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6 Ways Tracking Software Can Help Marketing

Published 11 Feb 2022 by Saadia Choudry, CANDDi
Read this in about 4 minutes

Most would agree that marketing is one of the biggest parts of running a successful business. There are so many ways to market your product and utilizing all those opportunities can really be a challenge. Tracking software can help you get an accurate picture of how effective marketing campaigns have been in the past and can help you make better, more effective campaigns in the future.


Tracking software can help marketing in a number of ways. Tracking the behavior of website visitors is a powerful way to gain insight into what they’re looking for, and what they want you to do about it. Tracking the behavior of website visitors is also a great way to build a personalized experience by learning about unique characteristics that define each person.

Tracking the behavior of website visitors and using the information to generate leads or close sales is proven to be very effective. Tracking software helps marketing by providing accurate numbers that show trends in customer behavior, which enables organizations to build better campaigns and strengthen existing ones. Tracking software is great for identifying what past customers are interested in, so information can be used to build new features or products that also appeal to new audiences. Tracking software helps marketing by making customer interactions more meaningful and personalized, leading to higher satisfaction with brands and increased conversions.

There are many ways that tracking software can assist marketing but below are 6 ways that this can be achieved:

  1. Tracking shows you who has been on your website, what they looked at and what actions they’ve taken. Tracking results show you what pages of your website proved to be most profitable and which didn’t. Tracking helps you figure out where the highest converting traffic is coming from, which marketing channels are working best for your company and what content has been most effective for your business.
    Tracking software shows you why a lead didn’t buy and helps inform future strategies to make sure they become a customer later on. Tracking also shares useful data about demographics, such as age, gender, location and more. Tracking helps you to see how many times a website visitor has visited the site and how long they stay on your pages.

  2. Tracking software allows you to create personalized web experiences for each customer. Tracking software records information about every visitor including: browser type, operating system, time on site, time on page and country of origin. Tracking allows you to set up a number of profiles that create personalized web experiences for each customer.
    The profile of a visitor can include: whether they’re new or returning, what pages they have visited, where they started from before visiting your website, any keywords they’ve searched for to get to your website and much more. Tracking software is great at surfacing new visitors that may be interested in your business. Tracking is also useful for identifying the best customers so you can keep them spending money with you.

  3. The next way that tracking software can help marketing is that it allows you to find out exactly who has been visiting your site. Tracking shows you the number of visits each person has had and their location. Tracking allows you to find out exactly who has been visiting your site so you can reach out if they haven’t brought you business yet. Tracking helps you to see which pages your customers have visited so you can determine what content they liked and disliked to inform future strategies. Tracking software is a great way of finding out who has been visiting your website so you can retarget them your adverts, based on their behavior.

  4. Tracking software can track phone calls from your website, this allows you to see exactly what pages were visited before a phone call. This software can also show you how many people have called your business after reading an article or watching a video.

  5. Tracking allows you to create personalized forms so the website visitor only sees questions they are interested in. Tracking software can also encourage visitors to give you information on their preferences.

  6. Tracking helps show which content engages people most. Tracking shows you which of your articles, blog posts or videos are getting the most views and engagement. Tracking software helps you to understand what content really interests people.


Tracking software is an incredibly powerful tool that can help businesses in a number of ways. Tracking software can be part of a first step towards building an effective strategy to drive higher traffic and increase conversion rates. Tracking and analytics capabilities give businesses greater insight into what their customers are doing online and how you can improve the user experience. You can also use this data to create a more personalized experience for each visitor based on their unique characteristics.

If you want to learn more about how tracking software can benefit your business and marketing strategy, get in touch with us today or sign up for our free trial. We would be happy to show you how CANDDi can bring results to your website.

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