As a qualified User Experience (UX) consultant focusing on strategy and conversion rate optimization across e-commerce platforms, David works with clients to improve their website designs and increase online profits and return on investment.
With an established portfolio and experience of working with both brands and digital agencies, David holds a number of accreditations in digital advertising. During his career he has worked with a number of high profile clients spanning across a variety of vertical markets.
“It has also given me the knowledge of what people are doing on my site and how I can tailor that content. I can segment the data I get by region, company and other demographics. My industry is all about insight and that is what it has given me. I’m constantly improving my own site and practicing what I preach!”
The ability to identify prospective clients is essential to David’s B2B business as he is often looking to approach and engage with specific decision makers within companies and agencies.
CANDDi’s ability to identify the users visiting his site has meant that David is able to be very specific when it comes to approaching the right people at the right time. The ability to use CANDDi alongside Gmail has enabled David to track a prospective client’s interaction with his business from an initial pitch through to all of the subsequent visits to his website.
CANDDi has also seen David develop and adapt his website content to meet the queries and needs of his perspective clients.
David continues to advise brands and digital agencies on UX and Conversion Rate Optimization in the Liverpool and Manchester area, as well as further afield, and has seen a rapid growth of his expanding portfolio.