CANDDi for manufacturers

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Tips

Embrace Company Profiles

Published 27 Sep 2017 by Janie, CANDDi
Read this in about 3 minutes

Don't we all like a fully identified profile where we know who it is we need to speak to? Well, let me tell you that even company profile can be hidden diamonds.

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Test your site with Google

Published 25 Jul 2017 by Brian, CANDDi
Read this in about 1 minute

At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

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Does your social media make you look bad?

Published 04 Jul 2017 by Daniel, CANDDi
Read this in about 8 minutes

Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

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3 Steps to Capitalising on Behavioural Data

Published 22 Jun 2017 by Daniel, CANDDi
Read this in about 5 minutes

What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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Four Form Ideas to Increase Your Leads

Published 19 Jun 2017 by Daniel, CANDDi
Read this in about 2 minutes

Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

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Understanding your Digital Touchpoints

Published 02 Jun 2017 by Brian, CANDDi
Read this in about 4 minutes

Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

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8 ways to make your email marketing a success

Published 26 May 2017 by Ed, CANDDi
Read this in about 8 minutes

With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

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6 Top Tips for running effective email split-tests

Published 11 May 2017 by Daniel, CANDDi
Read this in about 2 minutes

Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

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Using Analytics for your Website

Published 05 May 2017 by Daniel, CANDDi
Read this in about 4 minutes

When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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Don't Neglect the Enquiry Form

Published 24 Apr 2017 by Daniel, CANDDi
Read this in about 2 minutes

Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

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The Pareto Effect

Published 21 Apr 2017 by Brian, CANDDi
Read this in about 5 minutes

You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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Top Tips for Sourcing B2B Data

Published 30 Mar 2017 by Gareth perry, CANDDi
Read this in about 4 minutes

Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

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Welcome those phantom visitors and banish those ghouls

Published 29 Oct 2015 by Tim, CANDDi
Read this in about 2 minutes

As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

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Why You Should Analyse Your Indirect Competitors

Published 25 Jun 2015 by Tim, CANDDi
Read this in about 1 minute

It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

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Women in startups

Published 18 Aug 2014 by Saadia, CANDDi
Read this in about 1 minute

I recently attended the StartUps 101 Women in StartUps talk hosted by the very charismatic Rosie Moth

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