Back to all Blogs

A Guide into Analytics, Reporting and How CANDDi Can Help

Published 20 Jun 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

As a business owner, you know that generating leads is essential to the success of your company. Marketing campaigns are designed to bring potential customers to your website, and once they're there, it's important to engage them and encourage them to take action. But how do you know if your marketing efforts are really paying off?

Laptop receiving emails

What is Analytics and Reporting?

Analytics is the process of collecting, analyzing, and interpreting data. It provides insights that help you understand what’s working and what’s not, so you can make better decisions about your marketing strategy. Reporting is simply the presentation of those analytics in a way that is easy to understand and actionable.

How Can CANDDi Help With Analytics and Reporting?

CANDDi is a powerful tool that can help you track and identify the people who are visiting your website. CANDDi can show you who’s been on your website, what they looked at, any actions they’ve taken, and what marketing source brought them to the website in the first place. This information can be invaluable in helping you generate more leads and close more sales.

Why is Analytics and Reporting Important?

Analytics and reporting helps you track your progress, measure your success, and identify areas for improvement. Without data, it’s difficult to know how effective your marketing campaigns are, or whether you’re even reaching your target audience. Analytics and reporting gives you the insights you need to fine-tune your marketing strategy and make sure you’re getting the most out of your marketing budget.

How to Use Analytics and Reporting

There are a number of different ways to collect data for analytics and reporting. Google Analytics is a free tool that can be used to track website traffic, and most social media platforms also provide insights into how people are interacting with your content. Once you’ve collected the data, it’s important to analyze it and look for patterns and trends.

From there, you can start to develop hypotheses about why certain things are happening, and what you can do to improve your results. Once you’ve identified areas for improvement, you can develop a plan of action and track your progress over time. Analytics and reporting is an essential tool for any business owner who wants to ensure their marketing campaigns are effective. By understanding your data, you can make informed decisions about your marketing strategy and ensure you’re getting the most out of your budget.

What Does Analytics and Reporting Offer

Analytics and reporting can give you insights into who is visiting your website, what they’re looking at, and what actions they’re taking. By understanding this data, you can adjust your marketing strategy to better target your audience and close more sales.

Benefits of Analytics and Reporting

  • Improved decision making: By understanding your website data, you can make more informed decisions about where to allocate your marketing budget.
  • Increased ROI: By tracking which marketing campaigns are driving the most traffic and conversion, you can invest more in those channels and see a greater return on your investment.
  • Better customer engagement: By understanding what your customers want and need, you can better engage them with targeted content and offers.
  • Improved website design: By learning how users interact with your website, you can make improvements to the design and user experience.
  • Improved targeting of marketing campaigns: By understanding which marketing channels are most effective, you can better target your campaigns and get more leads.

If you’re not already using analytics and reporting, now is the time to start. These tools can give you the insights you need to make better decisions about your marketing efforts and grow your business.

The Most Important Areas of a Website to Analyze and Report

There are a number of different areas of your website that you can analyze and report on, but some are more important than others. Here are the most important areas to focus on:

  • Traffic sources: Where is your traffic coming from? This includes organic search, paid search, social media, referrals, and direct traffic.
  • Keywords: What keywords are people using to find your site?
  • Pages: Which pages are people landing on? Are they bouncing off or taking action?
  • Conversions: How many visitors are converting into leads or customers?

By understanding the data in these key areas, you can make informed decisions about how to improve your website and marketing campaigns.

Why you Should Monitor your Analytic Reports With CANNDi

Monitoring your analytic reports is essential to understanding how your website is performing and what improvements you can make. By using CANNDi’s tracking tools to monitor your data, you can identify areas of opportunity and make changes to improve your results.

Essential Elements in an Analytics Report

There are a number of essential elements that should be included in your analytics report. These elements will help you understand your data and make informed decisions about your marketing strategy.

  • Summary: A summary of your data is a great way to start off your report. This will give you an overview of your website’s performance and help you identify any areas of concern.
  • Traffic Sources: A breakdown of your traffic sources is essential in understanding where your visitors are coming from. This data will help you identify which marketing channels are most effective and where you should focus your efforts.
  • Keywords: A list of the keywords that people are using to find your website is essential in understanding what people are looking for. This data can help you improve your SEO and ensure that you’re targeting the right keywords.
  • Pages: A breakdown of which pages people are landing on and how they’re interacting with those pages is essential in understanding what’s working and what isn’t. This data can help you improve your website design and user experience.
  • Conversions: A breakdown of how many visitors are converting into leads or customers is essential in understanding the effectiveness of your website. This data can help you improve your conversion rate and generate more sales.


So there you have it, a comprehensive guide into analytics and reporting. Whilst we’ve only been able to scratch the surface here, we hope that this article has given you an idea of why analytics and reporting is so important, how to use it and what benefits it can bring. If you’d like more information on any of the topics covered or want help setting up your own analytic reports, please don’t hesitate to get in touch with our team who would be happy to assist.

Back to all Blogs