Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.Continue reading
What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.Continue reading
Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!Continue reading
Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.Continue reading
With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.Continue reading
Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!Continue reading
When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.Continue reading
Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.Continue reading
You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.Continue reading
Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.Continue reading
As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.Continue reading
It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.Continue reading
Although there are tonnes of opportunities to network and meet-up with fellow starter-uppers, it’s almost always over a beer and in a pub - and even if you’re able to get to them (which is nigh on impossible if you’ve got kids or family commitments)Continue reading
If you’re considering working at a startup, or are still finding your feet working at one, here are my 3 p’s that may help...Continue reading
We were asked a lot of questions at the show and thought it would be a good idea to share with everyone!Continue reading
As social media is an essential part of marketing today, we at CANDDi carry on proving that we are an innovative tech company by using Snapchat to market our business and generate leads.Continue reading
CANDDi are striving to make it easier for our customers to run CANDDi alongside their email marketing. We have now created a feature that will allow CANDDi customers to get the most our of their campaigns.Continue reading
We thought we would take a look at the ways startup's can get more exposure and look at the example of businesses that didn't quite get it right.Continue reading
A business requires different leadership approaches and models at the different stages of its growth, but it’s an element of growth strategy are often overlooked. However, research shows that if you don’t evolve your leadership focus, style and characteristics as you grow, it becomes one of the biggest obstacles a business encounters.Continue reading
1. Reports are great.
2. People don’t always know how to get the most out of them.
3. So in turn they get ignored/ deleted.
This is an overview of how you can get the most out of them.
Reports are great.
People don’t always know how to get the most out of them.
So in turn they get ignored/ deleted.
This is an overview of how you can get the most out of them.
It is great creating interesting content that drives in traffic and engages your customer base but it is important to capture this data when it comes in. These leads will be your sales and with an effective capture system on your website, you will be able to build a database of potential customers. Marketing will be happy because there will be tangible results and Sales will be happy because they will have warm(er) leads.Continue reading
Can you remember a time when you would report people that were following you, no one knew what a hashtag was, and a selfie was...well…you get the picture.Continue reading
We have now launched the new CANDDi Admin and Streams Dashboards for all CANDDi users. These dashboards will make it easier for you to control your streams and your sales team leads, manage settings and run your inbound inquiry process with more efficiency.Continue reading
It is a fact that companies with high retention rates grow faster and there are opportunities for all of us to make the most of the customer base we have on board.Continue reading