Context uses CANDDi for its in house marketing programmes as well as offering the service to its clients. Frank added: “Until we installed CANDDi we were flying blind to some extent. We had no idea who was looking at our content and what kind of content was working and how much value we were getting out of our social media and PPC. It’s now an essential part of our new business process, and that of many of our clients. We get to see who has visited the site, what they have read, how long they stay and how often they come back. All of this gives you the sort of insight you need when it’s time to get in touch.” One of the most useful features to Context was the ability to track the results of their monthly e-letter. While Mailchimp gave them open rates and click through rates, CANDDi was able to deliver additional, valuable information to help manage and nurture leads.