on a potentially huge number of sales opportunities.
Luckily for you, we just happen to have the best visitor tracking tool in the game. And you can try it for free for an entire month by clicking here.
Not optimizing for mobile
It’s no secret that the future is mobile, with over half of all internet traffic coming from phones and tablets. So if your website looks strange, or simply doesn’t function properly on mobile, that’s a lot of potential customers you’re alienating.
Every important page on your website should have a version optimized for mobile, with scaled-back copy to fit the screen, and no annoying pop-ups or chats that obscure the information.