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A Comprehensive Guide on How to Check a Website's Traffic

Published 10 Mar 2023 by Jasmine Collins, CANDDi
Read this in about 7 minutes

Over half of all B2B marketing teams intend to increase their budget this year to improve their website traffic. But what about your business? Do you know what your budget should be and why?

Before answering that question, you need to grasp your starting point. In other words, you need to know how to check your current website traffic numbers. That baseline will shape your future strategy.

Here is a comprehensive guide on what we mean by traffic and a step-by-step outline of how you can check a website's traffic.

Web traffic graphic

Understanding Website Traffic

For B2B business owners, website traffic is a crucial metric to measure the success and potential of your online presence.

You can gain valuable insights into your website performance by analyzing unique visitors, page views, time on site, and other markers. You can also discover where improvements may be needed.

In other words, checking website traffic helps you, as a business owner, better understand your website’s performance. And you can use that data to discover growth opportunities.

Different Methods of Checking Traffic

Website owners employ many methods to monitor website traffic. Here are four common ones:

Website Analytics Tools

Web analytics is about collecting, analyzing, and reporting website data. It gives you a better understanding of your website’s user behavior.

Knowing your traffic numbers, where it’s coming from, the time your visitors spend on your site, and what they do while they’re on it is invaluable in optimizing your website.

With web analytics, you can make data-driven decisions to help your B2B business reach the next level.

Keyword Tracking

Tracking keywords is crucial for any business owner looking to increase traffic.

Monitoring your search engine optimization (SEO) progress by tracking keywords will help you determine your website’s success in attracting visitors from search engines.

Doing this can keep you on track with your efforts. It will help you to identify improvements.

Referral Traffic

Referral traffic is a powerful way to drive visitors to your website; it comprises visitors who have been referred to you from another website.

Tracking referral traffic lets you pinpoint which websites send you the most. With that data, you can prioritize efforts to boost your marketing and achieve the highest ROI.

Social Media

In today’s digital age, leveraging social media is necessary for any B2B business.

To maximize your efforts, tracking your social media performance is vital. Doing so can tell you which platforms drive the most traffic to your website, enabling you to focus your marketing investment on where it will make the most impact.

By understanding the ROI of your social media efforts, you can confidently direct the future of your business.

Standard Tools to Check a Website’s Traffic

B2B business owners need to understand their website traffic to make informed decisions.

To make informed decisions, you can use powerful website traffic checker tools like Google Analytics, SimilarWeb, and Alexa to gain detailed insights into website activity. You’ll get data such as your sources of traffic, page views, and bounce rate.

With these insights, you’ll be well-equipped to make data-driven decisions. These are decisions that can drive more engaged visitors to your website.

However, if you want to gain a competitive advantage, using publicly available tools might not be enough. You can use more advanced analytics tools like CANDDi that will help you get deeper insights into your website traffic.

Advanced Tools to Check Website Traffic

CANDDi is a more advanced analytics platform to check website traffic. Here are some ways using an advanced analytics platform like CANDDi is a wiser choice than using a basic source like Alexa or Google Analytics.

Advanced Insights

Advanced website analytics tools provide the insights you need to succeed. You’ll better understand your users’ behavior, such as how they navigate through your website.

That will help you with website optimization to stay ahead of the competition.

Advanced Reporting

For B2B business owners, advanced website analytics tools like offer tailored reports that can provide you with the data you need to make informed decisions.

You can customize the reports to track specifics. For example, perhaps you want to track website visitors or mobile app users. It gives you the precise data your business needs to stay ahead of competitors.

Customer Service

You’ll access a customer service team when opting for a more advanced platform like CANDDi. That team can guide you and support your business needs. It will help ensure you track the website data that’s most important to you.


Gone are the days of simply tracking a website’s visitors through simple analytics tools. Advanced segmentation tools allow you to break down your website audience into more specific groupings.

Understanding the behavior of each group will help you identify their needs and motivations, from where they’re coming from and the pages they frequent most to which campaigns garner the best engagement.

How to Analyze Your Traffic Data

Checking traffic is more than viewing yesterday’s visitor numbers. Here is a step-by-step walkthrough of what you need to do when checking your website traffic.

Log In

Try to log in to your central traffic platform at least once daily. The best time to do this is in the morning, as it will leave you the rest of the day to fix any problems. 

Check the Dashboard

First, check out your website traffic at a glance.

Your dashboard, main report, or overview page of your traffic tool can give you a quick and comprehensive idea of what’s happening on your site.

Get an easy-to-understand rundown of your website traffic, including visits, page views, and bounce rate. Don’t leave any stone unturned when viewing that first page of your dashboard.

Check Acquisitions

Analyze your website’s acquisition through the Acquisition page of your analytics platform.

This data will display your incoming traffic sources, from organic search and referral sites to social media. That way, you can ensure your message reaches the right people in your B2B space.

Check Behaviors

If you’re a B2B business owner, checking the behavior page on your analytics tool can give you invaluable insights into how visitors engage with your site. 

You can discover which pages they’re viewing and how long they spend on each page. Use this to optimize their experience and increase your conversions.

Check Audiences

Check the audience page in your website analytics to gain valuable insights into your visitors.

Here, you’ll be able to uncover their location, age, gender, and even interests to help you better tailor your digital marketing strategy.

That information will help you better understand the needs and preferences of business owners and give you an edge over the competition.

Check Conversions

Finally, if you want to get a better understanding of your website’s performance, review the conversions page.

Here, you’ll find all the goals or conversions you’ve set for your business, such as newsletter subscriptions and e-commerce transactions. Keeping an eye on this page will help you better understand how your website performs.

Key Website Traffic Metrics to Monitor

If you’re just starting, you’re probably wondering what metrics you should track. Here is the most common list.

  • Unique Visitors: the number of unique visitors to the website
  • Page Views: the number of pages viewed on the website
  • Time on Site: the average time visitors spend on the website
  • Bounce Rate: the percentage of visitors who exit the website after viewing only one page
  • Conversion Rate: the percentage of visitors who take positive action (such as subscribing to an email list or making a purchase)
  • Referral Sources: the sources of traffic to the website (e.g., organic search, direct traffic)
  • Traffic Acquisition Cost: the cost of acquiring each visitor to the website
  • Acquisition Tactics: the tactics used to acquire visitors to the website (e.g., PPC, SEO, social media)
  • Goals: the goals set for the website (e.g., leads generated, sales made)
  • Engagement Rate: the percentage of visitors who interact with the website (e.g., click on a link, or watch a video)
  • Return Visitors: the percentage of visitors who return to the website after their initial visit
  • Average Order Value: the average amount of dollars spent by visitors
  • Shopping Cart Abandonment Rate: the percentage of visitors who add items to their cart but do not complete the purchase
  • Exit Pages: the pages on the website from which visitors are most likely to leave
  • Traffic Segmentation: segmenting traffic by demographics and interests

This list is relatively comprehensive. So you may want to start with the most pressing statistics and work up from that.

How to Check a Website’s Traffic: Next Steps

As you can see, there is more you need to do to check a website’s traffic than looking at raw visitor numbers. But knowing your traffic numbers is vital if you want to make waves in your industry and gain traction in 2023 or beyond.

You’ll need the most powerful and advanced analytics tools to do that. And you can get one month’s free access to our CANDDi analytics suite to try these ideas out for yourself. Grab your free trial here.

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