Abandoned shopping carts are a common issue for online retailers, with an estimated 63.8% of carts being abandoned. While there are many reasons why shoppers might abandon their carts, website visitors are also abandoning websites mid-session at an alarming rate. In this blog post, we'll explore 9 reasons why website visitors are abandoning your site.
1. Poor Website Design or User Experience
If your website is difficult to navigate, or the layout is unattractive, visitors are likely to leave as your site can look unprofessional or untrustworthy. Additionally, if the pages take too long to load, or if users have to fill out too many form fields before they can access the content they’re looking for, they’re likely to abandon your site.
Additionally, be sure to use images and videos to break up the text and add visual interest. Visitors are more likely to stay on your website if it is visually appealing. Use high-quality images and videos to engage visitors and keep them interested in what you have to say.
2. Lack of Trust or Confidence
If your website doesn’t look professional, or if it’s difficult to tell who is responsible for the website, visitors will lack trust and confidence in your site. Additionally, if there are no security seals or trust marks on the page, or if the website is not SSL-encrypted, visitors will be less likely to stay.
If there is no easy way to contact you, or if visitors can’t find the information they’re looking for, they’re likely to leave. Make sure that your contact information is prominently displayed and that it’s easy for visitors to find the answers to their questions.
3. Confusing or Irrelevant Content
If the content on your website is confusing, irrelevant, or just plain boring, visitors are likely to leave. Make sure that the content on your website is well-written and relevant to your target audience.
If your website doesn’t offer visitors the information they’re looking for, they’ll quickly leave in search of a more relevant site. Additionally, if your content is dull or poorly written, visitors are likely to click away rather than reading through to the end.
4. Slow Page Speed
If your website takes too long to load, visitors will leave. Make sure that your website is optimized for fast loading times, and test it using tools. If your website is filled with ads or pop-ups, visitors will quickly leave. Keep your website free of intrusive and disruptive ads, and only use a limited number of well-placed banners.
5. Unclear or Hidden Navigation
If the navigation on your website is unclear or hidden, visitors will be unable to find the information they’re looking for and are likely to leave. Make sure that the navigation on your website is easy to understand and use. If possible, use drop-down menus to make it even easier for visitors to find what they’re looking for.
6. Lack of Mobile-Friendliness
If your website is not optimized for mobile devices, visitors will have a bad experience and are likely to leave. Make sure that your website is responsive and fits on all devices with the text and images in the correct places.
7. Difficulty Completing the Purchase Process
If the purchase process on your website is difficult or takes too long, visitors will abandon their purchase. Make sure that the purchase process is easy to understand and use, and that all of the required information is collected upfront.
8. Unable to Find the Company on Social media
If visitors can’t find your company on social media, they may not trust your website. Make sure that your social media icons are prominently displayed and that they link to your active social media accounts. By connecting with visitors on social media, you can build trust and credibility.
9. Keep your Website Up-to-Date
Make sure that your website is always up-to-date with the latest news and information. If visitors come to your website and find that the information is outdated, they’ll leave. Update your website regularly with fresh content to keep visitors engaged.
These are just 9 of the main reasons why website visitors may be abandoning your website. To ensure your website is a success and you are providing the information that users need, follow the steps we have outlined and continue reading for important metrics to focus on.
Understanding your Website Visitors
Understanding your website visitors is essential to the success of your website. By comprehending why they are leaving, you can make changes to keep them from leaving in the first place.
Important Visitor Metrics to Report:
Using the following metrics will allow you to understand your visitors better and how they interact with your website. By reporting these metrics you can adjust your website to better suit visitors and decrease abandoned visits.
- Number of visitors
- Number of unique visitors
- Pages per visit
- Average time on site
- Bounce rate
- Conversion rate
- Exit rate
- Event tracking (such as video plays, form submissions, downloadable PDFs, etc.)
Preventing Website Abandonment
Now that you know some of the key reasons why website visitors are abandoning your site, you can take steps to prevent it from happening. By making small changes to your website, you can keep visitors engaged and decrease the number of abandoned visits.
So, what can you do? If you’re seeing high bounce rates and low conversion rates, it’s time to take a look at your website and see where visitors are getting lost. The first step is understanding your website visitors. What are they looking for on your site? What are they clicking on? Where do they leave the site? Once you have that information, you can start making changes to improve their experience on your site and keep them moving through the sales funnel.
CANDDi has the tools to help you track all of this data and more so that you can see how well your website is performing and make necessary changes to increase conversions. Get in touch today to see how we can bring results to your business.