industry

Black Friday Shopping Trends Online

Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too. One thing that people forget when they’re thinking about analytics is that Google doesn’t just provide data about website visits; it has access to the location data of a huge number of Android device owners - and that location data includes things like what stores people are visiting, and when.

Continue reading

The Evolution of Google Analytics

Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

Continue reading

Using Google Search Console’s Search Analytics Report

Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

Continue reading

Bring In Your Parents Day

On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

Continue reading

Understanding Consumer Behaviour Online

In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern, and thanks to modern analytics tools we can develop a better understanding of those consumer behaviours. We know that not every consumer is exactly the same and that if we can segment consumer behaviour, we will be able to achieve much better conversion rates.

Continue reading

Analytics and the User Experience

When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

Continue reading

Looker Simplifying Business Logic and Analytics

The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

Continue reading

Hype vs Reality and the Internet of Things

Analytics has been the “next big thing” in the world of IT for a long time now. Every few months a new technology comes along that experts promise will revolutionise the world of data. From Hadoop and Apache Spark to more futuristic ideas such as the predictive technologies of the “Internet of Things”, it’s hard to know what’s just hype and what will really deliver.

Continue reading

Amazon and the Evolution of Analytics

If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. Jeff Bezos, the CEO of Amazon, once said that what is dangerous is to “not evolve”, and you can see this in everything that Amazon does, from their retail business to their media dealings and their technology services.

Continue reading

B2C Brand Owners Planning to Increase Analytics Spend

According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

Continue reading

Bing Planning Merchant Center Improvements

Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

Continue reading

React Native, Building CANDDi’s iOS App

Since inception, CANDDi was built as a Software as a Service. Our customers were and are able to access the platform wherever they are from a web browser. However, in the past years, we have seen a change in trend in the way sales have been done. When a deal must be closed and there is the need for imminent information, a web application is not enough.

Continue reading

How the Internet of Things Is Growing Analytics

Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

Continue reading

What to Look for in Big Data Analytics Tools

Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

Continue reading

Accenture Launches Cloud Insights Platform

Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

Continue reading

Why You Should Analyse Your Indirect Competitors

It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

Continue reading

DoubleClick Adding Cross-Device Measurement

Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

Continue reading

Pinot Analytics Software Goes Open-Source

LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

Continue reading

Speed - The Biggest Issue in Mobilegeddon?

The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

Continue reading

How Integrating Analytics and CRM Can Help Your Business

If your business has an online component, then integrating Analytics and CRM can provide you with a lot of incredibly valuable information that you can use to grow and build your business. Most online businesses use a combination of PPC, SEO, email marketing, display advertising and social media marketing to reach their target audience.

Continue reading

The Benefits of Using Analytics

Google Analytics is an incredibly powerful tool, but it is something that a lot of webmasters overlook, as they assume that getting the full benefit out of it is simply too much effort. Webmasters who choose to ignore Analytics, however, are missing out on some important and valuable information that they could use to reduce their bounce rate, improve their advertising ROI and generally make their website friendlier to visitors and search engines.

Continue reading

What Can Analytics Tools Tell You

Analytics and tracking systems are some of the most powerful tools in the arsenal of the modern webmaster. If you have ever found yourself wondering what your visitors are doing, where they are going on your website and why some visitors are leaving without completing a purchase, then you will benefit from analytics.

Continue reading

When Tracking Goes Too Far?

Do we really understand web tracking and is there a dangerous side to this tool? After reading the article on BBC news about the pair of Scottish pranksters who mocked up a murder scene on Google Street View, it got me questioning the impact of tracking.

Continue reading

Protect Yourself From The Hackers

With news this week about eBay being hit by one of the biggest hacks this year, millions of people around the world have had their personal details including home addresses, phone numbers and passwords exposed. How can you protect yourself on the internet?

Continue reading