Back to all Blogs

8 Ways to Improve Website Performance

Published 18 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

So, what can you do to make sure your website is running as quickly and smoothly as possible? From improving website security to SEO, and covering what questions you should consider when working on the points below, you'll be sure to find plenty of tips to improve your website's performance. Continue reading to find out 8 ways you can do this.

notepad list

1. Improve Website Speed

The first and most obvious way to improve website performance is to focus on improving the speed of your site. Website speed is crucial for two reasons. First, faster websites provide a better user experience. Second, Google considers website speed when ranking websites in search results.

There are a few ways to improve website speed, including optimizing images, using a content delivery network (CDN), and minifying code. Just be sure not to sacrifice too much in terms of quality in the name of speed - a slow but high-quality site is still better than a fast but low-quality one.

Questions to Consider when Improving Website Speed:

  • What is the average load time for my pages?
  • How can I reduce the size of my images?
  • Am I using a CDN?
  • Can I minify my code without adversely affecting quality?

2. Improve Website Security

Another way to improve website performance is to improve security. Website security is important because attacks can lead to data breaches, which can damage your reputation and, in turn, cost you money.

Website security can be improved by including installing security plugins, using a secure connection (SSL) and ensuring that all software on the website is up to date.

Questions to Consider when Improving Website Security:

  • Do I have any security plugins installed?
  • Am I using an SSL certificate?
  • Is all of my software up to date?

3. Improve Website Usability

Website usability means making sure that visitors can easily find what they’re looking for on your site. Improve website usability by including clear navigation, search functionality, and well-labeled buttons and links. Pay attention to things like website menus, search functionality, and clickable buttons.

This can be improved by simplifying the website design, using clear and concise text, and providing easy to follow instructions for your visitors.

Questions to Consider when Improving Website Usability:

  • Is my website easy to navigate?
  • Can visitors easily find what they’re looking for?
  • Is the design of my site simple and uncluttered?

4. Improve Website Content

The next way to improve website performance is to focus on improving the quality of your content. High-quality content is important for two reasons. First, it provides value for website visitors. Second, it can help improve your website’s search engine ranking. The content on a website should be high-quality, relevant, and informative. Improve website performance by regularly publishing new and original content that is targeted at the right audience.

There are a few ways to improve the quality of your content, including ensuring that all content is well-written, informative, and original. As well as keeping the content fresh and engaging. You should also make sure that all content is properly formatted and free of grammar and spelling errors.

Questions to Consider when Improving Website Content:

  • Is all of my content well-written?
  • Is my content informative and relevant?
  • Is my content original?
  • Am I posting content frequently?

5. Improve Website Design

The design of a website can also impact performance. Make sure the website is visually appealing and easy to navigate. Improving website design is vital to enhance the overall website performance because a good design can help improve the user experience. Use high-quality images, easy to read fonts, and a clean layout to make sure your website design is up to par.

Questions to Consider when Improving Website Design:

  • Is my website visually appealing?
  • Do I use high-quality images?

6. Improve Website SEO

SEO (Search Engine Optimization) is another important factor in website performance. Make sure your website is properly optimized for search engines by including relevant keywords, backlinks, and Meta tags. Improve website performance by regularly monitoring your SEO and making changes as needed.

Questions to Consider when Improving Website SEO:

  • Have I included relevant keywords in my website content?
  • Do I have any backlinks to my website?
  • Do I use Meta tags on my website?

7. Improve Website Analytics

Website analytics can help you track your website’s performance and identify areas that need improvement. Improve website analytics by setting up goals and tracking conversions.

An example of how to improve website analytics is by setting up goals in Google Analytics. Once you have set up goals, you can then track how well your website is performing in terms of meeting those goals.

Questions to Consider when Improving Website Analytics:

  • Do I have goals set up in my website analytics?
  • Am I tracking conversions on my website?

8. Improve Website Functionality

Another way to improve website performance is to focus on improving functionality. Website functionality is important because it impacts everything from website speed to security. Make sure all the features on your website are working properly and that there are no broken links or pages. You should also regularly test your website to check for any potential issues.

Questions to Consider when Improving Website Functionality:

  • Do all the features on my website work properly?
  • Are there any broken links or pages on my website?
  • Do I regularly test my website for potential issues?


As you can see, there are a number of ways to improve website performance. By focusing on speed, security, usability, content, design, SEO, and analytics, you can improve your website performance significantly and make sure your website is running at its best. Each of these factors are important in their own way and by focusing on each one, you can create a well-rounded website that performs better. Just remember to regularly monitor your website’s performance and make changes as needed.

Not only can CANDDi show you which of these areas are important for your website and how to improve them, our tool identifies the people who are visiting your website and what they’re doing. Find out more about how CANDDi can help your business by booking a demo today.

Back to all Blogs