tips

Why You Should Analyse Your Indirect Competitors

It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

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Women in startups

Although there are tonnes of opportunities to network and meet-up with fellow starter-uppers, it’s almost always over a beer and in a pub - and even if you’re able to get to them (which is nigh on impossible if you’ve got kids or family commitments)

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Anatomy Of A High Growth Leader

A business requires different leadership approaches and models at the different stages of its growth, but it’s an element of growth strategy are often overlooked. However, research shows that if you don’t evolve your leadership focus, style and characteristics as you grow, it becomes one of the biggest obstacles a business encounters.

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Learn With Alice- Nightly What?

Three things.
1. Reports are great.
2. People don’t always know how to get the most out of them.
3. So in turn they get ignored/ deleted.
This is an overview of how you can get the most out of them.

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Importance Of Lead Capture For Small Business

It is great creating interesting content that drives in traffic and engages your customer base but it is important to capture this data when it comes in. These leads will be your sales and with an effective capture system on your website, you will be able to build a database of potential customers. Marketing will be happy because there will be tangible results and Sales will be happy because they will have warm(er) leads.

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