Google Adds Calculated Metrics to Analytics

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Industry

A Look at the Future of Big Data Analytics

Published 04 Dec 2015 by Tim, CANDDi
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Data is, by itself, just a mass of zeros and ones that is displayed to us by a computer or in some other form. Data by itself is not very useful - it is what we do with it that makes a difference to our business.

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Black Friday Shopping Trends Online

Published 30 Nov 2015 by Tim, CANDDi
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Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too.

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The Evolution of Google Analytics

Published 13 Nov 2015 by Tim, CANDDi
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Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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Using Google Search Console’s Search Analytics Report

Published 06 Nov 2015 by Tim, CANDDi
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Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

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Bring In Your Parents Day

Published 04 Nov 2015 by Saadia, CANDDi
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On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

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Welcome those phantom visitors and banish those ghouls

Published 29 Oct 2015 by Tim, CANDDi
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As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

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Understanding Consumer Behaviour Online

Published 09 Oct 2015 by Tim, CANDDi
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In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern

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Analytics and the User Experience

Published 07 Oct 2015 by Tim, CANDDi
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When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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Looker Simplifying Business Logic and Analytics

Published 27 Sep 2015 by Tim, CANDDi
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The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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Why You Should Get an Independent Analytics Audit

Published 18 Sep 2015 by Tim, CANDDi
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Digital analytics is a complex field, and all too often business owners pay for complex analytics packages but then fail to make good use of them because the data being presented is not actionable or easy to understand.

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Hype vs Reality and the Internet of Things

Published 15 Sep 2015 by Tim, CANDDi
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Analytics has been the “next big thing” in the world of IT for a long time now. Every few months a new technology comes along that experts promise will revolutionise the world of data. From Hadoop and Apache Spark to more futuristic ideas such as the predictive technologies of the “Internet of Things”, it’s hard to know what’s just hype and what will really deliver.

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Amazon and the Evolution of Analytics

Published 14 Sep 2015 by Tim, CANDDi
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If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. Jeff Bezos, the CEO of Amazon, once said that what is dangerous is to “not evolve”, and you can see this in everything that Amazon does, from their retail business to their media dealings and their technology services.

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B2C Brand Owners Planning to Increase Analytics Spend

Published 25 Aug 2015 by Tim, CANDDi
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According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

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Bing Planning Merchant Center Improvements

Published 17 Aug 2015 by Tim, CANDDi
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Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

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CPC Growth on Desktops Declining

Published 06 Aug 2015 by Tim, CANDDi
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According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.

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How the Internet of Things Is Growing Analytics

Published 03 Aug 2015 by Tim, CANDDi
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Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

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What to Look for in Big Data Analytics Tools

Published 27 Jul 2015 by Tim, CANDDi
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Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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Why Retailers Are Looking to Analytics to Stay Competitive

Published 16 Jul 2015 by Tim, CANDDi
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Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.

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Accenture Launches Cloud Insights Platform

Published 15 Jul 2015 by Tim, CANDDi
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Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

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Why You Should Analyse Your Indirect Competitors

Published 25 Jun 2015 by Tim, CANDDi
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It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

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DoubleClick Adding Cross-Device Measurement

Published 18 Jun 2015 by Tim, CANDDi
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Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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Pinot Analytics Software Goes Open-Source

Published 11 Jun 2015 by Tim, CANDDi
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LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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Speed - The Biggest Issue in Mobilegeddon?

Published 28 May 2015 by Tim, CANDDi
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The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

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Digital Marketing Show 2014

Published 25 Nov 2014 by Saadia, CANDDi
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Download the slides for "Want to see who's on your website - five tips to make more revenue from your existing traffic"

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The Benefits of Using Analytics

Published 10 Nov 2014 by Tim, CANDDi
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Google Analytics is an incredibly powerful tool, but it is something that a lot of webmasters overlook, as they assume that getting the full benefit out of it is simply too much effort

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