We have found that only 2% of website visitors inquire. This means that you’re missing out on the ability to capture information from 98% of your other website visitors that could turn into warm leads and even conversions.
Anonymous website visitor tracking is the process of monitoring and recording the activity of site visitors without disclosing their identities. It can be used to track pageviews, unique visitors, referrers, and other data points.
By understanding who is visiting your website and where they are coming from, you can refine your marketing strategies and make better decisions about how to reach your target audience. Here’s everything you need to know about tracking your website visitors.
Why It’s Important to Track Anonymous Visitors
While it may seem like a privacy violation to track a website visitor that’s anonymous, there are actually a number of good reasons to do so.
By tracking anonymous visitors, you can get a better sense of which areas of your site are being used the most and make changes accordingly. You can also use tracking data to identify patterns and spot potential problems.
For example, if you notice that a particular page is consistently getting more traffic than other pages, you can investigate why this is the case and make sure that the page is easy to find and navigate.
In addition, tracking data can be used to improve your marketing efforts by helping you to target ads more effectively. Overall, tracking anonymous visitors can provide valuable insights that can be used to improve your website.
How to Turn Website Visitors Into Warm Leads
Before we dive into the ins and outs of unmasking website visitors, it pays to understand how to turn your website visitors into warm leads. After all, what’s the point of learning who your anonymous visitors are if you don’t use that information to turn them into potential customers?
Set Up Alerts
First and foremost, if you’re using a tool like CANDDi then you’re going to want to set up alerts.
With our real-time software operating in the background for you, we’ll be combining IP tracking with cookie tracking to help ensure you never miss out on an opportunity to capture a warm lead. If you set up alerts, we’ll immediately notify you of any important activity.
This ensures you can capture someone’s information as quickly as possible and get to work in the background in terms of identifying who they are and how to follow up with them via a personalized message.
Speaking of personalized messaging, it’s important to use the information you capture to personalize not only your outreach to these website visitors but also your overall marketing messaging.
Ultimately, by collecting data about your customers’ preferences, needs, and interests, you can create messages that are tailored to them.
For example, you might send an email campaign with different subject lines to different segments of your list. Or you might show different ads to different people based on their web browsing history. The possibilities are endless, but customer data is the essential ingredient.
Aside from personalizing the messaging on your website, you can use anonymous website visitor tracking to get a better sense of which areas of your site are being used the most and make changes accordingly.
You can also use tracking data to identify patterns and spot potential problems. For example, if you notice that a particular page is consistently getting more traffic than other pages, you can investigate why this is the case and make sure that the page is easy to find and navigate.
Follow Up Personally
Finally, it’s important to follow up with every lead. Once you have a visitor’s contact information, reach out and introduce yourself. The sooner you follow up, the warmer the lead will be.
When you follow up with a warm lead, always aim to create value.
You can do this in a number of ways: by sharing new information about your product or service, offering a discount or limited-time offer, or providing helpful resources that will make it easier for the customer to make a purchase.
Whatever you do, make sure that your follow-up message is relevant and useful.
How to Organize Data From Anonymous Visitor Tracking Software
As one last tip before talking about how to start using this software to improve your sales, marketing, and lead generation efforts, it’s important to understand how to effectively organize the data you’re sourcing from this type of software.
Not organizing it correctly could result in unclear data that’s difficult to make sense of and implement. So, first of all, make sure your data is comprehensive. This means that it’s high-quality and is sourced from as many touchpoints as possible.
Likewise, you’ll want to unify all of the data you’re getting from various sources. This includes the data you’re getting from non-anonymous visitors via website tracking analytics platforms such as Google Analytics.
Finally, you should ensure you’re viewing up-to-date, real-time data. This is really the only way you’ll be able to effectively (and positively) influence your messaging in the ways needed to capture and convert these visitors into leads.
How can you accomplish all of this? A visitor tracking tool should come with all of these capabilities. At least CANDDi does.
How to Track a Website Visitor With CANDDi
Are you interested in tracking website visitors to:
- Create a more intelligence-driven sales and marketing strategy?
- Get more leads and close more sales?
- Get real results from your marketing efforts?
If so, CANDDi is the perfect tool for you. Our anonymous website visitor tracking tool allows you to track people, not companies. This ensures that you’re able to follow up (using the tips mentioned above) to help nurture that visitor into a lead that converts.
Not only that, but you’ll be able to measure specific attributes. This makes developing and optimizing your sales and marketing funnels a lot easier. We show you exactly where every single one of your visitors come from including channel and campaign-specific details.
How does this all work? With visitor-level tracking, you’re able to track every visit to your website. You’ll receive insight into where the visitor came from, what they looked at, and for how long (among other data).
You’ll get an alert every time a new visitor reaches your website. However, you can also use your nightly summary to help organize your sales and marketing team the following day.
Our platform automatically identifies prospects. It also filters them and assigns them a score to make things easy for you. This makes it easy for you to measure success with precision. Ultimately, you’re free to enjoy the ease of an optimized funnel.
Try CANDDi Today
As you can see, anonymous website visitor tracking is a crucial component of optimizing your sales and marketing funnels. Ready to start tracking your website visitors? Register for free today.