“With the company launching a brand new website, we decided to take our marketing to the next level and we chose CANDDi because it offered detailed insights into our customer base.”
The Issue/Challenge Faced
Context approached CANDDi initially out of a desire to offer its clients a flexible marketing automation tool so that content marketing and PR could be seen as a business critical activity that drives conversion as well as conversations. They signed up initially with a view to gaining a better understanding of the product’s functionality so that they could help clients to get the best value out of the software. After a month’s trial they were able to see the value for Context’s own lead generation and nurturing programme.
Context had looked at a number of large global platforms but found them too restrictive and needing a long term, costly investment. Context MD Frank Smith commented:
“We wanted to use our preferred email marketing system, Mailchimp, and we have our own web developer and designer so we didn’t need many of the landing page generation features that other systems offered.”
“CANDDi has delivered new business in excess of £100k in its first year with Context. To be clear, that is business we would not have seen without CANDDi over and above the normal referral business. For the clients that use CANDDi they are not only deriving benefits themselves but also recommending it to their partners and customers. Not only that, they can show us what part of our work has delivered the best value… and want us to do more!”
CANDDi for Context Public Relations
“With CANDDi we have a new business machine which doesn’t soak up too much time and resource and delivers great value and insights to Context and to our clients.”
“You tend to change the way you do new business when you go down the CANDDi route. You spend less time just cold calling or doing catch up calls and only engage with leads when they have shown the behaviours that make them more amenable to an approach.”
Context has been able to win new business with the added intelligence that CANDDi gives and saves time wasted on calling prospects that were not in the market for its services at a given time. Just as importantly CANDDi has cemented the link between Context and a number of its clients by not only helping them drive new business but helping them see the value in the PR and content marketing services that Context delivers.