How Structured Data Is Driving the Growth of E-Commerce

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Blog Archive

How Structured Data Is Driving the Growth of E-Commerce

Published 23 Oct 2015 by Tim, CANDDi
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The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

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Analytics and the Paradox of Knowledge

Published 17 Oct 2015 by Tim, CANDDi
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Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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Understanding Consumer Behaviour Online

Published 09 Oct 2015 by Tim, CANDDi
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In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern

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New Features and Improved Widgets!

Published 08 Oct 2015 by Saadia, CANDDi
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As you know, we’re always improving and tweaking things (almost always driven by client feedback) and here’s a summary of some new stuff we’ve recently rolled out…

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Analytics and the User Experience

Published 07 Oct 2015 by Tim, CANDDi
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When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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Looker Simplifying Business Logic and Analytics

Published 27 Sep 2015 by Tim, CANDDi
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The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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CANDDi Office Warming Party

Published 25 Sep 2015 by Saadia, CANDDi
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The CANDDi office warming party was awesome, thanks so much to all that attended. It was really lovely to celebrate with friends and family...apologies for the overly hyper children who were running around amongst you all.

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