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5 Major Website Visitor Tracking Mistakes You Need To Avoid

Published 28 Jan 2022 by Saadia Choudry, CANDDi
Read this in about 4 minutes

The visitor tracking industry has gotten more competitive over the past few years. This means that visitor tracking providers like us here at CANDDi now have much better features than ever before and it's critical for your company to use visitor tracking correctly to stay competitive. In this article we'll show you five visitor tracking mistakes to avoid, so that your visitor tracking is running at its full potential.

Wrong way sign

Visitor tracking is a way for your website to see and store different visitor information. This can include where they came from, which pages on your website they visit and what devices they use to view your website. It’s used as a tool to gain insight into how visitors interact with your website and help you make informed decisions about marketing campaign success

1. Not tracking visitors on your entire website

For visitor tracking to be effective, it needs to cover your entire website. After all, visitor behavior on a few pages is not going to show you what is working and what isn’t . The visitor behavior on your entire website is going to give you a much better idea of what content and pages need more visitor engagement. There’s no point in just tracking visitor behavior on a few important pages because you’re not going to see how visitor behaviors change across the site as a whole.

To get the most out of visitor tracking you need to make sure that all areas of your website are trackable, including internal pages like category and product pages. If visitor behavior is not measured for all parts of your website, visitor data will become inaccurate and lead to poor site performance.

To get visitor data that is accurate and actionable, visitor tracking needs to be set up across all visitor touchpoints, not limited to just one or two pages on your website. You need visitor data from across the entire visitor journey, not just the first page they visit, which means increasing visitor.

2. Only tracking visitors on the top products pages

This visitor tracking mistake is very common, mainly because visitor tracking can be difficult to set up. Most visitor tracking providers have a complicated process to get visitor data from your website, but CANDDi makes this simple, but some still choose not to use visitor tracking correctly and only focus on visitor behavior on their top products pages.

They are missing out on visitor data from the areas of the site that really need visitor engagement, visitor behaviors on category and product-specific pages can be very different to each other. Visitor tracking data can present various opportunities for leads and customers regardless of whether it’s a headline page or not.

For example, if a visitor is spending a lot of time on blog pages maybe you could add more call-to-actions (CTAs) on the blog pages to help direct visitors to conversion pages.

3. Not knowing what to do with all of the data

Tracking visitor actions and visitor behavior on your site is only half the battle, visitor data needs to be interpreted and understood so that you can take action. You might know where visitors are clicking and what they’re looking at, but without knowing why, you don’t really know how to improve visitor experience and conversions.

By refining visitor tracking with visitor personas and visitor profiles, you can get a much better handle on your visitor data. CANNDi will give you easily digestible data for you to analyze and help you take the actions needed to improve visitor experience and conversions.

4. Not having enough data to analyze and take actions on visitor behavior

In order to make changes, you need interaction data from a large number of visitors. If the visitor tracking data is not large enough for visitor behavior patterns to emerge it can be very difficult or impossible to make informed decisions on visitor behavior.

If visitor data is not large enough to identify visitor behaviors, visitor tracking data will become inaccurate and lead to poor site performance.

It’s important that you set up visitor tracking on your website effectively and collect as much visitor interaction data as possible over a decent period of time before you start looking for visitor patterns. CANDDi shows you where every single visitor comes from, right down to the marketing channel and specific campaign. Whether they convert 2 minutes after their first click or 2 years, you’ll know exactly what caused it.

5. Not knowing who is visiting your website

You also need to know who is visiting your website so that you can create visitor personas and visitor profiles. A visitor persona is a detailed description of your ideal customer based on the data you have from visitor tracking, so without knowing who is visiting your website visitor tracking data will be meaningless.

But we can go one step further…

Knowing which company a visitor works for is great. Knowing who they are is even better. This is where the true power of our Visitor-Level Tracking lies: in allowing you to get in touch personally with the prospects on your website, with a pitch that’s specifically tailored to their interests.


CANDDi helps you avoid the visitor tracking mistakes listed above. Our visitor level data gives a truly unique perspective into your visitors that allow for informed decision making and better visitor engagement.

CANNDi visitor tracking software is a great way to find out what visitors are doing on your website allowing for visitor engagement through visitor personas and visitor profiles.

Always ensure visitor tracking data is as accurate as possible so that you can take actions from visitor behavior with visitor level data from CANDDi.

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