If you’re in marketing, you’ll have heard the whole ‘don’t waste your time on content if it’s not getting any engagement’ all before. And by engagement, this usually means likes, comments and shares.
While yes, of course that’s true, knowing how many views you’re getting is equally as important. In order for your content to be liked/ shared/ screenshotted for the group chat, it needs to be viewed first. Whether it’s reading your post on LinkedIn, clicking your link or watching your video, it starts with views.
So, how do you get more of them?
Positive mental attitude, people!
You don’t need to have hundreds of thousands of connections, a lifetime of experience and a mystical magic rock to capitalise on the views of your posts. If anything, they’re just excuses that are holding you back.
Sure, timing and luck probably has something to do with most posts going viral these days, but prime time or not, a post won’t go anywhere if it doesn’t resonate with your viewers.
It’s not about you (sorry)
Half the time, us marketers get so caught up in trying to clinch more views and staying on brand that it’s so easy to forget what and more importantly who you’re writing for.
It sounds daft, but write for your reader, not just for the sake of writing. Be empathic to their needs, draw on what’s going on around you and be yourself. Okay, I know that sounds a bit contradictory because I’ve just said it’s not all about you (which it’s not), but being yourself gets rids of any filters you’re putting on your writing and allows you to talk to your readers on their level, not from your ivory content tower.
A watched pot never boils, so don’t sit around waiting for your posts to hit the big time. Unless you’ve already got a large following of readers, the likelihood is you won’t reach your goal overnight. Give it a couple of days to start reaching your audience and accumulate views.
In the meantime, keep writing. If you want to attract a larger audience you’ve got to be consistent. If people are enjoying your writing, keep it coming! You’ll probably notice that the more you write, your reach will increase with each post.
Think outside the box
Try something new. There’s so much content out there that repeats the same thing, especially in the B2B market as everyone scrambles to find the best solutions post-coronavirus… and that’s fine, it’s helpful, but it’s been done before. Pick up a different angle to deliver your point.
Keep it true to you, too. Write about things your readers can’t Google, share how you feel and what you like - create curiosity that keeps people coming back. Thinking outside the box is being true to yourself.
Subject matter, matters
If there’s anything I’ve noticed in my own writing at the minute, it’s that helpful articles go a long way. Not help in an overbearing, patronising way, but rational and realistic guides into x, y, z.
Try and stick to topics that are topical and important. It sounds obvious but if you want the masses to read it, then that’s who you need to appeal to. The easiest way of doing this is through research and acting on it accordingly.
You’ve got this
At the end of the day, there is no magic trick to increasing your content views. It takes patience and a lot of tried and tested techniques on the way there. Try the above and see where that gets you. Your success is as unique as the audience you’re delivering to. Believe in yourself and go for it.
If there’s any ideas you’d like to share with us, don’t hesitate to get in touch at firstname.lastname@example.org