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6 Reasons Why Everyone Needs To Track Website Visitors

Published 16 Feb 2022 by Jasmine Collins, CANDDi
Read this in about 5 minutes

Have you ever wondered what your website visitors are up to? What they're looking at? How many of them leave the site straight away, and how many stay for more than 20 seconds?

If you're a business owner, you want to know this information. Understanding visitor behavior is the key to knowing how to improve your website, what products or services people are looking for, and how best to reach customers with marketing campaigns.

In fact, there are so many reasons why every online business needs visitor tracking that we've listed six of them below.

Footprints in the sand

1. Getting to know your visitors

The first step in visitor tracking is understanding who your customers are. How old are they? Where do they come from? What are their interests? You can start gathering this information by simply asking website visitors to fill out a survey or providing them with an email sign-up form, but visitor tracking will provide you with the most accurate visitor demographic data.

By installing visitor tracking software, like CANDDi, you can start to understand who visits your website. This visitor data is crucial for creating personas, which are fictional representations of your customers, so you know who to market to in future.

2. Getting to know where traffic is coming from

Once you’ve got visitor tracking software set up on your website, you’ll be able to see where your visitors are coming from. This is important information when creating a marketing campaign because it allows you to compare visitor data and understand which marketing activities were successful and which weren’t.

You can even use visitor tracking software to identify the most effective referring websites for generating website traffic, so you can make sure you keep these sources of traffic alive and well.

3. Know how to measure the success of other marketing activities

You probably already know which marketing activities are working well and providing a good return on investment, but visitor tracking helps you find out exactly how effective each activity is. You can then spend more time focusing on those that work and/or improve campaigns that don’t.

If you can’t tell which marketing activities are successful and which aren’t, then you won’t be able to dedicate your time to those that work, and it’s a bit of a waste. So visitor tracking will help you determine which marketing activities are working best for your business.

If you’re running email, SEO, AdWords or PPC campaigns, visitor tracking will provide the data you need to understand which customers are coming from where. This visitor data can then be used to optimize future marketing activities so even more customers visit your site.

4. Know exactly what your customers are looking for

One of the main reasons visitor tracking software is so important is that it tells you what your customers are looking for on your website. Whether they’re looking for a specific product, the contact details, or information about your business, visitor tracking can tell you how many of them are searching for certain things.

This insight is crucial when it comes to optimizing pages on your website for search engine rankings and visitor behavior. If you know what people are looking for when they visit your site , you can create new pages to meet visitor needs and improve your SEO.

If you don’t track visitor behavior, then you’ll never know why some visitors leave the site immediately after arriving and how to make sure these people stay for longer next time they visit. By studying visitor behavior, you’ll understand what content to add and why some of your marketing activities aren’t working.

5. See where you are losing customers

In many ways visitor tracking is the number one metric marketers should be focusing on because it tells you where people are leaving your website straight away. By finding out exactly how many visitors leave a page immediately, you can identify and fix the problem.

It may be that your visitor tracking software is faulty and you need to fix it, or maybe there’s a technical issue with your website (slow loading time, broken links etc) which visitors find frustrating and make them leave straight away. Whatever the reason, visitor tracking can help identify where you’re losing customers before they leave the website.

Not all website visitors are ready to buy, so visitor tracking tells you where people leave the site before they’ve converted into customers. You can then use this insight to understand why people aren’t converting, and find out how to make it happen. This visitor data can also be used to create new pages that will encourage more people to convert.

6. Find out how to optimize your website

By using visitor tracking software, you’ll understand the most popular pages on your website by visitors and search engines, so you can then prioritize them accordingly. This visitor data is crucial if you want to optimize your website for visitors and search engines because it gives you the information you need to do so.

There are many ways visitor tracking can be used to improve your website, including:

  • creating new pages that answer visitor questions
  • adding more content based on visitor behavior
  • optimizing your site’s design

By tracking visitor behavior, you can determine which pages on your website are giving visitors a bad experience and those that provide them with a good one. This visitor insight provides businesses with a golden opportunity to improve their websites and make it more user-friendly for visitors .


With visitor tracking software you get more than visitor behavior data. You get visitor insight which tells you exactly how customers are using your website so you can make it better, faster and easier for them to find what they’re looking for.

More visitor insight means fewer visitor frustrations, and more visitors who turn into customers.

To find out more on how visitor tracking could really benefit your website or business, make sure you get in touch with CANDDi today and ask us about any visitor tracking questions you may have and we’ll let you know how we can help you.

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