Blog Archive



How Structured Data Is Driving the Growth of E-Commerce

How Structured Data Is Driving the Growth of E-Commerce

The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

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Analytics and the Paradox of Knowledge

Analytics and the Paradox of Knowledge

Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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