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7 Rules For Converting Blogging Into Profits

Published 21 Feb 2014 by Paul Clarke, CANDDi
Read this in about 3 minutes

Let's face it, life as a blogger can be tough. Devoting hours of your life to the keyboard, not knowing if anyone’s really reading.


Let’s face it, life as a blogger can be tough.

Tired Blogger

Most bloggers will tell you they do it for the love of writing.

But let’s be honest, everyone likes to see the fruits of their work.

And if you’re blogging for a business, being able to measure the ROI is absolutely critical.

Especially as content marketing becomes increasingly popular and your blog becomes just one of millions.

At CANDDi, we’re fortunate to be working with the UK’s leading blog writers and they’ve given us some top blogging secrets to share with our followers!

So, here’s the top 7 tips to totally transform your blogging into revenue….

  • 1. Know your audience
    Your visitors are real people, with real needs. Get to know who they are and what they want. Then give it to them. Write with passion and purpose. Don’t waffle. Or you’ll lose them.

  • 2. Be personable
    Let your visitors see you’re a real person. Let them know about your experiences and opinions. Build rapport. And let them know you can be contacted if they want to and how.

  • 3. Choose a catchy subject line
    Your prospects see hundreds of messages every day, all competing for their limited attention. Your subject line has to catch their eye. Make it relevant & interesting.

  • 4. Encourage further engagement
    Once they’re on your blog, offer them more to get excited about! ‘Sign up for this’. ‘Download that’. There are hundreds of creative little ways you can help your prospects. Just make sure you get their contact details in return.

  • 5. Create enticing bait
    Once your blog posts are ready, let your prospects know about them! Don’t give too much away in the email or social post. Offer just enough to whet their appetite. And if they want the cherry, make them click for it!

  • 6. Visitor level tracking
    Visitor level tracking is now the essential tool for any modern-day blogger. CANDDi software shows you who came to your website, who behaved like a prospect and who didn’t. Essential for gauging the performance of your blog posts and the potential ROI. After all, if your blogging is creating prospects, you want to know them, right?

  • 7. Follow up the warmest clicks
    Once CANDDi shows you your warmest prospects, it’s time to follow up. If they came back twice to your products page, send them an exclusive voucher. If they keep returning to your team page, send an email to say hi on a personal level. If they loaded and abandoned a cart, check in to see if you can help with the purchase. CANDDi allows you to identify the warmest prospects on an individual level and personalise your follow up to suit their needs – which is exactly how to use your blogging to help the sales come rolling in!

There you have it. Follow the 7 above simple rules to see your blogging convert to pound signs sooner than you know it! Thanks for reading and good luck to all the bloggers out there! Get in touch if you have any questions and I’ll be delighted to help!

Paul Clarke
+44 161 414 1080

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