CANDDi is the most advanced tool currently on the market for tracking what your clients and prospects as individuals are up to on your website. We plug into your existing CRM systems, marketing campaigns, site capture forms and one-to-one emails to get the most insight possible on what your prospects are thinking.
How CANDDi can help you and your business
Track all visitors
CANDDi tracks every website visitor and all their activities including: page views, case-studies, products, downloads, videos viewed and more. Clients with multiple websites can track the visitors across sites. CANDDi uses this data to build a profile of interests / engagement so marketing teams can identify what's working and what's not.
The first time a visitor arrives on the site CANDDi drops a 'very sticky' first-party-cookie with a unique identifier. In addition, CANDDi takes a fingerprint of the device configuration. Any action the visitor takes is tracked against this identifier.
When the visitor returns the cookie re-identifies precisely the same visitor, uniquely providing all their previous browsing history. Unless the visitor reinstalls Windows or purchases a new machine then CANDDi will spot the visitor time and time again.
Especially with B2B businesses where there is a long decision making process for CANDDi to spot the same visitor across months, or even years, of engagement.
Visitors who are identified across multiple machines have a single CANDDi profile. This enables precise knowledge about engagement for ROI and for Sales targeting.
Follow up intelligently with Email Integration
Because we track individual people on your website, you can speak to the right person at the right time with the right message. CANDDi integrates with all email marketing platforms, 1-2-1 emails using Outlook or Gmail, your website forms, any inbound phone calls and with our lightweight capture technologies.
There's no need to swith Email Marketing Platform! CANDDi integrates with EVERY Email Service Provider (ESP) on the market: MailChimp, Campaign Monitor, DotMailer, e-Shot, etc... We've not yet found a platform we can't integrate with.
Not only Email Marketing - CANDDi also integrates into the 1-2-1 emails sent by sales-professionals.
Enquiry forms, Search forms, Newsletter subscriptions, CANDDi will capture data from any form on your website.
CANDDi Capture - our in session lightweight form - has been proven 2-4x more effective at capturing user details than contact or enquiry forms.
Alert! Ensuring right people know at the right time
Getting the right information to the best members of the team at the appropriate time is critical. A difference of minutes or hours can dramatically affect the probabilty of a success. Real-time alerts can be delivered via: Email or directly into your CRM system. Nightly or on demand reports can be scheduled for less time-sensitive results.