If you’re new to the idea of tracking your website visitors, the whole thing can be pretty overwhelming.
You’ve probably got two main questions, “What types of tracking exist?” and “Which is right for me?”
In this article we’ll go over 4 main ways to track your website visitors, and explain the benefits of each. You can decide which fits your needs!
Google Analytics is brilliant.
It gives you good insight into the “big picture” stuff on your website. Things like how many visitors you’re getting, where they’re coming from, and which pages are getting the most visits. Oh, and it’s free!
Pretty much every business can get some value out of Google Analytics, so it’s a great place to start if you’re new to tracking your visitors.
One thing to note though, is that you aren’t going to get any juicy visitor information from GA that will boost your sales in the short term. This is more a platform for aggregate numbers and methodical optimization.
Like Google Analytics, Heatmap tools provide a way to optimize the experience on your website for visitors.
It tracks the mouse inputs of your visitors, so you can see the kinds of journeys your prospects take through your website.
Again, this isn’t going to drive much in the way of sales insight, but it’s a great way to see where people get stuck or lost on your website. This information can then be used to optimize your landing pages, and get better conversions in the long term!
So far we’ve looked at tools to understand trends on your website. Now it’s time to look at actually identifying your website visitors.
A reverse-IP lookup tool is able to show you which companies have visited your website.
It does this by looking at the IP address of your website visitor, and attempting to match it to the registered IP address of a known company.
This provides a good starting point for your sales team to reach out, to figure out who was interested in your business!
Last but not least, you’ve got the most advanced way of tracking and identifying your visitors: Individual-Level Tracking, or Visitor-Level Tracking.
Tools like CANDDi deliver everything provided by company-level tracking solutions, but go one step further by identifying specific people, too.
In real terms, this is the difference between knowing “Someone from this company has visited my website”, and knowing “John Smith from this company has visited my website”.
Better still, this isn’t just a way to see who is visiting your website. You’ll also see which marketing source brought them there, and every activity they take on your website. This makes it a fantastic tool for marketers!
Not only will you see who is visiting your website, but you’ll also see exactly which marketing source they came from, and every activity they take on your site. This makes it a fantastic tool for marketers, too.
If you’re new to tracking your website visitors, why not give our one-month free trial ago? Our helpful success team will help train you on the best way to use CANDDi, and have you tracking like a pro in no time!