Back to all Blogs

7 Types of Data CANDDi Tracks and What You Can Learn from Them

Published 04 May 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

If you’re running a business, it’s important to know as much about your customers as possible. This is where CANDDi comes in. CANDDi is a powerful tool that helps track and identify the people who are visiting your website, this can help generate more leads from marketing and help close more sales. We have the ability to show you who has been on your website, what they looked at, any actions they’ve taken and what marketing source brought them to the website in the first place.

CANDDi is a great tool for understanding your customers, but it can do more than that. CANDDi also helps track website conversions, allowing you to see how well your marketing efforts are working and what needs to be improved. Additionally, CANDDi can help identify potential leads on your website through their Lead Identification feature.

All of this data is extremely valuable for businesses, so if you’re not using CANDDi, you’re missing out on a lot of potential leads and sales. Let's take a look at 9 types of data our tool tracks and what you can learn from them.

lead generation

What Types of Data does CANDDi Track?

1. Website Visitors

CANDDi tracks the number of unique visitors to your website as well as how many times they visit. This data is important for understanding how popular your website is and how much traffic you’re getting. You can also use this data to track the effectiveness of your marketing campaigns.

What Can I Learn From This?

You can use this data to determine where your website’s traffic is coming from, what countries your website is popular in, and which pages are the most popular. This information can help you focus your marketing efforts in the right places and improve your website’s content to keep people interested.

2. Marketing Sources

Track what marketing source is bringing people to your website. This could be a specific campaign, email marketing, or even organic traffic from search engines. Knowing which sources are bringing in the most traffic can help you focus your marketing efforts on the areas that are most effective.

What Can I Learn From This?

This data can help you identify which marketing sources are most effective and what needs to be improved. You can also use this data to track the success of your marketing campaigns and see which ones are worth continuing.

3. Actions Taken

See what actions website visitors are taking, such as signing up for a newsletter, downloading a white paper, filling out a contact form, or making a purchase.

What Can I Learn From This?

Learning from actions taken on your website can help you determine which pages on your website are most effective at converting visitors into leads or customers. It can also help you identify any potential problems on your website that might be causing people to leave without taking action.

4. Lead Identification

As we mentioned before, CANDDi can help identify potential leads on your website. This data is important for understanding who might be interested in your product or service.

What Can I Learn From This?

This data can help you focus your marketing efforts on people who are more likely to be interested in your product or service. It can also help you make sure that your website is effective at converting visitors into leads.

5. Website Conversions

Track how many people are visiting your website as a result of a particular marketing campaign, what actions they are taking on your website, and how much revenue this is generating for you.

What Can I Learn From This?

This data can help enable you to track the effectiveness of your marketing campaigns and see which ones are worth continuing. It can also help you determine how well your website is converting visitors into leads or customers.

6. Webpage Engagement

See how engaging your webpages are by understanding which pages are the most popular and how long people spend on your site. This could be extremely insightful alongside using heatmaps, to find out exactly what actions a user has taken on your website.

What Can I Learn From This?

Much like previous types of data, this can help you determine which pages on your website are most effective at keeping people interested. It can also help you improve the content of your website to keep people engaged.

7. Traffic Sources

See where your website traffic is coming from and which marketing campaigns are working best for you.

  • Demographics:

Understand your customer demographics, including age, gender, and country.

  • Browser and Operating System:

See which browsers and operating systems your website visitors are using.

  • Mobile vs. Desktop:

See how many of your website visitors are viewing your site on a mobile device vs. a desktop.

What Can I Learn From This?

This data can help you understand which browsers and devices your website is compatible with and which ones you need to make sure are supported. It can also help you determine how many people are viewing your site on a mobile device and whether or not you need to optimize your site for mobile.

All of this data is extremely valuable for businesses, so if you’re not using CANDDi, you’re missing out on a lot of potential leads and sales. To learn more about CANDDi and how we can help your business, visit our website at www.canddi.com.

Conclusion

As you can see, CANDDi tracks a lot of different data that can be extremely valuable for businesses. If you’re not using CANDDi, you’re missing out on a lot of potential leads and sales. To learn more about CANDDi and how we can help your business, get in touch today. If you have any questions about how CANDDi can help you, don’t hesitate to reach out to our team. We’re always happy to help!

Back to all Blogs