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How Does Lead Forensics Pricing Work and Is It Worth It?

Published 14 Oct 2022 by Jasmine Collins, CANDDi
Read this in about 10 minutes

We encounter web cookies on a daily basis, but have you ever wondered what they are and how they are useful?

Web cookies are a tracking tool used by lead generation tools to track the activity of an individual or company. These programs are often called website visitor tracking software.

Lead Forensics is one of the most popular website visitor tracking software options on the market. It offers a lot of features and flexibility, but how does Lead Forensics pricing work, and is it worth the investment?

In this article, we will break down all of the details so that you can make an informed decision about whether or not to use this tool for your business.

Anonymous user on laptop

What Is Lead Forensics?

Lead Forensics is a website visitor tracking tool that helps businesses see which companies are visiting their site. It does this by collecting data from the website visitors themselves and then using that data to generate leads.

The data collected includes:

  • The IP address
  • Time and date of visit
  • Pages visited
  • And more

This information is then used to identify the company that the visitor works for and to contact them with information about the products or services offered by the business.

How Does Lead Forensics Work?

Lead Forensics is a lead generation tool that allows businesses to identify their anonymous website visitors and turn them into leads. By installing a small piece of code on their website, businesses can collect data from their visitors, including:

  • Contact information
  • Call logs
  • Website activity

This data is then used to generate leads, which can be further nurtured through:

  • Email marketing
  • Phone calls
  • And other outreach

In addition to its lead generation capabilities, Lead Forensics also provides insights into website traffic and visitor behavior.

It uses JavaScript to track unique cookies on a visitor’s web browser. This allows the service to return information about previous visits, even if they occurred over a long period of time.

By tracking returning visitors, Lead Forensics is able to provide detailed information about a user’s web history and activity. This information can be used by businesses better to understand their customer base and target marketing efforts.

Additionally, the data collected by Lead Forensics can be used to improve website design and navigation. By understanding how users interact with your site, you can make improvements that will lead to a better overall experience for your visitors.

Pros of Lead Forensics Software

Lead Forensics is a powerful lead generation tool that offers a lot of features and flexibility. However, it’s important to weigh the pros and cons of the software before making a decision.

Efficient Lead Generation

If you’re in the lead generation business, then you know how important it is to have efficient software to help you capture leads and track their progress. Lead Forensics is one option that can help streamline your process and make it more effective.

Lead Forensics can automate the process of capturing leads from your website. This means that you don’t have to manually enter data for each lead, saving you time and ensuring that all your leads are captured accurately.

Another great benefit of Lead Forensics is that it can help you keep track of your leads. You’ll be able to see which ones are progressing through your sales funnel and which ones may be falling off. This information can be invaluable for making sure that your lead generation process is as efficient as possible.

Finally, another big benefit of using Lead Forensics is that it can provide you with detailed reports on your leads. This information can help you identify areas where your process could be improved and make changes accordingly.

Lead Quality

By providing detailed insights into where leads are coming from and how they interact with your website, you can ensure that you’re only pursuing those most likely to convert.

This can save significant time and resources and ultimately lead to increased sales.

In addition, by understanding which sources generate the best leads, you can put more emphasis on those channels in your marketing efforts. As a result, Lead Forensics software can help to improve both the quantity and quality of leads, delivering a major boost to your bottom line.

Close Deals

Lead Forensics is a cutting-edge software that provides users with valuable insights into their website visitors. By tracking IP addresses, the software is able to provide detailed information about each visitor, including contact information, demographics, and firmographic data.

This information can be incredibly valuable for sales teams who are looking to close deals with new prospects. With Lead Forensics, they can quickly identify potential leads and reach out to them with targeted messages.

As a result, the software can help to increase closes rates and boost sales productivity significantly. In addition, Lead Forensics also offers a number of other powerful features, such as webinar integration and lead scoring.

Cons of Lead Forensics Software

While there are many advantages to using Lead Forensics, there are also some potential drawbacks that you should be aware of.

One of the main disadvantages is that the software can be quite expensive. In addition, it requires a fair amount of technical expertise to set up and use properly.

Let’s take a look.


There are several reasons why Lead Forensics can be costly.

Lead Forensics bases its pricing on the number of leads a website will produce. So, if you have a high-volume website that generates a lot of leads, you’ll be looking at a higher price tag.

In addition, Lead Forensics also charges based on the number of users who will be using the software. So, if you have a large team that needs to access the software, you’ll need to purchase additional licenses, which can add up quickly.

Technical Expertise

Another potential drawback of Lead Forensics is that it requires a certain level of technical expertise to set up and use properly.

If you’re not familiar with IP tracking or website analytics, you may find the software difficult to understand and use effectively.

In addition, Lead Forensics also requires that you have access to your website’s server logs. This means that you’ll need to have some technical knowledge in order to set up the software properly.

No Consumer Data

Lead Forensics can be a valuable tool for businesses, providing valuable insights into where their website visitors are coming from. However, there are some drawbacks to using this software.

One of the major cons is that it does not provide any data on consumers. This means that businesses will not be able to track how effective their marketing efforts are in terms of reaching potential customers.


When it comes to choosing lead forensics software, accuracy is one of the most important factors to consider. After all, the whole point of using lead forensics software is to gain insights into your website visitors so that you can better target your marketing efforts.

However, many reviewers say that Lead Forensics lacks accuracy, which can waste your time and money. In some cases, Lead Forensics may even give you false information about your website visitors, which can lead to bad decision-making.

While accuracy is an important factor to consider when choosing lead forensics software, it’s not the only factor. You also need to consider things like price, features, and customer support.

Ultimately, the best lead forensics software is the one that meets your needs in the most accurate and user-friendly way possible.

Lead Forensics Pricing

Lead Forensics doesn’t offer a flat price for their customers. However, they negotiate a price with each customer depending on the size of the business and what they’re looking for in the software.

However, some consumers say that they spend anywhere from $100 to $2,000 a month. Plus, you should factor in the amount of training it will cost for your team to get up to speed with the program.

Most reviews of Lead Forensics say that the software is difficult to understand and has a steep learning curve. Additionally, some reviews say that the customer service and training program is lacking.

Lead Forensics vs. CANDDi

If you’re looking for lead generation software, you may wonder whether Lead Forensics or CANDDi is the right choice. Both programs have their pros and cons, so it’s important to weigh up your options carefully before making a decision.

Lead Forensics is a powerful tool that can give you insights into where your website visitors come from and what they’re doing on your site. However, it’s important to note that Lead Forensics does have a steep learning curve, and it can be expensive to upgrade to the full version of the program.

CANDDi, on the other hand, is much easier to use and is more affordable. Ultimately, the decision comes down to what you need from your lead generation software.

If you’re willing to invest the time to learn how to use Lead Forensics, then it could be the right choice for you. However, if you’re looking for an easy-to-use program that won’t break the bank, then CANDDi may be a better option.

Let’s take a look at some crucial differences between the two companies.

Main Differences Between Lead Forensics and CANDDi

One of the main differences between the two is that CANDDi offers several features that Lead Forensics does not. For example, CANDDi offers:

  • Customizable CTA’s
  • Cookie tracking
  • Identifies individuals instead of IP addresses

Take a look at some additional features you can expect with CANDDi.

Identifying Visitors

CANDDi uses a variety of data points to identify website visitors, including their:

IP address


Web browser

This information is then used to match the visitor with a company in their database. If a match is found, the business will be able to see the name of the company, contact information, and other relevant data. If no match is found, the business will still be able to see the visitor’s IP address and web browser.

Lead Forensics also identifies visitors but can only identify the company this person works for, not the person themself. CANDDi, on the other hand, can identify the individual so that your company can target the lead on a personal level.

Email Integration

CANDDi integrates with a variety of email providers, including:

  • Gmail
  • Outlook
  • MailChimp

This integration allows businesses to automatically add leads to their email list and send them information about their products or services.

In addition, businesses can use CANDDi to track which companies are visiting their website and how they found out about the business.

Unfortunately, Lead Forensics does not integrate with email, nor any additional CMR integrations. As a result, the automation process has its limitations, and you will spend valuable time entering data that otherwise could have been collected automatically.


CANDDi has a tiered pricing structure that starts at $249/month. The price goes up depending on the features you need and the size of your business. However, each plan includes features such as:

  • Email alerts
  • 24/7 online dashboard
  • Capture access
  • Email tracking
  • Company tracking
  • Social media tracking
  • Classifications
  • Generated reports
  • Data Export

Additionally, CANDDi also offers a free trial, so you can start today!

Is Lead Forensics Worth It?

Lead Forensics is a powerful tool that can give you insights into your website visitors. However, it’s important to keep in mind that Lead Forensics is a tool for larger businesses and can be expensive to upgrade to the full version.

CANDDi, on the other hand, is much easier to use and more affordable.

When choosing a lead generation tool, it’s important to consider your needs and budget. If you’re willing to invest the time to learn how to use Lead Forensics, then it could be the right choice for you. However, if you’re looking for an easy-to-use program that won’t break the bank, then CANDDi may be a better option.

Take Charge of Your Leads Today

Are you considering using a lead generation tool in your daily operations, but Lead Forensics pricing is turning you away? If so, we suggest you consider CANDDi as an alternative. With its many features and easy-to-use interface, CANDDi is the perfect tool for businesses of all sizes.

Get in touch with us today to learn more about how CANDDi can help your business grow!

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