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Finding the Hidden Patterns of your Website Traffic

Published 25 May 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

If you're a business owner, or marketer, chances are you're always looking for ways to improve your website traffic. But did you know that sometimes the most valuable insights can be hidden in plain sight? In this blog post, we'll explore some of the most common patterns of website traffic, and show you how to find them. Armed with this information, you'll be able to make better decisions about where to focus your marketing efforts. So let's get started!

When it comes to your website traffic, there are often hidden patterns that can be difficult to see. However, uncovering these patterns can be incredibly valuable in understanding how your visitors interact with your site.

traffic in busy intersection

Tools To Track Website Traffic Patterns

There are a number of ways to uncover the hidden patterns in your website traffic. One approach is to use Google Analytics’ Advanced Segments feature. This tool allows you to segment your traffic by a number of different criteria, including location, behavior, and source.

Another approach is to use heatmaps. Heatmaps are visual representations of where people are clicking on your website. They can be incredibly helpful in uncovering patterns that you might not have otherwise noticed. Finally, you can also use analytics tools to track the mouse movements of your visitors. This can be helpful in understanding how people are interacting with your site and what elements they’re paying attention to.

Why you Should Understand your Website Traffic Patterns

Understanding your website traffic patterns can be incredibly helpful in a number of different ways. First, it can help you to identify where your visitors are coming from. This information can be valuable in planning your marketing and advertising efforts.

Second, understanding your traffic patterns can also help you to improve the user experience on your website. By understanding how people are interacting with your site, you can make changes to improve the overall experience.

Finally, understanding your traffic patterns can also help you to troubleshoot any problems that you might be having with your website. If you notice that there is a sudden drop in traffic, for example, you can use your analytics tools to try to identify the cause of the problem.

In conclusion, taking the time to understand your website traffic patterns can be incredibly valuable. By uncovering the hidden patterns in your data, you can gain valuable insights into how your visitors interact with your site. So, if you’re not already doing so, be sure to start tracking your traffic patterns today.

Examples Of Website Traffic Patterns

  1. Referral traffic from social media sites tends to spike around specific events or holidays.
  2. Traffic from search engines tends to be highest during business hours on weekdays.
  3. Direct traffic (visitors who type your URL into their browser) generally has a higher conversion rate than other types of traffic.
  4. Visitors who come to your site from an email campaign tend to be more engaged than those who come from other sources. 5.Visitors who land on your home page and then immediately leave are generally not well-qualified leads.
  5. If you have a high bounce rate (people leaving your site after only viewing one page), it could be an indication that your content is not relevant to what people are looking for.
  6. If you notice a sudden drop in traffic, it could be an indication that there is a problem with your website (e.g., a broken link).
  7. If you have a high number of new visitors, it could be an indication that your marketing efforts are paying off.
  8. If you notice a spike in traffic from a particular country or region, it could be an indication that you are gaining popularity in that area.

How to Drive Traffic to your Website

There are multiple ways to drive new and existing traffic to your website. From organic to SEO, understanding your customers allows you to gain a better insight into how to target them and what methods work best for your website and company.

Although SEO is important for website traffic, keeping organic methods will also benefit your website at little to no cost.

Some Examples of Organic Methods are:

  1. Publish high-quality content on a regular basis.
  2. Optimize your website for search engines.
  3. Promote your content through social media and other online channels.
  4. Build backlinks to your website.
  5. Monitor your website traffic and analyze your data regularly.

Paid advertising or SEO can work brilliantly alongside the organic methods as you are covering a range of potential ways customers will see the website.

Some Examples Of SEO Methods Are:

  1. Conduct keyword research to find the right keywords to target.
  2. Optimize your website for the selected keywords.
  3. Monitor your PPC campaigns and adjust them as needed.
  4. Invest in pay-per-click (PPC) advertising.
  5. Adjust your SEO strategy as needed.


So, how do you find the hidden patterns of your website traffic? And once you have this valuable information, what do you do with it? The tools we’ve outlined in this blog post can help make sense of your website traffic data and give you actionable insights. But understanding your website traffic patterns is just the first step; using that knowledge to drive more visitors to your site is where CANDDi can really help. Our team has years of experience creating successful SEO and organic marketing plans, so get in touch today to see how we can help bring results to your business’ website.

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