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What is Actionable Data?

Published 08 Jun 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

There are many ways to use actionable data. Some businesses use it to track customer behavior and trends, while others use it to improve their marketing or sales strategies. Still others use actionable data to inform their product development decisions. No matter how you use actionable data, the goal is the same: to make better decisions that will improve your business.

Big data infographic

How Can CANDDi Help You Use Actionable Data?

CANDDi is a powerful tool that can help you use actionable data to improve your business. CANDDi tracks and identifies the people who are visiting your website, so you can see which marketing campaigns are driving results. CANDDi also shows you what people are doing on your website, so you can see which products or services they’re interested in. And because CANDDi integrates with your CRM, you can use the data it collects to close more sales and generate more leads.

How Does Actionable Data Provide Insights?

Actionable data provides insights that can help businesses improve their products or services, better understand their customers, and make more informed decisions about where to allocate their resources.

In order to be actionable, data must be accurate, timely, and relevant to the specific decision that needs to be made. For example, data that is outdated or does not pertain to the question at hand will not be useful in making a decision.

Actionable data is the foundation of evidence-based decision making. By basing decisions on data rather than gut feeling or personal opinion, businesses can increase their chances of making sound decisions that will lead to positive results.

Use CANDDi to Turn Data into Insights

Actionable data is the key to making informed decisions that will improve your business. CANDDi makes it easy to collect and interpret actionable data, so you can use it to improve your marketing, sales, and product development efforts. Contact us today to learn more about how CANDDi can help you use data to drive results.

What Does Actionable Data Look Like?

Actionable data can take many different forms, depending on the source and the type of information it contains. Some examples of actionable data include:

  • Customer feedback surveys,
  • Website analytics,
  • Sales data,
  • Market research reports,
  • Competitive intelligence.

No matter what form it takes, actionable data must be accurate, timely, and relevant to the decision at hand in order to be useful.

Why is Using Actionable Data Important?

Using actionable data is important because it allows businesses to make decisions based on evidence rather than personal opinion or gut feeling. By basing decisions on data, businesses can increase their chances of making sound decisions that will lead to positive results. Additionally, using actionable data can help businesses save time and money by avoiding costly mistakes.

Actionable data is a valuable asset for any business. By using this type of data, businesses can make more informed decisions that can lead to improved products, happier customers, and increased profits.

What are the Benefits of using Actionable Data?

There are many benefits of using actionable data, including:

Improved Decision Making

By basing decisions on data rather than personal opinion or gut feeling, businesses can increase their chances of making sound decisions that will lead to positive results.

Increased efficiency

Using actionable data can help businesses save time and money by avoiding costly mistakes.

Improved Products and Services

Actionable data can be used to improve businesses’ understanding of their customers and make more informed decisions about product development.

Happier Customers

Lastly, by using actionable data to improve their products and services, businesses can provide their customers with a better experience that will keep them coming back.

Direct Actions

A direct action is an action taken by a business or individual in response to data that has been collected. Direct actions are based on the specific goals and objectives of the business or individual, and are taken in order to improve the overall performance of the company.

Some examples of direct actions that can be taken in response to actionable data include:

  • Improving the quality of products or services,
  • Making changes to marketing strategy,
  • Developing new products or services,
  • Improving customer service,
  • Changing the price of products or services.

Indirect Actions

An indirect action is an action taken by a business or individual in response to data that has been collected, but is not based on the specific goals and objectives of the company. Indirect actions are often taken in order to gain a general understanding of the data, rather than to make specific changes.

Some examples of indirect actions that can be taken in response to actionable data include:

  • Analyzing customer behavior,
  • Identifying trends,
  • Monitoring competitor activity,
  • Gathering feedback from customers,
  • Conducting market research.

These actions can be valuable in helping businesses improve their products, services, and overall performance. If you want to take indirect action in response to your data, consider conducting market research, analyzing customer behavior, or monitoring competitor activity. By taking these types of actions, you can gain a better understanding of your data and use it to improve your business.

Actionable Data vs. Big Data

The term “actionable data” is often used in contrast to “big data.” While big data refers to large sets of data that may be difficult to process and interpret, actionable data is a specific subset of this data that can be used to make decisions.

Conclusion

Actionable data is a valuable asset for businesses of all sizes. By using this type of data, businesses can make more informed decisions that can lead to improved products, happier customers, and increased profits. If you want to make sure your actionable data is as accurate as possible, be sure to use multiple sources and check your sources for reliability. And most importantly, make sure your data is timely so you can take the necessary actions to improve your business.

By using CANDDi, you are able to turn data into insights that will help you take direct actions in order to achieve your desired results. Contact us today if you would like more information on how CANDDi can help you use actionable data for your business!

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