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5 Vital Digital Touchpoints

Published 03 Mar 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Digital marketing is made up of lots of little digital touchpoints. These digital touchpoints are the assets that you can leverage to encourage conversions as your prospects travel down your pipeline. Digital touchpoints are essential for businesses today. They allow customers to interact with your company in a variety of ways, and provide valuable insights into how customers interact with your brand.

To produce digital marketing content, you need to use specific digital touchpoints. To gain more leads from your digital marketing and increase conversions, it's important to know and understand what digital touchpoints you should be using in your digital marketing.

Shaking Hands

What are Digital Touchpoints?

A digital touchpoint is a digital asset that you can leverage to promote your digital marketing content.

Below are some digital touchpoints that you should be using in digital marketing:

1. Website

Your website is the most important digital touchpoint, as it’s the first thing your potential customers will see. Make sure your website is well-designed and easy to navigate, showcases your brand’s personality and that it contains clear and concise information about your business. Your website needs to be more than just a brochure online - it needs to convert traffic into leads and sales. Your digital marketers need to create digital marketing content that will provide value to your visitors and encourage them to take action.

Landing Pages

Under the ‘Website’ umbrella comes landing pages, these are specially designed pages that are used to drive traffic from external sources, such as online ads or search engines. They’re designed to convert visitors into leads by enticing them to provide their contact information in exchange for something of value, such as a free white paper or an e-book.

2. Email Marketing

Email marketing is a vital touchpoint as in digital marketing, you can use emails as a very effective digital means of communicating with the people on your list.

Email marketing is a great way to stay in touch with customers and potential customers. It can be used to promote new products, special offers, or just to keep people up-to-date on what’s going on with your business.

3. Social Media

Social media is an important digital touchpoint for marketers because it reaches the people who matter to your business and creates traffic and sales. People often turn to social media sites when they need or want information about products, services, and businesses that interest them! Make sure you are using the right social media platforms to reach your target audience, and that your content is relevant and engaging.

Social media sharing buttons are digital touchpoints on digital marketing content. The social media sharing buttons allow users to quickly share your digital marketing content with their digital friends. You should include social media sharing buttons on all digital marketing content to encourage social media sharing and widen the reach of your digital marketing content.

4. Content Marketing

Content marketing is a digital touchpoint digital marketers should use in digital marketing. Content marketing is a digital touchpoint because digital marketers can use various digital assets to create and promote content that delivers value, encourages action, and builds trust for your business. Content marketing is a vital digital touchpoint because it can help you attract new customers, keep current customers engaged, and increase brand awareness.

Make sure digital marketers are creating valuable content that is relevant to your target audience, and that they are promoting it through the right digital touchpoints.

5. Search Engine Optimization (SEO)

Search engine optimization is a digital touchpoint many digital marketers use to improve their website’s visibility in search engine results pages (SERPs). When digital marketers use SEO techniques, they are able to improve the ranking of their website for relevant keywords, which can result in increased traffic and leads from people who are interested in their products or services.

By using the digital touchpoints listed above, digital marketers can create digital marketing content that provides value to their visitors and encourages them to take action. When digital marketers use these digital touchpoints, they are able to improve the effectiveness of their digital marketing.

Website Clicks and Links

Clicks and links are digital touchpoints to your website. As digital touchpoints, you should be using them for digital marketing purposes to gain more leads from digital marketing or increase conversions for sales. Even if you don’t want to buy digital marketing services, digital touchpoints are still necessary for digital marketing. You can also make digital touchpoints yourself by using digital assets like the website.

Clicks and Links from Social Media

Social media is a digital touchpoint for digital marketing. From social media, you can acquire leads from digital marketing or increase traffic and conversions to your digital touchpoints. You can also use social media as digital marketing resources to find digital touchpoints. Most importantly, you should monitor the effectiveness of digital marketing campaigns by tracking clicks and links.

Clicks and Links from Email

Email is a digital touchpoint for digital marketing. Email is one of the most effective tools digital marketers have for communicating with their digital marketing lists. As digital touchpoints, digital marketers should use email to create digital marketing content that provides value and encourages people to take action. You can also use email to direct people to digital touchpoints like your website or social media pages.

Importance of Digital Touchpoints

Digital touchpoints are essential for marketing. They are the means by which marketers can reach and engage visitors. These touchpoints also allow marketers to track the effectiveness of their digital marketing campaigns. By using digital touchpoints, marketers can improve the effectiveness of their digital marketing efforts.


The digital world is constantly evolving, and it can be difficult to keep up with the latest changes. The five digital touchpoints we’ve outlined are essential for any business wanting to create a successful online presence and by understanding the vital digital touchpoints and how they work together, you can create a cohesive and effective marketing strategy that reaches your target audience.

If you’re looking for help implementing these strategies or want to see how CANDDi can bring results to your business’ website, get in touch today. We would be happy to chat with you about your needs and how we can help you achieve success online.

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