If you're running a business, your website is one of your most important marketing tools. It's often the first place potential customers will go to learn about your products or services. And if your website is poorly designed or not fit for purpose, it could be costing you conversions.
What is a Conversion?
A conversion is defined as a completed action by a website visitor - such as making a purchase, signing up for a newsletter, or downloading a white paper - that has been tracked and can be attributed to a specific marketing campaign. In other words, a conversion is any time someone takes an action on your website that you’ve deemed valuable, and you’re able to attribute that action to a specific marketing effort.
Examples of Different Types of Conversions
This is the most obvious type of conversion, and it is what most businesses are ultimately aiming for. If someone visits your website and makes a purchase, that’s a conversion.
If you have a newsletter or email list, getting people to sign up is a valuable conversion. These people are giving you permission to market to them directly, so it’s important to make sure you’re providing them with quality content that they’re interested in.
Lead Generation Form Submissions
If you have a lead generation form on your website - for example, if you’re offering a free ebook in exchange for an email address - that’s a conversion. These leads can be extremely valuable, since you now have their contact information and can follow up with them directly.
If you offer any type of downloadable content on your website - such as white papers, ebooks, or guides - that is also a conversion. These downloads can be a great way to generate leads, since people have to give you their contact information in order to receive them.
These examples are just some of the ways users complete their action or completion on your website. By understanding and reporting how users complete an action you can measure and identify the best ways to increase actions and reduce mistakes that could occur if updates to your website aren’t made.
3 Common Website Mistakes That Can Cost you Business
1. Not Optimizing for Mobile
In today’s world, more people are using their mobile devices to browse the web than ever before. In fact, according to StatCounter, over 52% of all website traffic worldwide is now generated from mobile devices.
What does this mean for your business? It means that if your website is not optimized for mobile, you are losing out on a massive amount of potential customers and conversions. Mobile optimization is not just about making sure your site looks good on a smaller screen, it’s also about ensuring that your site loads quickly, is easy to navigate, and provides a positive user experience. If you want to stay ahead of the competition, it’s essential that you make sure your website is optimized for mobile devices.
2. Not Having a Clear Call-to-Action
Your website should have a clear call to action (CTA). What exactly is a CTA? A CTA is a statement or button that encourages visitors to take a specific action. For example, a CTA might be “Buy Now” or “Sign Up for Our Newsletter”. Your CTA should be prominently displayed on your website and should be relevant to the products or services you offer.
Whether it’s signing up for your newsletter, downloading a white paper, or making a purchase, without a clear call to action, visitors may not know what to do next and they’ll likely leave your site without taking any action. If you’re not sure what your CTA should be, take some time to think about what action you want your visitors to take.
3. Not Creating Compelling Content
If you want people to stick around on your website, you need to make sure you’re providing them with compelling and interesting content. Your content should be well-written, informative, and relevant to your target audience. It should also be updated on a regular basis to ensure that people have a reason to keep coming back. If you’re not sure what type of content your website needs, take some time to brainstorm ideas that will appeal to your target audience.
If you’re not sure where to start, contact a web design and development company that specializes in creating high-converting websites. They will be able to help you identify any areas where your website could be improved and make the necessary changes to help increase your conversion rate. When it comes to your website, don’t make the mistake of thinking that any traffic is good traffic. In today’s competitive online landscape, you need to make sure your website is optimized for conversion if you want to succeed. By avoiding these 3 common mistakes, you can help ensure that your site is more likely to convert visitors into customers.
Why Website Mistakes Can Be Detrimental
Your website is one of the most important tools in your business arsenal. It’s where potential customers will go to learn about your products or services. And if your website is poorly designed or not fit for purpose, it could be costing you dearly in terms of lost sales and customers.
As you can hopefully understand from this blog post, making one of these types of mistakes on your website can be costly for your business. Not only do you lose out on potential conversions, but you also damage your credibility and reputation. That’s why it’s important to partner with a company that not only understands the science of conversion, but also has the experience and expertise to help you correct these mistakes and improve your website’s performance.
At CANDDi, we specialize in tracking visitor behavior and converting those visitors into customers. Get in touch to see how we can bring results to your business’ website.