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How to Strengthen Your Website Marketing Strategy

Published 15 Jun 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

No matter how great your website is, if you don't have a solid marketing strategy in place, it won't achieve the results you're hoping for. In this post, we'll discuss some tips for strengthening your website marketing strategy. By following these tips, you can improve your website's visibility and drive more traffic to your site. Let's get started!

Marketing Strategy flow chart

What is a Marketing Strategy?

A marketing strategy is a plan of action that businesses use to promote their products or services. This plan takes into account the target market, the budget, and the desired results. The goal of a marketing strategy is to reach as many potential customers as possible and convert them into leads or sales.

There are many different channels that can be used to promote a website, including SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, and content marketing. To be effective, your marketing strategy should make use of all of these channels

What is a SMART Strategy?

When creating your marketing strategy, it’s important to set realistic and achievable goals. This is where the SMART acronym comes in handy. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.


Your goals should be clear and specific. For example, rather than setting a goal to “increase website traffic,” set a goal to “increase website traffic by 25% within the next three months.”


The business’ goals should be quantifiable so that you can track your progress. In our example above, we included a specific percentage and timeframe.


These goals should be challenging but achievable. If your goals are too ambitious, you’ll likely become discouraged when you don’t reach them. On the other hand, if your goals are too easy, you won’t see any real results.


Your goals should be relevant to your business and aligned with your overall objectives. For example, if your goal is to increase website traffic, make sure that your target audience is actually looking for the products or services that you offer.


Your goals should have a deadline so that you can measure your progress and ensure that you’re on track. In our example above, we included a timeframe of three months.

By following these tips, you can create a marketing strategy that is SMART and will help you achieve your desired results.

5 Ways to Strengthen Your Website Marketing Strategy

1. Improve Your SEO

One of the most important aspects of marketing your website is making sure it ranks high in SERPs (Search Engine Results Pages). This is because people are more likely to click on links that appear at the top of SERPs. To improve your SEO, you need to make sure your website is optimized for the right keywords and that your site contains high -quality content.

2. Use PPC Advertising

PPC advertising is a great way to drive traffic to your website. With PPC, you can create ads and target them to specific demographics, interests, and even locations. When people click on your ad, they will be redirected to your website. You only have to pay when someone clicks on your ad, making it a cost -effective way to market your website.

3. Leverage Social Media

Social media is a powerful tool that can be used to promote your website. By sharing quality content and engaging with your audience, you can drive traffic to your site and build relationships with potential and current customers.

4. Create Compelling Content

Content is king when it comes to marketing your website. This is because people are more likely to visit and share websites that contain high-quality, relevant content. To ensure your content is compelling, make sure it is well-written, informative, and engaging.

5. Analyze Your Results

It’s important to constantly analyze your results to see what’s working and what’s not. By using web analytics, you can track how much traffic you’re getting to your website, where it’s coming from, and what actions people are taking on your site. This information will help you adjust your marketing strategy so that you can continue to drive more traffic and conversions.

By following these tips, you can strengthen your website marketing strategy and improve your results. If you have a great product or service but are having trouble driving traffic to your website, contact us today. We’ll work with you to create a custom marketing strategy that will get your website the visibility it deserves.

How CANDDi Can Help to Improve Marketing Strategy

CANDDi is the perfect tool to help you market your website effectively. With our tool, you can track who is visiting your site, what they’re looking at, and any actions they take. This information will help you adjust your marketing strategy to better target your audience and drive more traffic to your site. Contact us today to learn more about how CANDDi can help you market your website effectively.

If you’re looking to strengthen your website marketing strategy, one key place to focus on is lead generation. CANDDi can help you generate more leads from your website traffic and turn those leads into sales.

How Does it Work?

CANDDi tracks and identifies the people who visit your website. This information can be used to segment your website traffic and target them with specific marketing messages. CANDDi can also help you see which marketing sources are generating the most leads so you can adjust your strategy accordingly.

By understanding who is visiting your website and what they’re interested in, you can more effectively market to them and close more sales. So if you’re looking to take your website marketing to the next level, be sure to check out CANDDi.


Thank you for reading our blog post on how to strengthen your website marketing strategy. We hope that you found it informative and helpful. In particular, we want to thank you for considering CANDDi as a tool to help improve your marketing strategy. If you would like more information about how CANDDi can help you achieve your business goals, please don’t hesitate to contact us.

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