• 2024

    • March

      • A Simple Checklist to Enhance Your B2B Website Strategy

        A Simple Checklist to Enhance Your B2B Website Strategy

        Imagine two websites vying for the same client: you. One is a professional brochure-style website that outlines what they do and who they are. It ticks the boxes you'd expect from a business.

        However, the other website does things a little differently.

        From the moment you arrive, they capture your attention, offer you relevant content, and win you over. You book that call with their sales team to find out more.

        That's the power of a marketing-focused website. To help you achieve that setup, here's a comprehensive checklist to help you enhance your B2B website strategy.

        Continue reading

      • Breaking Down the Secret of B2B Targeted Lead Generation

        Breaking Down the Secret of B2B Targeted Lead Generation

        The world of B2B marketing lives and dies by a critical element: targeted lead generation. But how do you optimize your company's efforts at this sometimes elusive process?

        Read on as we unlock the mysteries of effective B2B lead generation, guiding you through strategies that are tailored to meet the unique needs and challenges of your business.

        Continue reading

    • February

      • How to Generate B2B Leads Better in 2024

        How to Generate B2B Leads Better in 2024

        Struggling to catch the wave of quality B2B leads? You're not alone. In the sea of B2B marketing, standing out and securing leads that not only click but convert is the challenge of the hour.

        How to generate B2B leads effectively is no longer just about casting a wide net. It's about precision, strategy, and tapping into the right tools at the right time. Why is this so crucial now? Because your next big client could be just a click away, and without the proper techniques, they might slip through unnoticed.

        This article is your lifeline with insights and actionable strategies to transform your lead generation from hit-or-miss to targeted success. Keep reading to unlock the secrets of generating B2B leads that not only visit but stay, engage, and convert.

        Continue reading

      • Website Tracking: Ways to Convert Your Numbers Into Sales

        Website Tracking: Ways to Convert Your Numbers Into Sales

        How many of us can confidently say that we're harnessing the power of website tracking data to its fullest potential? "Without data, you're just another person with an opinion," once remarked W. Edwards Deming and it rings true in marketing as well. This insightful observation underscores the pivotal role of website tracking in transforming visitor interactions into profitable sales.

        In this article, we venture beyond the basics of website visits and get into the nitty gritty of this great marketing tool. So, if you're ready to unlock the full potential of your website data and propel your business to new heights, let's turn these digital footprints into pathways of growth.

        Continue reading

      • What Is B2B Lead Generation Optimization?

        What Is B2B Lead Generation Optimization?

        No matter what the current market looks like, the quest for business growth always relies heavily on the art of turning potential opportunities into thriving connections.

        B2B lead generation optimization is a smart strategy that involves refining the way businesses identify, attract, and nurture potential clients.

        In a landscape where markets shift like seasons and consumer habits dance to their own rhythm, mastering the techniques of lead generation optimization becomes the compass guiding businesses through uncharted territories.

        As businesses face growing competition, fully understanding what is B2B lead generation becomes a key factor in securing a successful future.

        This article is your guide to understanding and using these techniques effectively. Keep reading to explore why B2B lead generation optimization matters and learn more about the key ideas behind it.

        Continue reading

      • The Journey to Successful Sales: Prospecting vs Lead Generation

        The Journey to Successful Sales: Prospecting vs Lead Generation

        On average, B2B companies allocate only 5% of their total budget to marketing. For sales and marketing professionals such as yourself, this means you have to use your resources efficiently to gain maximum reach.

        In such pursuits, prospecting and lead generation are essential. However, despite these two terms often being used interchangeably, they're not the same. This is why understanding prospecting vs. lead generation is the first step in getting tangible results from your sales and marketing campaigns.

        So, if you're wondering where to allocate your marketing dollars, keep reading. This article will provide you with invaluable insights into prospecting vs. lead generation, increasing your overall success in finding, attracting, and closing leads.

        Continue reading

    • January

      • Finding Success: B2B Sales Meaning, Meetings, and Mistakes to Avoid

        Finding Success: B2B Sales Meaning, Meetings, and Mistakes to Avoid

        Navigating the B2B sales landscape can be as challenging as it is rewarding. Understanding the ins and outs of B2B sales, from the initial handshake to the final agreement, is crucial for any business aiming to make a mark in this arena.

        Here, we explore the real B2B sales meaning, how to ace important sales meetings, and the common missteps you should steer clear of. You'll also learn more about B2B customer lead generation and the ins and outs of B2B sales strategy.

        Continue reading

      • Your Strategy Matters: Differences in Lead Generation vs Prospecting

        Your Strategy Matters: Differences in Lead Generation vs Prospecting

        In the fast-paced world of sales, mixing up lead generation and prospecting is like mistaking salt for sugar. They might look similar, but their impact is vastly different. Many businesses stumble here, not realizing that each strategy plays a unique role in attracting and securing customers.

        Lead generation and prospecting are two sides of the same coin. Yet they require distinct approaches for success. This confusion can cost opportunities and hinder sales growth.

        Understanding the nuanced differences between lead generation vs prospecting is not just helpful. Indeed, it's essential in crafting a sales strategy that converts interest into revenue.

        In this exploration, we'll dissect these concepts to provide clarity and guidance on when and how to use each method effectively. The idea is to ensure your sales funnel is both robust and efficient.

        Let's dive into the world of lead generation and prospecting. We'll uncover how mastering these techniques can revolutionize your approach to sales. Read on for the lowdown.

        Continue reading

      • Why Website Traffic Analytics Matter, and How to Measure Your Metrics

        Why Website Traffic Analytics Matter, and How to Measure Your Metrics

        Are you struggling to understand why your website isn't attracting as many leads as expected? Understanding website traffic analytics is the key to unlocking valuable insights into your online performance. After all, it's much easier to understand your website's strengths and weaknesses if you track and measure metrics such as page views, bounce rates, and click-through rates.

        So, if you're not measuring or monitoring your website traffic analytics, it's time to start! But where do you start? It all begins with an effective website analytics strategy.

        You can take your online presence to the next level by implementing the right tools and tracking methods. With website traffic analytics as your go-to tool, you'll have everything you need to elevate your online performance and drive your business forward. So, let's dive in and learn how to measure those metrics!

        Continue reading

      • Building a B2B Lead Generation Strategy That Converts

        Building a B2B Lead Generation Strategy That Converts

        Are you a B2B business owner frustrated by the up-and-down rollercoaster of sales leads? Do you find yourself pouring resources into lead generation without seeing any return on investment?

        Generating quality B2B leads can be a real challenge; even the best marketers can get tripped up occasionally. But here's the good news...there are proven ways to improve your B2B lead generation strategy and increase your conversions. Having a successful B2B lead generation strategy is key to converting leads into paying customers.

        You might be nodding your head in agreement but thinking, "Yeah, I knew that already. How do I create that high-converting B2B lead generation strategy, though?" That's what this guide is for!

        This comprehensive guide to the best B2B lead generation strategies will explore why lead generation is so important in B2B marketing, examine some of the obstacles that businesses face, and provide valuable insights on how to implement an effective lead generation strategy that converts.

        Continue reading

  • 2023

    • December

      • 10 Tips for Tracking an IP Address From an Email

        10 Tips for Tracking an IP Address From an Email

        Are you aware of the power of tracking an IP address from an email? Understanding where your email recipients are located can provide valuable insights for B2B sales leaders and marketing managers. By tracking the IP address, you can gain information about your website traffic, generate additional leads, and measure the effectiveness of your email campaigns.

        ROI for email marketing is an impressive $36 for every $1 spent, showing it's still highly relevant.

        Let's discuss eleven essential tips for tracking an IP address from an email. Whether you're a B2B sales leader looking to optimize your outreach or a marketing manager aiming to enhance your email marketing strategies, these tips will help you make data-driven decisions and improve your overall campaign performance.

        Continue reading

      • 11 B2B Lead Generation Strategies to Try in 2023

        11 B2B Lead Generation Strategies to Try in 2023

        A recent study found that B2B companies that were successful with their lead generation saw a 50% increase in clients ready to sign on the dotted line.

        However, lead generation doesn't happen overnight. Now is the time to sow some seeds if you want to reap the rewards in 12 months.

        The marketing world changes fast, but there are some standout tactics that you must have on your list. Here are 11 of the best B2B lead generation strategies right now.

        Continue reading

      • The 13 Best Lead Prospecting Tools of 2023

        The 13 Best Lead Prospecting Tools of 2023

        Did you know that eight out of ten leads for most businesses never turn into a sale? So imagine how you could transform your business overnight if you could figure out a way to improve those odds.

        That's pretty much what these thirteen tools have tried to do. In this article, we'll feature the best 13 lead prospecting tools and what they offer to businesses looking to achieve more with their sales efforts.

        Read on to discover which software is right for your business and how a high-performing tool can positively impact your sales funnel.

        Continue reading

    • November

      • A Business Owner's Guide to Website Visitor Tracking

        A Business Owner's Guide to Website Visitor Tracking

        Are you getting enough information about your website visitors? You know, the details that can help you optimize your marketing efforts to track and convert high-quality leads. If not, it's time to implement website visitor tracking.

        Website visitor tracking can help you collect valuable data and insights to boost your online presence. With the right tracking tool and data, you can access information on visitor demographics, time spent on pages, and even the devices they use to access your website.

        What do you do with this information? Use it to improve your website's UX, tailor your content, and optimize your marketing strategies. And that's incredibly powerful business data to have, but the better question is...are you ready to take the first step towards a successful online business and start website visitor tracking today?

        Continue reading

      • 8 Must-Have B2B Lead Generation Tools for Small Businesses

        8 Must-Have B2B Lead Generation Tools for Small Businesses

        Are you in the business-to-business (B2B) sector and looking to increase your customers? Start by choosing the right B2B lead generation tools to boost your sales efforts. B2B lead generation tools efficiently identify and nurture potential leads, ultimately driving sales and revenue. They are the technology you need to enhance customer connection in the B2B space. As your business grows, managing leads manually becomes increasingly challenging. Lead generation tools can handle larger volumes of leads, ensuring that you take advantage of growth opportunities. What are the must-have B2B lead-generation tools for growing your business? Here's a comprehensive review to help you find the best option.

        Continue reading

      • A Guide to the Best Google Analytics Alternatives of 2023

        A Guide to the Best Google Analytics Alternatives of 2023

        Have you ever wondered why you have a lot of traffic on your website but no sales? On average, only 2.5-3% of website visitors make an inquiry. That leaves a whopping 97% of visitors as a mystery.

        For years, Google Analytics has been the beacon for businesses seeking insights into their website traffic. But what if there was a way to delve deeper, to truly understand not just the numbers, but the stories behind those numbers? Welcome to the realm of Google Analytics alternatives.

        CANDDi, for instance, doesn't just show you traffic; it tells you who's visiting, in real time. In this guide, we'll explore why sometimes, looking beyond Google Analytics can be the key to unlocking transformative insights for your business website.

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      • How to Choose the Right Sales Prospecting Software for Your Business

        How to Choose the Right Sales Prospecting Software for Your Business

        Sales prospecting is the lifeblood of business growth. It drives revenue and ensures a steady influx of potential customers. However, the sheer volume of data and leads to sift through can be overwhelming, which is where sales prospecting software comes to the rescue.

        Sales prospecting software streamlines and automates the process of identifying and nurturing potential customers, making it an indispensable tool for businesses of all sizes. The right software choice can mean the difference between thriving and merely surviving in the market.

        This article serves as your guiding light in this crucial decision-making process. We will look at the key factors that should govern your choice, ensuring you invest in software that aligns seamlessly with your unique needs, enhances your team's efficiency, and maximizes your returns.

        Continue reading

    • October

      • The Dos and Don'ts of Customer Account Management

        The Dos and Don'ts of Customer Account Management

        Effective customer account management is the lifeblood of any successful business. In a competitive marketplace where customer expectations continue to evolve, the ability to nurture and maintain strong client relationships has never been more critical.

        Being able to understand the best practices of account management is crucial to business success. But it's also only half the equation. What are some of the most common mistakes that people make when implementing account management strategies?

        By the end of this article, you will have a clear roadmap for elevating your customer account management practices and cultivating lasting, mutually beneficial relationships with your valued clients. So, let's begin the process of enhancing your customer account management skills and, ultimately, your business's success.

        Continue reading

    • September

      • An Overview of the Best Outbound Marketing Strategies for B2B

        An Overview of the Best Outbound Marketing Strategies for B2B

        According to 40 percent of salespeople, prospecting is the hardest part of the job.

        An outbound marketing strategy for B2B means reaching out to potential customers who don't know you yet. It's not just about cold-calling or emailing people you don't know.

        To get customers, you must find the best ones, get their contact info, and entice them with an interesting message.

        This type of marketing is one of the most important parts of your sales strategy. Once you've mastered it, outbound marketing can help you reach more customers and close more sales.

        If you are wondering about the best outbound marketing strategies for business, this short and simple guide is for you.

        Continue reading

      • A Beginner's Guide to Prospecting Leads in 2023

        A Beginner's Guide to Prospecting Leads in 2023

        Are you new to the world of sales and trying to figure out how to make connections with new clients? In 2023, the sales landscape will be more competitive than ever, and effective prospecting will be vital. With the rise of AI and automation, it's never been more important to establish genuine human connections with potential clients.

        But where do you start? By prospecting leads.

        Before we get too deep into the subject, let's clarify that this isn't the same as lead generation. Prospecting is all about reaching out to potential clients who may not know anything about your business. It's a short-term strategy that helps you quickly identify and qualify new leads while moving them further along the sales funnel.

        And if you're new to lead prospecting, you've come to the right place. This comprehensive guide will cover everything you need to know to start prospecting in 2023. From understanding your ideal client profile to crafting the perfect cold email, we'll give you the tools you need to succeed.

        Continue reading

    • August

      • Why Should You Identify Anonymous Website Visitors?

        Why Should You Identify Anonymous Website Visitors?

        Only 3% of website visitors leave contact information or convert. This means 97% of the people who land on your site disappear, and you have no idea who they were.

        Have you ever wondered who these anonymous website visitors are? There is a way to identify anonymous website visitors.

        Here, you can learn why tracking and identifying these visitors is essential. Knowing who all your visitors are can help you improve your website and marketing efforts to encourage more conversions.

        However, you must identify anonymous visitors before benefitting from this information. While it may sound challenging, it is easier than most people think. Learn more here.

        Continue reading

      • Strategies for Turning Sales Leads into Customers

        Strategies for Turning Sales Leads into Customers

        A recent study found that only about 21% of leads end up converting into sales, meaning that a significant 79% of marketing leads do not result in sales. Is it hard for you to turn leads into customers?

        There are a lot of ways to obtain sales leads. But if you don't know the best sales strategies, growing your business can feel like an uphill battle. We have developed the perfect guide that will teach you how to get quality leads and use effective lead strategies so that those leads become loyal paying customers.

        Whether it's through website traffic or lead generation campaigns, our guide will show you the best practices. Generate leads that convert into actual revenue for your organization. Learn tried and tested methods other businesses are doing to turn leads into sales.

        Your business needs customers to be successful. You need strategies that work. Discover the best strategies in this guide.

        Continue reading

    • July

      • Guide to Behavior Tracking Website Visitors

        Guide to Behavior Tracking Website Visitors

        Companies use behavior tracking to make their online content more relevant to consumers who are more likely to engage with them. Do you feel like you have no idea how people use your website?

        Without proper behavior analysis in place, you're relying on guesswork to find out what customers are interested in. When you track website visitors, you can uncover data an abundance of useful data. This helps your business make the most informed decisions on optimizing user experience.

        Gain insights into your customers' motivation and find out which parts of your site engage them most. This helps increase customer loyalty and understand your target audience. This helps boost sales conversion rates.

        Discover what your website visitors are looking at today. Learn how they interact with your website and how to use visitor tracking to stay ahead of the game.

        Continue reading

      • Business Blast: 7 Empowering Ways to Generate B2B Leads With Email

        Business Blast: 7 Empowering Ways to Generate B2B Leads With Email

        Did you know there are over 4.3 billion email users? If you are trying to sell, this offers a lot of potential.

        In today's fast-paced business world, generating B2B leads has become crucial for companies to thrive. One powerful tool for achieving this goal is email marketing.

        With the right strategies, you can reach potential clients effectively. Here, you can learn how to use email marketing to generate B2B leads.

        When done properly, it can be an effective and lucrative method. Learn more here.

        Continue reading

    • June

      • How to Turn Website Visitors Into Paying Customers

        How to Turn Website Visitors Into Paying Customers

        You've assembled an epic party, sent out a hundred invites, and decked the hall with fancy decor. Yet, only one person shows up. Not quite the party of the century, is it?

        This scenario isn't far from what happens when you entice a horde of people to your website but fail to metamorphose them into purchasing patrons. Like your under-attended bash, your website might look a little lonely, with lots of visitors but few takers.

        However, transforming these casual website visitors into paying customers isn't as problematic as you might believe. With the right strategies and a dash of digital savvy, you'll have a customer conversion jamboree in no time!

        So, grab your confetti, and let's dive into how you can turn your website into a customer magnet.

        Continue reading

    • May

      • 12 Creative Lead Generation Ideas to Try

        12 Creative Lead Generation Ideas to Try

        Today, we lift the veil and reveal the true power of leads and how to generate them creatively! But why the emphasis on creativity, you might ask? Why do you need to have new lead generation ideas in your toolkit?

        Well, the traditional methods of lead generation, while reliable, might not always cut it in today's saturated and fiercely competitive marketplace. They are like well-trodden paths, overused and filled with businesses vying for customer attention.

        Being creative helps you to diverge from these crowded paths. You'll be able to embark on an exciting journey, where you discover unexplored avenues and untapped customer bases.

        So now we present a compelling list of twelve innovative, efficient, and fun-filled lead generation ideas. They are designed to pull you out of that rut and supercharge your business. Read on to put the pedal to the metal and navigate your way to an inflow of potential customers like never before!

        Continue reading

    • April

      • 8 Benefits of Lead Generation Software

        8 Benefits of Lead Generation Software

        While 74% of companies say converting leads into customers is a top priority, 65% say generating leads at all is their top challenge. Without a lead generation strategy, your business won't reach its full potential. Using lead generation software can save you time and energy while ensuring you generate qualified leads.

        On the fence about investing in new software? Discover the top benefits first.

        After reviewing this guide, you can make a more informed choice for your company's future.

        Continue reading

      • Why Is Customer Data Privacy Important for Business?

        Why Is Customer Data Privacy Important for Business?

        Did you know that data privacy could be the golden ticket to boosting your B2B sales and marketing performance? That's right! Today, we'll unveil the untapped potential of data privacy.

        We'll look at how it plays a crucial role in enhancing customer trust and loyalty. So, let's go on a journey through data transparency, website tracking, lead tracking, and more. This article will be your key to unlocking the secrets of customer data privacy, so don't miss out!

        Now more than ever, data privacy has become a significant concern for businesses and customers alike. With the ever-growing number of high-profile data breaches, businesses need to prioritize customer data privacy.

        In the following sections, we'll explore why data privacy matters and how businesses can leverage it to their advantage.

        Continue reading

    • March

      • A Comprehensive Guide on How to Check a Website's Traffic

        A Comprehensive Guide on How to Check a Website's Traffic

        Over half of all B2B marketing teams intend to increase their budget this year to improve their website traffic. But what about your business? Do you know what your budget should be and why?

        Before answering that question, you need to grasp your starting point. In other words, you need to know how to check your current website traffic numbers. That baseline will shape your future strategy.

        Here is a comprehensive guide on what we mean by traffic and a step-by-step outline of how you can check a website's traffic.

        Continue reading

    • February

      • 10 Benefits of Using Visitor Tracking Software for Your Business

        10 Benefits of Using Visitor Tracking Software for Your Business

        With ad blockers and privacy laws now making the headlines, is data tracking a thing of the past? The answer is no; it's the opposite. Recent industry reports suggest the analytics industry is still growing by a massive 21% annually.

        With the right tools, you can capture valuable insights into your customers' behavior, enhance user experience, and drive conversions.

        From interpreting raw data to boosting engagement on your website, this article will provide a roadmap of the ten benefits of using visitor tracking software.

        Use this guide to make informed decisions and boost the success of your business.

        Continue reading

      • How to Improve Your Website Optimization to Get More Leads

        How to Improve Your Website Optimization to Get More Leads

        Do you think putting up a website is as easy as throwing some pages together and calling it a day? Would you think the same if you found out that it takes 50 milliseconds for a user to form an opinion about your website and 88% of consumers are less likely to return to a website after a bad experience?

        First impressions matter, but more than that, the user experience on your website matters most. If your website takes forever to load or looks wonky when viewed on a smart device, then consumers won't trust your business as much.

        Website optimization tricks will help you get past this hurdle. Keep reading for some essential website SEO tricks to apply to your business.

        Continue reading

      • 5 Ways to Improve Your Online Conversion Rate

        5 Ways to Improve Your Online Conversion Rate

        Did you know that website landing pages have an average online conversion rate of 23%? So, if 100 visitors visit your landing page, it's likely that 23 of them will perform your ideal action. In this situation, nearly a quarter of your site visitors have been attracted by your digital marketing efforts, which is impressive.

        However, to get those numbers, your landing page has to have superior conversion rate optimization (CRO). If you want to improve your website's conversion rate, read on. This article will detail five methods you can use to improve your online conversion rate.

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    • January

      • What Are Leads in Business? An Overview

        What Are Leads in Business? An Overview

        Did you know that the most important types of leads in business include cold leads, warm leads, hot leads, and information-qualified leads?

        Without a steady stream of qualified leads, it will be difficult for you to close deals and grow your revenue. But generating leads isn't always easy, especially in today's competitive market.

        That's why it's so important to have a solid strategy in place for identifying and nurturing leads. To make things easier for you, we have written a guide that explains what are leads in business.

        Keep reading if you want to find out more.

        Continue reading

      • What are Leads in CRM? 5 Things You Need to Know

        What are Leads in CRM? 5 Things You Need to Know

        Did you know that 50% of all marketing professionals consider generating leads a top priority?

        Leads are one of the most trustworthy and reliable strategies to boost your business. With the latest digital tools, leads are becoming even more accurate and valuable.

        If you’re thinking, what are leads in CRM? The reality is that generating leads is a great way to establish an effective CRM system for your business. This results in better communication, higher conversion rates, and more sales.

        Want to learn more about marketing leads for CRM? Read on for everything you need to know about generating leads for your business.

        Continue reading

      • How Much Do Leads Cost?

        How Much Do Leads Cost?

        Are you looking to generate more leads for your business? If so, that’s a good idea. According to the Chamber of Commerce, small business owners only earned around $52,000 each year, which is why lead generation is so important.

        Generating quality leads is a crucial step in the sales process, and understanding these costs can help you decide whether conquering new markets is worth it. In this blog post, we’ll answer the question, “How much do leads cost”?

        We'll also explore the different pricing models associated with generating business leads. That way, you can make an informed decision based on your budget and goals. Read on to learn more!

        Continue reading

      • Boosting Your Business: Where To Buy Leads?

        Boosting Your Business: Where To Buy Leads?

        According to HubSpot, 50% of marketers believe that lead generation is a top priority for a marketing campaign. Lead generation is crucial for the success of your business. But generating leads isn't always easy, and the B2B market is extremely competitive.

        Utilizing lead buying is a strategy that can greatly benefit your business. It makes discovering new customers simple and easy. But where to buy leads?

        While lead buying is an excellent marketing tool for boosting businesses, there are a few things you need to know. Today's article will cover lead buying and the best places to buy leads. Keep reading to streamline your B2B lead generation with lead buying today.

        Continue reading

  • 2022

    • November

      • Leadfeeder vs. Lead Forensics: Which Tool Is Better for Generating Leads?

        Leadfeeder vs. Lead Forensics: Which Tool Is Better for Generating Leads?

        Did you know that 85% of B2B companies believe lead generation is the most important marketing goal?

        Figuring out which tool is best for generating leads can be difficult. There are a lot of lead generation tools on the market, and it can be hard to decide which one is right for you.

        Leadfeeder and Lead Forensics are two of the most popular lead generation tools. They both have their pros and cons, so keep reading our Leadfeeder vs. Lead Forensics comparison guide to decide which one is better for you.

        Continue reading

    • October

      • Leadfeeder vs. Albacross: What is the Difference?

        Leadfeeder vs. Albacross: What is the Difference?

        Did you know that approximately 85% of marketers say that account-based marketing offers a better ROI than other marketing investments?

        You're looking for a lead generation tool, but you don't know which one to choose.

        There are a lot of different lead generation tools on the market, and it can be hard to decide which one is right for you.

        Leadfeeder and Albacross are two of the most popular lead generation tools available. Keep reading this Leadfeeder vs. Albacross guide for a complete breakdown of how they compare so that you can make an informed decision.

        Continue reading

      • 5 Major Benefits of Visitor Tracking for Your Website

        5 Major Benefits of Visitor Tracking for Your Website

        Over 71 percent of small businesses have a website. With a website, potential customers can check out your business and even become loyal shoppers.

        The challenging task of tracking and identifying website users is routinely disregarded. Sadly, failing to track website traffic could prove to be a costly mistake.

        Monitoring website traffic is crucial to the success of your business. It might improve your marketing strategy, to start. Additionally, you could enhance your online design and get leads!

        Are you interested in learning more about the benefits of visitor tracking for your business website? To find out why you should be tracking visitors, keep on reading!

        Continue reading

      • How Does Lead Forensics Pricing Work and Is It Worth It?

        How Does Lead Forensics Pricing Work and Is It Worth It?

        We encounter web cookies on a daily basis, but have you ever wondered what they are and how they are useful?

        Web cookies are a tracking tool used by lead generation tools to track the activity of an individual or company. These programs are often called website visitor tracking software.

        Lead Forensics is one of the most popular website visitor tracking software options on the market. It offers a lot of features and flexibility, but how does Lead Forensics pricing work, and is it worth the investment?

        In this article, we will break down all of the details so that you can make an informed decision about whether or not to use this tool for your business.

        Continue reading

    • September

      • Finding Your Anonymous Visitors - Anonymous Website Visitor Tracking

        Finding Your Anonymous Visitors - Anonymous Website Visitor Tracking

        We have found that only 2% of website visitors inquire. This means that you’re missing out on the ability to capture information from 98% of your other website visitors that could turn into warm leads and even conversions.

        Anonymous website visitor tracking is the process of monitoring and recording the activity of site visitors without disclosing their identities. It can be used to track pageviews, unique visitors, referrers, and other data points.

        By understanding who is visiting your website and where they are coming from, you can refine your marketing strategies and make better decisions about how to reach your target audience. Here’s everything you need to know about tracking your website visitors.

        Continue reading

    • August

      • Best Practices for an Account Based Marketing Strategy

        Best Practices for an Account Based Marketing Strategy

        Nearly 85% of marketers say that account-based marketing offers a better ROI than other marketing investments. You may want to start using the strategy for your business as well.

        Account-based marketing (ABM) is a great approach to take when growing a B2B company. With account-based marketing, your sales and marketing team will work together. Your business will focus on reaching high-value accounts while using personalized outreach tactics and content.

        In this guide, we'll look at some of the best practices for implementing an account based marketing strategy.

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      • What Are the Benefits of Using a B2B Lead Generation Agency?

        What Are the Benefits of Using a B2B Lead Generation Agency?

        Every savvy business leader appreciates the importance of generating leads. But not everybody realizes that the ability of a company to generate leads is often the number one most significant challenge for their ability to grow. Maybe that is why businesses around the country spend more than $3 billion on digital lead generation services every year!
        More businesses might be interested in working with a great B2B lead generation agency if they appreciated the benefits of doing so. Although some benefits of working with a lead-generation agency are obvious, others are not.
        So what makes outsourcing your lead generation to a professional agency so great? Read on to learn all about the most important things to understand about the amazing advantages that come with working with a B2B lead generation agency!

        Continue reading

    • July

      • 5 Tips for Using Website Visitor Tracking Software

        5 Tips for Using Website Visitor Tracking Software

        Did you know that about 28% of small businesses don't have a website?
        Although having a business website is a step up in any industry, if you don't take advantage of your website traffic, it's not any better than not having a site at all.
        If you don't track website analytics, you are missing out on a huge opportunity to increase sales, allocate your marketing dollars better, and build customer trust.
        With website visitor tracking software, you can learn more about your website traffic to tweak your strategy for the better. Keep reading to learn what you need to know when using this software.

        Continue reading

    • June


      • Top SEO Trends

        Top SEO Trends

        It's no secret that SEO is always changing. What worked five years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends in SEO if you want your website to rank high in search engine results pages (SERPs).

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      • A Guide into Analytics, Reporting and How CANDDi Can Help

        A Guide into Analytics, Reporting and How CANDDi Can Help

        As a business owner, you know that generating leads is essential to the success of your company. Marketing campaigns are designed to bring potential customers to your website, and once they're there, it's important to engage them and encourage them to take action. But how do you know if your marketing efforts are really paying off?

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      • Inbound Vs Outbound Marketing

        Inbound Vs Outbound Marketing

        There's a lot of buzz around inbound and outbound marketing, but what do they actually mean? And which is the right approach for your business? In this post, we'll break down the key differences between inbound and outbound marketing, and help you decide which one is right for you.

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      • How to Strengthen Your Website Marketing Strategy

        How to Strengthen Your Website Marketing Strategy

        No matter how great your website is, if you don't have a solid marketing strategy in place, it won't achieve the results you're hoping for. In this post, we'll discuss some tips for strengthening your website marketing strategy. By following these tips, you can improve your website's visibility and drive more traffic to your site. Let's get started!

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      • 5 Reasons Why Unique Visitors are Important

        5 Reasons Why Unique Visitors are Important

        In the world of online marketing, there are a lot of metrics that you can track in order to measure the success of your campaigns. However, some of these metrics are more important than others, and one of the most important is unique visitors. In this blog we name five reasons why unique visitors are so important.

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      • Turning Cold Prospects into Warm Leads

        Turning Cold Prospects into Warm Leads

        If you're in sales, then you know that one of the hardest things to do is to turn a cold prospect into a warm lead. It can be a daunting task, but if you have the right tools and strategies in place, it's definitely possible.

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      • What is Actionable Data?

        What is Actionable Data?

        There are many ways to use actionable data. Some businesses use it to track customer behavior and trends, while others use it to improve their marketing or sales strategies. Still others use actionable data to inform their product development decisions. No matter how you use actionable data, the goal is the same: to make better decisions that will improve your business.

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      • Visitor Tracking Myths

        Visitor Tracking Myths

        There are a lot of myths out there about visitor tracking, and it can be tough to know what’s true and what’s not. We’re here to help bust some of those myths and set the record straight about what visitor tracking can and can’t do.

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      • 10 Tips For Optimizing Your Website Content

        10 Tips For Optimizing Your Website Content

        As a business owner, you know that having a strong web presence is critical to your success. But creating engaging, user-friendly content can be challenging. If you're not sure where to start, or you're struggling to keep your website content fresh and relevant, check out these ten tips for optimizing your website content. With a little effort and these handy guidelines, you'll be on your way to achieving great results with your web content!

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      • The Most Important Website Metrics and their Benefits

        The Most Important Website Metrics and their Benefits

        As a website owner, you are probably familiar with some of the most important metrics that you need to track in order to gauge the success of your site. Things like pageviews, unique visitors, time on site, and bounce rate are all important factors that can give you a good idea of how your site is performing.

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    • May

      • 11 Traps that Kill your Website's Conversion Rate

        11 Traps that Kill your Website's Conversion Rate

        If you're like most business owners, your website is the heart of your online marketing efforts. It's where potential customers can learn about your products and services, and it's often the first place they visit when considering a purchase. So it's important to make sure your website is set up to convert as many visitors as possible into customers. Unfortunately, many websites fall victim to common traps that kill their conversion rates. In this post, we'll explore seven of the most common conversion killers, and we'll offer tips for avoiding them.

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      • Identifying your Audience with CANDDi

        Identifying your Audience with CANDDi

        As a business, one of your main goals is to identify your target audience and attract them to your products or services. The better you can understand your audience, the more likely you are to appeal to them and generate leads that convert into sales.

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      • Finding the Hidden Patterns of your Website Traffic

        Finding the Hidden Patterns of your Website Traffic

        If you're a business owner, or marketer, chances are you're always looking for ways to improve your website traffic. But did you know that sometimes the most valuable insights can be hidden in plain sight? In this blog post, we'll explore some of the most common patterns of website traffic, and show you how to find them. Armed with this information, you'll be able to make better decisions about where to focus your marketing efforts. So let's get started!

        When it comes to your website traffic, there are often hidden patterns that can be difficult to see. However, uncovering these patterns can be incredibly valuable in understanding how your visitors interact with your site.

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      • 8 Ways to Improve Website Performance

        8 Ways to Improve Website Performance

        Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

        So, what can you do to make sure your website is running as quickly and smoothly as possible? From improving website security to SEO, and covering what questions you should consider when working on the points below, you'll be sure to find plenty of tips to improve your website's performance. Continue reading to find out 8 ways you can do this.

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      • The Most Frequent FAQs about Website Visitor Tracking

        The Most Frequent FAQs about Website Visitor Tracking

        As a business owner, you want to know as much as possible about your website visitors. This information can help you make decisions about how to improve your website and track the success of your marketing campaigns. While there are many different ways to track website visitors, some methods are more popular than others. In this blog post, we will discuss the most Frequently Asked Questions (FAQs) about website visitor tracking. We will also provide tips on how to choose the right method for your business. So, whether you are just getting started with website visitor tracking or you are looking for a more efficient way to collect data, read on for answers to some of the most common questions.

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      • What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

        What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

        A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals. Some common strategies include online advertising, social media marketing, and email marketing.

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      • 5 Ways CANDDi Identifies Visitors and its Benefits

        5 Ways CANDDi Identifies Visitors and its Benefits

        CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

        CANDDi also gives businesses the ability to score their leads, so they can focus on the hottest prospects first. This is an essential tool for any sales team, and it’s one that can save a lot of time and energy in the long run.

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      • What Are Keywords? And How To Use Them

        What Are Keywords? And How To Use Them

        As a business owner, you may have heard the term "keywords" before but aren't quite sure what they are or how to use them. Keywords are words or phrases that describe your business, product, or service. They are an important part of your website and marketing materials, and can help potential customers find you online.

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      • Website Traffic Data Trends

        Website Traffic Data Trends

        As the internet becomes an increasingly essential part of doing business, it's more important than ever to understand website traffic data trends. Website traffic data can give you insights into how well your site is performing, where your visitors are coming from, and what pages they're most interested in.

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      • 7 Types of Data CANDDi Tracks and What You Can Learn from Them

        7 Types of Data CANDDi Tracks and What You Can Learn from Them

        If you’re running a business, it’s important to know as much about your customers as possible. This is where CANDDi comes in. CANDDi is a powerful tool that helps track and identify the people who are visiting your website, this can help generate more leads from marketing and help close more sales. We have the ability to show you who has been on your website, what they looked at, any actions they’ve taken and what marketing source brought them to the website in the first place.

        CANDDi is a great tool for understanding your customers, but it can do more than that. CANDDi also helps track website conversions, allowing you to see how well your marketing efforts are working and what needs to be improved. Additionally, CANDDi can help identify potential leads on your website through their Lead Identification feature.

        All of this data is extremely valuable for businesses, so if you’re not using CANDDi, you’re missing out on a lot of potential leads and sales. Let's take a look at 9 types of data our tool tracks and what you can learn from them.

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      • The Do's and Don'ts Of IP Trackers

        The Do's and Don'ts Of IP Trackers

        An IP tracker is a piece of software that allows you to track the IP addresses that visit your website. This can be useful for a number of reasons, such as seeing how much traffic your site is getting, or finding out where your visitors are coming from.

        However, there are also some potential downsides to using an IP tracker. In this article, we'll take a look at both the pros and cons of IP tracking, so you can make an informed decision about whether or not it's right for you.

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    • April

      • 5 Website Statistics That Help With Lead Generating

        5 Website Statistics That Help With Lead Generating

        There is a lot of power in digital tools that can be used for lead generation. However, not utilizing them correctly is a big challenge for many businesses. One of these tools is the data gathered from websites.

        B2B lead generation for websites has a goldmine of lead generating potential. The problem is knowing which website stats you should be looking at? Here are the top 5 website statistics that can inform your lead generating efforts.

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      • 6 Ways to Improve the Visitor's Experience on your Website

        6 Ways to Improve the Visitor's Experience on your Website

        Making sure your website provides a great visitor experience is crucial for keeping people engaged and ensuring they stick around long enough to learn more about your business. By following these 6 tips, you can make small changes that will have a big impact on the overall user experience. Improving your website's usability will not only keep visitors coming back, but also help convert them into customers. So what are you waiting for? Start implementing these tips today!

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      • How to Track Who Visited My Website?

        How to Track Who Visited My Website?

        Did you know that 93 percent of American adults now use the internet? What started as a novelty has now become the main way that many companies find new business opportunities.

        Specifically, they do this by tracking the visitors that come to their website. Unfortunately, if you’re a B2B site it can be hard to get the lead information you need from traditional tracking resources.

        That’s why we made this article specifically for B2B sites that want to know how to track who visited my website. We’ll be going over popular methods, like Google Analytics, and ways to fill in the gaps that it doesn’t cover. That way you have the best possible odds of drumming up new business. Let’s get started!

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      • What Is a Website Tracker?

        What Is a Website Tracker?

        A website tracker is a tool that tracks the activity of visitors to your website. It records who visits your site, what pages they visit, how long they stay on each page, and more. This information can be used to improve your website design, marketing strategies, and more.

        Moreover, a website tracker can tell you not only how many people visit your site but also where they come from. This information is important because it can help you target your marketing efforts more effectively.

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      • What are Heatmaps & How to Analyze?

        What are Heatmaps & How to Analyze?

        As website owners, it's important to understand how users interact with our site. Do they scroll down the page? What links do they click on? Where do their eyes focus?

        This is where heatmaps come in. Heatmaps are visual representations of data that show us patterns of user behavior. By analyzing these patterns, we can make changes to our site that will improve the user experience. Heatmaps show us where users are spending the most time on a page. This information can help us determine which areas of our site are most important and which ones might need more attention. There are different types of heatmaps, 4 to be exact.

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      • 5 Things You Didn't know About IP Trackers

        5 Things You Didn't know About IP Trackers

        IP trackers are a powerful tool that can help you understand your website visitors better. By tracking IP addresses, you can learn more about where your visitors are coming from, what they are looking at on your website, and what actions they are taking.

        IP trackers are becoming an increasingly important part of online marketing, but there are still many people who don't understand what they are, how they can be used and their value to any business.

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      • What is the Buyer's Journey and How to Optimize it with Visitor Tracking?

        What is the Buyer's Journey and How to Optimize it with Visitor Tracking?

        What is the Buyer's Journey?

        The Buyer's Journey is a marketing term used to describe the process that potential customers go through when deciding to buy a product or service. The journey begins with the Awareness Stage, where the customer realizes they have a need or problem that needs to be solved. They then move on to the Consideration Stage, where they research different solutions and compare different products. In the Decision Stage, the customer finally decides which product to buy. Finally, in the Post-Purchase stage, they evaluate their purchase and whether it met their expectations - here you can look at optimizing reviews/testimonials.

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      • How does IP Tracking work?

        How does IP Tracking work?

        IP tracking is a process that allows companies to track the IP address of people visiting their website. This information can be used to generate more leads from marketing campaigns and help close more sales. This is a valuable tool for any business that wants to improve their online presence and grow their business even further. IP tracking is also a great way to deter cybercrime and protect your website from malicious actors.

        While IP tracking is a powerful tool, it is important to understand how it works and what benefits it can provide. In this blog post, we will answer some of the most common questions about IP tracking and explain how businesses can use this strategy to achieve their goals.

        IP tracking works by capturing the IP address of visitors to your website. This information can be used to generate reports about where your website traffic is coming from and what countries they are from.

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      • How to Use Website Tracking to Improve Your Sales

        How to Use Website Tracking to Improve Your Sales

        There’s no doubt that website tracking is an important tool for businesses of all sizes. By tracking the activities of your website visitors, you can gain a wealth of information that can help improve your sales. In this blog post, we’re going to take a look at some of the most important things you need to know about using website tracking to boost your sales as well as a variety of questions to consider when tracking your own website to improve sales.

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      • The 8 Most Important Website Analytics to Track

        The 8 Most Important Website Analytics to Track

        If you're like most website owners, you probably spend a lot of time trying to improve your traffic and conversions. It's important to track your analytics to see how well your site is performing. This will help you determine what's working and what isn't, and enable you to make changes that will improve your results. But what good is all that effort if you're not tracking the right metrics?

        There are many different areas you could track with web analytics, but which ones should you focus on? In this post, we'll share the 7 most important website analytics to track:

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      • The Importance Of Measuring Time On Site

        The Importance Of Measuring Time On Site

        There are a few reasons why it's important to measure time on site. First, it can help you determine whether people are finding what they need on your site. If they're not spending a lot of time on your pages, it may be because they're not finding the information they need. This could mean that your website needs to be redesigned or that your content needs to be improved.

        Second, time on site can help you determine whether people are taking the desired actions. If they're not spending a lot of time on your pages, it may be because they're not taking the desired actions. This could mean that you need to improve your website's design or that you need to make your content more engaging.

        Third, time on site can help you determine whether your website is meeting your business goals. If people aren't spending a lot of time on your pages, it may be because your website isn't meeting their needs. This could mean that you need to make some changes to your website in order to make it more effective.

        Now that we know why time on site is important, let's take a look at four ways to measure it.

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    • March

      • What is a Conversion Rate?

        What is a Conversion Rate?

        If you're running a business, whether it's online or offline, then you'll want to know what a conversion rate is and how to improve it. A conversion rate is the percentage of people who visit your site or take an action that you desire, such as making a purchase or signing up for a newsletter, out of all the visitors who come to your site. In order to increase your conversion rate, you'll need to understand what's causing people not to take the desired action and fix it. Improving your conversion rate can mean more sales and more customers for your business. So learn about what a conversion rate is and how to improve it today!

        A conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or registering for a service. Conversion rates can be used to track the effectiveness of marketing campaigns and to determine how much money businesses should invest in online advertising. Conversion rates can also be used to evaluate the design of a website and to identify opportunities to improve it.

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      • 4 Effective Ways to Improve your Website Conversions

        4 Effective Ways to Improve your Website Conversions

        Your website is critical to your business success. It's your digital storefront, and first impressions matter. If you're not converting visitors into leads or customers, you're doing something wrong. Luckily, there are a few effective ways to improve your website conversions. In this blog post, we'll share 4 of them with you. Keep reading to learn how you can start generating more leads and sales from your website.

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      • Understanding your Customers: Demographic Data

        Understanding your Customers: Demographic Data

        As a marketer or business owner, it's important to understand your customers. Demographic data can give you insights into who they are, what they want, and how you can reach them. By understanding your customers' demographics, you can create more effective marketing campaigns and better serve their needs. So what are some things you can learn from demographic data? Let's take a closer look.

        Your customers are the lifeblood of your business. So, it's important to understand them as best you can. Demographic data can give you a wealth of information about your customers, including their age, sex, income level, and more. By understanding this data, you can better cater to your customers' needs and desires.

        There are a variety of ways to collect demographic data. You can purchase it from a marketing research firm, gather it yourself through surveys and polls, or even glean it from social media. Once you have this information, it's time to start analyzing it.

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      • Everything you need to know about IP tracking!

        Everything you need to know about IP tracking!

        What is IP Tracking?

        IP tracking is a process that allows companies to track the IP address of people visiting their website. This information can be used to generate more leads from marketing campaigns and help close more sales. This is a valuable tool for any business that wants to improve their online presence and grow their business even further. IP tracking is also a great way to deter cybercrime and protect your website from malicious actors.

        While IP tracking is a powerful tool, it is important to understand how it works and what benefits it can provide. In this blog post, we will answer some of the most common questions about IP tracking and explain how businesses can use this strategy to achieve their goals.

        By capturing the IP address of the visitors to your website, that information can be used to generate reports. This helps you understand where your website traffic is coming from.

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      • How to Use Website Tracking to Improve Your SEO

        How to Use Website Tracking to Improve Your SEO

        If you want to improve your website's SEO (Search Engine Optimisation), one of the best things you can do is start using website tracking. By tracking the people who visit your site, you can learn a lot about what they're looking for and how they found you. This information can then be used to improve your site's ranking in search engines.

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      • 9 Reasons Why Website Visitors are Abandoning your Site

        9 Reasons Why Website Visitors are Abandoning your Site

        Abandoned shopping carts are a common issue for online retailers, with an estimated 63.8% of carts being abandoned. While there are many reasons why shoppers might abandon their carts, website visitors are also abandoning websites mid-session at an alarming rate. In this blog post, we'll explore 9 reasons why website visitors are abandoning your site.

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      • Buyer's Journey: How to Map the Visitors' Experience on your Website

        Buyer's Journey: How to Map the Visitors' Experience on your Website

        One of the most important aspects of any successful website is understanding how your visitors are interacting with it. By mapping out their experience, youC can identify where they are in the buying process, and provide them with the information and tools they need to continue moving forward.

        The buyer's journey is a framework that helps you do just that. It identifies the three main stages that a potential buyer goes through when considering a purchase: Awareness, Consideration, and Decision. Each stage has its own associated tasks, goals, and needs.

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      • 6 Tips For Successfully Tracking Website Visitors

        6 Tips For Successfully Tracking Website Visitors

        If you're running a business, it's important to know who is visiting your website. Tracking website visitors can help you generate more leads from marketing and close more sales. In this blog, we are going to outline our top 6 tips for successfully tracking website visitors:

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      • 5 Vital Digital Touchpoints

        5 Vital Digital Touchpoints

        Digital marketing is made up of lots of little digital touchpoints. These digital touchpoints are the assets that you can leverage to encourage conversions as your prospects travel down your pipeline. Digital touchpoints are essential for businesses today. They allow customers to interact with your company in a variety of ways, and provide valuable insights into how customers interact with your brand.

        To produce digital marketing content, you need to use specific digital touchpoints. To gain more leads from your digital marketing and increase conversions, it's important to know and understand what digital touchpoints you should be using in your digital marketing.

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      • Girls Who Code: We Hit Our Donation Goal!

        Girls Who Code: We Hit Our Donation Goal!

        A few weeks back, we announced that we’re raising money for Girls Who Code, a nonprofit organization we really believe in here at CANDDi.

        Girls Who Code work hard to bridge the gender gap within the tech industry. A major part of their work is providing free coding clubs to girls, in a bid to equip them with the means to succeed in tech and change perceptions of what coders look like!

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      • B2B Marketing: The Difference Between a Sales Prospect and a Lead

        B2B Marketing: The Difference Between a Sales Prospect and a Lead

        Did you know that a customer is 57-percent more likely to purchase from a brand that they feel a legitimate connection with? In fact, 76-percent of them will elect to buy from them over a competitor every time.

        Statistics like those show just how important sales prospects and leads are to your B2B marketing strategies. It takes both of them for your business operations to thrive. But what is the difference between the two? Why do they have two separate names for them?

        See below for an in-depth definition of a sales prospect, a sales lead, and why they're both crucial to your B2B sales initiatives.

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    • February

      • Lead Prospects Can Benefit B2B Marketing Campaigns

        Lead Prospects Can Benefit B2B Marketing Campaigns

        Are you looking for ways to give your company more B2B leads to contact? Do you feel that your sales staff could thrive with more business prospects in the sales funnel? If so, then you need to learn all that you can about generating lead prospects for your business.

        Doing so can help your B2B marketing campaigns in several ways. It can help create warmer contacts, enhance the effectiveness of your sales scripts, and build customer loyalty.

        See below for an in-depth guide on lead prospects and how they can help your B2B marketing campaigns thrive. You'll reap the rewards for years to come.

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      • Using Tracking Software To Create A User Journey Map: 5 Simple Steps

        Using Tracking Software To Create A User Journey Map: 5 Simple Steps

        What is a user journey Map?

        A user journey map is a visual representation of the interaction between a user and a website, including touchpoints (like banners and buttons) and actions (like clicking and scrolling). Consumer behavior has changed drastically over recent years. Gone are the days where users were happy to complete one task on your site before moving onto another - today's consumers expect immediate results or they'll go elsewhere. With the vast amounts of data available at our fingertips today, it's easier than ever to create a user journey map and improve user experience on your site.

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      • Behavioral Data On Your Website: How To Analyze?

        Behavioral Data On Your Website: How To Analyze?

        What is user behavior?

        User behavior is a very broad term which can refer to user actions, user decisions and user motivations. In this post we will focus on various aspects like user actions, i.e. how users interact with your website by looking at user sessions and user paths and more.

        At its core user behavior is the user's action on your website, e.g a click here or a view on this video. There are many reasons users may act in certain ways on your site. Whether they are information gathering, looking to buy something or learning about a topic. But to make it simple, user behavior means user intention and behavior towards your website.

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      • What Is Bounce Rate & How To Improve It?

        What Is Bounce Rate & How To Improve It?

        Bounce rate is one of the most important metrics that online marketers and business owners need to pay attention to. A high bounce rate means that people are coming to your website, quickly looking around and then leaving – which is not what you want.

        Bounce rate is of major importance for companies, because it gives information about how much revenue was lost through visitors who didn't make it past the landing page. So, what can you do to improve your bounce rate? In this blog post, we will discuss what bounce rate is, why it matters and how you can improve it.

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      • 6 Reasons Why Everyone Needs To Track Website Visitors

        6 Reasons Why Everyone Needs To Track Website Visitors

        Have you ever wondered what your website visitors are up to? What they're looking at? How many of them leave the site straight away, and how many stay for more than 20 seconds?

        If you're a business owner, you want to know this information. Understanding visitor behavior is the key to knowing how to improve your website, what products or services people are looking for, and how best to reach customers with marketing campaigns.

        In fact, there are so many reasons why every online business needs visitor tracking that we've listed six of them below.

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      • Learn 5 Advantages To Identifying Website Visitors

        Learn 5 Advantages To Identifying Website Visitors

        Our online world is constantly changing. A new website, a new marketing strategy can throw leads into an unknown abyss. You’re still looking for that big break to get noticed by the market you want to reach and it doesn’t seem like anything you do is breaking through this barrier. Identifying website visitors gives you the ability to identify and nurture leads, while also finding which marketing strategies are working best for lead generation. With CANDDi’s visitor identification, you can generate more leads through your website and better understand what content strategy is driving traffic and converting website visitors into leads. Using this data, you can make better marketing decisions and target your future content to better engage your website visitors. Here are 5 advantages to identifying website visitors, to ensure you engage them with relevant content and give you the competitive edge in your industry.

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      • 6 Ways Tracking Software Can Help Marketing

        6 Ways Tracking Software Can Help Marketing

        Most would agree that marketing is one of the biggest parts of running a successful business. There are so many ways to market your product and utilizing all those opportunities can really be a challenge. Tracking software can help you get an accurate picture of how effective marketing campaigns have been in the past and can help you make better, more effective campaigns in the future.

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      • 5 Ways Visitor Tracking Software Works For You

        5 Ways Visitor Tracking Software Works For You

        Have you noticed a sudden spike in traffic to your site? Or perhaps you've been spending hours trying to figure out who is visiting your site, only for the numbers to drop soon after. You're certainly not alone. In fact, visitor tracking is becoming one of the most important tools in online marketing campaigns, due to its ability to provide valuable visitor data that helps you better understand your visitors needs.

        In the past, companies used to rely on webmaster tools or tracking software available through their service provider. While these have been a good first step in visitor tracking, they don't offer as much information as dedicated visitor tracking software does, such as CANDDi.

        The visitor tracking software market is still growing, which means there are an abundance of tools that will help you get better results from your visitor analytics. We'll go over the top 5 visitor tracking software tactics below to provide some insight into how this software can boost your company's online marketing efforts.

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      • 8 Growth Marketing Tactics for Each Stage of Your Funnel

        8 Growth Marketing Tactics for Each Stage of Your Funnel

        Sales funnels are vital for your growth because they allow for customer-centric marketing. They focus on building relationships with customers before posing products.

        A good sales funnel helps to turn many strangers into your prospects. It also ensures optimal conversion of your prospects into buyers and loyal customers.

        Your company's sales funnel should consider the uniqueness of your customer's journey. Here are eight excellent growth marketing tactics for each stage of your funnel

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      • Introducing: CANDDi Add-ons!

        Introducing: CANDDi Add-ons!

        It’s exciting times in CANDDi as we unveil our new Add-ons, which offer every single one of our users a way to make CANDDi even more powerful!

        Our add-ons vary from niche additional functionality for specific types of businesses, to super-valuable tools which can boost the results of any CANDDi user.

        These add-ons are all about offering choice to our users so that they can make CANDDi work the way they’d like it to. Many of our add-ons are free, and all of them can be tried and tested on a monthly rolling basis and simply switched off if they aren’t right for you.

        Let’s take a look at just some of the add-ons that will be available starting today!

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      • 6 Ways To Track Website Visitors Effectively

        6 Ways To Track Website Visitors Effectively

        Why is it important to track your website visits? There are various ways to track visitor activity on your website, and it's essential to implement each of these methods for a full understanding of who is visiting your site, as well as their behavior while they are there. It's important to track visitor data for many reasons. This article will discuss the six main ways you can effectively track visitor traffic to your website.

        It's crucial to track visitor information if you want your site to run effectively. Not only does tracking visitor data give you an idea of how each page is performing, it also tells you where your visitors are coming from and whether or not they're new or returning visitors

        Whether you're just starting out with your website or if you've been running it for years, visitor tracking is essential. When your site's visitor information is displayed in a well-organized manner, it allows you to optimize page content and overall site design for the best possible user experience. Plus, visitor tracking gives you the opportunity to discover important insights that can help improve your website.

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      • 7 of the Best Practical Lead Prospecting Approaches and Practices

        7 of the Best Practical Lead Prospecting Approaches and Practices

        One of the most difficult parts of the business world is figuring out how to get more customers. In fact, studies show that lead generation is considered one of the most difficult parts of business. Add on top of that how difficult it can be to convert leads to real customers, and the whole process can feel extremely stressful.

        Of course, lead prospecting goes a lot better for some people than for others. What makes the difference?

        There are a lot of principles you can apply to lead prospecting that will lead to more success. That increase in success will make the entire process feel much less stressful at the same time.

        So what exactly can you do to make your lead prospecting more successful and less difficult? Read on to learn all about the most important things to keep in mind when you are improving your lead prospecting!

        Continue reading

      • An Introduction to Comparing Website Analytics

        An Introduction to Comparing Website Analytics

        What are Analytics Tracking Tools?

        Let’s start off this article by addressing website analytics. Analytics is a big topic , and you may be wondering what it means. Web analytics is the measurement of website traffic, specifically how users interact with your website and where they come from. There are different types of website analytics tools that help measure website statistics such as traffic sources, time spent on website, and actions taken on website (such as leaving a website without purchasing). There are many different website analytics tools out there that analyse this type of data.

        Finding the right website analytics tool for your website is important as analytics tools are not one size fits all. Each website analytics tool has different website functions and website owners should consider what functions are needed.

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    • January

      • 3 Things To Look For In Website Tracking Software

        3 Things To Look For In Website Tracking Software

        What is Website Tracking Software?

        Website tracking tools are software that tracks data about your website visitors, such as where they come from, who they are and which pages on your website they visit. Website tracking tools provide you with this information in an easy to read dashboard so you can see what is going well on your website and what may need improvement. Website tracking software will help your website grow and ultimately make it more successful.

        There are many different areas to keep track of while analysing how your website is performing, but tracking these 3 things will provide you with the most important information needed.

        Continue reading

      • 5 Major Website Visitor Tracking Mistakes You Need To Avoid

        5 Major Website Visitor Tracking Mistakes You Need To Avoid

        The visitor tracking industry has gotten more competitive over the past few years. This means that visitor tracking providers like us here at CANDDi now have much better features than ever before and it's critical for your company to use visitor tracking correctly to stay competitive. In this article we'll show you five visitor tracking mistakes to avoid, so that your visitor tracking is running at its full potential.

        Continue reading

      • Top Benefits To Tracking Visitors On Your Website

        Top Benefits To Tracking Visitors On Your Website

        In order to help generate more leads from marketing and close more sales, businesses can track visitors on their website by using CANDDi. Tracking visitors shows you who has been on your site, what they looked at, any actions they have taken and what marketing source brought them to the website in the first place.

        Continue reading

      • Austria Outlaws Google Analytics: What Does This Mean For You?

        Austria Outlaws Google Analytics: What Does This Mean For You?

        In a huge development for the tech industry, the use of Google Analytics on Austrian websites is now illegal.

        Now deemed to be in violation of GDPR, Google Analytics will no longer be usable in Austria, and it looks likely other EU nation states will follow suit.

        Let’s unpack why this happened, and what this means if you’re a business who tracks their website visitors…

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      • What Is Session Replay? A Guide to Visitor Tracking

        What Is Session Replay? A Guide to Visitor Tracking

        Were you aware that session replay is one of the best things to use for improving a site?

        We ask this because many site owners struggle to increase user engagement, often because they're unsure of what users interact with. While it's easy to see how many views you're getting on a certain page, you must invest in session recording to see how exactly people view your site.

        Session replay is an extremely powerful tool that top companies use to increase sales and grow their audiences. To help you decide whether it's right for you, we'll outline everything you need to know.

        So what is session replay? Read on to find out in this guide to visitor tracking.

        Continue reading

      • How to Use SEO for Lead Generation

        How to Use SEO for Lead Generation

        Are you wanting to attract more customers to your website?

        Most people who need goods and services now turn to the internet to find what they need. Today, more than half of the world's population is online. As such, companies need to perfect their digital marketing strategies if they want to generate leads.

        Search engine optimization (SEO) has become a popular technique for lead generation. Companies use SEO to get to the top of search engine results. Below, we'll get into everything you need to know about SEO for lead generation. Keep reading to learn more and start building your client base!

        Continue reading

  • 2021

    • December


      • What Is B2B Lead Generation? A Complete Guide

        What Is B2B Lead Generation? A Complete Guide

        As a B2B business, consistent and qualified lead generation is essential.

        Lead generation is the process of initiating consumer interest or inquiry in a product, service, or company. You can achieve this through various means. Whether it is through digital marketing, or something more traditional, B2B lead-gen is a very important aspect of a company's success.

        There are many benefits to lead generation, both for your customers and business. To learn everything you need to know about B2B lead generation, keep reading!

        Continue reading

      • 10 Proven Ways To Increase Email Deliverability

        10 Proven Ways To Increase Email Deliverability

        In today’s world, with the internet steadily increasing in its growth as a communications platform and with the countless ever-growing innovations that are constantly being introduced; from social media giants like Facebook, Instagram, and Twitter all the way to massive internet forums of Reddit and Quora - one thing still holds true even now.

        Email will still reign supreme as one of the most used mediums for communication through the internet. According to Statista, there are about 3.9 billion active email users. That’s a considerable number. For comparison, social media users worldwide come close but not enough, with around 3.5 billion users only.

        Continue reading

    • November

      • Why You Should Track Website Visitors

        Why You Should Track Website Visitors

        Studies show that 94% of website viewers will distrust a site if the web design is poor, eliminating them as leads and ultimately reducing that site’s sources of revenue.

        But what’s the best way to know if your website viewers like your website’s design?

        The answer - track website visitors. Get inside information on what users think about your website by tracking their interactions with it.

        In the least creepy way possible, we’ve created a website visitor tracking guide with 7 reasons explaining why website visitor tracking will help transform your lead generation process.

        Continue reading

      • The Benefits of Using CANDDi For Website Visitor Tracking

        The Benefits of Using CANDDi For Website Visitor Tracking

        Are you looking for a reliable way to track your website's visitor data? Lead Forensics is pricey and lacks critical details about your customer base. So if you're interested in a Lead Forensics alternative, CANDDi may be the perfect fit for your needs.

        In this article, we'll go over some of the benefits of using CANDDi as a visitor tracking tool, perform direct competitor comparisons, and show you how easy it is to get started with our services.

        Continue reading

      • The Importance of Website Visitor Tracking For Your Business

        The Importance of Website Visitor Tracking For Your Business

        Websites websites websites! If there's one thing we know, in 2021, you simply can't live without them.

        What elements of your website can contribute, directly, to your bottom line?

        Did you know, for example, 63% of all retail web traffic comes from smartphones and mobile devices? Now, that's probably an important thing for retail brands to know so that they can optimize their website for mobile viewing.

        And THAT is why visitor tracking is important. Okay, not JUST that. Keep reading to find out more about the importance of website visitor tracking for your brand.

        Continue reading

    • October

      • How To Leverage Customer Data For Better Marketing Campaigns

        How To Leverage Customer Data For Better Marketing Campaigns

        Customer data is important information that businesses use for their content and marketing campaigns. It allows businesses to create content that gets more views and curate posts that get more engagement.

        Using customer data is like having a guide in navigating your business in this competitive industry. Without customer data, you’re blindly doing marketing and hoping something sticks.

        But blind marketing and hoping isn’t an efficient way to run your marketing campaigns.

        Leveraging customer data is the most optimal way to achieve your desired results and hit those marketing goals.

        In this article, we will discuss how you can use customer data for better marketing campaigns. If you’re looking to improve your marketing performance, this just might do the trick.

        Continue reading

      • 6 Sneaky Ways to Check Up On Your Website Traffic

        6 Sneaky Ways to Check Up On Your Website Traffic

        Did you know that 34% of consumers are more likely to make an unplanned purchase after they get personalized content?

        But to give your website users personalized content, you need to know exactly who's visiting your website. Otherwise, you're just delivering generic content to an unknown audience. Worst of all, you're leaving money on the table.

        One of the best ways to give your users personalized content is to pay attention to your website traffic. Whether you're an e-commerce company or a local consultant, checking your website traffic is a must if you want to grow your business.

        Ready to learn all about how to check your website traffic? Here are six sneaky ways to do so that will help you get a detailed understanding of your audience.

        Continue reading

    • September

      • 15 Benefits of Website Visitor Tracking: A Complete Guide

        15 Benefits of Website Visitor Tracking: A Complete Guide

        Did you know that the average website conversion rate is only 2.35%?

        Getting people to your website is only half of the battle. Not only do you need to keep them there, but you need to convert those leads into sales and satisfied customers.

        To do this, you need to know your customers first. The best way to do this is through website visitor tracking.

        While Google Analytics may come to mind when you think of visitor tracking, it's not the same thing. Google data analytics help you to measure the activity of your website visitors, while the purpose of tracking is to identify visitors to your site so you can generate leads.

        Tracking website visitors not only shows you who's been on your website, but the actions they take, what source brought them to your website, and more.

        Are you ready to boost your business revenue? Then keep reading for our guide to the top 15 benefits of website visitor tracking.

        Continue reading

      • What Are UTM Codes And How Do You Use Them In Digital Marketing

        What Are UTM Codes And How Do You Use Them In Digital Marketing

        UTM codes allow any business to track the traffic of their content effectively. Traffic is one of the most important metrics to look at when analyzing digital content.

        Knowing your traffic numbers lets you know which content needs improvement and what type you can do more of.

        Traffic and other metrics are important to any business because, through these numbers, businesses can serve their clients better and scale.

        As the saying goes You can’t improve something you can’t measure.

        Although there are many tools to track website traffic, a highly underutilized way to do so would be using UTM codes. Even though these codes are free and bring a lot of value, businesses tend to look past this amazing feature.

        For you to maximize the benefits of using UTM codes, let’s first define what it is.

        Continue reading

    • August


      • 6 Tips to Drive More Traffic From Social Media

        6 Tips to Drive More Traffic From Social Media

        Anyone who's anyone knows that social media can play a big part in engaging with your prospects. But with great responsibility comes a whole load of challenges.

        It's not always as simple as queuing up a few tweets or making a TikTok dance. Especially with the number of global social media users expected to hit 2.5 billion this year, the pressure to up your social media game is on.

        Why?

        Well, with its ever growing digital presence, social media is one of the fastest ways to build brand recognition, generate authority around your business, and ultimately grow your bottom line.

        So how do you get started?

        We've got 6 simple and effective tips to help you do just that!

        Continue reading

    • July

      • Metrics vs. Analytics - What's the Difference?

        Metrics vs. Analytics - What's the Difference?

        If you've heard of one, then you'll probably have heard of the other. But more often than not, the two terms are actually used interchangeably.

        This doesn't mean they're the same thing.

        Firstly, a metric is the noun (which means it's a thing) and analytics is the verb, so basically the thing you do with metrics.

        In other words, a metric is the data and analytics are the insights you can pull from that data.

        Not to be boring, but when you start to confuse the two, your idea of data collection can get a little bit messy.

        So once you're clear on what a metric is and what it means to analyse them, you can dive into what is most important for your business and how you can track them.

        Continue reading

      • 5 Ways to Reduce your Bounce Rate

        5 Ways to Reduce your Bounce Rate

        When it comes to your email marketing, measuring your bounce rate might seem like the be all and end all.

        But it's important to remember that marketing success varies from business to business, so you don't always need to sweat the small stuff.

        For example, a new start-up might find a bounce rate of 50% a massive success.

        Yet a well-established marketing agency might be disappointed with the same result.

        Whatever your metrics, there's no denying that bounce rates are an indication of how relevant your website is to your visitors.

        If it gets too high, it's likely you've got some technical or content issues.

        Knowing where to start is often the hardest part. That's why we've put together the best ways to keep your bounce rate in line with your marketing goals and keep them as low as possible for your business.

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      • What does iOS 15 mean for your email marketing?

        What does iOS 15 mean for your email marketing?

        Last month, Apple announced the key data privacy updates due for inclusion in their new iOS 15 operating system.

        The most anticipated feature is the new Mail Privacy Protection which will allow Apple phone users to decide how, what, when and where their personal information is shared with email senders.

        This includes restricted access to their IP addresses and location information, as well as blocking senders from using open tracking pixels to collect information about the user.

        Granted, it doesn't sound great at first glance. But this doesn't mean your email marketing is ruined forever!

        It's an ongoing situation we're monitoring closely, however we've put together the latest information to give you a bit of peace of mind and help prepare for the future.

        Continue reading

      • Everything You Need to Know About B2B Sales

        Everything You Need to Know About B2B Sales

        When it comes to any transaction, not one sale is the same. Then when you throw B2B sales in there, they couldn't be more different to a B2C consumer purchase.

        The whole process is a lot more complex, business decisions can't be made lightly after all! This often means a sales team is stuck trying to find that customer that has buying power and knocking down those walls.

        This takes a lot of patiences and trust. Your sales reps can't simply make a pitch and get it over the line (hardly, anyway). They need to nurture their leads and slowly nudge them through your sales funnel.

        It's not for the short-tempered.

        That's why we've put together everything you need to know about making (and closing) B2B sales.

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      • CANDDi's Guide to B2B Marketing

        CANDDi's Guide to B2B Marketing

        B2B marketing is no walk in the park, especially when you consider that the average person sees more than 5,000 ads a day.

        How do you break through the noise?

        Gone are the days of a catchy radio jingle. Today's B2B marketers are competing with a growing social ad presence, multichannel marketing, push notifications... it's a little excessive.

        There is a silver lining though. The rise of technology and the digital world has brought us access to more data than ever before. And that data can show us who's interested in our marketing, who's responding, and who couldn't care less.

        Maybe I've just spent too much time in lockdown, but that sounds pretty exciting to me.

        Continue reading

      • How to Overcome Sales Objections

        How to Overcome Sales Objections

        Like it or lump it, the word ‘no' is part and parcel of working in sales.

        No matter how many times you hear it from a prospect, it doesn't always get easier. It often leads to panic and you've lost your lead forever.

        Nobody wants to listen to someone who won't take no for an answer... it's not a good look and it will never end in success. (We know this from personal experience, unfortunately).

        But if you take a step back and try to understand why your prospect is giving you these mountains to climb, you'll reach the summit one way or another.

        That's why we've put together some of the biggest obstacles sales people face in their conversations, and how they can be avoided or overcome.

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      • How to Identify B2B Sales Leads Without Filling a Form

        How to Identify B2B Sales Leads Without Filling a Form

        What would you do if you knew there was a way to see who visited your website? And I don't mean those prospects that are filling out an enquiry form or finding your LinkedIn posts ‘insightful'.

        I mean actual companies.

        Let's face it, the average sales conversion rate for completing online forms is only about 20%. That leaves a whopping 70% of your website traffic just disappearing into thin air.

        Not good.

        But not all is lost! Website visitor tracking tools are here to make sure you don't lose all that valuable data.

        Sure, they can be a little complex, but if you can turn a list of companies who's visited your website into qualified leads... it's worth it.

        So, how do you find out who's been on your website even when they ignore your perfectly crafted form?

        Let's take a look.

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    • June

      • Google Delays the Removal of 3rd-Party Cookies

        Google Delays the Removal of 3rd-Party Cookies

        Back in February 2020, Google announced it was planning to phase out the use of 3rd-party cookies.

        This means that Google is looking to get rid of data collected by an entity, usually some type of software or platform, that does not have a direct relationship with the user the data is being collected on.

        Many tracking solutions rely on third-party cookies to track IP Address information from website to website, so there's been a lot of upset in the website tracking world.

        However, Google has pushed back this initiative from 2022 to late 2023.

        What does this mean in the long-run?

        Continue reading

      • 3 ways to track your social media's ROI

        3 ways to track your social media's ROI

        Continuous improvements to our marketing tech stacks means we're all getting a little better with our data analytics. However, sometimes you can be left feeling like you've still not got a handle on your marketing attribution.

        In a perfect world, we'd all sleep at night knowing exactly how a prospect heard about your company and decided to convert into a paying customer.

        But unfortunately, it isn't a perfect world. And with more and more customers being influenced by social selling, realising where your business is coming from has gotten that little bit tricker.

        Let's be honest, do you know the ROI of your social accounts?

        If the answer is no, you're with the rest of us.

        So, here's how CANDDi can help you track your social media ROI and finally deliver the right attribution.

        Continue reading

      •  How to Manage Remote Working without any Business Loss

        How to Manage Remote Working without any Business Loss

        Covid-19 restrictions have forced a load of businesses to shut their workplaces, with the majority of employees now working from home.

        Even though many country governments have started to ease the lockdowns, 90% of HR managers believe employees would continue to work remotely if their managers could cope managing a remote team.

        Yet according to a recent study from the Society for Human Resource Management, more or less than 71% of team managers find it challenging to handle remote teams.

        If you know you're in this 71%, you're not alone! That's why we've put together a few tips that can benefit you in managing your team from home. Or wherever else you might be working from.

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      • Last day at CANDDi: 3 things I learned about digital marketing

        Last day at CANDDi: 3 things I learned about digital marketing

        Today is my last day at CANDDi.

        I've had a pretty good run. Over the last 2 and a half years, I've produced content which explains how exactly CANDDi identifies people... and also why Gandalf would make a great Marketer.

        But even with the attention-seeking ego of someone who writes for a living, I won't kid myself by thinking anyone wants to read a self-indulgent post chronicling my time at CANDDi.

        Instead, I thought I'd write about something that may actually provide some value... So here are the three most valuable things I've learned about Digital Marketing during my time on the job.

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      • 4 Email Marketing Myths

        4 Email Marketing Myths

        When you think of digital marketing, an email campaign is usually the first thing that springs to mind.

        Not only are they a fantastic way to generate leads and drive traffic to your website, but they also present an opportunity for CANDDi to identify your website visitors and track their journey across your website.

        After all, one of the key parts of effective email marketing is the ability to map your customer journey and then leverage this information to guide the customer at every touchpoint.

        But how do you know if you're taking the right steps?

        Below are some of the most common myths we hear about email marketing and the truth behind the claim:

        Continue reading

      • What kind of CANDDi user are you?

        What kind of CANDDi user are you?

        We know our users like the back of our hands. So much so, we've gone and written a blog post about them!
        There's no specific shape, size, rhyme or reason when it comes to the types of companies that use CANDDi, our website tracking capabilities can span pretty much every industry.
        But within each organisation there's a set of characters. Our beloved CANDDi users.
        All kinds of organisations use our platform for all kinds of reasons.
        Whether you're a CANDDi Capture Convert who loves the insight you get from the CANDDi Capture tool or an Email Evangelist who makes use of every last drop of data, we've got a use case for you.
        Below, we've highlighted the most common types of users we encounter – can you spot which one you are?

        Continue reading

      • Marketing Attribution: What is it and how can it help your ROI?

        Marketing Attribution: What is it and how can it help your ROI?

        Not to sound like we’re looking for a pity party, but us marketers have it tough these days.

        Before a customer has even turned into a hot lead, they’re using at least 10 channels to communicate with your company, leaving the digital marketing landscape more fractured than ever.

        This is because our customers’ expectations are continually on the rise. They expect 24/7 channels of communication, wherever most convenient to them.

        Sometimes it’s Facebook, sometimes it’s email, maybe it’s even on the phone. So how do marketers prioritize their marketing channels whilst making sure they hit the mark each time?

        Well, we’re becoming more data-driven as a result. 41% of marketers are using marketing attribution models to understand how their customers reached out to them in the first place, and ultimately drive ROI.

        So what even is marketing attribution and how can it work for your business?

        Continue reading

      • SEO Tips That Make You More Money

        SEO Tips That Make You More Money

        SEO is one of those things that all marketers talk about, but barely understand.

        It can be very technical and even then the algorithms are constantly changing. Not only does this make it hard to understand, but also makes it harder to keep up with the do’s and don’t’s of best practice.

        But luckily for you, we’ve got some simple tips that will keep your SEO strategy at the top of its game.

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    • May

      • The Impact of WFH on Working Women

        The Impact of WFH on Working Women

        The pandemic has had adverse effects on all of us. Whether it’s health scares, furlough schemes or general anxiety about all of the changes we’ve seen over the last 18 months, it’s not been easy.

        So what happens when you throw the added upheaval of your work/ life balance as a result of extra care-giving duties?

        And why has this fallen mostly on the shoulders of women?

        In a survey conducted by Deloitte, out of the 400 women who took part, 70% are concerned that the disruptions to their life have stunted their career growth.

        In STEM industries, women are already often on the backfoot, making it even more important to start mitigating the risks of a wider gender divide.

        What does this mean for female employees and how can we ensure that doesn’t happen?

        Continue reading

      • Common Website Analytics Mistakes to Avoid

        Common Website Analytics Mistakes to Avoid

        Big data is becoming an essential tool for understanding your customer base and how they interact with your brand.

        In fact, thanks to the power of analytics, we can now find answers for questions that we didn’t even realise we wanted to ask!

        When used correctly, website analytics can be incredibly powerful. However, this can all get a little overwhelming.

        When you’re faced with too many numbers, it’s easy to get so engrossed in playing with your data that you forget what the important questions really are.

        If you want to be successful with analytics, you need to learn what you should be focusing on, when to narrow your focus and when to accept that sometimes vague information can go a long way.

        Continue reading

      • How to be more proactive with your customer support

        How to be more proactive with your customer support

        As the digital world continues to increase, so do customer expectations.

        We’re all used to having our consumer demands met at every opportunity. All very convenient. But does anyone spare a thought for the support teams working in the background to make this happen?

        No. And they’re probably not going to, either. That’s why it’s better to make your customer support a proactive machine.

        If you’re letting your support team address issues as and when they arise, you’ll notice your team ends up overwhelmed and your customers are left in the dark.

        This isn’t ideal for your team’s bandwidth and budget, but more importantly, your customer’s satisfaction.

        Here’s how to change your customer support strategy for the better!

        Continue reading

      • Personalising your AI Marketing

        Personalising your AI Marketing

        Luckily for my fellow content writers, a future takeover of AI in content writing is pretty unlikely. They just don’t have our human touch.

        However, AI can and does make our marketing lives a lot easier.

        We will always need writers and marketers to create, edit and revise content for our businesses, as well as avoiding and mitigating any misunderstandings that arise in the digital world.

        Yet all of this takes time. AI can speed a whole load of processes for you. Whether it’s marketing automation platforms or analytics tools, enabling the churn out of more content for your sales funnel.

        But this can often seem a little robotic. So how do you humanize your AI content? Here’s everything you need to know.

        Continue reading

      • How to build a sales cadence that works

        How to build a sales cadence that works

        What even is sales cadence I hear you ask? It’s the process you or your sales team use to reach out to new leads to drive them into your pipeline.

        This could include various touchpoints across different channels such as calling, emailing, or your social media platforms, all with the goal of building a relationship with a lead to preempt a future sale.

        Sounds simple enough, but the tricky thing with sales cadence is that if just one of your touchpoints are out of sync, it’ll throw off your whole pipeline.

        Unlike your typical slap-dash sales advice blogs, we’re here to offer a long-term sales cadence plan that’s based on analytical data, rather than old hat sales advice.

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      • No website sales? No problem. Here’s how to make sure your website converts

        No website sales? No problem. Here’s how to make sure your website converts

        Is your website not delivering the sales you expect?

        Don’t panic! Usually, the problem isn’t with what your website is offering, but the ability to generate significant traffic to your site in the first place.

        Think about it. You could be giving away all-inclusive trips to the Bahamas, but if nobody with intent is seeing your offer, you’re wasting your time.

        This is usually because of the way in which your product/ service is being marketed. If there is no clear message with an easy to reach contact form, you can wave your conversions bye-bye.

        If this sounds familiar, read our tips below on how to troubleshoot your website and ensure it captures sales the way it’s supposed to.

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      • Are the days of the cookie numbered?

        Are the days of the cookie numbered?

        Cookies have long been the power behind the ability to track your customers’ web activity. But with this power comes great responsibility, and not all companies seem to get it right. Especially when it comes to personalisation and ads.

        This has paved the way for a new approach to collecting your customer information. Introducing: zero-party data.

        Unlike third-party data, which is passively collected and shared along the web through third party cookies, zero-party data is information that is exclusively shared by consumers themselves.

        This allows your website visitors to keep a hold over their data, as well as allowing for companies to offer far more effective personalisation.

        So where does this leave your digital marketing and more specifically, your website visitor tracking tool?

        Continue reading

    • April

      • An Introduction to Email Marketing

        An Introduction to Email Marketing

        Although social media is on the rise, a recent report by McKinsey & Company shows that email marketing is 40x more effective than any social media channel.

        To top it off, the same study suggests that when you reach out to your prospects via email, the buying process will complete 3x faster than other social outreach.

        With that in mind, it only makes sense to make sure you’re getting your email marketing right.

        Although it’s been such a staple in our marketing armoury for all these years, it can be a tricky thing to get started.

        We’ve put together an introduction into how to get the most out of your email marketing, and how to make sure it’s the right thing for you.

        Continue reading

      • How much is your outdated technology costing you?

        How much is your outdated technology costing you?

        There’s a lot to consider when it comes to bringing a new technology into your business.

        What will training look like? Will there be any downtime? And most importantly, how much will it cost?

        After a turbulent 18 months, investing in new software might not seem high on your priority list. But how much is it actually costing you to press pause on a software investment, or worse, continue paying for a system you’re not even using.

        Continue reading

      • Qualifying prospective customers and understanding their intentions

        Qualifying prospective customers and understanding their intentions

        By qualifying customers you can increase operational efficiency, as well as exploring creative and accessible ways to access information that shines lights on their site surfing habits.

        Using this information can help you grade prospective customers and deliver your services tailored to their exact requirements.

        If you are unable to qualify customers before they submit to your call to action request, form submission or enquiry form, call back request or guide download, this is likely to create a dent in business productivity.

        Failure to establish the intention of customers during the discovery stage is likely to result in wasted efforts, clogging up phone lines and email inboxes without holding any real value to the business.

        So, what can you do about it?

        Continue reading

      • A Beginner’s Guide to Website Analytics

        A Beginner’s Guide to Website Analytics

        If you’re looking to implement a website analytics tool, you might find that getting to grips with the platform, jargon and data can be a minefield!

        However, once you’ve battled through the technical stuff, the rewards will definitely be worth it.

        Long gone are the days of second-guessing if your marketing efforts are paying off and wasting time and money with no clear ROI. Your website analytics tool will help you deliver a positive user experience that matches each individual visitors’ browsing intent, leading to more effective, qualified sales.

        What more could you need?

        If you’re not sure how to make all of this happen for your website, check out our handy beginners guide below. We’ll walk you through the most important aspects of website analytics, and how to make the most of them.

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      • 4 tips to start automating your marketing

        4 tips to start automating your marketing

        Automation is disrupting just about everything right now in the business world and marketing is no exception.

        In fact, a recent study spearheaded by Research and Markets notes how marketing automation is expected to increase in market size to £6.15 billion by 2027.

        This colossal growth, measured at a Compound Annual Growth Rate (CAGR) of 9.8%, only points to the rising importance of automation solutions in marketing and sales nowadays and in the years to come.

        So if you’re a business owner looking for a way to boost your marketing efforts, then automation is something you should definitely consider.

        Continue reading

      • Are you a caller or an emailer? 4 tips to help you make the right sales decision

        Are you a caller or an emailer? 4 tips to help you make the right sales decision

        In the world of lead generation, you often have to tread carefully when making the first move with a prospect.

        Your initial contact has to be delicate enough to not rub your potential customers up the wrong way, but also strong enough to ensure your proposition registers their interest.

        This ultimately reverts back to the long-term battle between cold emailing and cold calling.

        Word on LinkedIn is that cold calling is dead. But we don’t think that’s entirely true.

        Sure, sending emails can gain trust by establishing that relationship first. It won’t interrupt their day as much as a call and it reinforces the idea that there’s less pressure to make a move. But calls are inherently more personal. They often garner an immediate response from the prospect which is what you need as a salesperson.

        But every prospect is different. Different strokes for different folks and all that. So, how do you know which is the right tactic to use

        Continue reading

      • We’ve updated our CANDDi Chrome Extension!

        We’ve updated our CANDDi Chrome Extension!

        Good news! We’re making big changes to the way our CANDDi Chrome extension works.

        The CANDDi Sales Plugin, otherwise known as the CRM Plugin, is going to encompass everything previously created by CANDDi so that you’ll have a one-stop-shop for a better sales & marketing effort.

        The first step towards this is combining the email plugin with the sales plugin.

        This means that going forward, you’ll only need to install one extension and won’t have to flit between two plugins to get the most out of your CANDDi data.

        If you’re an existing CANDDi customer, the rest of this article will explain what this means for your CANDDi dashboard.

        Continue reading

      • Combating Data Bias in AI

        Combating Data Bias in AI

        If you’ve spent the last 4 months of lockdown 3.0 in a long-term relationship with your Netflix account, you’ll have heard of the new docufilm ‘Coded Bias’.

        Coded Bias explores the staggering ways Artificial Intelligence has infiltrated our lives. Yet the most shocking thing is, for something that’s so deep-rooted in our day-to-day routine, why is it submerged in exclusivity and bias?

        This is what filmmaker Joy Buolamwini, a computer scientist and founder of the Algorithmic Justice League, has set out to uncover, after she noticed that facial recognition systems weren't trained to recognize darker-skinned faces.

        Coincidentally, Facebook announced today that it has open-sourced a dataset designed to combat age, gender, and skin-tone biases in AI learning models.

        This is certainly a step in the right direction. But where does the industry go next?

        Continue reading

    • March

      • Integrating CANDDi into your marketing plan

        Integrating CANDDi into your marketing plan

        A whopping 98% of your website visitors will bounce straight off your site without ever enquiring.

        It sounds like quite an alarming statistic, and it can certainly be soul-destroying for your marketing team when they’re working hard to drive traffic to your website in the first place.

        But what if you could understand your website traffic and see who’s visiting, when and why?

        Maximising the value you get from your website visitors will instantly make your marketing efforts more effective. How? Well because they know where they should be focusing their time.

        That’s where website visitor tracking comes in. Tools like CANDDi will shine a light on the 98% of your website visitors that are still leaving you in the dark. All of a sudden you’re converting opportunities you never knew you had!

        If you’d like to see how you can integrate CANDDi into your marketing plan, follow our steps below.

        Continue reading

      • 4 things your marketing team can learn from RuPaul’s Drag Race

        4 things your marketing team can learn from RuPaul’s Drag Race

        I know what you’re thinking, CANDDi’s gone off on one again. But hear us out. If you know us, you’ll know our CEO, Tim, has developed a newfound fandom for the show.

        Which got us thinking... if a self-confessed maths nerd can be turned by the glitz and glamour of Drag Race, surely that’s got to be a lesson in marketing for us all.

        Think about it. Your marketing team is the ultimate representation of your company and it’s brand. So who better to learn from than the Queen of personal brand, Mama Ru?

        For those of you that don’t know (where have you been?), RuPaul’s Drag Race is a reality TV show that’s become a beacon of the LGBTQ+ cultural landscape. Think America’s Next Top Model vibes with a bit of Britain’s Got Talent thrown in.

        Sounds pretty niche, yet it’s a worldwide phenomenon.

        How? Because it established a community, nurtured it, and never turned it’s back on what it set-out to achieve.

        Continue reading

      • Breathing life into your content marketing strategy as a white-collar business

        Breathing life into your content marketing strategy as a white-collar business

        With the advent of social media and the power of ‘influencer’ marketing, ensuring your company has a solid digital marketing strategy has never been as important - regardless of the sector you operate within.

        While so-called ‘white-collar’ industries, such as professional services, used to be able to rely on existing business contacts, traditional networking events, and word-of-mouth recommendations to attract new clients, more and more potential customers are moving online – and the companies seeking to attract them are having to follow.

        There is no denying that it may be more challenging to remain fresh and engaging with your marketing endeavours when you are selling products and services which satisfy ‘needs’ rather than ‘wants’.

        However, having a content marketing strategy in place is equally important and more significantly, equally achievable for those operating in white-collar industries.

        Continue reading

      • CANDDi Wins Happiest Users Award!

        CANDDi Wins Happiest Users Award!

        CANDDi has been awarded with Crozdesk’s Happiest Users Award.

        We’re super excited about it since as one of the biggest Business Software vendor lists, we reckon they know what they’re talking about!

        Continue reading

      • Making yourself more marketable

        Making yourself more marketable

        One of my favourite ever quotes is Oscar Wilde’s “you can never be overdressed or overeducated”. So why do we sell ourselves short with our skill sets?

        Whether it’s for employers, prospects, or just for yourself, there are simple steps you can take to make sure you’re catching their eye.

        That doesn’t mean you have to spend all day blowing your own trumpet, but the responsibility to make sure people recognise your abilities lies with you.

        So to help you out, we’ve put together some of the best ways you can subtly make yourself more marketable, without making any compromises.

        Continue reading


      • 6 tools you need for better sales engagement

        6 tools you need for better sales engagement

        Unless you’re some sort of sales wizard, it takes multiple conversations with prospects before they can make a purchase decision.

        Whether your strategy includes email follow-ups, phone calls or offering trials and demos, each touchpoint gets you one step closer to closing the deal.

        Each step used to move your leads through the sales pipeline is known as sales engagement.

        But as we know, sales engagement takes time. So what if we told you we can make this a little easier for you? We’ve put together some of our best sales engagement strategies and the tools you can use to optimise your chances of winning the sale.

        Continue reading

      • International Women’s Day 2021: Choose to Challenge

        International Women’s Day 2021: Choose to Challenge

        International Women’s Day is a global event that celebrates the amazing achievements of women worldwide. Whether it’s political, social, economic or anything else in between, IWD calls for visibility of these achievements whilst pushing for gender equality.

        IWD has marked our calendars since 1911, with groups of women coming together to host talks, performances and rallies. Obviously this year, things are looking a little different.

        But powerful women are a force to be reckoned with! Not even Covid-19 can keep these celebrations at bay.

        Today there’s over 500 events taking place (mostly virtual of course) making it even easier to get involved. If you’re keen to show your support, you can search the IWD events calendar here.

        Continue reading

      • Need to recover some lost revenue?

        Need to recover some lost revenue?

        There doesn’t need to be a pandemic for your sales to take a hit. Business is an unpredictable game and it often takes a lot out of business owners and sales teams.

        With that being said, the turbulence of the past year has left us picking up more pieces than usual.

        Although that sounds daunting (and a little depressing) it doesn’t mean there’s nothing to be done about it!

        Recovering lost revenue is a tall order of course, but it's still totally doable.

        Like many small businesses, we can speak from experience. So we’ve gathered some of the simplest routes you can take to climb back up that money ladder.

        Continue reading

      • How to schedule your day for sales success

        How to schedule your day for sales success

        It’s rare that as a salesperson, you’d ever be flying solo. Sales is very much a team sport.

        So when it comes to planning a daily schedule, there’s more in play than time management. You often need to adapt to the lives of your prospects and colleagues.

        And that’s just on a good day. Bring in the recent homely responsibilities, shared workspaces, needy pets... There’s a bunch of distractions that come with working at home.

        But that doesn’t mean it’s a bad thing! If you’ve got a strong schedule, of course.

        To get the most out of your working arrangements whilst still being productive, have a look at our tips for remaining a high-performer remotely.

        Continue reading

    • February

      • Completing Mind’s Mental Health First Aid Course

        Completing Mind’s Mental Health First Aid Course

        I recently completed Mind’s Mental Health First Aid course in order to support my colleagues with any mental health challenges that may have arisen with this global pandemic malarkey.

        Whether that’s working from home, perpetual lockdown or life in general. Not forgetting any chemical imbalances we may have already been blessed with.

        It was a two-day course delivered online to eight budding mental health first aiders.

        We were all eager to learn how to spot early warning signs and how to best support our colleagues, friends, family and maybe even ourselves.

        Continue reading

      • The cookie is cancelled

        The cookie is cancelled

        Yesterday, Firefox launched a new privacy feature into its Enhanced Tracking Protection mode - total cookie protection.

        This means that when browsing through Firefox, tracking cookies will be confined to the site they were created. In doing so, tracking companies will no longer be able to monitor your activity as you browse from site to site.

        In terms of data privacy, this is a big move. Other giants such as Google are also implementing similar strategies, so it won’t be long before they’re wiped from browsers for good.

        But what does this mean for you?

        It’s great news for your online data protection, as you’ll no longer get those annoying ads that pop up everywhere after you’ve done a bit of online shopping. Snitches.

        But when it comes to your company’s tracking tool, will it have an effect?

        Let’s take a look.

        Continue reading

      • 7 ways to avoid catfishing customers

        7 ways to avoid catfishing customers

        Are you tired of prospects who seem keen but end up stuck in your pipeline forever? You’re probably dealing with a couple of tyre kickers.

        It makes no sense really, as 9 times out of 10 they’re engaging, asking questions, even throwing in the odd haggle for good measure. So, why don’t they ever move forward with the process?

        Because they don’t want to.

        As well as crushing your sales team’s hopes and dreams, it’s a massive waste of time and resources. The more time spent on those who never have the intention to purchase, the less time spent with prospects really are interested.

        Here’s some tried and tested strategies to avoid starting conversations with these pesky prospects, as well as some tricks in how you can identify them in the first place.

        Continue reading

      • What are the cybersecurity risks affecting your business this year?

        What are the cybersecurity risks affecting your business this year?

        Keeping your company and employees safe is every business owner’s priority. Although this is becoming more and more challenging as the number of business disruptions is on the rise, with cybersecurity risks being top of the list.

        This comes as no surprise as the pandemic has forced many organisations to move to a remote working setting. This has resulted in most of us seeing an increased demand for video calling, cloud applications, and network resources.

        Whilst there are so many benefits to this, such as the flexibility and ease of sharing work online, the cyber world leaves many businesses susceptible to risk.

        With the sad reality that cyber criminals are set to make a profit out of these hard times, it’s crucial you ensure your business is prepared for the risks, and threats to your cyber safety as we continue to navigate through 2021.

        Continue reading

      • 5 excuses a good salesperson would NEVER make

        5 excuses a good salesperson would NEVER make

        There’s no denying it, working in sales is a challenge.

        From finding new prospects to converting them into paying customers, it’s no easy feat! So there’s no surprise that there are plenty of obstacles to encounter along the way.

        Sure, that’s problematic, but the real problem comes when sales teams look for excuses to explain a lack of success or lack of performance.

        We’re all only human, so sometimes when we don’t hit the mark, there are reasons for it. But there lies the difference between reasons and excuses.

        Have a look at our top excuses and see if there’s any you’ve fallen victim to, and how to plan better for them.

        Continue reading

      • How to write better opening lines for your emails

        How to write better opening lines for your emails

        Have you noticed that your email campaigns aren’t getting the results you wanted? It probably boils down to your opening line.

        We all pay so much attention to making a catchy subject, we forget the opening lines are just as important.

        In fact, the whole of your email is important, but a good email follows a strong CTA pattern. The subject needs to lead the reader through to the opening line, the opening line to the main paragraph, and so on.

        So if your email campaigns aren’t converting, there must be a problem at the start.

        Let’s have a look at some of the best (and worst) ways to open your marketing emails.

        Continue reading

      • Putting the sass in SaaS: Women in Tech

        Putting the sass in SaaS: Women in Tech

        Staggeringly, when students were asked to name a famous female working in the tech industry, 78% of them couldn’t.

        Females often overlook a career or interest in technology as they’re not given the resources to understand the sector in the first place.

        If they’re not learning it, they can’t progress, creating a vicious cycle that has led to a divide between genders in tech.

        But it doesn’t have to stay this way.

        At CANDDi, we challenge the norms in all sorts of ways. So we thought we’d put together some of our favourite female bosses in the tech industry.

        Not only does this give them the recognition they deserve, but will also show other females that a career in technology can be for them after all.

        Continue reading

      • 6 places your latest leads might be hiding

        6 places your latest leads might be hiding

        January is a hard month. It’s long, it’s cold and pay day seems like a distant memory. So does closing deals...

        But the New Year slump doesn’t stop deadlines from fast approaching.

        If you’re working towards a tight deadline, you’re probably pulling your hair out scraping every barrel for last minute leads.

        But urgency doesn’t have to mean lack of quality.

        That’s why we’ve put together 6 top tips that can pull quality, qualified leads out of their hiding place and over the finish line.

        Continue reading

    • January

      • Top 4 Customer Experience Trends for 2021

        Top 4 Customer Experience Trends for 2021

        It’s no surprise that recently, a lot of businesses have undergone an element of change. More specifically, the way customer needs and experiences are managed.

        What’s so wrong with that?

        Nothing! But it’s important to understand the ‘why?’ behind this change.

        Whether COVID-19 happened or not, the digital takeover of business was inevitable. The pandemic just brought this to the surface quicker than we were prepared for.

        And with that change, comes a change in customer expectation.

        So, do your customer experience strategies require a new way of thinking?

        Let’s take a look at what we can expect over the 11 months of 2021.

        Continue reading

      • Do’s and Don’ts for Automating Your Customer Support

        Do’s and Don’ts for Automating Your Customer Support

        As it’s becoming increasingly harder to see people face-to-face, your customer support function is being relied upon more than ever.

        With this uptake in demand, it can be hard to keep up. We’re only human after all!

        But that’s where the bots come in.

        Robots and AI (Artificial Intelligence) help us automate our processes so we’ve got more time to do the stuff they can’t.

        Not only is this handy for you, but for your customers too.

        AI can offer a much more timely response to urgent queries, as well as using personalization technology to accurately determine the customer’s journey with your business so far.

        But how far is too far? From an AI company itself, we’ve put together a list of do’s and don’ts for automating your customer support.

        Continue reading

      • How to create email marketing lists using LinkedIn

        How to create email marketing lists using LinkedIn

        LinkedIn is the Facebook of the professional world.

        It’s a place for networking, connecting and sharing war stories, so there’s no wonder it’s one of the best sales tools for B2B sales teams.

        Especially with the majority of companies resorting to some sort of home working, LinkedIn has provided a multitude of opportunities for lead generation.

        Why? It’s a bit more personal.

        It also helps that most of LinkedIn’s professionals keep their profiles up-to-date with contact details. At the end of the day, that is what networking is for!

        So why not make the most of it and use this to source emails for a high-quality lead list for email marketing?

        To see how you can source your own LinkedIn email list, check out our tips below.

        Continue reading

      • Google Chrome’s Privacy Plan Investigated by CMA

        Google Chrome’s Privacy Plan Investigated by CMA

        Back in February 2020, Google announced its plans to phase out third-party cookies on Chrome browsers.

        This was pretty bad news for many website tracking tools, as most rely on third-party data as part of their software.

        Google is now taking this a step further and looking to replace cookies completely.

        The idea behind it is to stop advertising agencies getting hold of people’s data online.

        But what does this mean for you?

        Continue reading

      • What should you look for when buying a SaaS product?

        What should you look for when buying a SaaS product?

        Knowing what to look for when you’re buying a SaaS product can be tricky.

        How can you evaluate something that’s not even tangible?

        This makes it more important to do your research.

        It might seem daunting at first, so that’s why we’ve put together a list of the top tips for buying SaaS.

        Take it from us, it’s what we do after all!

        Continue reading

      • Digital Marketing Tips for 2021

        Digital Marketing Tips for 2021

        While many of us are glad to see the back of 2020, celebrating the New Year hasn’t been quite what we thought.

        But if there’s anything 2020 taught us, it’s that the Internet isn’t going anywhere anytime soon.

        With us all stuck at home, online shopping has been changed forever. Whether it’s your weekly food shop or a new outfit, commerce has gone digital.

        The same goes for B2B purchases.

        Because of this, your digital presence is more important than ever as we enter 2021.

        Continue reading

  • 2020

    • December

      • CANDDi: A Year In Review

        CANDDi: A Year In Review

        What a rollercoaster.

        I was lucky enough to join CANDDi back in May, just as the pandemic really kicked off.

        It was touch and go whether I’d be able to start at all. CANDDi wasn’t sure where it would end up, and neither did I.

        Yet here we are!

        1 million zoom calls, 6 months, 3 new starters and a new job later, we’ve all lived to tell the tale.

        Continue reading

      • Importance of GDPR in Business

        Importance of GDPR in Business

        Earlier this week, me and CANDDi’s CEO Tim, were laughing about a call I should have taken care of.

        After putting it off for longer than I should have, Tim joked about having to speak to the caller in question himself. He mentioned that as punishment, he’d given them my mobile number.

        As most of you know, CANDDi is a pretty laid back business. We can quite freely joke with Tim about our work (or lack of).

        So I quipped back with an ‘erm excuse me, what about GDPR?’ I mean for a data business, I thought this was pretty funny.

        Of course, Tim didn’t really give my personal data out without consent. But with all jokes aside, it raised an important question within the team.

        What do we all actually know about GDPR?

        Continue reading

      • Turbocharge your sales in 2021

        Turbocharge your sales in 2021

        Really? Yep.

        Unlike other website visitor tracking tools, CANDDi can drill down into the individual profile of your website visitors.

        This can help you close more deals as there’s less chasing dead ends and ending in a sales rabbit hole. Who wouldn’t want that?

        Let’s start 2021 with a bang and give your website tracking an upgrade with CANDDi.

        Continue reading

      • Get 12 months of CANDDi for the price of 10

        Get 12 months of CANDDi for the price of 10

        Are you ready to start the New Year with a bang?

        I think we can all agree that 2020 has been nothing short of a write off. Let’s make sure we make 2021 count.

        Sure, there’s lots going on in the world that we can’t control, but CANDDi can definitely help you stay on top of your lead generation.

        Whilst in the grand scheme of things, it might not sound like much, but it could mean a lot to your business.

        What’s there to lose?

        Continue reading

      • Get 6 weeks of CANDDi for… free!

        Get 6 weeks of CANDDi for… free!

        I know what you’re thinking, is December really the best time to get involved with something new?

        Well, why not?

        Usually, our CANDDi free trial runs for 30 days, but we’ve been thinking... Why not extend this for the Christmas period?

        All you have to do is register your interest, get your CANDDi code and paste it onto your website! Leave the rest to us.

        Over the next 6-8 weeks (pretty much double our current trial length) CANDDi will monitor your website visitors while you kick back with a Baileys or a mince pie. Or both.

        So, how do you make the most of your free CANDDi data?

        Continue reading

      • Give your read receipts a CANDDi upgrade

        Give your read receipts a CANDDi upgrade

        CANDDi identifies and tracks the companies that land on your website.

        We let you know how they got there, what they looked at, and how long for.

        But we can also dig a little deep into who it is looking at your website, not just the company they work for.

        Obviously, we can’t start magically identifying people’s individual, personal information out of nowhere.

        Not only would that go against all GDPR regulations, we just don’t want to be that sneaky.

        That’s where our email plugin comes in...

        Continue reading

      • Boost your conversion rate by 400% with CANDDi Capture

        Boost your conversion rate by 400% with CANDDi Capture

        When it comes to pop-up forms, there’s a fine line between effective and annoying.

        It’s all about branding, positioning and timing.

        You don’t want to scare your prospects away by shoving an enquiry form in their face as soon as they land on your site!

        So if you’re wondering how to navigate the minefield of pop-ups, CANDDi can help!

        Our CANDDi capture is proven to trap your leads right where you want them. In the nicest possible way, of course.

        Continue reading

      • Yule not want to miss this...

        Yule not want to miss this...

        In an attempt to spread a little Christmas cheer, we thought we’d invite you behind the scenes of CANDDi HQ.

        Since CANDDi started 11 years ago, our ethos has always stayed the same. Keep it personal.

        From onboarding meetings to 24/7 live chats, you can always count on CANDDi to be there when you need us!

        That’s why since day dot, we’ve kept our business team a tiny group of seven(ish). A dysfunctional family of sorts.

        But who are the faces behind it all?

        Hopefully some of you would like to know a bit more about us!

        Others might just be glad to know we’re not a team of robots plotting world domination.

        But even if you’re just looking to kill 5 minutes of your time on the countdown to Christmas, why not have a read of our team’s Christmas favourites below.

        Continue reading

      • Why we’re leaving IP lookup behind in 2020

        Why we’re leaving IP lookup behind in 2020

        Way back when website tracking was the latest online innovation, IP lookup was considered nothing short of revolutionary.

        But things have gone a bit stale since then…

        Running an IP lookup on it’s own isn’t always the most effective course of action. Yet many website visitor tracking tools still rely on IP lookup alone to form the basis of their tracking code.

        While this might work for them, we like to be a bit more forward thinking.

        Do we still use IP lookup? Of course.

        Will we carry on using it? Yep.

        Is it the most important feature of our CANDDi software? Absolutely not.

        So, what is?

        Continue reading

      • Improving Customer Experience: How to Get Positive Reviews

        Improving Customer Experience: How to Get Positive Reviews

        The world of commerce has seen a predominant shift to the web in recent years.

        Even those businesses that don't offer e-commerce or online services are expected to have an online presence to connect with customers.

        As a result, online reviews have become an essential part of a brand strategy.

        If you want to get in on the action, here are seven reasons why you should focus on reviews as a core part of your brand.

        Continue reading

      • CANDDi Gives Back This Christmas

        CANDDi Gives Back This Christmas

        As part of our 12 days of CANDDi, we’re going to give a little back this Christmas.

        Our client and friends over at Pomegranate Consulting are completing a fundraiser for Francis House in the New Year.

        They’re looking to raise money for the Hospice that cared for their son, Hasan, before he sadly passed away earlier this year.

        Hospices rely on the generous donations of people all year round. However, the pandemic has made it trickier than normal to get fundraising plans in place.

        See how you can get involved below.

        Continue reading

      • Stay in the know with CANDDi’s real time alerts

        Stay in the know with CANDDi’s real time alerts

        Identifying the individuals on your website is one thing. But knowing what they’re up to is another.

        Imagine, your perfect lead has been browsing your product pages only for you to shoot over an email just as they go on their dinner break.

        Soon you’ll be buried in a number of other prospecting emails and the cycle begins again.

        So, how do you break this very annoying, tedious chain?

        With CANDDi’s real-time email alerts and notifications of course!

        Continue reading

      • New Feature Alert: Time Filters!

        New Feature Alert: Time Filters!

        Stop what you’re doing; we’ve deployed an exciting new feature on your CANDDi dashboard!

        This has been our most-requested feature for a while now. You can now add time filters on any of your streams within CANDDi.

        Before now it was only possible to sort your visitors by most recent, but now it’s possible to choose to only display visitors who have been on your website within a chosen time period.

        Let’s go over how this works, as well as an example of a super effective way you can use this in your day-to-day processes.

        Continue reading


    • November

      • 6 Tricks to Optimise Your Website for Lead Generation

        6 Tricks to Optimise Your Website for Lead Generation

        Your website is one of your biggest sales tools, so why not make the most of it?

        But that doesn’t mean it’s as easy as a click of a magic lead generation button (although with CANDDi, it can be).

        Instead, you need to have a content strategy for your site. Before you get started, make sure you’ve got a basic understanding of the lead generation process. We’ve got a handy back-to-basics if you need it.

        So, what comes into play when turning your website visitors into a lead?

        Continue reading

      • What is the best way to track visitors to my website?

        What is the best way to track visitors to my website?

        If you’re new to the idea of tracking your website visitors, the whole thing can be pretty overwhelming.
        You’ve probably got two main questions, “What types of tracking exist?” and “Which is right for me?”
        In this article we’ll go over 4 main ways to track your website visitors, and explain the benefits of each. You can decide which fits your needs!

        Continue reading

      • What is Buyer’s Remorse and How to Avoid it

        What is Buyer’s Remorse and How to Avoid it

        Similar to the kebab you scoff at 3am post night out (who remembers those?!) Buyer’s regret is the knot you get in your stomach a couple of days after making some sort of purchase.

        This regret often comes with fear and stress, followed by a want to immediately retract the purchase. Not only is this their worst nightmare, but your business's worst nightmare too.

        Why? Well, it’s not just about the money your customer brings to the table, but you want them to have a good experience from your company too.

        So, how do you limit the chances of buyer’s remorse creeping in a few days after your customer onboards? Have a look at our tips below.

        Continue reading

      • Top 5 User Engagement KPIs to Measure

        Top 5 User Engagement KPIs to Measure

        Content. The heart of all of our marketing efforts. But what’s the point in good content if it’s not getting any engagement?

        Unfortunately, there isn’t one.

        So how do you make it happen? You have to understand what it is that makes your audience interact with your brand. This could be a retweet or a full blown purchase, anything that gets your customers engaged.

        But engagement is one of those buzzwords that flies around the marketing industry without anything actually knowing what it really means. If you don’t know what it means, how can you measure it?

        That’s why we’ve put together some of the most important, and useful, user engagement metrics for you.

        Continue reading

      • Power up your PPC with CANDDi

        Power up your PPC with CANDDi

        Do you use pay-per-click ads as a major marketing channel?

        If so, you’re no doubt aware that unlike email marketing, PPC is a channel which requires a good deal of attention and optimization in order to yield results.

        So let’s take a look at exactly how CANDDi can help maximize results from your PPC campaigns, from a prospect’s initial clickthrough right up to when they become a customer.

        Continue reading

      • What are the best ways to improve B2B lead quality?

        What are the best ways to improve B2B lead quality?

        When you’re in sales, it’s all about the leads. But don’t start getting carried away with the idea of the more the merrier, what you actually want is quality. Quality over quantity!

        You could have a million leads but if they’re all dead ends, what’s the point? It’s much better to have a smaller number of leads you understand and know will convert. So, how do you know?

        We’ve put together the best tips to help you improve the quality of your sales and ultimately increase your sales!

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      • How does CANDDi identify individuals?

        How does CANDDi identify individuals?

        In this blog post, we’ll answer what is probably the most common question we get asked:“How does CANDDi identify individuals?”.

        But first, keep in mind that identifying individuals is just one of the main technologies used by CANDDi.

        The other main technology is company-level identification, which allows us to identify which company your visitor is browsing from, even if we can’t drill down to the precise individual. Read about our company tracking here!

        Now, let’s go over how we identify your visitors...

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      • The Evolution of CANDDi

        The Evolution of CANDDi

        30 years after the creation of the world wide web, it’s safe to say, we’ve come a pretty long way.

        It took only 3 years for the brainboxes behind it all to start logging our visits and making up metrics. In 1993, each time a certain HTML element was requested by a visitor, this became known as a “hit” and recorded into a log file.

        In 1997, Javascript tagging became the new method of data collection. This is still the most widespread method of data collection today.

        In just a few years, website visitor tracking was born, but how far have we come since?

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    • October


      • 7 Changes in B2B Buying Habits and How to Address Them

        7 Changes in B2B Buying Habits and How to Address Them

        It’s no surprise that consumer buying habits are changing. One minute we’re up, then down and inside out, so our customers (and even ourselves) have started to re-evaluate the way they think and behave.

        So what does this new economic environment mean for your business? You’ve got to adjust.

        But don’t panic, we’re here to help. We’ve rounded up the 7 biggest changes in B2B buying habits and how best to deal with them.

        Continue reading

      • Think CANDDi is just for sales? Think again

        Think CANDDi is just for sales? Think again

        For those of you that don’t know, CANDDi is a website tracking tool that allows B2B business owners track and identify the individuals visiting their website, letting them know exactly what their website visitors looked at, how long for, and what brought them there in the first place.

        Sounds great for your sales team, doesn’t it? But they don’t have to be the only ones reaping the rewards. Why not get your customer care team in on the action and see the difference it can make.

        Continue reading

      • Branding Steps You Don’t Want to Miss in 2021

        Branding Steps You Don’t Want to Miss in 2021

        The importance of branding to the success of your company is huge. It’s all about telling your potential customers who you are, what you do, the values you have and why they should consider working with you.

        It’s a promise to your customers too. If people know your brand and what you’re all about, they’ll know what to expect. This means branding can have a major role in the success or failure of your company.

        Unfortunately, branding and building up your brand recognition isn’t always easy. Thankfully, there are some things you can do to give your branding efforts the boost they really need. So, why not read on and learn about some branding steps you certainly don’t want to miss in 2021.

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      • How CANDDi can Boost Your Email Marketing

        How CANDDi can Boost Your Email Marketing

        Are you tired of pulling out all the stops for your email campaigns only to lose sight of what’s happening after you press the send button? You’re not alone.

        Marketing teams work so hard to drive traffic to their company website only for them to land on the home page and never to be seen again. The infamous marketing black hole.

        Your sales team are then often left in the dark, not knowing who those visitors are, which pages they’ve had a look at or even worse, if they don’t convert right away, you lose track of the original marketing source that brought them there.

        So, how do you get around it? That’s where CANDDi comes in.

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      • Looking for a track and trace that actually works?

        Looking for a track and trace that actually works?

        It seems like we need visibility over most aspects of our life these days, and I’m not talking about an app that may or may not deliver positive results.

        Now more than ever the importance of data has become increasingly apparent, so you need to bank on something you can rely on. Now, I can’t talk for the health and safety of our nation, but I can talk business.

        But what does this have to do with track and trace? Well, this is actually something CANDDi got the knack of way before the Tories thought it was a good idea, because when it comes to sales & marketing, seeing the bigger picture is crucial. If you’re lacking visibility, marketing can feel like a waste of time.

        That’s where CANDDi comes in.

        Continue reading

      • This is how we prove our ROI during your one-month trial

        This is how we prove our ROI during your one-month trial

        What’s the most important deciding factor of a new business tool?

        Is it their colour scheme? Or perhaps whether they have one of those cool names like ZipZapify or Volkano.io?

        No. The correct answer is, of course ROI.

        Put simply, it’s a question of “does this tool generate more money for my business than I pay to use it?”

        And while many other visitor tracking tools offer you a restricted “trial” (not naming any names here!), CANDDi offers you one full month of free access so you can test our ROI for your business.

        So here’s a quick run down of the very best way to see results during your CANDDi free trial.

        Continue reading

    • September

      • Pop ups vs Live Chat

        Pop ups vs Live Chat

        When it comes to engaging customers, finding the best strategy can be a bit tricky. How can I motivate people to interact with my website whilst also boosting product knowledge AND converting more website visitors into paying customers? Phew. It’s a lot.

        While there are many tools out there that help generate more leads, CANDDi has often found that pop ups and live chats are amongst the most effective solutions.

        But which one of them is the easiest to use? Which one provides you the most possibilities for lead generation? And finally, which one has a better impact on general customer satisfaction levels?

        Let’s take a look.

        Continue reading

      • CANDDi’s LinkedIn Tool

        CANDDi’s LinkedIn Tool

        Good news! You can now get CANDDi tracking features for your LinkedIn messages.

        We know that sales goes beyond the good old dog and bone these days, or even a sophisticated email campaign. Things are going social.

        So that’s why we’ve updated our CANDDi dashboard to include a brand spanking new LinkedIn tool for all your networking needs.

        Want to know more?

        Continue reading

      • Strike Gold More Often With This Sales Prospecting Tip

        Strike Gold More Often With This Sales Prospecting Tip

        There’s a reason sales prospecting shares a name with gold prospecting.

        They involve pain-stakingly sifting through mountains of dirt for the occasional golden nugget… and constantly asking yourself if it was worth it.

        But what can you do to improve the process?

        Well, this tip assumes that you’ve already thought about your target customer, and are generating lists and reaching out via Email or LinkedIn.

        The key here is to minimise the time you spend chasing disengaged prospects, to allow you to focus your time and energy on the ones more likely to convert.

        How? By sending tracked outreach, so you have complete visibility over how your prospects are interacting with your emails, messages and website… even if they don’t reply!

        Continue reading

      • CANDDi, Cookies and Chrome

        CANDDi, Cookies and Chrome

        Ahh, February 2020. A time when pubs were open late and you didn’t have to pick your favourite six friends and family members… good times.

        It was also when Google announced its plans to phase out third-party data. If you’re wondering what this means, Google are looking to get rid of data collected by an entity, usually some type of software or platform, that does not have a direct relationship with the user the data is being collected on.

        Sounds legit, but this new rule has wreaked havoc in the website visitor tracking world. Many tracking solutions rely on third-party cookies to track IP Address information from website to website.

        But what does this mean in the long-run?

        Continue reading

      • CANDDi and Salesforce

        CANDDi and Salesforce

        When it comes to choosing a new software for your business, you want to make sure it’ll fit in effortlessly with the systems you’re already using.

        Without easy integration, there can be a whole host of headaches just waiting for you and your teams. Especially your IT guru.

        That’s why CANDDi is designed to integrate with your existing CRM, driving our data directly into the software your teams are already comfortable with using. Hopefully resulting in a quicker, less painful transition period!

        There’s no limit to the integrations we can provide. Whether it’s a giant like Hubspot or a bespoke system you guys have set up for yourselves, CANDDi will have you covered.

        Since we’re a sales & marketing tool, our most common integration is with Salesforce. So, let’s take a look at how it works.

        Continue reading

      • Master your Digital Touchpoints

        Master your Digital Touchpoints

        Digital touchpoints are any places your potential customers may interact with your business in the online space. The research shows that it can take anywhere from 5 to 20 digital touchpoints before one of your prospects becomes a sale. The problem is that with so many different touchpoints - from email to social media and paid ads - prospective customers can take an almost infinite amount of different paths. This makes it very hard to measure and optimize their journey. So what can you do about it?

        Continue reading

      • The Importance of Using Data In Decision Making

        The Importance of Using Data In Decision Making

        Did you know that businesses that effectively use data are growing at a quicker rate, 30% quicker to be exact, than those who aren’t?

        From marketing, customer success to IT departments, the teams armed with data insights have proven better at making the right call. Seems obvious, doesn’t it?

        I bet you’re wondering how you can get in on the action. It’s actually pretty simple. All you need to do is start collecting actionable data related to your customer/ target customer base.

        Okay maybe it’s not quite as easy as that, but if you’re looking to use a data analytics tool like CANDDi, it might as well be.

        Continue reading

      • Selling SaaS: 2020 Update

        Selling SaaS: 2020 Update

        In a time when everything is up in the air, we can count on good old SaaS solutions to keep us grounded.

        Yep, the good news is that SaaS (Software as a Service) won’t be going anywhere anytime soon.

        Gartner has anticipated that SaaS will generate close to £82bn in 2020 alone, is this just good luck, or good business?

        The answer is neither, really. It’s more that the industry as a whole has managed to make good out of a really really bad situation. The Coronavirus pandemic has forced companies to adapt to a different way of working, a cloud-based one. The only way is SaaS.

        Let’s take a look at the remaining trends for the year to see if we really are depending on our software more than we thought.

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      • Getting the Most out of CANDDi - Part 1

        Getting the Most out of CANDDi - Part 1

        When you sign up to a trial of a new piece of software, it can be hard to know where to start.

        That’s why at CANDDi, we like to get involved from the get go. After all, how can you realise the true benefits of our software if you’re not sure how or what you’re using?

        When it comes to lead generation tools and website tracking software, It’s easy to get lost in features and self-help guides. But what’s the rush? We’ll give you a free trial period of one whole month to ensure you really get to grips with what we’ve got to offer, as well as hands-on, round the clock support from the CANDDi team.

        If that’s not enough for you, then maybe this quick read will help you figure out the most optimal way to get started with CANDDi, or at least leave you feeling more confident when it comes to the inevitable decision phase.

        Continue reading

      • 7 B2B Email Marketing Tips for 2020

        7 B2B Email Marketing Tips for 2020

        Email marketing. It’s no surprise this seemingly evergreen marketing channel continues to be a popular way for B2B companies to reach out to prospects. Especially when you consider it has an average ROI of 3,800%!

        If email marketing is part of your marketing strategy in 2020, here are some tips to help you drive up those conversion rates and really get the most out of your time and money.

        Continue reading

      • What is IP Tracking?

        What is IP Tracking?

        Unsurprisingly, there’s still an element of uncertainty when it comes to IP addresses, especially when you throw the word ‘tracking’ in there.

        What is IP tracking? How does it work? IP lookup, what’s that? Wait, so is that even legal?

        If that just sounds like a string of nonsense to you, don’t worry about it. There’s so much jargon in the tech industry, it’s no surprise people struggle to get to grips with what’s going on.

        So, if you’re looking to make the most of your website with a clever little IP tracking tool, you need to know how it works, why it works and what it’ll do for you, right?

        That’s why we’ll keep it simple. Like most things at CANDDi (apart from our staff, obviously).

        This guide aims to help you get to grips with everything you need to know about IP tracking, once and for all.

        Continue reading

    • August


      • The Best Way to Market in a Recession

        The Best Way to Market in a Recession

        In uncertain times, striking a balance between cautious and keeping your brand alive can seem a little crass. How can we carry on with business as usual when everything around us is anything but?

        With The Guardian reporting the country is in recession for the first time since the 2008 financial crisis, it seems that 2020 is fast becoming the year of bad News. For any Year of the Rat babies like me, let’s try again in 2032 shall we?

        But with all that bad news, is now really the time to lose our sense of humour?

        Continue reading

      • CANDDi Free Trial: Myths Debunked

        CANDDi Free Trial: Myths Debunked

        In this day and age, the sign of a free giveaway can seem a little off… it’s almost like we’re waiting for the catch.

        But at CANDDi, we don’t believe in trickery, we’re just straight talking and to the point.

        Although we appreciate this approach doesn’t always work for everyone, at least you can rest assured there’s no wool being pulled over your eyes here. So when we say free trial, we mean free trial.

        Still not convinced? Let’s have a look at what might be holding you back.

        Continue reading

      • 6 common technical mistakes to avoid on your website

        6 common technical mistakes to avoid on your website

        Businesses spend so much time and money ensuring that the copy and design of their website is up-to-scratch.

        But too often they forget about the technical aspects of a good website.

        They aren’t exciting, they aren’t pretty, but things like page speed and mobile optimization will make or break your website.

        So here are 6 crucial technical mistakes people often make on their website!

        Continue reading

      • Introducing: New and improved CANDDi Streams!

        Introducing: New and improved CANDDi Streams!

        If you’re a CANDDi user, you may have noticed that we recently made some changes to how you create Streams.

        If you aren’t already aware, Streams are basically filters which allow you to automatically sort your website visitors into groups based on attributes like their location and sector, as well as which activities they’ve carried out on your website.

        In this blog post, we’ll detail exactly how we changed the Create a Stream function, what this means for you, as well as a quick guide on how to make an example Stream using the new system.

        Continue reading


      • Benefits of Brand Advocacy

        Benefits of Brand Advocacy

        Previously, a buyers’ biggest concern was who it was they were actually doing business with. Once they’d established that relationship, they formed instant trust in a company’s product/ service and the rest was history.

        Today I guess we’re all a little more savvy. Especially with the emotional rollercoaster that has been 2020...

        Sales these days sees you only getting the chance to build a personal relationship with your prospect after you’ve won round their trust, usually with consistent messaging on how you and your brand can help them. Sounds easy? Well yeah, sort of.

        You just need to know who it is your targeting and why. Then you can drill down into what it is that makes them tick and voila, you’ve recruited a fan base to generate future revenue.

        Continue reading

    • July

      • Small, busy sales team? This is the tool for you

        Small, busy sales team? This is the tool for you

        Being a busy salesperson is tough.

        And with all of the cold-calling, chasing down leads, and sales targets, it’s easy to feel like you’re simply too busy to actually do anything about the fact that you’re... well, too busy.

        Ideally, you need a tool which gets you more sales in less time… but which doesn’t kill your results in the short-term with its difficult adjustment period.

        We believe that’s us.

        Read on to find out why!

        Continue reading

      • 9 Reasons To Take a Chance on CANDDi

        9 Reasons To Take a Chance on CANDDi

        First things first, our CANDDi software is designed to help. Whether you need more visibility over your sales process, want to start boosting your marketing efforts or just offer more tailored support to your clients, we’ve got it all.

        ‘That’s what they all say!’ Yeah I know, but we really do mean it.

        Take it from a small business. We know how it feels to take risks, sometimes they work out, sometimes they don’t. But it’s often riskier to take no action at all.

        We get it, maybe you’ve tried a tool like CANDDi and have been burnt before? Or maybe this is completely new to you and you’re not sure if it’ll pay off? Let’s see if we can change your mind.

        Continue reading


      • Tracking Your Website Visitors: Is it Legal?!

        Tracking Your Website Visitors: Is it Legal?!

        If I had a pound for every time a prospect asked this question, I wouldn’t need to write these blog posts anymore...

        But it’s completely understandable! GDPR and privacy policies in business are nothing short of a minefield, so when it comes to tracking your website visitors down to their individual information, it can all seem a little fishy.

        So, this is where CANDDi can help. We want to give you the best insight into how your website visitors are interacting with your site, whilst also reassuring you that your website visitor identification and tracking tools are safe and legal in a post-GDPR world.

        Continue reading

      • A Day in the Life of a Sales & Marketing Team

        A Day in the Life of a Sales & Marketing Team

        I’m sure we can all agree that there’s never a dull day when it comes to sales & marketing. Whether it’s getting that lead over the line, racking your brain for content, or finally getting through to that one prospect you just know has been ignoring your calls for months, there’s always something to shout about.

        If you need a break from sending your millionth email of the day, have a little look through the most relatable GIFs and let us know which one you are. Let’s face it, we all want to be Jim but are most definitely Michael.

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      • Restricted vs. full trials: why we give you access to EVERYTHING

        Restricted vs. full trials: why we give you access to EVERYTHING

        When we decided to offer a free trial of CANDDi for the first time in our 10 years of existence, the timing was just right.

        The WHO (that’s the World Health Organization, not the band) had just declared a global pandemic, and businesses were very worried about their future. We wanted to help as many people as possible to connect with their prospects during the difficult time.

        Many visitor tracking tools simply give one or two weeks access to a restricted or managed version of their tracking tool. At CANDDi, we decided our trial would give FULL access to CANDDi for an entire month.

        Well, it’s been a few months of our trial, and so far it definitely feels like our decision was the right one. So let’s take a look at the difference between a managed free trial and a full-access one, and exactly why full-access was the right choice for CANDDi!

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      • “At least buy me dinner first!”: Slowing down your sales approach

        “At least buy me dinner first!”: Slowing down your sales approach

        When you want something, it’s hard not to go all out to get it.

        And if you’re in sales, that thing you want is… sales.

        But in rushing to secure the sale, you actually become a lot less effective salesperson. You lose your prospect’s trust and respect, and the time you did invest is wasted.

        So in the interest of slowing things down to speed things up, here are three rules of thumb to help you become a better (less pushy!) salesperson.

        Continue reading

    • June

      • Actionable SEO Tips for Better Organic Traffic

        Actionable SEO Tips for Better Organic Traffic

        SEO is tough stuff. Whether you’re just getting started or a seasoned pro, there always seems to be something else you could be doing better.

        Why? The world of SEO is becoming increasingly technical. With more SEO and Google ‘experts’ than you can shake a stick at, trying your hand at it is nothing short of terrifying.

        But let’s be honest, how can you be the master at something that’s constantly evolving? You can’t. So, you don’t need to worry about keeping up with the latest algorithms, (did anyone else think they left these behind in high school maths?) web development or even graphic design as these so called experts would have you believe.

        Keep it simple. If your website needs a sprinkle of SEO magic get to grips with some of these basic guidelines.

        Continue reading

      • Back to Basics: Understanding Your Sales Process

        Back to Basics: Understanding Your Sales Process

        Getting to grips with sales can be tricky, there’s jargon thrown about like confetti and metaphors for everything. But does anyone actually know what it all means?

        You’d like to think so, as on average, sales teams must hear about their pipeline and funnel at least 20 times a day. Although how are they even distinguished and why are they sometimes used interchangeably?

        The bottom line is, they shouldn’t be. If you think about an actual pipe and a funnel, they’re shaped very differently. So why would sales be any different? One is designed with precision and focus in mind, the other acts as a guide. You start to see my point?

        Let’s take a better look.

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      • The CANDDi free trial: why bother?

        The CANDDi free trial: why bother?

        It’s been a few months since we launched our free trial, and we’ve had a fantastic response so far.

        We usually try our best to be humble about these things, but forgive us if we take a minute or two to explain just why the feedback has been so great… and exactly why yes, yes you should bother with the CANDDi free trial.

        Continue reading

      • The Power of Profiling

        The Power of Profiling

        To better connect with your prospects, you need to tailor your content to each of their needs. As a B2B marketer, this will be nothing new to you, but how well do you actually know your audience?

        Normally, we start with identifying the potential pain points of your prospects, using this to offer a personalised message as to how your business can help them. This is a great place to start, but using the DISC model, you can get to know your customers even more.

        Continue reading

      • Make the Most of Your Website

        Make the Most of Your Website

        What would be the point in your business’ website if it didn’t aim to attract new customers? In a digital age, websites have become the face of your business. They’re the first thing prospects see following their Google search or clicking of links through a LinkedIn rabbit hole.

        We already know this to be true, or we wouldn't spend so much time making fancy web pages full of key details on your business, your teams, and your products and services. So, how do you make the most of it?

        Continue reading

      • Quizzes and knock-knock jokes: our best chatbots and why they worked

        Quizzes and knock-knock jokes: our best chatbots and why they worked

        It’s no secret that we love chatbots here at CANDDi.

        We’ve explained our process for turning them into a data-capturing machine, but that’s big-picture stuff. Today I want to take a look at the kind of messages we actually use!

        When you’re setting up your bots, it’s tempting to follow convention by simply entering the default message “How can I help?” and calling it a job well done.

        It’s perfectly serviceable… but it’s also boring!

        The only people this will entice are people who already have some burning question or issue.

        In order to capture the attention of the (likely much bigger) portion of your visitors who are kind of interested, you need something bold, unique, or funny… or all of the above.

        In this blog, we’ll go over some general tips for creating interesting (and more importantly, effective) chatbots. We’ll even include some of our most successful ones!

        Continue reading

      • Start Reaching Customers Before Your Competitors Do

        Start Reaching Customers Before Your Competitors Do

        In sales, it’s a common misconception that the key to a strong pipeline lies in fancy automation processes and CRM systems. While of course these help, it’s much more important to educate your prospects.

        From the second you have a hot lead to the minute they sign up as a paying customer, you want to make sure your audience understands your value. And, more importantly, know how your value outweighs your competitors.

        At each stage of the sales process, we’ll show you how it’s done.

        Continue reading


      • Actionable Tips for Stronger Customer Retention

        Actionable Tips for Stronger Customer Retention

        When it comes to your customers, it turns out that gaining new ones is the easy part. It’s the keeping hold of them that’s hard.

        Lately, everyone has been upping the ante with their outbound marketing efforts to combat the uncertainty of the pandemic (trust us, we get it). But what about the customers you already have?

        Strong customer relationships are so important and consistency pays off. Customers that come back regularly result in a greater ROI and they can cost you up to 25x less! But this only works on the trust that they’ll keep paying you as long as you keep adding value for them. So, how do you keep them happy?

        Continue reading

      • 6 Tips to Pull Your Cold Visitors Into Your Sales Funnel

        6 Tips to Pull Your Cold Visitors Into Your Sales Funnel

        There’s nothing better than seeing the results of your outbound marketing efforts. You've identified a need in your niche, and you've come up with a robust product/service solution. You've identified the right audience, you've kickstarted your campaign, and now you're enjoying the cha-ching sound of sweet revenue.

        But this is not always the case. You may find that your campaign is still underperforming or not making cost-effective use of your marketing budget. This is usually down to being unable to reach the right audience. To arrest this situation, you have to look for cost-effective ways to make your solution visible to every possible potential customer; in other words, cold visitors.

        Continue reading

      • 5 Tips for High Conversion Rates When Writing B2B Campaigns

        5 Tips for High Conversion Rates When Writing B2B Campaigns

        Operating as a B2B-oriented business can be daunting, especially in a highly competitive market where a single decision can make or break your company. According to Smart Insights, 36% of B2B companies don’t have a formal marketing plan, with 56% keeping their advertising budgets the same in 2020. The most popular marketing communication channels in B2B include email (84%), social media (73%), as well as content marketing (63%), but without the emotional consideration.

        What most marketers and business owners in the B2B sector tend to forget is that marketing content intended for their industry still targets real-world individuals. Integrating an emotional, human touch into B2B campaigns can make all the difference– let’s take a look at how to achieve just that.

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      • Creating Credibility in Sales Conversations

        Creating Credibility in Sales Conversations

        Whether it’s shopping online, booking a hotel or starting a job, we all look for signs of authenticity before diving into something new. Why would your prospects be any different?

        Your initial sales conversations are the start of a relationship like any other, and since these relationships are built around cash, you’re going to want to make sure there’s a mutual level of trust and respect.

        It’s time to banish the sleazy sales rep reputation for good (no offence) and start asserting credibility throughout your sales process. Regardless of new starters or seasoned pros, we’ve got the tips for your type of sales team.

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      • Using data to build relationships with your prospects

        Using data to build relationships with your prospects

        CANDDi is, in its simplest form, a tool which gives you data about your website visitors.

        But speaking in those terms brings to mind number crunching and mind-numbing graphs, instead of what it’s really all about, connecting with people.

        I recently caught up with one of our customers Pomegranate Commercial Finance about how they use CANDDi in their day-to-day, and they were a fantastic example of the interpersonal power of visitor tracking.

        So in the interest of spreading the word about the true nature of CANDDi, I thought I’d explain their specific use case in this blog post.

        If you’re not yet a CANDDi user, this is a great way to get an idea of the daily ‘flow’ of tracking your website visitors. And if you’re already a CANDDi user… well, you might just learn something!

        Continue reading

      • 4 Tips for Social Selling Success

        4 Tips for Social Selling Success

        Hands up if you’ve recently winced at your smart phone’s Weekly Screen Time notification? Now more than ever, we’re all spending more time stuck to our devices. Well, why wouldn’t we? Social media opens up a whole new world that’s accessible through our fingertips. Whether it’s a click, swipe or purchase, there’s not much we can’t do from our phones.

        So why don’t we give our business pages the same consideration? Social selling is fast becoming the modern day prospecting. Traditional strategies of cold calling and networking are waning, with the Harvard Business Review reporting that 90% of decision-makers never respond to cold calls, while 76% are open to having a conversation on social media.

        With margins that high, start using these tips across your professional social media platforms to leverage relationships with potential customers.

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      • What Would Richard Do? An Interview with Refract

        What Would Richard Do? An Interview with Refract

        Earlier this week, I had the pleasure in talking to Richard from Refract, a technology business specialising in making sales coaching simple. Through the use of AI, Refract analyses every sales call and demo to highlight your team's successes, as well as times where they might have missed the mark.

        It was great to get a fellow techy’s insight into what’s going on in the world, what’s changed, what hasn’t and what’s coming next, as well as learning some hints and tips on how to best manage your sales process.

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      • How to Get Your Content More Views

        How to Get Your Content More Views

        If you’re in marketing, you’ll have heard the whole ‘don’t waste your time on content if it’s not getting any engagement’ all before. And by engagement, this usually means likes, comments and shares.

        While yes, of course that’s true, knowing how many views you’re getting is equally as important. In order for your content to be liked/ shared/ screenshotted for the group chat, it needs to be viewed first. Whether it’s reading your post on LinkedIn, clicking your link or watching your video, it starts with views.

        So, how do you get more of them?

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      • My First Month: Working From Home Edition

        My First Month: Working From Home Edition

        Learning the ropes of a new job is always a tricky one, even trickier when you have to do it remotely! But with that being said, after a thousand video calls and buckets of patience later, I’ve made it through my first month.

        To say I’ve learnt a lot over the last few weeks would be an understatement. Whether it’s been from the ugly truth of an eccentric marketing self-help guide, or the inside knowledge from the rest of my team, I can’t say there’s ever been a dull day!

        I’m starting to emerge from the depths of somewhere between the middle to bottom of a corporate sales funnel and learn what it takes to attract customers into the CANDDi pipeline.

        If you’re looking for ways to build up your sales pipeline, have a look at what I’ve learnt below...

        Continue reading

      • How to Make Effective Email Campaigns

        How to Make Effective Email Campaigns

        As the world of digital marketing continues to grow, you can always count on the old faithful email campaign to deliver results for your business.

        Why? Think about it, how many times have you used/ received an email as a way of communicating? It doesn’t matter if it’s personally, professionally or as a consumer yourself, emails keep us connected.

        Statista reckons there’s 306 billion emails being sent out every day, leaving you with a lot of competition. Here’s how to make sure your campaigns stand out.

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      • What I learned this week: landing page wizardry!

        What I learned this week: landing page wizardry!

        Hello everyone! As the image may have given away, you’ve found another Jasmine blog. And this week, I’ve been compiling data about every landing page CANDDi has ever used.

        The plan was to help optimize the copy for a new campaign we’re planning to run, but in the process I noticed some interesting patterns about what works and what didn’t.

        It’s easy to assume that as long as you have a nice, professional page with enough information on it, people will convert… which is why I was surprised that some of our uglier-looking landing pages actually had the best conversion rates.

        I also found that there were 3 major things all of our most successful landing pages had in common… so I thought I’d share them in this blog post!

        Continue reading

    • May

      • What a F*cking Book Review: Dan Kelsall Edition

        What a F*cking Book Review: Dan Kelsall Edition

        When our CEO, Tim, suggested I take up some ‘light reading’ to hone in on my content marketing skills, you can imagine my surprise when Dan Kelsall’s Fucking Good Content and This is Fucking Shit arrived at my door.

        My previous corporate experience had NOT prepared me for this.

        To be honest, I panicked. Had my blog posts turned out to be garbage? Was I actually as dull as old Karen from accounts? (we don't have a Brenda actually, but if we did, I’m sure she’d be pretty sound). I wasn’t sure. All I could do was get stuck in and hope for the best...

        Continue reading

      • Webinar Wisdom: What Sales Looks Like in 2020

        Webinar Wisdom: What Sales Looks Like in 2020

        As we near the halfway point of 2020 (thank goodness, some might say), now is a really good time to evaluate your sales processes for the year so far. What’s worked for you? Or what hasn’t? What would you like to try next?

        In favour of practicing what I preach, earlier this week I attended a webinar that centred on what makes sales possible, regardless of circumstance.

        2020 is proving difficult for pretty much everyone, but if you're ready to start making your sales work, have a read of what I learnt below.

        Continue reading

      • That's the way the Cookie Crumbles: the Downfall of 3rd Party Data

        That's the way the Cookie Crumbles: the Downfall of 3rd Party Data

        In a recent article on axios.com, the New York Times has reported that as of next year, it will no longer be using 3rd party cookies (data) to target ads.

        It will join other big names like Google, Apple and Firefox in the movement of phasing out 3rd party cookies to focus on the use of proprietary data instead. But what does all of this actually mean? Let’s take a look.

        Continue reading


      • A slight change to our forms got us 5x as many conversions

        A slight change to our forms got us 5x as many conversions

        So you’ve got a beautiful landing page, and you’ve started to drive some nice traffic to it.

        The copy is clear, concise, and impactful… and the graphic design is a work of art.

        But what about your forms?

        Since it’s the page that makes your visitors convert… the form is basically a formality, right?

        Well, as you can tell from the title of this blog, that isn’t right, actually. The type of form you choose to go with can have a huge impact on conversions.

        And we've found that multi-stage forms in particular can give you over 5x the amount of conversions as single-stage forms.

        In this blog we’ll go over when you should use multi-stage forms, and how they led to some big wins for us!

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      • How to Make Your Sales Pitch Perfect

        How to Make Your Sales Pitch Perfect

        With all the uncertainty of 2020 so far, it’d be no surprise if even your most tried & tested sales techniques have been falling short of the mark. If you’re looking for ways to get your pitch back on track, you’ll be glad to know they’re easier than you think…

        Continue reading

      • What I learned this week: a sneaky email trick for a fantastic result!

        What I learned this week: a sneaky email trick for a fantastic result!

        Thanks for clicking on another of my update posts!

        So, a big part of my job right now is checking up on our recent free trial sign ups to make sure they’re getting as much value out of CANDDi as possible.

        And this week, I’ve been experimenting a bit with how exactly these check-ups happen… and it’s resulted in some pretty interesting conclusions.

        Oh, and I also accidentally stumbled upon a bit of a sneaky email trick that may just help you to make an impact on your own prospects.

        So let’s jump in!

        Continue reading

      • From Corporate to CANDDi

        From Corporate to CANDDi

        2020, the year of change. New year, new me… you know how it goes (although the start of a global pandemic and toilet paper rationing wasn’t exactly what I had in mind).

        But before all this madness, at the start of the year, I decided to leave my long-term job at a corporate financiers office to join the world of CANDDi.

        Continue reading

      • Why we host a daily virtual game show for our team

        Why we host a daily virtual game show for our team

        These are strange times.

        I know this because marketing usage of the words “uncertain” and “unprecedented” is... certainly unprecedented.

        But when looking for a silver lining, ours at CANDDi is the fact that remote work really fits in well with our culture. So much, in fact, that we’re actually ditching the office altogether!

        A lot of our ability to thrive when remote working is undoubtedly the simple fact we’re a tech business.

        But I’d also like to think it’s because of the strength of the team. And no, I’m not just saying that in case my colleagues read this blog… I’ve been assured that none of them ever do.

        Anyway, this brings me to how we’ve managed to maintain this fun culture while working remotely: our 12:30 gameshow!

        Continue reading

      • What I learned this week: personalized videos go a LONG way!

        What I learned this week: personalized videos go a LONG way!

        Hello! I’m Jasmine - a relatively new addition to the CANDDi team - and each week I write about something particular that I’ve learned.

        This week, it’s all about video.

        More specifically, I’m going to be talking about the kind of on-the-fly video you can record by yourself, as opposed to the more scripted type of which can take a while to produce.

        I’ve been using these videos in three distinct ways, and I’ve had a lot of fun seeing just how effective they can be!

        Continue reading

      • Here’s what NOT to automate in your sales process

        Here’s what NOT to automate in your sales process

        The other day, our CEO Tim bought a new fridge.

        It’s a pointlessly fancy one which automatically scans the barcodes of food items as you place them in... then alerts you when they’re about to expire.

        Why am I telling you this? To make one thing clear: at CANDDi, we LOVE automating things.

        But on our quest for total world automation, even we have come to realize that there are some things in your sales and marketing process which absolutely should remain human processes.

        So let’s take a look at the shoulds and the should-nots of automation.

        Continue reading

      • 5 Ways Email Marketing Can Boost SEO Results

        5 Ways Email Marketing Can Boost SEO Results

        Email marketing helps companies to make money and send information to their customers. It can help your business in other ways that people don’t realize: for example, boosting your searching engine optimization (SEO) results. If your business wants to improve its SEO, then it should use these five email marketing tactics.

        Continue reading

    • April

      • We’re ditching the office!

        We’re ditching the office!

        I’m in the process of selling everything in our office.

        Don’t worry - it isn’t because CANDDi is going down. In fact, it’s quite the opposite!

        Going 100% remote is something we were considering long before the virus, back when the only Corona we spoke about were the ones in the office fridge.

        These “unprecedented times” mentioned by thousands of marketing emails in my spam folder have actually had a silver lining for us. We’ve been forced to take the plunge and answer the question: would CANDDi continue to function if we all worked remotely?

        Thankfully, it’s a resounding yes!

        Continue reading

      • This week I learned: How to make effective pop-ups (that don’t annoy!)

        This week I learned: How to make effective pop-ups (that don’t annoy!)

        Hey!

        It’s Jasmine again, back to talk about my adventures on the road to CANDDi mastery.

        Last week was all about emails, but this week I’ve been getting familiar with a little thing called CANDDi Capture.

        To put it simply, the Capture forms are pop-ups… which is why I was a little hesitant going into this.

        Previously, my only experience with pop-ups was being on the receiving end of them. And let’s be honest; at best they’re annoying, and at worst they’re enough to make you exit the site and vow to never return.

        But after playing around with the detailed targeting of Capture pop-ups, I’ve learned that the key to success is to provide value and personalisation to your visitors.

        So let’s take a look!

        Continue reading

      • The importance of small talk in sales conversations

        The importance of small talk in sales conversations

        Hey there reader!

        Can you believe this weather we’re having? How are the kids?

        As you may have guessed, this post is all about small talk, and the role it has in sales conversations. Because while the substance of small talk might be insignificant, the impact it has on the wider sales journey certainly isn’t.

        So let’s have a bit of a chit-chat about the specifics. When should you engage in small-talk, how do you get better at it, and exactly what effect does it have on your sales?

        Continue reading


      • 5 Effective Lead Nurturing Tips During Times of Crisis

        5 Effective Lead Nurturing Tips During Times of Crisis

        In most companies, sales departments have turned into a big question mark amid the coronavirus crises. This stems from instability and unpreparedness, leaving the big picture, a concept that sales staff often uses as a selling argument, in a blurry haze. How do you even approach the sales process in these times? If you want to stay afloat or even grow your business, you have to keep on selling, and selling more than last year. But, how do you send an email to a decision-maker about a software solution during all the things they are tackling now?

        In the so-called lead nurturing process, you’re taking your prospect through stages – from their very first introduction or interest in the product/service to the point where they go forward with the purchase. Generally, these stages are structured and work in a fixed line for most customers. But, is this the same way you should approach sales in times of crisis?

        Continue reading

      • What kind of business do you want to be during COVID-19?

        What kind of business do you want to be during COVID-19?

        The other day, I came across this interesting diagram which asks: “Who do I want to be during COVID-19?” covid-19

        It’s a valuable question.

        Though it certainly isn’t easy to remain level-headed during times of crisis, we owe it to ourselves and the people around us to overcome selfishness and act in a way that helps both ourselves and others.

        I then reflected on how this same logic can be scaled to an entire company...

        Since this all started, I’m sure we’ve all come into contact with businesses which have conducted themselves commendably; tactfully adjusting their marketing strategies, helping customers and other businesses where they can, and generally being the best people they can be.

        Conversely, I’m sure everyone reading this has also come into contact with at least one business which hasn’t.

        So this brings me to the question: what kind of business do you want to be during COVID-19?

        Continue reading

      • What I learned this week: how to convert missed opportunities!

        What I learned this week: how to convert missed opportunities!

        Hello! I’m new at CANDDi. You may have seen my previous blog post about the joys of starting a new job during a worldwide pandemic.

        I’ve learned a lot about the team this week... Interestingly Matty was compared to Snoop Dog, and our CEO, Tim compared Logan to an onion. However, the biggest surprise this week was learning how developer Yulia views our content writer Chris. It has to be said, the similarities she sees between him and President Trump are quite undeniable.

        Work-wise, I’m still getting to grips with the software which means I’m always discovering new ways it works. I’m not just learning how it can help customers but I’m actually seeing how it can help me in my day to day role...

        Specifically, I’ve seen how effective CANDDi can be at converting prospects who start a registration process but don’t finish it!

        Continue reading

      • 3 ways timing is affecting your B2B sales

        3 ways timing is affecting your B2B sales

        They say time waits for no one.

        And with around 78% of businesses buying from the first company they speak to... it’s clear that your prospects don’t, either.

        Timing is crucial in almost every aspect of business, but what areas should you focus on to make the biggest impact on your sales?

        And how on earth do you keep an eye on multiple leads at once without losing your mind?

        Take the time to read on, and you may just find out!

        Continue reading


      • The wonderful pets of CANDDi

        The wonderful pets of CANDDi

        As we continue our working-from-home adventure (we’ve settled on calling it that over state-enforced isolation) I’m learning all kinds of things about my colleagues.

        Spurred on by the success of our remote show-and-tell session, I decided to pry a little more into the CANDDi team’s personal lives. So as they got on with boring things like “work” and “building for the future”, I bothered them all until they sent me pictures of their pets.

        Here they are! Which do you think is the cutest?

        Continue reading

    • March

      • The great CANDDi show-and-tell!

        The great CANDDi show-and-tell!

        It won’t surprise you to learn that the entire CANDDi team is working from home.

        The work is going better than ever (did we mention our FREE TRIAL?) but there’s just one thing missing…

        Sweet, human interaction. Oh how I miss it.

        At first, it was nice to get a break from my dysfunctional CANDDi family for a while. It’s great not having to worry about whose turn it is to take out the bins, or that person who keeps heating up fish in the company microwave (I’m looking at you, Morgan).

        But after a few days, we all needed some good-old-fashioned office banter.

        So we all hopped on a video conference, and so began… the first official CANDDi Show-and-Tell!

        Continue reading

      • Navigate troubled waters with CANDDi

        Navigate troubled waters with CANDDi

        With everything that’s going on right now, some businesses have hit troubled waters.

        The good news is that sometimes all it takes is a slightly different approach... and we’ve been working with our wonderful clients to ensure everything is still running shipshape with their sales and marketing!

        The feedback we’ve been getting over the last few weeks has been amazing, and has only spurred us on to work even harder to keep helping out:

        “Thank you for your help and understanding with this. Many other companies I have spoken to today have not been as helpful!” Louise, 360Resourcing

        “Thanks so much, it really is appreciated during these times!” Melanie, Octego

        “Your help has been amazing, thank you!” Steve, Greenzone

        So we thought we’d keep things moving by giving you 5 crucial ways to use CANDDi during these difficult times. All aboard!

        Continue reading


      • 7 powerful (and unexpected!) benefits of tracking your website visitors

        7 powerful (and unexpected!) benefits of tracking your website visitors

        Why track your website visitors?

        You get all lots of data about who is visiting your website, and exactly what they’re doing on it. But what do you do with it?

        In this blog, we’ll cover the more obvious benefits like lead generation and measuring your marketing ROI... but we’ll also explain some lesser-known uses of visitor tracking that even experienced users might not know about.

        Let’s get started!

        Continue reading



      • How to use videos to generate leads

        How to use videos to generate leads

        74% of marketers say video converts better than any other type of content.

        Focusing on video marketing is probably the smartest thing you can do for generating leads. And in this article, we’ll show you how to use videos to convert website visitors into warm leads.

        These videos could be in various formats, about your product or service, or simply for raising awareness about your values. They could be published on a landing page, or your website,and social media. The whole point is they must yield a concrete rate of return to be meaningful investments that generate leads over the long term.

        So if you’re ready, let’s begin!

        Continue reading

    • February

      • Google Analytics removes IP Address info: what does it mean for website tracking tools?

        Google Analytics removes IP Address info: what does it mean for website tracking tools?

        What’s the problem?

        February 2020 has been a big month of change for Google.

        In the B2B world, the most important of these changes was Google Analytics’ removal of IP Address information about tracked visitors.

        This has serious implications for tools like Leadfeeder and Fastbase, which relied on GA as a kind of “middle-man” for this data in order to identify which companies have visited its users websites.

        Since the change, users of these tools have reported a dramatic loss of leads generated from their website, while the tools themselves scramble to deploy workarounds to regain functionality.

        Continue reading

    • January

      • CANDDi is hiring a customer success manager!

        CANDDi is hiring a customer success manager!

        About us

        We’re a 10-year-old tech start-up.

        What does this mean? Well, it means we’ve still got that “break the mold” start up mentality... but we’re old enough now to know what we’re doing.

        We’re not the kind of place looking for another cog in a corporate machine. In fact, the reason we’ve managed to grow while maintaining such a small, close-knit team is because every one of us is constantly innovating better ways to work.

        That’s where you come in.

        Continue reading

  • 2019

    • November

      • CANDDi is hiring a content writer!

        CANDDi is hiring a content writer!

        About us

        We’re a 10-year-old tech start-up.

        What does this mean? Well, it means we’ve still got that “break the mold” start up mentality... but we’re old enough now to know what we’re doing.

        We’re not the kind of place looking for another cog in a corporate machine. In fact, the reason we’ve managed to grow while maintaining such a small, close-knit team is because every one of us is constantly innovating better ways to work.

        That’s where you come in.

        Continue reading

    • September

      • The reason your IP lookup tool isn’t as effective in 2019

        The reason your IP lookup tool isn’t as effective in 2019

        Ahh, 2007. What an exciting time to be alive.

        Steve Jobs unveiling the iPhone. The breakthrough of stem-cell research. Shrek 3.

        And in the world of B2B, IP Lookup tools were the big new thing.

        These tools are commonplace now, of course; plenty of B2B companies make use of the likes of Lead Forensics and Leadfeeder. But just over 10 years ago, this was new technology.

        The premise was simple: by tracking the IP address of your website visitors, software could check it against a list of registered company addresses and alert you of a match.

        Or, in short: IP address in, company name out.

        Even then there were issues with the vagueness of this information (we’ll address that soon) but in terms of identifying the companies who visited your site, these tools were very effective.

        So what changed?

        Continue reading

    • July

      • How does CANDDi use CANDDi?

        How does CANDDi use CANDDi?

        CANDDi tech does lots of clever things, but the bottom line is this: it helps B2B companies get more sales.

        And, since we’re also a B2B company, it wouldn’t make much sense if we didn’t use the product ourselves!

        A specific example of how CANDDi uses CANDDi was covered in Jen’s great post about how our software brought a lead back from the dead.

        However, since we’ve never given a more general overview of how it makes our jobs easier everyday, we thought we’d go over it with a quick blog post.

        Continue reading

    • June

      • Is your email marketing platform lying to you?

        Is your email marketing platform lying to you?

        Marketers love metrics.

        CPA, CTR, CPC; if it consists of three letters and can make a pretty graph, you can bet we’ll measure it.

        Which is great, of course… as long as those numbers are accurate. Obsessing over your metrics like some mad scientist is of no value to your business if they don’t reflect reality.

        Well, unfortunately for email marketers, this is exactly the case. The two most commonly used metrics - open rates and click-throughs - are often reported by email marketing platforms as being much higher than they really are.

        Let’s talk about why this is, and how you can get around the issue.

        Continue reading

      • The best businesses use Augmented Intelligence, not Artificial

        The best businesses use Augmented Intelligence, not Artificial

        Artificial Intelligence is sexy.

        And not just because it instantly makes you think of The Terminator, either — though none of us can deny that plays a part. The simple fact is, the idea of machines exceeding our human ability to compute information is exciting; especially in a business environment where greater efficiency means more profit.

        As a result of these connotations, A.I. is a term that’s thrown about a lot in tech businesses.

        That’s why it’s important to always reassess our goals and ask ourselves: is a solely A.I. solution really what this problem needs?

        Continue reading

      • 4 Tips for Successful Paid Search Campaigns on a Budget

        4 Tips for Successful Paid Search Campaigns on a Budget

        All too often, businesses start advertising using the paid search with the intention of growing sales, only to be distracted by flashy things like impressions and clicks. Although their campaigns may be sucking the wind from a conversion standpoint, they find it difficult to pull back from the program because they don’t want to see the flashy metrics disappear. In many ways, paid search can be like playing with fire. It might seem like fun, but if it’s not done in a controlled environment, you can do a lot more harm than good.

        Here are some paid search fire safety tips you can use to keep your paid search campaigns performing and under control without burning a hole in your pocket.

        Continue reading

    • May


      • Would these movie characters be salespeople or marketers?

        Would these movie characters be salespeople or marketers?

        It’s the question you never knew you needed answering: “Would my favourite movie character be in sales, or marketing?”

        Well, look no further my fellow cinephiles. What follows is a list of some of the most famous movie characters of all time, complete with a rundown of exactly why they’d excel as either a salesperson, or a marketer.

        Please don’t hesitate to let us know if you disagree with any of the choices, or even better: if you can think of any more characters you would add to the list.

        Continue reading

      • Paid Links - The Steroids of SEO

        Paid Links - The Steroids of SEO

        Paid links are links from other websites to your website that you pay for. They can range from you sponsoring an event and having the event website link to you, all the way through to using a paid link service where you pay a monthly rental fee to have some blogs or other websites link to you with whatever text you specify.

        This article is specifically about paid links that you rent per month or year through services specifically designed to sell you links for specifically for SEO value only. Links from sponsorships or other relationships are generally not as harmful.

        Continue reading

      • How to create relevant content for every stage of the buyer's journey

        How to create relevant content for every stage of the buyer's journey

        When creating content for your marketing efforts, not all consumers are in the same place in the buying process. Each buyer has different needs depending on where they are in that journey.

        As such, every piece of content isn’t right for every stage of that journey.

        Just as you can’t be all things to all people, all content isn’t right for every consumer all the time. Brands need to focus on the right content for each stage of the buyer’s journey rather than content for all buyers at all stages.

        Continue reading

    • April

      • How to transform your live chat into a proactive sales tool

        How to transform your live chat into a proactive sales tool

        You don’t need us to tell you how useful live chat is.

        It’s fast, convenient, and customer friendly. In fact, more than half of prospects actually prefer it to a phone call. That said, we’d like you to forget about the customer’s live chat experience for a minute.

        Not that you shouldn’t focus on that; of course you should. And thankfully, there are plenty of articles out there to tell you how to do exactly that.

        But this isn’t one of them.

        The following post will detail how you can get the most out of your live chat. Find out how to stop using it exclusively as a reactive tool for pleasing customers, and let it double as a proactive tool for driving conversions.

        Continue reading

      • Is account-based marketing right for your business?

        Is account-based marketing right for your business?

        Account-based marketing isn’t some new and fanciful concept anymore.

        Usage of the strategy in the B2B sphere has exploded over the last decade, and in that time it has generated enough positive statistics and testimonials to make even the most stubborn traditional marketer want to jump ship and play for the ABM team.

        An ITSMA survey, for example, found that 85% of marketers who use ABM said it outperformed their other marketing investments. While figures like this might make it seem like a no-brainer to implement the strategy straightaway, ABM isn’t actually a good fit for everyone.

        But is it right for you? Let’s figure that out together.

        Continue reading

    • March

      • How will A.I. change B2B sales in the next decade?

        How will A.I. change B2B sales in the next decade?

        It isn’t easy to predict how technology will change business. Change can be erratic, and unfortunately Nostradamus passed away before he could jot down his thoughts on B2B lead generation.

        Sales is governed by human interaction. 92% of all sales conversations actually happen over the phone, and it’s a safe bet that we’ll never see this human element completely removed from sales — and certainly not in the next decade.

        That said, A.I. technology has already seen sales progress from an art to a science over recent years. As it becomes a much more data driven endeavour, sales becomes less about cold calling prospects armed with nothing but a silver tongue, and more about using multiple A.I. processes to have informed interactions with hot leads.

        Continue reading


    • January

      • IP lookup, cookie tracking, and visitor-level tracking: what’s the difference?

        IP lookup, cookie tracking, and visitor-level tracking: what’s the difference?

        With so many visitor tracking tools on the market, it can be difficult to understand the real differences in their functionality. This post will aim to cut through the jargon to explain the value each type of tracking can bring to your business, and the things to keep in mind when choosing which is right for you.

        We’ll be looking at three types of visitor tracking: IP lookup (or IP tracking), cookie tracking, and visitor-level tracking.

        Continue reading

      • How to craft the perfect pop-up: 5 top tips

        How to craft the perfect pop-up: 5 top tips

        When people think of pop-ups, their knee-jerk reaction is usually a negative one. They describe them as annoying, intrusive, and obnoxious.

        In reality, pop-ups don’t have to be any of these things. And, more importantly: they work.

        When our users deploy CANDDi Capture, for example, they experience 3-5x more conversions than by using regular sign-up forms.

        Here are five things you can do to ensure your pop-ups are as effective as possible.

        Continue reading

  • 2018

    • December

      • Dealing with bugs in SaaS

        Dealing with bugs in SaaS

        In the world of SaaS, bugs are inevitable for innovating companies. Your customers only see the downside, so management of bugs is a key issue..

        Dealing with bugs in a timely manner is at the heart of preventing churn (read our post on minimizing churn here) and why it’s so important to have an effective bug management system in place.

        This post won’t cover the act of fixing bugs, but rather the process by which they’re fixed, and how to prevent some of the most common issues that can arise.

        Continue reading

      • Churn isn’t beyond your control! Here’s how to take action

        Churn isn’t beyond your control! Here’s how to take action

        We recently discussed reasons why churn happens, and how to deal with it when your business is based on recurring payments from customers. But we only focused on mistakes you might make that cause customers to leave. Sometimes churn is due to events outside your control.

        So, this time we’re looking at external causes of churn, and what you can do to tackle them. This is based on how we’ve learned to deal with churn at CANDDi.

        Continue reading

    • November

      • Why we’ve translated our website into US English – and you should too

        Why we’ve translated our website into US English – and you should too

        Once when I was traveling home to the UK from the New York, I bought a bottle of whiskey at the airport for a friend back home. The cashier asked me where I was flying to, so she could issue the correct tax receipt.

        “Manchester”, I said.

        I suffered heaps of admin hassle later, as it turned out she’d assumed I meant Manchester, New Hampshire in the North-East USA, rather than Manchester, England.

        The reason I’m telling this rather mundane travel story is to illustrate how America is such a big country that many people there rarely think about the world outside the 50 states.

        At CANDDi, we’re proudly based in Manchester in the North of England. We firmly believe great tech businesses can be built anywhere, and if you call our office we certainly won’t try to hide our accents!

        And yet when you’re selling into one of the world’s largest markets, language matters. And the language that matters is American English.

        Continue reading

      • When you’ve got CANDDi, there’s no such thing as a dead lead

        When you’ve got CANDDi, there’s no such thing as a dead lead

        As a member of CANDDi’s sales team, I use our own software every day, and I can vouch for its effectiveness!

        But our software still manages to surprise me even after years of experience in the job. This blog post is about one such occurrence, when CANDDi helped to close a deal after I had presumed it dead in the water...

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      • 5 reasons customers churn, and what to do about it

        5 reasons customers churn, and what to do about it

        If your business is based around recurring payments from customers, ‘churn’ is your biggest enemy. Churn is when a customer cancels their subscription and moves to a competitor, or just stops using your type of product altogether.

        But churn isn’t beyond your control. You don’t have to just sit back and hope it doesn’t happen. If you’re proactive, you can keep more of your customers on board for longer.

        Here are five common reasons customers churn, and how to minimize the impact of that churn.

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      • How to say no to your manager

        How to say no to your manager

        We’ve written a number of posts about our decision to use agile development techniques in our marketing team at CANDDi, covering how we plan and review our performances. But what happens when tasks crop up that you haven’t planned for? Picture the scene:

        You’re in the middle of a marketing sprint. It’s busy, but things are going well and your team is on track to deliver all of the committed work on time.

        With only a few days remaining, your boss pulls you aside to share a brilliant idea he’s had for the next email marketing campaign. “It’s really important that we get this written up while the idea’s fresh,” he says, “so start work on it immediately”.

        It takes you a day and a half to create the new campaign. By the end of the sprint, you have three important stories that are incomplete because you ran out of time. Two of them are as important –if not more so –than the new email marketing campaign.

        If this sounds familiar, it might be time to consider how and when to say “no” to extra tasks during sprints.

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    • October

      • How to use burndown charts to improve your sprints

        How to use burndown charts to improve your sprints

        We’ve spoken in many blog posts about how CANDDi’s marketing team has benefitted from working in focused iterations, or “sprints”. In this post, we’ll take a look at a tool we’ve found has really helped us analyze our performance in these sprints: the burndown chart. Burndown charts make use of your scrum team’s inputs during planning meetings, so it’s a good idea to first read our blog on how to plan sprints with military precision if you haven’t already.

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      • The key to mastering your Scrum Master role is communication

        The key to mastering your Scrum Master role is communication

        Harnessing the Scrum process is about committing to change. Every good sprint retrospective should generate tweaks and improvements for the next working iteration.

        It’s a great sentiment, and one that I happily enjoyed from a comfortable distance until one of these changes appointed me as Scrum Master for the entire marketing team. Feeling excited (and more than a little intimidated) about my new responsibilities, I set about learning everything I could about the role.

        A few sprints and a great deal of research later, I’m ready to share my findings about what it means to be an effective Scrum Master."

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      • How to plan your marketing sprints with military precision

        How to plan your marketing sprints with military precision

        There are quite a few parallels between marketing teams and the military.

        Both gather as much intel about their targets as possible and use it to wage gruelling campaigns - though marketing teams probably wish email bombardments were as effective as their artillery counterparts.

        In the military, there’s a slogan that has been used for centuries: “train hard, fight easy”. It’s a core principle that we apply to our marketing Scrums here at CANDDi; as long as we plan every sprint in plenty of detail, their execution becomes as simple as possible.

        This post will go over the most important aspects of a good planning meeting, to ensure that your marketing team is getting the most out of this critical step in the Scrum process.

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      • Dear *Firstname*: How to bounce back from an embarrassing email blunder

        Dear *Firstname*: How to bounce back from an embarrassing email blunder

        It’s every email marketer’s worst nightmare. You’ve finely crafted the perfect copy, and written a brilliant subject line that’s bound to get people opening your latest campaign. Then you hit send. Seconds later, as your email hits the inboxes of thousands of people, you realize you’ve made perhaps the most common mistake in marketing: it starts with ‘Dear *Firstname*.’

        Your blood runs cold. The sheer embarrassment. You’ll never work in this town again.

        But relax. This is an easy mistake to make. *Firstname* is a battle scar many marketers bear. Sometimes it’s worse; many journalists will tell you they’ve received emails saying things like ‘Dear *Potential Media Outlet*.’ Journalists do not like that kind of pitch.

        Sometimes it doesn’t matter. It’s not unheard of for an email featuring the *Firstname* snafu to get a better click through rate than one that’s set up properly. But it still looks unprofessional and you should do everything in your power to avoid it.

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    • September

      • We’re getting smarter with company data to help you sell more

        We’re getting smarter with company data to help you sell more

        Unlike web analytics software, CANDDi is all about understanding the individual people who visit your website. It’s what we excel at, and why so many businesses trust us to enhance their sales and marketing strategies. But when a new visitor comes to your site we have no details about exactly who they are. With today’s update, we can tell you a whole lot more about these visitors.

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      • How to lead a focused, productive marketing team (part 1)

        How to lead a focused, productive marketing team (part 1)

        Modern marketers have an ever-growing list of tools and techniques at their disposal. From the latest email tactics, to new social platforms, to ever more inventive ad formats, it can be hard to narrow down and focus when there are always new toys to try. That’s why the best marketers have a rock-solid strategy underpinning their work.

        But even a really good top-level strategy defining what you want to achieve, and how to achieve it, can be useless without a decent structure to shape your team’s activities.

        At CANDDi, we’ve taken the Agile ‘scrum’ system our developers use to organize their work, and applied it to the marketing team.

        Marketers are often less process-driven than developers, but that doesn’t mean that a well-implemented process can’t help your company achieve more with your marketing.

        In this three-part series, we won’t go into the background of scrums (you can read a good overview here), but we will explain how the system works for our marketing team, and why we find it so effective.

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      • 10 Tips For Generating Better Leads

        10 Tips For Generating Better Leads

        Whether you’re in marketing or sales, better quality leads will help your business grow faster. It’s just a case of finding them.

        Sitting back and hoping for the leads fairy to deliver to you isn’t going to work, so read these 10 tips and start taking action!

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      • 7 Rules To Convert Your Blog Into Profits

        7 Rules To Convert Your Blog Into Profits

        Most bloggers will tell you they do it for the love of writing. But let’s be honest, everyone likes to know that other people read and enjoy their work. And if you’re blogging for a business, being able to measure the ROI is absolutely critical. This is especially true now content marketing is so popular and your blog is just one of millions.

        Here are seven top tips to help transform your blogging into revenue….

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    • August

      • Digital Marketing in 2018: What Should You Focus on?

        Digital Marketing in 2018: What Should You Focus on?

        Most small businesses want to attract prospects to their website as part of the process of turning them into customers. But how best to do that? ‘Marketing’ is the obvious answer, but there are so many options out there that it can be hard to decide which to choose.

        Here we’ll take at look at the most powerful digital marketing channels and which is best for you.

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      • Why heavy website traffic isn’t the secret to sales success

        Why heavy website traffic isn’t the secret to sales success

        If someone asked you ‘would you rather have 1,000 or 10,000 hits on your website?,’ who wouldn't choose the latter? Unfortunately, that kind of approach doesn’t fly any more. Almost anyone who’s been actively seeking to drive website or social media traffic in the last few years will have seen the myriad companies offering to divert traffic to your website, blog or social media presence. On the surface this seems like a great idea; more traffic obviously means more sales, right? Unfortunately, no. This isn’t the internet a decade ago. The irresistible rise of content marketing clearly demonstrates the market’s need for a constant stream of fresh, engaging material to direct traffic to your website.

        Continue reading

      • 5 Ways To Improve Your Landing Page And Convert More Leads

        5 Ways To Improve Your Landing Page And Convert More Leads

        A landing page is an online store window for your business. It’s the centre of all your inbound lead generation efforts, and a link back to every campaign you are running.

        Companies invest a lot of time and money in driving business to their landing pages through PPC campaigns, social ads, and email offers. Yet they often neglect to keep their landing pages fresh and relevant.

        This could be the reason for high bounce rates. How many times have you clicked through an ad specific to your needs and found yourself on a page that has no relevance to the link or ad? And what do you do next? You leave.

        By spending time designing appropriate landing pages, tracking results and consistently conducting tests along the way, companies can create a more positive user experience AND convert targeted traffic into qualified leads.

        Here are five easy tips that you can use to start converting more of your leads:

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      • Introducing the all-new CANDDi Capture

        Introducing the all-new CANDDi Capture

        Back in 2014, a CANDDi user asked us to help them boost the number of people who made contact with them through their website. Four weeks later, the first version of CANDDi Capture launched, and it drove seriously good results for those who used it.

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      • The Power of CANDDi Right Where You Need it Most – Your CRM

        The Power of CANDDi Right Where You Need it Most – Your CRM

        If there’s one thing we’ve learned through building CANDDi, it’s that the best salespeople have an obsessive focus on their prospects. They’re also under continual pressure to hit their targets and keep closing new deals.
        That led us to think about how we could make CANDDi even more useful for salespeople. We already provide powerful insights on the hottest prospects, but the best place for that information isn’t a separate website they need to log into, it’s right inside the tool salespeople use the most – their CRM.

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      • How to get better sales leads from your website analytics

        How to get better sales leads from your website analytics

        For many businesses, it’s vital to generate high quality leads, but it’s easy to feel at a loss about how to do that. It turns out you’re probably not making enough of the leads you can generate from your existing website. Here are some tips to get started with a smart, data-powered method of identifying the best sales leads for your business.

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      • Analytics are important for social media, too

        Analytics are important for social media, too

        Most businesses know that they should have a website and a social media policy. But it is all too common, for SMEs in particular, to simply nominate a tech-loving member of staff to take care of the company’s social media profiles, and to then forget about the issue of social media altogether. This is a big mistake, It means that not only is there the risk of an off-hand comment or thoughtless retweet turning into a PR-disaster for the brand, but you could also be missing out on some valuable traffic sources and information.

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      • 8 Search Engine Optimisation tips that drive web content

        8 Search Engine Optimisation tips that drive web content

        With more than 1 billion websites online today, how is it possible to ensure yours is the one that potential customers go to? There are a number of creative ways businesses drive strong visitor traffic, and we'll be covering these in later blog posts. Today, we're focusing on the kings of the castle, search engine optimisation tips.

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      • 7 golden rules for getting your bounce rate below 40%

        7 golden rules for getting your bounce rate below 40%

        Google Analytics defines a bounce rate as the percentage of single page visitors to a website. It calculates a bounce rate based on whether a person visited another page after their first. The aim of the game here is to get your traffic to ‘engage and convert;’ to go to another page and start buying something, download something, fill out a form, or whatever other goal you consider would make for a successful website visit.

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    • July

    • June

    • January

  • 2017

    • December

      • CANDDi Salestravaganza

        CANDDi Salestravaganza

        The sales team is the lifeblood of every business. They are the engine that keeps the company going. They are at the frontline fighting the battle. And the struggle is real. But salespeople are lazy, right? They are indulged and spoilt. When it comes to it, anybody can do sales… Right?

        Continue reading

      • Get Prospects On Track

        Get Prospects On Track

        Throughout the sales process, there might be moments when you think that your prospects have lost their way or direction back to your company. You don’t know whether they are still looking for you or interested in you unless they say so themselves. It’s a frustrating position to be in. But you’re not alone. So many businesses out there face the same frustration - how do you get people back on track to buying from you?

        Continue reading

    • November

      • CANDDi Automation

        CANDDi Automation

        Last month we brought to you new email notification look. This month we are announcing a soon to be launched feature of CANDDi which is super exciting and will make our clients' life much easier! As the title suggests we are about to automate...

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      • CANDDi for Specialised Software

        CANDDi for Specialised Software

        Another sector that CANDDi caters to is the specialised software. It can be anything from cloud-based product development for various businesses, recruitment software for a specific industry to creating software that uses geo-location to help collate data to create meaningful business information. All of these businesses have their particular niche and a particular target market that they are operating in. Here is where they find value in CANDDi.

        Continue reading


      • Prospect FAQ - Do prospects get creeped out?

        Prospect FAQ - Do prospects get creeped out?

        Daily, our sales reps are being asked some interesting questions by our prospects. It ranges from GDPR oriented questions to why should you even care about tracking. In this following Prospect FAQ series, I’ll take one question at a time and provide you with an answer to satisfy your curiosity. On today’s list we have - do prospects get creeped out?

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      • GDPR Compliance and CANDDi

        GDPR Compliance and CANDDi

        Everything I do in CANDDi is customer facing, from my sales role to customer research. In every single role, I come across GDPR questions from prospects and current clients alike. I'm anticipating that more people are going to be asking about this topic more often the closer we get to 25th May 2018. Hence, I've put together this blog that answers questions that are asked the most to put your mind at ease.

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      • Reasons Why AI Is Important For Business

        Reasons Why AI Is Important For Business

        In a recent post, I wrote about how high technology such as virtual reality might be used in marketing or sales. Today, I will focus on artificial intelligence and the effect it has and will have on businesses in the future as it advances.

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      • Stop Ignoring Your Website Traffic

        Stop Ignoring Your Website Traffic

        Many companies don't seem to understand the importance of their own website. They pour money into it to look pretty, to be easy to navigate, sometimes they even try to get people there. With that level of investment, why are they still refusing to reach the website's full potential? Are you ignoring it too and unintentionally harming your own business as a result?

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    • October

      • Buyer's Guide To Web Analytics

        Buyer's Guide To Web Analytics

        Today’s market is saturated with multitudes of tools that can help you track your website. How do you make the right decision when they all look kind of the same or seem to be doing the same thing? Look no further. I've put together a quick guide to help you in the struggle.

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      • Google Parallel Tracking and CANDDi

        Google Parallel Tracking and CANDDi

        Over a week ago, Google has released a post about their new parallel tracking for their AdWords. Many of you might be wondering if any of that has/could have any effect on CANDDi. Let me put your mind at ease. CANDDi tracking has not and will not be affected at all. Here is why.

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      • Hidden Truth About Word Of Mouth

        Hidden Truth About Word Of Mouth

        When asking businesses about their lead generation process, I’ve heard "word of mouth" more times than I can count. Word of mouth is important to any business for many reasons - reputation, a source of deals, and more. However, the digital world is not even considered to be part of that strategy, despite a substantial part of our daily communication happening right there.

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    • September

    • July


      • Does your social media make you look bad?

        Does your social media make you look bad?

        Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

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    • June

      • 3 Steps to Capitalising on Behavioural Data

        3 Steps to Capitalising on Behavioural Data

        What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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      • Four Form Ideas to Increase Your Leads

        Four Form Ideas to Increase Your Leads

        Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

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      • Understanding your Digital Touchpoints

        Understanding your Digital Touchpoints

        Where does the sales cycle truly begin? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

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    • May

      • 8 ways to make your email marketing a success

        8 ways to make your email marketing a success

        With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

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      • 6 Top Tips for running effective email split-tests

        6 Top Tips for running effective email split-tests

        Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

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      • Using Analytics for your Website

        Using Analytics for your Website

        When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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    • April



      • The Pareto Effect

        The Pareto Effect

        You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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      • Manchester Grad Fair 2017

        Manchester Grad Fair 2017

        We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

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    • March

      • Top Tips for Sourcing B2B Data

        Top Tips for Sourcing B2B Data

        Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

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      • General Data Protection Regulations and CANDDi

        General Data Protection Regulations and CANDDi

        Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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      • Candid Carol

        Candid Carol

        I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

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      • My Work Experience at CANDDi

        My Work Experience at CANDDi

        I’m Maddy, I’m currently in Year 10 at Levenshulme High School and I’ve recently finished a week’s work experience at CANDDi. When we were all told we would be doing work experience, I thought it would be boring and that I’d hate it, but I loved every single second of it and would love to do it again.

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      • Suit or No Suit? CANDDi Dress Code

        Suit or No Suit? CANDDi Dress Code

        As we’re expanding our Sales Team at CANDDi, I’ve been communicating with a lot of candidates to arrange interviews etc (read about our hiring process here) and a question that is coming up quite a lot is “What is your dress code?” because I’m answering this quite frequently, I thought I’d let you all know...just in case you end up in our hiring process at any point!

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      • How We Hire Sales People

        How We Hire Sales People

        We’re going through an interesting time at CANDDi in terms of sales. We’ve never had a problem actually selling the system, it solves a huge problem for businesses and there is definitely an appetite for it, where we’ve historically struggled is scaling our sales team - we’ve done some things really well, and other things we’ve messed up on.

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      • Improving Visitor Engagement!

        Improving Visitor Engagement!

        Often asked is “how can we better improve engagement on our website?”. Albeit a simple question, it doesn’t always warrant a simple answer. There are a large number of ways in which you can improve web engagement. Here we take a look at some of the most fundamental and “must do’s” in terms of getting what we want from our visitors!

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      • PPC vs Email Marketing

        PPC vs Email Marketing

        Implementing a new marketing strategy is always a bit of a gamle. But that’s not to say you shouldn’t try!

        The world is going digital so that means you probably should too. But what are your options when it comes to digital marketing? Typically, there are around seven different ways you can go about creating a digital marketing plan, ranging from your website design to blog posts. But when we actually think about driving traffic, it actually comes down to two key options.

        PPC or Email?

        Here we take a look at the pro’s and con’s for both and what the best way forward might be.

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      • 7 Email Marketing Myths

        7 Email Marketing Myths

        We at CANDDi put a lot of emphasis on the power of email marketing. However, we often come across similar concerns or negatives associated with it. Here we take a look at some of the most common objections or “myths” and debunk them to show you the value it has!

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      • WhatNext? Conference 2017

        WhatNext? Conference 2017

        We recently attended the annual WhatNext? Conference 2017, a student conference organised by the Manchester Entrepreneur Society. There were a number of great speakers lined up, and the event was jam packed with hungry minds. Read on for words of wisdom from Maria Stukoff, John Kershaw and Tim Langley.... Tim), the venue was awesome, and the audience was packed.

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    • February

      • Levelling up your Email Marketing!

        Levelling up your Email Marketing!

        The Email Marketing Industry Census was recently published and has revealed the benefits of an effective strategy. In comparison to other marketing channels from SEO to Social, email marketing is measured to provide a better return on investment than any other.

        Continue reading

  • 2016

    • September

      • Stuff I Did At CANDDi This Summer

        Stuff I Did At CANDDi This Summer

        I'm Jack and I've just completed a summer internship in the dev team within CANDDi. I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

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    • July

    • June


      • Long-Form News Pieces Prove Popular with Mobile Users

        Long-Form News Pieces Prove Popular with Mobile Users

        The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

        Continue reading

      • Google Search Console Gets an Update

        Google Search Console Gets an Update

        Google has updated the Search Analytics report in its search console, changing the way that they calculate clicks and impressions in the Search Analytics report. They have added some information about the change to their Data Anomalies page, where they explain that users may notice that the clicks, impressions and CTR values seen in the report may appear different.

        Continue reading


      • Real-Time Analytics as a CRO Tool

        Real-Time Analytics as a CRO Tool

        Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

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    • April

    • March

    • February

      • A Look at the World of Content Analytics

        A Look at the World of Content Analytics

        The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data. This is something that has been a fairly constant thing over the last few years - the idea of content analytics is nothing new - but the types of content and the sheer volume of content being produced have changed a lot recently.

        Continue reading

      • Linguist in a World of Digital Stuff

        Linguist in a World of Digital Stuff

        My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like. But thanks to CANDDi, I can now brush the dust of my shoulders and say; “はい、分かってるよ!” Yes, I am a near graduate from the University of Manchester, majoring in Japanese studies. Please don’t be shocked, I have no idea myself how I made it this far.

        Continue reading

      • Google Releases New Developer Analytics Tool

        Google Releases New Developer Analytics Tool

        Google has just updated its analytics portfolio, releasing a new tool called Autotrack for analytics.js which will give developers some easy ways to track data. Since the first iteration of Google Analytics was released, the web has changed a lot.

        Continue reading

      • Essential Components of a Modern Analytics Architecture

        Essential Components of a Modern Analytics Architecture

        Big data is something that is becoming more and more accessible to organisations of all sizes, and there is a strong trend towards functions being carried out in the cloud. This is good news for organisations that want to revamp their analytics approach, because it means that they can take advantage of the massive processing power of cloud servers, and use tools that they would otherwise never have access to.

        Continue reading

      • BI and Data Analytics Market Growing

        BI and Data Analytics Market Growing

        The Business Information and data analytics market is expected to reach $16.9 billion this year, but the amazing growth is not a guarantee of success for vendors. Companies are becoming increasingly sophisticated in what they want from their analytics, and only the vendors that offer the option to pull from multiple data sources are likely to achieve success.

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      • Essential “Laws” for Analytics and Data Mining

        Essential “Laws” for Analytics and Data Mining

        Analytics tools are now so common and so affordable that every business could - and should - be using them. However, big data is useless if you don’t use that data to ask and answer the right questions. One prominent data mining expert, Mr Tom Khabaza, has put together nine laws that he believes are the foundation of good analytics.

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    • January


      • Microsoft Releases R Server for Analytics

        Microsoft Releases R Server for Analytics

        Microsoft recently released the R Server, a server based on software from Revolution Analytics and designed for use in statistical analysis. Microsoft acquired Revolution Analytics in April of last year, and has released “Microsoft R Open” as a server for Windows, SUSE Linux and Red Hat.

        Continue reading

      • Google’s Universal Analytics Rollout Complete

        Google’s Universal Analytics Rollout Complete

        Google began its rollout of Universal Analytics back in 2012 and has slowly but steadily been adding new features to the platform, but it was only at the end of 2015 that it completed the rollout, and automatically upgraded all users of the analytics platform from Classic to Universal Analytics.

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      • Analytics - Why Keeping It Simple Still Matters

        Analytics - Why Keeping It Simple Still Matters

        Big data analytics has become a buzz-word in almost every industry. In many ways, the idea of analytics today is like the idea of having an online presence in the late 1990s. Everyone knows that it would be a good thing to have, but few people really understand why it matters and what it could do for them.

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      • Analytics in Retrospective - The Advances of 2015

        Analytics in Retrospective - The Advances of 2015

        This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices. In addition, whatever platform we are using, fewer and fewer of us are willing to wait for slide shows to load. We are an always connected generation, but one that is more demanding and less patient.

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  • 2015

    • December

    • November

      • Black Friday Shopping Trends Online

        Black Friday Shopping Trends Online

        Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too. One thing that people forget when they’re thinking about analytics is that Google doesn’t just provide data about website visits; it has access to the location data of a huge number of Android device owners - and that location data includes things like what stores people are visiting, and when.

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      • The Evolution of Google Analytics

        The Evolution of Google Analytics

        Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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      • Startup Baby Diaries - Part 3

        Startup Baby Diaries - Part 3

        When Tim asked if I wanted to go the Thinking Digital Conference the other week I was like “Yes, that’d be awesome!” as I’m on maternity leave it wouldn’t be like I’m missing a day of work, my 5 year old would be in school, and my 8 week old….crap….how would I go to a business conference with an 8 week old? What if she cries during a talk? Will they have baby changing facilities? How am I going to manoeuvre the pushchair around loads of people? I guess I could have just told Tim it’s probably a bad idea...but that’d be boring, right?

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      • Using Google Search Console’s Search Analytics Report

        Using Google Search Console’s Search Analytics Report

        Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

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      • Bring In Your Parents Day

        Bring In Your Parents Day

        On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
        I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

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    • October



      • How Structured Data Is Driving the Growth of E-Commerce

        How Structured Data Is Driving the Growth of E-Commerce

        The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

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      • Quantity vs Quality

        Quantity vs Quality

        It seems like a no-brainer doesn't it? I mean, if the question is "Would you rather have 1000 or 10,000 hits on your website?" who wouldn't choose the latter?

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      • Digital Marketing Show 2015

        Digital Marketing Show 2015

        After a fantastic experience last year, CANDDi are returning to the Digital Marketing Show at the ExCeL in London on 18th - 19th November 2015 and would love to catch up with customers and prospects alike.

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      • Analytics and the Paradox of Knowledge

        Analytics and the Paradox of Knowledge

        Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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      • Start-up baby diaries (Part 2)

        Start-up baby diaries (Part 2)

        Rosie Leach, née Moth was raised by bootstrap entrepreneurs in the town that Disney built. Customer service and community development are at the core of everything she does. She is the co-founder and marketing director of a Business VoIP Carrier & Service Provider based in Manchester. She feeds her nomad spirit with frequent travel, yoga and an eternal search for self discovery. She doesn’t sleep much.

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      • Understanding Consumer Behaviour Online

        Understanding Consumer Behaviour Online

        In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern, and thanks to modern analytics tools we can develop a better understanding of those consumer behaviours. We know that not every consumer is exactly the same and that if we can segment consumer behaviour, we will be able to achieve much better conversion rates.

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      • Analytics and the User Experience

        Analytics and the User Experience

        When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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    • September

      • Looker Simplifying Business Logic and Analytics

        Looker Simplifying Business Logic and Analytics

        The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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      • CANDDi Office Warming Party

        CANDDi Office Warming Party

        The CANDDi office warming party was awesome, thanks so much to all that attended. It was really lovely to celebrate with friends and family...apologies for the overly hyper children who were running around amongst you all.

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      • Start Up Baby Diaries - Part 1

        Start Up Baby Diaries - Part 1

        As some of you may know, I've recently had baby number two. Sophia was born on 4th September, a week late, weighing in at a mahoosive 10lbs and 12oz! Apart from being perpetually exhausted, and my flat being a complete pink mess at the moment, all is going great.

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      • Hype vs Reality and the Internet of Things

        Hype vs Reality and the Internet of Things

        Analytics has been the “next big thing” in the world of IT for a long time now. Every few months a new technology comes along that experts promise will revolutionise the world of data. From Hadoop and Apache Spark to more futuristic ideas such as the predictive technologies of the “Internet of Things”, it’s hard to know what’s just hype and what will really deliver.

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      • Amazon and the Evolution of Analytics

        Amazon and the Evolution of Analytics

        If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. Jeff Bezos, the CEO of Amazon, once said that what is dangerous is to “not evolve”, and you can see this in everything that Amazon does, from their retail business to their media dealings and their technology services.

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      • Streamlining your CANDDi Streams

        Streamlining your CANDDi Streams

        Sorting the data within CANDDi is a brilliant way of segmenting data, organising it, and separating out exactly what you want to see. But when you’ve got millions of streams, it’s really difficult to keep on top of them all.

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    • August

    • July

      • What to Look for in Big Data Analytics Tools

        What to Look for in Big Data Analytics Tools

        Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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      • Accenture Launches Cloud Insights Platform

        Accenture Launches Cloud Insights Platform

        Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

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    • June


      • DoubleClick Adding Cross-Device Measurement

        DoubleClick Adding Cross-Device Measurement

        Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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      • Pinot Analytics Software Goes Open-Source

        Pinot Analytics Software Goes Open-Source

        LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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      • Using Analytics to Find High-Value Targets

        Using Analytics to Find High-Value Targets

        If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

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    • May

      • Speed - The Biggest Issue in Mobilegeddon?

        Speed - The Biggest Issue in Mobilegeddon?

        The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

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      • Tracking Store Visits Using Google AdWords

        Tracking Store Visits Using Google AdWords

        The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

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      • TMRW Conference 2015

        TMRW Conference 2015

        Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

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      • Measuring Search Terms - Brand vs Non-Brand

        Measuring Search Terms - Brand vs Non-Brand

        If there’s one area where analytics is incredibly important, it is understanding the performance of your search marketing campaigns. If you are going to spend money on paid search, then you need to have some strong goals in mind so that you can accurately measure the performance of your campaigns and optimise them effectively.

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      • How PR Reduced CANDDi's Sales Cycle

        How PR Reduced CANDDi's Sales Cycle

        When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

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      • Apple Testing an App Analytics Service

        Apple Testing an App Analytics Service

        In preparation for the WWDC Developer Conference, which is set to take place in June, Apple has opened up the beta program for its new iOS app analytics service. The service is simply named “Apple’s App Analytics”, and it will offer mobile app developers access to detailed insights about the way that people use their apps.

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    • April

      • Rolls Royce under the bonnet

        Rolls Royce under the bonnet

        As budding marketers, we all know the importance of an effective Google search presence...whether that be Search Engine Optimisation or Pay Per Click. Like it or not, nearly all modern day purchases seem to include a cheeky Google search at some point. And being proudly sat in those golden SERPs when prospects come hunting is a central focus for most aspiring marketing campaigns these days.

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      • Using Personas to Build Your Audience

        Using Personas to Build Your Audience

        The benefits of analytics as a tool to help webmasters understand where their visitors are coming from and how they behave on their websites are clearly known and understood, but what many people don't realize is that analytics has other benefits too. Through the use of tools such as personas you can build up a clearer profile of your target audience, allowing you to not just get more traffic,but get better traffic - traffic that will more easily convert.

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      • From Analytics to Engagement

        From Analytics to Engagement

        The analytics market is becoming quite mature, but many people still underestimate the value of it. Your website is your online store front - the most important part of your customer acquisition strategy - and while analytics may not be the “hot new trend” any more, it is still an essential part of your data-gathering efforts. Analytics can feed other tools which help to improve engagement on your website.

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      • Could Power BI Rejuvenate Analytics?

        Could Power BI Rejuvenate Analytics?

        Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce. Power BI is based in the cloud, and it assimilates data from several streams, producing graphs and charts for businesses to explore. It does this rapidly, without relying on old-fashioned relational databases.

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      • New Mobile-Friendly Google Algorithm Coming

        New Mobile-Friendly Google Algorithm Coming

        Any business with a website offering payment processing should be pursuing all possible ways to maximise customer purchases. In a world where internet is increasingly accessed on-the-go, it is more important than ever to ensure crucial pages in an ecommerce site are optimised for mobile devices.

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    • March

      • Big Data and Analytics as a Service

        Big Data and Analytics as a Service

        A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

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      • Why Even Small Brands Need Big Data

        Why Even Small Brands Need Big Data

        Big data is something that has been a core part of every enterprise strategy for a long time now, and the technology behind it is finally becoming accessible to smaller companies as well. We can expect to see some huge steps forward in the use of big data over the next year, with smaller companies being able to take advantage of analytics, tracking and sophisticated marketing techniques on a whole new level.

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      • Should You Explore Social Analytics?

        Should You Explore Social Analytics?

        The importance of web analytics is well understood. Tracking who comes to your website, when they come, how long they stay and what they do is essential if you want to optimize the performance of your site. However, that is not the only use of analytics. The most successful brands also use analytics for their mobile apps and for social media too.

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      • Using remarketing for conversion rate optimisation

        Using remarketing for conversion rate optimisation

        It’s no secret the internet is the primary destination for all shoppers these days. From luxury Caribbean holidays to fancy Jimmy Choos and offices to rent. It’s all there. All waiting. All competing for buyer’s attention. Quite naturally, just like their high-street counterparts, online shoppers like to do some looking around. They like to shop for bargains. They like to make the right purchases. Typical online shopppers might visit 4, 5 or sometimes more websites going through their researching and buying decisions.

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    • February

    • January

      • Looking Beyond Web Analytics

        Looking Beyond Web Analytics

        When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

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      • Why Mobile Analytics Matters

        Why Mobile Analytics Matters

        Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

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      • The pros and cons of web analytics tools

        The pros and cons of web analytics tools

        Looking to make the most of your website? Then you should be utilising web analytics tools. As the world gets more and more digital, your website is quickly becoming the face of your brand. So It only makes sense to get to grips with who is visiting your site and why, right?

        But we know it can be risky business implementing new tools to your operations, especially when they’re a little technical. That’s why we’ve put together some of the most important pros and cons of using web analytics tools to help you make a decision once and for all.

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      • New Metrics Show Which Products Are Driving Store Visits

        New Metrics Show Which Products Are Driving Store Visits

        Google Analytics has become even more valuable for bricks-and-mortar store owners, thanks to a new service which offers insights into which products are driving store visits. The new “store visit measurement” metric in AdWords is a part of the Estimated Total Conversions tool, and it offers a holistic view of how customers are engaging with your business.

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      • Are you like Ben?

        Are you like Ben?

        Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

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      • Do You Understand Why Shoppers Abandon Their Carts?

        Do You Understand Why Shoppers Abandon Their Carts?

        Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

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  • 2014

  • 2013

  • 2012

  • 2011

    • December

    • October

    • September

      • CANDDi For Sales, CANDDi For Marketing

        CANDDi For Sales, CANDDi For Marketing

        Like most start-ups, we're finding that our product is evolving pretty quickly and not always in the direction we might have forecast when we started out. The most recent evolution has seen us recognise that today CANDDi has two distinct functions and slightly different audiences for those functions.

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      • What Automotive Brands Can Do Better Online- Sell

        What Automotive Brands Can Do Better Online- Sell

        Our favourite web news source eConsultancy carried a piece on its blog this week about what automotive brands can do better on their websites. Having had some experience in this area - and done a lot of research around it - in the recent past, I thought we ought to craft a response.

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      • Wanted- JavaScript Genius

        Wanted- JavaScript Genius

        We're recruiting again and this time we need a JavaScript genius. Someone who has the aptitude, the experience, and that vital start-up work ethic, to help us make CANDDi even more awesome.

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    • August

      • Which data analytics tool is the right fit for you?

        Which data analytics tool is the right fit for you?

        If you have a nut to crack, we all know the best thing to use is a nutcracker. So when it comes to technology, why do we seem to lose the plot?

        With all the jargon flying around in the tech industry, it’s easy to lose sight of what your problem was in the first place. This often leads us to seek out an industrial nut-sheller for our peanuts rather than the tool we really need.

        So, how do you know what’ll work for you?

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    • July

    • June

    • May

    • April

    • March

      • Perfecting content marketing

        Perfecting content marketing

        Much of my past consultancy work has been with brands and agencies delivering, or looking for, content-driven marketing strategies. This approach of attracting prospects with a rich pool of content that educates or entertains is increasingly the de facto approach for companies' online marketing, and I remain a huge advocate. I've created and assisted with campaigns on this principle that have delivered fantastic results in terms of large volumes of high quality leads. But that's not to say that content-driven marketing couldn't be improved.

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    • February

      • Social Media Measurement- Buzz is no substitute for business metrics

        Social Media Measurement- Buzz is no substitute for business metrics

        In October last year we participated in an event looking at Social Media Measurement, Tools That Help Us series hosted by Claire Thompson from Waves PR and Alexander Nikolov from NinetyTen. The event featured a range of suppliers of social media measurement tools to the PR industry, including Radian6, Onalytica and iVantage (a Google Analytics specialist). CANDDi isn't a social media measurement tool specifically, but that is one application of its powerful ability to track individuals across time and platforms, so we were happy to be invited along.

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      • The CANDDi Team- Interview with the CEO

        The CANDDi Team- Interview with the CEO

        Both as a way to introduce the team and to capture some of the discussions that are going on as the company develops - discussions that we think/hope are interesting - I'll be interviewing the members of the team over the coming weeks. First up, Tim, the CEO and my co-founder.

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      • Leads, Qualified Leads, and Rich Leads

        Leads, Qualified Leads, and Rich Leads

        There are all sorts of nuances when it comes to describing the sales cycle. When does a suspect become a prospect? When is a lead truly 'qualified'? What counts as a lead? There's often a discrepancy between what the people generating leads would like to call a lead, and what the people receiving them might agree counts as one.

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    • January

  • 2010