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6 Ways to Improve the Visitor's Experience on your Website

Published 28 Apr 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Making sure your website provides a great visitor experience is crucial for keeping people engaged and ensuring they stick around long enough to learn more about your business. By following these 6 tips, you can make small changes that will have a big impact on the overall user experience. Improving your website's usability will not only keep visitors coming back, but also help convert them into customers. So what are you waiting for? Start implementing these tips today!

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What is Visitor Experience?

Visitor experience is, quite simply, the overall feeling a visitor has when interacting with your website. It encompasses everything from the moment they land on your page to the final click of the mouse or tap on their screen. If you want people to stick around and learn more about what you do, you need to focus on creating a great visitor experience.

6 Ways To Improve Your Visitor’s Experience

1. Improve Website Speed

One of the quickest and easiest ways to improve the visitor experience on your website is by improving the website speed. In fact, a study by Google found that a delay of just one second can result in a 7% loss in traffic. There are many things you can do to speed up your website, such as compressing images, using a caching plugin, and minimizing HTTP requests.

2. Optimize for Mobile Devices

With more and more people using their smartphones and tablets to browse the internet, it’s important to make sure your website is optimized for mobile devices. This means ensuring that all content is easy to read and navigate on smaller screens, and that buttons and links are easy to tap. Also making sure the design of your webpage fits within the screen size. Users are more likely to leave a site quicker when the information isn’t entirely in view. An example of this is when the text hasn’t been adjusted to fit the screen so users have to scroll horizontally to read the full paragraph.

3. Use Engaging Visuals

Visuals can be a great way to engage visitors and keep them interested in your website. They can also help communicate your message more effectively than text alone. When using visuals, make sure they are high quality and relevant to your content.

4. Use Clear and Concise Text

When writing text for your website, be sure to use clear and concise language that is easy for visitors to understand. Avoid using jargon or complex language, and make sure all information is organized in an easy-to-read layout. Most important information should be towards the top of the page as most users need to understand what is being explained before they lose interest.

5. Keep Navigation Simple

One of the most important aspects of a great visitor experience is ease of navigation. Make sure all links and buttons are easy to find and navigate, and that the overall layout of your website is easy to understand. It is also important to make sure no links are broken so users flow isn’t disrupted.

6. Use Customer Testimonials

Customer testimonials can be a great way to improve the visitor experience on your website. They help build trust and credibility with potential customers, and can be a valuable source of information for those considering a purchase.

When it comes to creating a great visitor experience, small changes can make a big difference. By following these 6 tips, you can make your website more user-friendly and engaging, which will keep visitors coming back for more. And who knows, you may even convert some of them into customers in the process!

Importance Of Visitor Experience On Your Website

The visitor experience on your website is important for a number of reasons. First and foremost, it can help to keep people engaged and interested in what you have to say. In addition, a great visitor experience can help to convert visitors into customers. By making small changes to the design and layout of your website, you can greatly improve the overall user experience.

How To Track Visitor Experience

There are a number of ways you can track the visitor experience on your website. These ways can help you to identify areas that need improvement, and can help you to better understand what visitors are looking for on your page.

CANDDi is one tool that can help you track the people who are visiting your website. It can show you who’s been on your website, what they looked at, any actions they’ve taken, and what marketing source brought them to the website in the first place. This information can be valuable in helping you to improve the overall visitor experience on your website.

Another way to track the visitor experience is through Google Analytics. This tool can help you to see how people are finding and interacting with your website, as well as which pages are the most popular. This information can be helpful in understanding what content is resonating with visitors, and what could use some improvement.

In addition to these tools, it’s important to keep an eye on user feedback. Listening to what visitors have to say can help you to understand what they’re looking for on your website, and can help you to make changes that will improve the overall experience.

By tracking the visitor experience on your website, you can ensure that it is as user-friendly and engaging as possible. This will help to keep visitors coming back for more, and may even lead to some conversions further down the line!


Improving the visitor experience on your website is crucial for two reasons. First, it’s essential to meet or exceed customer expectations if you want them to return in the future. Second, improving the visitor experience can result in tangible business benefits like increased conversion rates and longer time on site.

Fortunately, there are many things you can do to improve the visitor experience on your website. Our team at CANDDi has extensive experience helping businesses just like yours achieve better results online. Get in touch with us today to see how we can help you take your website to the next level!

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