Back to all Blogs

The Do's and Don'ts Of IP Trackers

Published 02 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

An IP tracker is a piece of software that allows you to track the IP addresses that visit your website. This can be useful for a number of reasons, such as seeing how much traffic your site is getting, or finding out where your visitors are coming from.

However, there are also some potential downsides to using an IP tracker. In this article, we'll take a look at both the pros and cons of IP tracking, so you can make an informed decision about whether or not it's right for you.

lead generation

Should You Use an IP Tracker?

Whether or not you should use an IP tracker is ultimately up to you. Weigh up the pros and cons carefully to decide if the benefits outweigh the risks in your particular situation.

The Pros of IP Tracking

IP Tracking Can Help you See How Much Traffic your Site is Getting

If you’re trying to gauge the popularity of your website, then checking the number of unique IP addresses that visit it can give you a good indication. The more IPs that visit your site, the more popular it is likely to be.

IP Tracking Can Help you Find Out Where your Visitors are Coming From

If you want to know which countries or regions your website is most popular in, then IP tracking can give you that information. This can be useful for tailoring your marketing efforts to specific geographical areas.

IP Tracking Can Help you Identify Potential Security Risks

If you notice that a lot of traffic is coming from a particular IP address, it could be a sign that someone is trying to hack into your site. By keeping an eye on your traffic logs, you can help to identify potential security risks before they become a problem.

The Cons of IP Tracking

IP Tracking Can be Used for Malicious Purposes

If someone gets hold of your traffic logs, they could use the information to track down individual users and cause them harm. This is why it’s important to make sure that your traffic logs are stored securely and can only be accessed by authorized personnel.

IP Tracking Can be Inaccurate

Depending on how your website is set up, the IP addresses that are recorded in your traffic logs might not be 100% accurate. This means that you might not be getting an accurate picture of who is visiting your site and what they’re doing while they’re there.

What Information Can an IP Tracker Tell You?

An IP tracker can tell you a number of things about the IP addresses that visit your website, including the following:

  • The country or region that the IP address is from,
  • The ISP that the IP address is from,
  • The time and date that the IP address visited your site,
  • The pages on your site that the IP address visited,
  • The amount of data that was transferred during the visit.

While this information can be useful, it’s important to remember that it can also be used to invade people’s privacy. Use it wisely and only track the IP addresses of users who have given you their explicit permission to do so.

How to Use an IP Tracker Safely

If you decide to use an IP tracker on your website, there are a few steps you can take to help keep the information safe and secure:

  • Only track the IP addresses of users who have given you their explicit permission to do so.
  • Store your traffic logs in a secure location, such as an encrypted database.
  • Restrict access to your traffic logs to authorized personnel only.
  • Regularly delete old traffic logs that you no longer need.

By taking these precautions, you can help to ensure that the information from your IP tracker is used safely and responsibly.

Do’s and Don’ts of IP Trackers


  • Use a reputable service: There are many reputable IP tracker services out there. Do your research to find one that best suits your needs.
  • Keep track of your own IP address: Knowing your own IP address can be helpful in many situations. Make sure to keep it well-documented and updated as needed.
  • Use the tracking information wisely: IP tracking information can be very useful, but it can also be misused. Make sure you use it wisely and only for legitimate purposes.


  • Use an IP tracker without permission: If you’re going to use an IP tracker, make sure you have the permission of the person or entity being tracked.
  • Misuse tracking information: As mentioned above, IP tracking information can be misused. Don’t use it to stalk or harass someone, and don’t share it with others without permission.
  • Ignore the potential risks: There are some potential risks associated with IP tracking. Be sure to educate yourself on these risks and take steps to mitigate them. IP tracking can be a useful tool, but it’s important to use it responsibly. Follow the dos and don’ts above to make sure you’re using it safely and effectively. If you decide to use an IP tracker on your website, it’s important to take steps to protect the information and to use it responsibly. By doing so, you can help to ensure that your IP tracker is used for its intended purpose and doesn’t cause any harm. When used correctly, IP trackers can be a valuable tool for website owners.


IP trackers are a valuable tool for businesses to use when trying to understand and improve their website’s performance. By understanding the pro’s and con’s of IP tracking, as well as how to safely use an IP tracker, businesses can make data-driven decisions that will help them increase revenue and grow their business.

If you’re interested in learning more about how CANDDi can help your business’ website achieve better results, get in touch today. Our team would be happy to discuss our platform with you and answer any questions you may have, don’t hesitate to reach out.

Back to all Blogs