Marketing

Test your site with Google

Published 25 Jul 2017 by Brian, CANDDi
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At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

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Does your social media make you look bad?

Published 04 Jul 2017 by Daniel, CANDDi
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Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

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3 Steps to Capitalising on Behavioural Data

Published 22 Jun 2017 by Daniel, CANDDi
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What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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8 ways to make your email marketing a success

Published 26 May 2017 by Ed, CANDDi
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With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

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6 Top Tips for running effective email split-tests

Published 11 May 2017 by Daniel, CANDDi
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Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

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Using Analytics for your Website

Published 05 May 2017 by Daniel, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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Top Tips for Sourcing B2B Data

Published 30 Mar 2017 by Gareth perry, CANDDi
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Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

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General Data Protection Regulations and CANDDi

Published 27 Mar 2017 by Ed, CANDDi
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Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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135 Words to help you convert and close

Published 24 Mar 2017 by Brian, CANDDi
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The words “join us” and “sign up” appear in email campaigns all the time and have the same purpose generally i.e. give us your email address - but do they say the same thing?

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Improving Visitor Engagement!

Published 13 Mar 2017 by Tim, CANDDi
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Often asked is “how can we better improve engagement on our website?”. Albeit a simple question, it doesn’t always warrant a simple answer. There are a large number of ways in which you can improve web engagement. Here we take a look at some of the most fundamental and “must do’s” in terms of getting what we want from our visitors!

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PPC vs Email Marketing

Published 13 Mar 2017 by Brian, CANDDi
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There are four main ways in which businesses opt to market online. In terms of generating traffic however, it typically comes down to two key options. PPC or Email? Here we take a look at the pro’s and con’s for both and what the best way forward might be.

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7 Email Marketing Myths

Published 13 Mar 2017 by Daniel, CANDDi
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We at CANDDi put a lot of emphasis on the power of email marketing. However, we often come across similar concerns or negatives associated with it. Here we take a look at some of the most common objections or “myths” and debunk them to show you the value it has!

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Levelling up your Email Marketing!

Published 22 Feb 2017 by Daniel, CANDDi
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With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

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Long-Form News Pieces Prove Popular with Mobile Users

Published 20 Jun 2016 by Tim, CANDDi
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The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

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Real-Time Analytics as a CRO Tool

Published 08 Jun 2016 by Tim, CANDDi
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Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

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How Analytics Will Shape the World in 2016

Published 26 Jan 2016 by Tim, CANDDi
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As we head into the new year, we can expect to see a lot of innovations in the way that big data and analytics are used, not just when it comes to business but also for things such as sport and politics.

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Analytics in Retrospective - The Advances of 2015

Published 04 Jan 2016 by Tim, CANDDi
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This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.

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A Look at Marketing with Facebook Pixel

Published 11 Dec 2015 by Tim, CANDDi
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Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.

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How PR Reduced CANDDi's Sales Cycle

Published 12 May 2015 by Amy o’shaughnessy, CANDDi
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When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

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Could Power BI Rejuvenate Analytics?

Published 15 Apr 2015 by Tim, CANDDi
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Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce.

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Big Data and Analytics as a Service

Published 30 Mar 2015 by Tim, CANDDi
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A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

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Why Even Small Brands Need Big Data

Published 13 Mar 2015 by Tim, CANDDi
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Big data is something that has been a core part of every enterprise strategy for a long time now, and the technology behind it is finally becoming accessible to smaller companies as well. We can expect to see some huge steps forward in the use of big data over the next year, with smaller companies being able to take advantage of analytics, tracking and sophisticated marketing techniques on a whole new level.

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Should You Explore Social Analytics?

Published 08 Mar 2015 by Tim, CANDDi
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The importance of web analytics is well understood. Tracking who comes to your website, when they come, how long they stay and what they do is essential if you want to optimize the performance of your site. However, that is not the only use of analytics. The most successful brands also use analytics for their mobile apps and for social media too.

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How Big Data Provides Better Insights

Published 28 Feb 2015 by Tim, CANDDi
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Big data and web analytics are becoming an increasingly important part of online marketing - not just for web-only businesses but for almost every company. Gartner predicted that by 2015 there would be around 4.4 million jobs in the big data industry, and that only one third of those jobs would get filled successfully. This puts companies in a difficult position. Can you find the talent to handle your analytics in-house, or should you outsource your analytics to companies that already have the right expertise? Should you be spending money on analytics at all?

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Efficient Ways to Calculate Your Return on Analytics

Published 19 Feb 2015 by Tim, CANDDi
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Analytics are not simply a “nice to have” part of a business plan; they are essential to the growth and sustainability of any business. They offer clear, hard facts and insights into the profile of and the behaviour of your customers. They allow you to get both quantitative and qualitative information about where your visitors come from, how they behave and the things that they like and dislike about your website.

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Are we reaching the limits of Analytics?

Published 05 Feb 2015 by Tim, CANDDi
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Analytics have become the core of the online marketing strategies of many brands, but are we using them as effectively as we should be, and are the numbers as useful as we wish that they could be?

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Looking Beyond Web Analytics

Published 29 Jan 2015 by Tim, CANDDi
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When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

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Are you like Ben?

Published 14 Jan 2015 by Tim, CANDDi
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Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

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Do You Understand Why Shoppers Abandon Their Carts?

Published 07 Jan 2015 by Tim, CANDDi
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Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

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Important Trends in Advanced Analytics

Published 18 Dec 2014 by Tim, CANDDi
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More and more businesses are embracing advanced analytics in a bid to understand the patterns that they deal with on a daily basis. When most people think of analytics, they think of tracking customer engagement, website visitors and similar trends. This is certainly an important area of analytics, but you can do so much more with the same tools once you start to think about the possibilities.

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Small Businesses and Big Data

Published 17 Dec 2014 by Tim, CANDDi
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Even the smallest businesses are learning to take advantage of web analytics today, thanks to the power and ease of use of tools such as Google Analytics, but most businesses don’t realise that there is more to analytics than simply traffic sources and keyword data.

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Why Do People Matter?

Published 26 Nov 2014 by Tim, CANDDi
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If you want your website to perform well, then you will need to understand your visitors — why they come to your site, what they are looking for, how they use the site and the reasons that they leave.

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