If you're like most website owners, you probably spend a lot of time trying to improve your traffic and conversions. It's important to track your analytics to see how well your site is performing. This will help you determine what's working and what isn't, and enable you to make changes that will improve your results. But what good is all that effort if you're not tracking the right metrics?
There are many different areas you could track with web analytics, but which ones should you focus on? In this post, we'll share the 7 most important website analytics to track:
Knowing how many people are visiting your website is a good starting point for understanding how well your site is performing. You can use this information to determine whether you need to make any changes or improvements to attract more visitors.
A selection of questions to consider when analyzing traffic are; how many people are visiting your website? Where are they coming from (i.e. which sources are sending the most traffic)? What are the most popular pages on your site?
2. Conversion Rate:
Conversion rate is the percentage of people who take a desired action, such as filling out a form or making a purchase. It’s important to track this metric so you can see how effective your website is at converting visitors into customers.
Some important questions to consider would be; of the people who visit your website, how many are converting into customers (or taking some other desired action)? What’s causing people to not convert? What’s the conversion rate for each of your marketing channels? What’s the average value of a conversion?
3. Bounce Rate:
Bounce rate is the percentage of people who leave your website after viewing just one page. If your bounce rate is high, it means that people are not finding what they’re looking for on your site and are leaving quickly. You’ll need to determine why this is happening and fix it.
Analyzing bounce rate on your website could bring up the following questions; how many people are leaving your website after viewing only one page? What’s causing people to bounce? Are there particular pages with a high bounce rate?
4. Time on Site:
Time on site is the average amount of time people spend on your website. If people are leaving your website quickly, you’ll want to look at what’s causing them to do so and address it. However, if people are spending a long time on your site, that’s a good sign that you’re providing them with what they’re looking for.
Consider the following questions; what is the average amount of time people are spending on your website? Are there any pages where people are spending significantly more or less time than others?
5. Website Traffic Sources:
It’s important to know where your website traffic is coming from. This will help you understand which marketing channels are working best for you and allow you to focus your resources on those channels.
If you feel unsure about analyzing website traffic sources, use the following questions to assist you; what are the most popular sources of website traffic? What’s the conversion rate for each source? What’s the average value of a conversion from each source?
6. Pages per Visit:
Pages per visit is the average number of pages people view during a single visit to your website. If it’s low, it means that people aren’t finding what they’re looking for and are leaving quickly. You’ll need to determine why this is happening and fix it. However, if people are viewing multiple pages, that’s a good sign that they’re finding what they’re looking for.
Use the following questions when analyzing pages per visit; what is the average number of pages people are viewing during a single visit? Are there any pages where people are viewing significantly more or less pages than others?
Pageviews is the number of times a particular page has been viewed. You’ll want to track this metric so you can see which pages are the most popular (and which ones aren’t).
A couple of questions to consider with pageviews are; what are the most popular pages on your website? Why are they popular? What’s the least popular page on your website? Why is it unpopular?
8. Website Engagement:
The clue is in the name with this one, this metric measures how engaged people are with your website. Engaged visitors are more likely to take the desired action, such as filling out a form or making a purchase. It’s important to track this metric so you can see how well your website is performing.
When you are tracking and analyzing website engagement, take into account the following questions; how engaged are people with your website? What’s causing them to be disengaged? Are there any pages where people are more engaged than others?
Website analytics can be a valuable tool for understanding how well your site is performing. By tracking the seven metrics listed above, you’ll be able to see how well your website is doing and identify areas where you need to make changes.
Further to the points raised above, when tracking analytics from your website, it is important to consider if you have specific goals for your website. If so, it’s important to track how well you’re achieving them. This will help you make changes and tweaks to achieve your desired results. Creating website goals for your business allows you to track for progress, are you meeting your website goals? And what are the biggest obstacles preventing you from meeting these goals?
So, these are the 8 website analytics that we believe to be most important for you to track. By monitoring this data on a regular basis, you can gain insights into how your website is performing and what changes or improvements need to be made. If you’re keen to see how well your website is currently performing (or not), get in touch with us today. Our team at CANDDi would love to help analyze your website traffic and give you some pointers as to where your business could improve.