sales

3 Steps to Capitalising on Behavioural Data

3 Steps to Capitalising on Behavioural Data

What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

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Four Form Ideas to Increase Your Leads

Four Form Ideas to Increase Your Leads

Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

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Understanding your Digital Touchpoints

Understanding your Digital Touchpoints

Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

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Using Analytics for your Website

Using Analytics for your Website

When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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The Pareto Effect

The Pareto Effect

You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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Manchester Grad Fair 2017

Manchester Grad Fair 2017

We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

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General Data Protection Regulations and CANDDi

General Data Protection Regulations and CANDDi

Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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Women in startups

Women in startups

Although there are tonnes of opportunities to network and meet-up with fellow starter-uppers, it’s almost always over a beer and in a pub - and even if you’re able to get to them (which is nigh on impossible if you’ve got kids or family commitments)

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