Embrace Company Profiles

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Canddi

Embrace Company Profiles

Published 27 Sep 2017 by Janie, CANDDi
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Don't we all like a fully identified profile where we know who it is we need to speak to? Well, let me tell you that even company profile can be hidden diamonds.

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Test your site with Google

Published 25 Jul 2017 by Brian, CANDDi
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At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

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Does your social media make you look bad?

Published 04 Jul 2017 by Daniel, CANDDi
Read this in about 8 minutes

Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

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3 Steps to Capitalising on Behavioural Data

Published 22 Jun 2017 by Daniel, CANDDi
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What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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Four Form Ideas to Increase Your Leads

Published 19 Jun 2017 by Daniel, CANDDi
Read this in about 2 minutes

Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

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Understanding your Digital Touchpoints

Published 02 Jun 2017 by Brian, CANDDi
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Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

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8 ways to make your email marketing a success

Published 26 May 2017 by Ed, CANDDi
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With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

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6 Top Tips for running effective email split-tests

Published 11 May 2017 by Daniel, CANDDi
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Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

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Using Analytics for your Website

Published 05 May 2017 by Daniel, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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Where we'll be exhibiting in May

Published 03 May 2017 by Ed, CANDDi
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Here at CANDDi we’re firm believers in putting a face to a voice. It’s one of the reasons why we’re partial to a good tradeshow. May at CANDDi HQ is no different with a handful of our Consultants, Sales and Support team travelling to not one, not two but THREE events over the course of the month!

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My First Job & Why I Got Sacked - Mistakes Made and Lessons Learnt

Published 27 Apr 2017 by Saadia, CANDDi
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As we’re expanding the CANDDi Sales Team quite drastically, Saadia’s spending her time finding the next generation of CANDDi Sales Grads. In this blog, Saadia shares her experience of being a Sales Grad herself 11 years ago, and how she ended up getting sacked within 3 weeks! Read on to find out more...

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Don't Neglect the Enquiry Form

Published 24 Apr 2017 by Daniel, CANDDi
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Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

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The Pareto Effect

Published 21 Apr 2017 by Brian, CANDDi
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You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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General Data Protection Regulations and CANDDi

Published 27 Mar 2017 by Ed, CANDDi
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Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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Candid Carol

Published 27 Mar 2017 by Saadia, CANDDi
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I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

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Suit or No Suit? CANDDi Dress Code

Published 22 Mar 2017 by Saadia, CANDDi
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As we’re expanding our Sales Team at CANDDi, I’ve been communicating with a lot of candidates to arrange interviews etc (read about our hiring process here) and a question that is coming up quite a lot is “What is your dress code?” because I’m answering this quite frequently, I thought I’d let you all know...just in case you end up in our hiring process at any point!

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How We Hire Sales People

Published 15 Mar 2017 by Saadia, CANDDi
Read this in about 6 minutes

We’re going through an interesting time at CANDDi in terms of sales. We’ve never had a problem actually selling the system, it solves a huge problem for businesses and there is definitely an appetite for it, where we’ve historically struggled is scaling our sales team - we’ve done some things really well, and other things we’ve messed up on.

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WhatNext? Conference 2017

Published 06 Mar 2017 by Saadia, CANDDi
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We recently attended the annual WhatNext? Conference 2017, a student conference organised by the Manchester Entrepreneur Society. There were a number of great speakers lined up, and the event was jam packed with hungry minds. Read on for words of wisdom from Maria Stukoff, John Kershaw and Tim Langley....

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CANDDi Culture - We're Getting Fitter :)

Published 02 Mar 2017 by Saadia, CANDDi
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For various reasons (Tim is training for a marathon in April, I've had a minor stroke, Brian is sleep deprived with his new baby etc) we are all trying to get a bit fitter here at CANDDi HQ. Tim invited personal trainer and fitness coach, Dally Singh aka The Macro Coach, to provide us with some much needed inspiration and fitness hacks...

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