Latest Case Studies
Software Advisory Service
Software Advisory Service offers non-chargeable, expert, technology buying advice to customers looking for IT and telecommunications products and services.
Visionbase now has more insight into what sales and marketing activities drive traffic to their website. The team also has information on who is using their website and use this to target their best prospects. In just over four months, Visionbase has identified over 120 companies using the CANDDi Capture tool. In addition to existing customers who have been able to access improved support levels, this has also equated to up to five new leads per month.
The CANDDi platform provides Sapphire with a rich body of data which is used to identify and engage with prospects and customers. Sapphire uses CANDDi’s tracking code within emails to promote content such as whitepapers and videos of product demos available on their website and means that the business can personalise the on-going approach.
CANDDi is now a fully integrated part of 4net’s telemarketing function. The software tracks existing customers and new prospects to the site. Automatic identified visitor notifications are sent to the relevant sales people within the 4net sales team for follow-up.
Context Public Relations
Context has been able to win new business with the added intelligence that CANDDi gives and saves time wasted on calling prospects that were not in the market for its services at a given time.
CANDDi provides SME Needs and its clients with a wealth of information and insight into how prospects are interacting with them. This enables a more intelligent, targeted approach to digital marketing and facilitates stronger relationships with prospects, resulting in significantly more sales and new business.
Web Windows uses CANDDi to generate insight into how its outbound email campaigns are performing. By integrating the CANDDi tracking code into emails it sends to new business prospects, the sales team are able to identify visitors clicking on the email links which go through to the Web Windows site.
“CANDDi has redefined the way in which First Impressions operates. CANDDi is completely integrated within all services that First Impressions provides to its clients and the agency dedicates a large proportion of its pitch for new business to the prospect insight generated by CANDDi.
Since implementing CANDDi there is now a much stronger emphasis on email marketing campaigns within Datalaw. The Business Development team are then able to follow-up in the appropriate way depending on which pages and which courses the prospects have viewed.
Brodex were looking to gain intelligence about what sectors visiting prospects belonged to and what products they were most interested in.
Brodex uses CANDDi capture forms which has improved the levels of prospect engagement. The pop-up CANDDi capture box has encouraged more customers to ask questions about Brodex’s services. Marketing staff at Brodex receive these questions via email and are able to respond quickly and in an appropriate fashion.
BTC is reaping significant rewards as a direct result of intelligence gleaned from the CANDDi platform. For example, a sales consultant tracking website traffic activity recently noticed a dealership located in Mid Wales was looking at the vehicle health check product (Auto-VHC) for around half an hour. The consultant followed-up and managed to secure the sale of two systems to the value of £10,000. CANDDi yielded a return on investment in just three months.
CANDDi turns your sales team from farmers to hunters. It provides a platform from which to strategically grow your business and offers huge competitive advantage.
Fin International provide marketing and PR for the Financial Services sector. Marketing consultant Rick Morris says "CANDDi is the type of company you want to work with."
Fin International use CANDDi in conjunction with their existing emails and client engagement to instigate new business meetings.
“CANDDi is a great intelligence tool. It enables our sales team to be able to talk to leads in a contextual way, which is a fantastic addition!” - Louis Welcomme
“By directly helping us to identify sales leads CANDDi has already paid for itself!” - Laura Wilde
“CANDDi has helped our sales teams and sales managers harness the power of our website.” - Martin Whiting
“On average we were getting five good enquiries a week. Now we’re getting around five a day – it has been a game changer for our business.” - Kyle Taylor
Conversion Optimisaton Consultant
“For me CANDDi has been like having an extra employee because the service it provides is so personal and individually tailored.” - David Mannheim
“It’s a nifty piece of software at a good price from a very nice and friendly company.” - Susan Beastall, Director, Soutron
“The first thing that I do in the morning is check the CANDDi report in my inbox – finding new prospects hiding in there sets me up for a productive day” - Nicola Evans, Co-Founder SurveyMe