Analytics

Using Analytics for your Website

Published 05 May 2017 by Daniel, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

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Why Cursor Hover Rate Is Not a Metric of Success

Published 11 Jul 2016 by Tim, CANDDi
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How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

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Using Web Design Analytics to Streamline Your SEO Efforts

Published 27 Jun 2016 by Tim, CANDDi
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SEO is greatly aided by data, but finding the correlation between the two can be a difficult and complex task for website owners to contend with. In this piece we’ll look at how web design fits into this puzzle, and how it can help boost your SEO efforts.

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Google Search Console Gets an Update

Published 13 Jun 2016 by Jack, CANDDi
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Google has updated the Search Analytics report in its search console, changing the way that they calculate clicks and impressions in the Search Analytics report. They have added some information about the change to their Data Anomalies page, where they explain that users may notice that the clicks, impressions and CTR values seen in the report may appear different.

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New User Explorer for Google Analytics

Published 28 Apr 2016 by Tim, CANDDi
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Google Analytics is gradually rolling out the User Explorer feature - a new feature which allows website owners to see specific visitor interactions across their website on an anonymised basis.

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Is Marketing Automation on your agenda?

Published 27 Apr 2016 by Saadia, CANDDi
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There is no denying that ‘Marketing Automation’ is a hot topic, however research shows that only 26% of users of marketing automation software fully adopt it, and whilst 39% didn’t use the software they purchased at all.

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Survey Monkey Offers New Mobile Analytics

Published 11 Apr 2016 by Tim, CANDDi
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When it comes to analytics and information gathering, one thing that we often forget is the humble survey. Tools such as Survey Monkey make it very easy for business owners to ask questions of their users and collect important information, but until recently, they have primarily been a tool for desktop-based surveys, sent out via email.

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Three Ways to Avoid Common Analytics Mistakes

Published 29 Mar 2016 by Tim, CANDDi
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Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

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Machine Learning and Analytics at HPE

Published 14 Mar 2016 by Tim, CANDDi
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Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

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A Look at the World of Content Analytics

Published 29 Feb 2016 by Tim, CANDDi
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The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data.

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How Analytics Will Shape the World in 2016

Published 26 Jan 2016 by Tim, CANDDi
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As we head into the new year, we can expect to see a lot of innovations in the way that big data and analytics are used, not just when it comes to business but also for things such as sport and politics.

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Analytics in Retrospective - The Advances of 2015

Published 04 Jan 2016 by Tim, CANDDi
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This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.

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A Look at Marketing with Facebook Pixel

Published 11 Dec 2015 by Tim, CANDDi
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Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.

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A Look at the Future of Big Data Analytics

Published 04 Dec 2015 by Tim, CANDDi
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Data is, by itself, just a mass of zeros and ones that is displayed to us by a computer or in some other form. Data by itself is not very useful - it is what we do with it that makes a difference to our business.

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Black Friday Shopping Trends Online

Published 30 Nov 2015 by Tim, CANDDi
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Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too.

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The Evolution of Google Analytics

Published 13 Nov 2015 by Tim, CANDDi
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Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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Using Google Search Console’s Search Analytics Report

Published 06 Nov 2015 by Tim, CANDDi
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Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

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Welcome those phantom visitors and banish those ghouls

Published 29 Oct 2015 by Tim, CANDDi
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As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

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How Structured Data Is Driving the Growth of E-Commerce

Published 23 Oct 2015 by Tim, CANDDi
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The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

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Analytics and the Paradox of Knowledge

Published 16 Oct 2015 by Tim, CANDDi
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Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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Analytics and the User Experience

Published 06 Oct 2015 by Tim, CANDDi
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When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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Looker Simplifying Business Logic and Analytics

Published 27 Sep 2015 by Tim, CANDDi
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The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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Why You Should Get an Independent Analytics Audit

Published 18 Sep 2015 by Tim, CANDDi
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Digital analytics is a complex field, and all too often business owners pay for complex analytics packages but then fail to make good use of them because the data being presented is not actionable or easy to understand.

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Hype vs Reality and the Internet of Things

Published 15 Sep 2015 by Tim, CANDDi
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Analytics has been the “next big thing” in the world of IT for a long time now. Every few months a new technology comes along that experts promise will revolutionise the world of data. From Hadoop and Apache Spark to more futuristic ideas such as the predictive technologies of the “Internet of Things”, it’s hard to know what’s just hype and what will really deliver.

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B2C Brand Owners Planning to Increase Analytics Spend

Published 25 Aug 2015 by Tim, CANDDi
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According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

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Bing Planning Merchant Center Improvements

Published 17 Aug 2015 by Tim, CANDDi
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Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

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CPC Growth on Desktops Declining

Published 06 Aug 2015 by Tim, CANDDi
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According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.

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How the Internet of Things Is Growing Analytics

Published 03 Aug 2015 by Tim, CANDDi
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Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

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What to Look for in Big Data Analytics Tools

Published 27 Jul 2015 by Tim, CANDDi
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Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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Why Retailers Are Looking to Analytics to Stay Competitive

Published 16 Jul 2015 by Tim, CANDDi
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Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.

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Accenture Launches Cloud Insights Platform

Published 15 Jul 2015 by Tim, CANDDi
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Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

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DoubleClick Adding Cross-Device Measurement

Published 18 Jun 2015 by Tim, CANDDi
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Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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Pinot Analytics Software Goes Open-Source

Published 11 Jun 2015 by Tim, CANDDi
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LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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Using Analytics to Find High-Value Targets

Published 04 Jun 2015 by Tim, CANDDi
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If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

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Tracking Store Visits Using Google AdWords

Published 22 May 2015 by Tim, CANDDi
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The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

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Why Mobile Analytics Matters

Published 23 Jan 2015 by Tim, CANDDi
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Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

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