Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Business

8 Ways to Improve Website Performance

Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

Published 18 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Read More

The Most Frequent FAQs about Website Visitor Tracking

As a business owner, you want to know as much as possible about your website visitors. This information can help you make decisions about how to improve your website and track the success of your marketing campaigns.

Published 16 May 2022 by Tim Langley, CANDDi
Read this in about 5 minutes

Read More

What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals.

Published 13 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Read More

5 Ways CANDDi Identifies Visitors and its Benefits

CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

Published 11 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Read More

What Are Keywords? And How To Use Them

As a business owner, you may have heard the term "keywords" before but aren't quite sure what they are or how to use them. Keywords are words or phrases that describe your business, product, or service. They are an important part of your website and marketing materials, and can help potential customers find you online.

Published 09 May 2022 by Jasmine Collins, CANDDi
Read this in about 5 minutes

Read More

Website Traffic Data Trends

As the internet becomes an increasingly essential part of doing business, it's more important than ever to understand website traffic data trends. Website traffic data can give you insights into how well your site is performing, where your visitors are coming from, and what pages they're most interested in.

Published 06 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Read More

7 Types of Data CANDDi Tracks and What You Can Learn from Them

If you’re running a business, it’s important to know as much about your customers as possible. This is where CANDDi comes in. CANDDi is a powerful tool that helps track and identify the people who are visiting your website, this can help generate more leads from marketing and help close more sales.

Published 04 May 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

Read More

The Do's and Don'ts Of IP Trackers

When it comes to tracking people's online activity, there are a lot of different ways to go about it. One such method is using an IP tracker.

Published 02 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Read More

5 Website Statistics That Help With Lead Generating

There is a lot of power in digital tools that can be used for lead generation. However, not utilizing them correctly is a big challenge for many businesses. One of these tools is the data gathered from websites.

Published 29 Apr 2022 by Tim Langley, CANDDi
Read this in about 11 minutes

Read More

How to Track Who Visited My Website?

Did you know that 93 percent of American adults now use the internet? What started as a novelty has now become the main way that many companies find new business opportunities.

Published 26 Apr 2022 by Tim Langley, CANDDi
Read this in about 10 minutes

Read More

3 Website Mistakes That Will Cost your Business Conversions

If you're running a business, your website is one of your most important marketing tools. It's often the first place potential customers will go to learn about your products or services. And if your website is poorly designed or not fit for purpose, it could be costing you conversions.

Published 22 Apr 2022 by Tim Langley, CANDDi
Read this in about 5 minutes

Read More

What Is a Website Tracker?

Do you know who is visiting your website? Do you know what they are looking at and why? If not, you need to start using a website tracker.

Published 20 Apr 2022 by Chris Glover, CANDDi
Read this in about 9 minutes

Read More

What are Heatmaps & How to Analyze?

As website owners, it's important to understand how users interact with our site. Do they scroll down the page? What links do they click on? Where do their eyes focus?

Published 15 Apr 2022 by Jasmine Collins, CANDDi
Read this in about 4 minutes

Read More

10 Proven Ways To Increase Email Deliverability

Email still reigns supreme as one of the most used mediums for communication through the internet. Read on to learn everything that you need to know on the subject.

Published 06 Dec 2021 by Burkhard Berger, CANDDi
Read this in about 17 minutes

Read More

Why You Should Track Website Visitors

Would you like to know why you should track website visitors? Read on to learn everything that you need to know on the subject.

Published 29 Nov 2021 by Saadia Choudry, CANDDi
Read this in about 4 minutes

Read More

How To Leverage Customer Data For Better Marketing Campaigns

Better customer data equals better sales. Using customer data is like having a guide in navigating your business in this competitive industry. Without customer data, you’re blindly doing marketing and hoping something sticks.

Published 06 Oct 2021 by Burkhard Berger, CANDDi
Read this in about 14 minutes

Read More

CANDDi's Guide to B2B Marketing

The rise of technology and the digital world has brought us access to more data than ever before. And that data can show us who’s interested in our marketing, who’s responding, and who couldn’t care less. How do you break through the noise? Read on to find out how...

Published 12 Jul 2021 by Ellice Eadie, CANDDi
Read this in about 7 minutes

Read More