There are a lot of myths out there about visitor tracking, and it can be tough to know what’s true and what’s not. We’re here to help bust some of those myths and set the record straight about what visitor tracking can and can’t do.
What is Visitor Tracking?
Visitor tracking is the process of identifying and collecting data on the people who visit your website. This data can include things like where they came from, what pages they looked at, how long they stayed on your site, and what actions they took.
This information can be incredibly useful for businesses, as it can help you generate more leads, close more sales, and better understand your audience.
Is Website Visitor Tracking Software GDPR Compliant?
One of the main myths around visitor tracking is GDPR (General Data Protection Regulation) Compliance. A lot of people believe that website visitor tracking software is not GDPR compliant, but this is simply not true. Visitor tracking software can be GDPR compliant, as long as it is used correctly.
In order to be GDPR compliant, visitor tracking software must adhere to the following principles:
- Visitor data must be collected lawfully and transparently.
- Visitor data must be collected for a specific, legitimate purpose.
- Visitor data must be limited to only the data that is necessary for the specific purpose.
- Visitor data must be accurate and up-to-date.
- Visitor data must be kept for only as long as is necessary for the specific purpose.
- Visitor data must be kept secure.
If you’re using visitor tracking software and you’re not sure if it’s GDPR compliant, just ask the vendor. They should be able to tell you what steps they’ve taken to ensure compliance.
5 Most Common Myths About Visitor Tracking
Alongside GDPR questions, there are 5 common myths around visitor tracking that are untrue;
Myth 1: Visitor Tracking is Inaccurate
The truth is, visitor tracking is actually quite accurate. When done correctly, it can give you a good idea of who’s been on your website, what they looked at, and any actions they’ve taken.
Myth 2: Visitor Tracking is Too Expensive
Visitor tracking doesn’t have to be expensive. There are many affordable options out there that can give you the information you need without breaking the bank.
Myth 3: Visitor Tracking is Only for Big Businesses
This simply isn’t true. Visitor tracking can be beneficial for businesses of all sizes. It can help generate more leads from marketing and close more sales.
Myth 4: Visitor Tracking is Complicated
Visitor tracking doesn’t have to be complicated. There are many user-friendly options available that make it easy to get started. If you need any assistance with this, a member of our team would be happy to help.
Myth 5: Visitor Tracking is Only for Website Owners
Visitor tracking can be beneficial for anyone who wants to understand more about their website traffic. This includes website owners, marketers, and even salespeople.
If you’ve been considering visitor tracking for your website but have been hesitant because of some of these myths, we hope this article has set the record straight. Visitor tracking can be a valuable tool for businesses of all sizes. It’s accurate, affordable, and easy to use. So don’t let these myths hold you back any longer.
5 Visitor Tracking Facts
Fact 1: Visitor Tracking is an Effective Way to Generate More Leads
Visitor tracking can generate more leads by helping you understand where your website traffic is coming from and what they’re interested in. This information can be used to create targeted marketing campaigns that are more likely to result in conversions.
Fact 2: Visitor Tracking Can Help you Close More Sales
Visitor tracking can help salespeople better understand the needs of their customers and the most common ways users interact with pages and the website as a whole. This can help close more sales as focus can be on keeping the most popular areas of the site maintained.
Fact 3: Visitor Tracking Can Help you Understand your Audience Better
Visitor tracking can help you understand who your website visitors are, what they’re interested in, and how they interact with your site. This information can be used to improve your website and make it more user-friendly.
Fact 4: Visitor Tracking is Easy to Use and Doesn’t Have to be Complicated
Visitor tracking can be user-friendly and easy to set up. There are many options available that make it easy to get started.
Fact 5: Visitor Tracking is Beneficial for Anyone Who Wants to Understand More About their Website Traffic
This includes website owners, marketers, and even salespeople. Visitor tracking can be beneficial as it gives a clear understanding on how a website is used, who visits the website and many other important factors website owners, marketers, and even salespeople should understand.
If you’re still not convinced that visitor tracking is right for you, we urge you to give it a try. We think you’ll be surprised at how beneficial it can be. Visitor tracking can help you generate more leads, close more sales, and better understand your audience.
What Visitor Tracking Can’t Do
It’s important to understand the limitations of visitor tracking so that you can set realistic expectations for what it can do for your business. Visitor tracking cannot:
- Collect data on visitors who are not using cookies. This means that if someone visits your site without cookies enabled, you cannot track their visit.
- Collect data on visitors who use ad blockers. Ad blockers can prevent visitor tracking software from collecting data, so if someone is using an ad blocker, you will not be able to track their visit.
- Collect data on visitors who are using incognito or private browsing mode. Visitor tracking software can only collect data on visitors who are not using incognito or private browsing mode.
- Collect data on visitors who are using a VPN. If someone is using a VPN, you will not be able to track their visit.
- Collect data on visitors who are using a proxy server. If someone is using a proxy server, you will not be able to track their visit.
So there you have it, five of the most common myths about website visitor tracking debunked. Now that you know the truth, are you interested in learning more about how CANDDi can help your business track and identify visitors? Contact us today to learn more about our powerful software and how it can help you take your marketing to the next level.