Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Techy-stuff

What Are the Benefits of Using a B2B Lead Generation Agency?

More businesses might be interested in working with a great B2B lead generation agency if they appreciated the benefits of doing so. Read on to learn all about the most important things to understand about the amazing advantages that come with working with a B2B lead generation agency!

Published 08 Aug 2022 by Jasmine Collins, CANDDi
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5 Tips for Using Website Visitor Tracking Software

If you don't track website analytics, you are missing out on a huge opportunity to increase sales, allocate your marketing dollars better, and build customer trust. With website visitor tracking software, you can learn more about your website traffic to tweak your strategy for the better. Keep reading to learn what you need to know when using this software.

Published 31 Jul 2022 by Tim Langley, CANDDi
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What Are KPIs and How to Measure Yours

As a business owner, you're always looking for ways to improve your company's performance and measure your success. One way to do this is by setting key performance indicators (KPIs.)

Published 24 Jun 2022 by Chris Glover, CANDDi
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Top SEO Trends

It's no secret that SEO is always changing. What worked five years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends in SEO if you want your website to rank high in search engine results pages (SERPs).

Published 22 Jun 2022 by Chris Glover, CANDDi
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A Guide into Analytics, Reporting and How CANDDi Can Help

As a business owner, you know that generating leads is essential to the success of your company. Marketing campaigns are designed to bring potential customers to your website, but how do you know if your marketing efforts are really paying off?

Published 20 Jun 2022 by Chris Glover, CANDDi
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Inbound Vs Outbound Marketing

There's a lot of buzz around inbound and outbound marketing, but what do they actually mean? And which is the right approach for your business? In this post, we'll break down the key differences between inbound and outbound marketing, and help you decide which one is right for you.

Published 17 Jun 2022 by Chris Glover, CANDDi
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How to Strengthen Your Website Marketing Strategy

No matter how great your website is, if you don't have a solid marketing strategy in place, it won't achieve the results you're hoping for. In this post, we'll discuss some tips for strengthening your website marketing strategy. By following these tips, you can improve your website's visibility and drive more traffic to your site. Let's get started!

Published 15 Jun 2022 by Chris Glover, CANDDi
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5 Reasons Why Unique Visitors are Important

In the world of online marketing, there are a lot of metrics that you can track in order to measure the success of your campaigns. However, some of these metrics are more important than others, and one of the most important is unique visitors. In this blog we name five reasons why unique visitors are so important.

Published 13 Jun 2022 by Chris Glover, CANDDi
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Turning Cold Prospects into Warm Leads

If you're in sales, then you know that one of the hardest things to do is to turn a cold prospect into a warm lead. It can be a daunting task, but if you have the right tools and strategies in place, it's definitely possible.

Published 10 Jun 2022 by Chris Glover, CANDDi
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What is Actionable Data?

Actionable data is information that can be used to make decisions. This type of data can be gleaned from many sources, including market research, customer feedback, and business analytics

Published 08 Jun 2022 by Chris Glover, CANDDi
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Visitor Tracking Myths

There are a lot of myths out there about visitor tracking, and it can be tough to know what’s true and what’s not. We’re here to help bust some of those myths and set the record straight about what visitor tracking can and can’t do.

Published 06 Jun 2022 by Chris Glover, CANDDi
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10 Tips For Optimizing Your Website Content

As a business owner, you know that having a strong web presence is critical to your success. But creating engaging, user-friendly content can be challenging. If you're not sure where to start, or you're struggling to keep your website content fresh and relevant, check out these ten tips for optimizing your website content.

Published 05 Jun 2022 by Chris Glover, CANDDi
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What is Click Through Rate? And How to Improve Yours

Click through rate (CTR) is a metric that measures the number of times a user clicks on a link or call to action (CTA) on your website. A high CTR indicates that users are interested in what you have to offer and are more likely to convert into leads or customers.

Published 04 Jun 2022 by Chris Glover, CANDDi
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The Most Important Website Metrics and their Benefits

As a website owner, you are probably familiar with some of the most important metrics that you need to track in order to gauge the success of your site. Things like pageviews, unique visitors, time on site, and bounce rate are all important factors that can give you a good idea of how your site is performing.

Published 02 Jun 2022 by Chris Glover, CANDDi
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11 Traps that Kill your Website's Conversion Rate

It's important to make sure your website is set up to convert as many visitors as possible into customers. Unfortunately, many websites fall victim to common traps that kill their conversion rates. In this post, we'll explore seven of the most common conversion killers, and we'll offer tips for avoiding them.

Published 30 May 2022 by Chris Glover, CANDDi
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Identifying your Audience with CANDDi

As a business, one of your main goals is to identify your target audience and attract them to your products or services. The better you can understand your audience, the more likely you are to appeal to them and generate leads that convert into sales.

Published 27 May 2022 by Chris Glover, CANDDi
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Finding the Hidden Patterns of your Website Traffic

Did you know that sometimes the most valuable insights can be hidden in plain sight? In this blog post, we'll explore some of the most common patterns of website traffic, and show you how to find them.

Published 25 May 2022 by Chris Glover, CANDDi
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8 Ways to Improve Website Performance

Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

Published 18 May 2022 by Chris Glover, CANDDi
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The Most Frequent FAQs about Website Visitor Tracking

As a business owner, you want to know as much as possible about your website visitors. This information can help you make decisions about how to improve your website and track the success of your marketing campaigns.

Published 16 May 2022 by Tim Langley, CANDDi
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What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals.

Published 13 May 2022 by Chris Glover, CANDDi
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5 Ways CANDDi Identifies Visitors and its Benefits

CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

Published 11 May 2022 by Chris Glover, CANDDi
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What Are Keywords? And How To Use Them

As a business owner, you may have heard the term "keywords" before but aren't quite sure what they are or how to use them. Keywords are words or phrases that describe your business, product, or service. They are an important part of your website and marketing materials, and can help potential customers find you online.

Published 09 May 2022 by Jasmine Collins, CANDDi
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Website Traffic Data Trends

As the internet becomes an increasingly essential part of doing business, it's more important than ever to understand website traffic data trends. Website traffic data can give you insights into how well your site is performing, where your visitors are coming from, and what pages they're most interested in.

Published 06 May 2022 by Chris Glover, CANDDi
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7 Types of Data CANDDi Tracks and What You Can Learn from Them

If you’re running a business, it’s important to know as much about your customers as possible. This is where CANDDi comes in. CANDDi is a powerful tool that helps track and identify the people who are visiting your website, this can help generate more leads from marketing and help close more sales.

Published 04 May 2022 by Chris Glover, CANDDi
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The Do's and Don'ts Of IP Trackers

When it comes to tracking people's online activity, there are a lot of different ways to go about it. One such method is using an IP tracker.

Published 02 May 2022 by Chris Glover, CANDDi
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5 Website Statistics That Help With Lead Generating

There is a lot of power in digital tools that can be used for lead generation. However, not utilizing them correctly is a big challenge for many businesses. One of these tools is the data gathered from websites.

Published 29 Apr 2022 by Tim Langley, CANDDi
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How to Track Who Visited My Website?

Did you know that 93 percent of American adults now use the internet? What started as a novelty has now become the main way that many companies find new business opportunities.

Published 26 Apr 2022 by Tim Langley, CANDDi
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3 Website Mistakes That Will Cost your Business Conversions

If you're running a business, your website is one of your most important marketing tools. It's often the first place potential customers will go to learn about your products or services. And if your website is poorly designed or not fit for purpose, it could be costing you conversions.

Published 22 Apr 2022 by Tim Langley, CANDDi
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What Is a Website Tracker?

Do you know who is visiting your website? Do you know what they are looking at and why? If not, you need to start using a website tracker.

Published 20 Apr 2022 by Chris Glover, CANDDi
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What are Heatmaps & How to Analyze?

As website owners, it's important to understand how users interact with our site. Do they scroll down the page? What links do they click on? Where do their eyes focus?

Published 15 Apr 2022 by Jasmine Collins, CANDDi
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What is IP Tracking?

The CANDDi guide to all things IP related and how they actually work

Published 03 Sep 2020 by Ellice Eadie, CANDDi
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