Ignys are an electronics design and software development consultancy which attracts customers globally. As a fast growing tech company, momentum for attracting new customers is key to their success and using the CANDDi platform has helped them maximize their sales and marketing potential.
“I find it extremely useful to see which of our customers are returning to the site, and which past prospects are now returning for another look.”
The Issue/Challenge Faced
Solutions tried before CANDDi
We used Google Analytics before CANDDi to provide data on what was happening but the analysis here was very much in a group format. This meant we couldn’t drill down far enough into the individual journeys of customers.
For example, we would have missed that one PPC campaign which looked like a poor performer was the entry point for many converting leads. In addition we weren’t able to see when potential prospects returned to the site months after initially speaking with us.