Google has just updated its analytics portfolio, releasing a new tool called Autotrack for analytics.js which will give developers some easy ways to track data.
Big data is something that is becoming more and more accessible to organisations of all sizes, and there is a strong trend towards functions being carried out in the cloud.
The Business Information and data analytics market is expected to reach $16.9 billion this year, but the amazing growth is not a guarantee of success for vendors.
Analytics tools are now so common and so affordable that every business could - and should - be using them. However, big data is useless if you don’t use that data to ask and answer the right questions.
As we head into the new year, we can expect to see a lot of innovations in the way that big data and analytics are used, not just when it comes to business but also for things such as sport and politics.
Microsoft recently released the R Server, a server based on software from Revolution Analytics and designed for use in statistical analysis.
Google began its rollout of Universal Analytics back in 2012 and has slowly but steadily been adding new features to the platform.
Big data analytics has become a buzz-word in almost every industry. In many ways, the idea of analytics today is like the idea of having an online presence in the late 1990s.
This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.
Google has been gradually rolling out Universal Analytics since 2012, and it has only been in the last year that the transfer from Classic to Universal Analytics was finished.