Back to all Blogs

How Much Do Leads Cost?

Published 10 Jan 2023 by Jasmine Collins, CANDDi
Read this in about 4 minutes

Are you looking to generate more leads for your business? If so, that’s a good idea. According to the Chamber of Commerce, small business owners only earned around $52,000 each year, which is why lead generation is so important.

Generating quality leads is a crucial step in the sales process, and understanding these costs can help you decide whether conquering new markets is worth it. In this blog post, we’ll answer the question, “How much do leads cost”?

We'll also explore the different pricing models associated with generating business leads. That way, you can make an informed decision based on your budget and goals. Read on to learn more!

Leads Drawn to a Magnet

What Are Leads?

Business leads, also known as prospects or contacts, are potential customers that have expressed interest in your products or services. They represent potential growth opportunities for companies.

Also, they can be acquired through various methods such as search engine optimization (SEO), online advertising, email marketing, direct mail campaigns, trade shows, and more. Once you have a list of qualified leads, you can start targeting them with personalized messaging to drive conversions.

Without lead generation, it’s impossible to grow your business. Thus, it’s essential to invest in quality leads that will help you achieve your goals.

When it comes to marketing, one of the biggest questions is how much business leads cost. While there’s no one-size-fits-all answer, several factors can affect the price you pay for leads. Here are a few of them:


The quality of the lead is a major factor in determining its cost. For example, a warm lead will cost more than a cold one. A warm lead is someone who has expressed interest in your product or service and is actively engaging with you.

On the other hand, a cold lead is someone who may not be familiar with your brand. Similarly, leads with detailed contact information (such as an email, address, and phone number) are also likely to cost more.


The number of leads you need plays a role in the cost. This is because a larger order will require more work from your provider, and that work needs to be reflected in the overall price.


The location of the leads can also affect their cost. For instance, if you’re looking for leads in a specific region or city, it may cost more than acquiring leads from a large, nationwide database.


Last but not least, the more specific your targeting criteria are, the more expensive the leads will be. This is because it requires more work from your lead provider to find and qualify leads that meet your criteria.

Ultimately, the cost of business leads depends on several factors such as quality, quantity, location, and targeting. It’s important to remember that higher costs don’t always mean better quality leads; it’s important to consider your individual needs before you make a purchase.

By understanding the factors that affect lead cost, you can ensure you get the best possible leads at the most reasonable prices.

How Much Do Leads Cost?

You can expect to pay anywhere from a few cents to several dollars per lead, depending on the quality, quantity, location, and targeting criteria. However, it’s essential to consider your individual needs before you make a purchase.

Let’s say you’re looking for leads in a specific region or city. In this case, you can expect to pay more than acquiring leads from a large, nationwide database. The same holds true for leads that meet more specific criteria such as job title, industry, or company size.

Here are a few estimates of the price per lead for various industries:

Healthcare: $160

Financial Services: $118

Insurance: $115

Technology: $205

Retail/Ecommerce: $40

As we stated before, the price you pay for leads will vary depending on many various factors.

Is Buying Leads Worth the Money?

The answer to this question depends on your situation. Buying leads is a great way to quickly build up your prospect list and kickstart the sales process. However, it can get costly, so you need to weigh the pros and cons before investing.

For instance, if you’re a startup with a limited budget, you may want to focus on generating leads organically through SEO and digital marketing. However, if you’re an established business with a bigger budget, it might be worth investing in leads to speed up the sales process.

In either case, it’s essential to research your provider and make sure you’re getting the best possible leads at the most reasonable prices.

Ways to Turn Leads Into Customers

There are a few ways to turn leads into customers. First and foremost, you need to establish trust with the lead by providing helpful information and resources. This will demonstrate your expertise and help build a relationship.

You should also focus on personalizing your messaging and creating tailored offers to meet the needs of each lead. Additionally, tracking the performance of your campaigns will give you valuable insights into what’s working and what isn’t.

Finally, you need to be patient. Lead generation requires time and dedication, but with the right strategy, leads can turn into loyal customers.

Turn Your Business Leads Into Profit

So, how much do leads cost? Well, we hope this article answered that question for you.

If you’re serious about turning your leads into customers, CANDDi can help. We offer a variety of products to businesses that are looking to get more revenue. Our visitor tracking tool is one of the most advanced on the market.

If you’d like to get a free trial, reach out to us on our website. And to ask any questions, email We look forward to helping your business succeed!

Back to all Blogs