Blog Archive

Analytics and the Paradox of Knowledge

Analytics and the Paradox of Knowledge

Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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Start-up baby diaries (Part 2)

Start-up baby diaries (Part 2)

Rosie Leach, née Moth was raised by bootstrap entrepreneurs in the town that Disney built. Customer service and community development are at the core of everything she does. She is the co-founder and marketing director of a Business VoIP Carrier & Service Provider based in Manchester. She feeds her nomad spirit with frequent travel, yoga and an eternal search for self discovery. She doesn’t sleep much.

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Understanding Consumer Behaviour Online

Understanding Consumer Behaviour Online

In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern, and thanks to modern analytics tools we can develop a better understanding of those consumer behaviours. We know that not every consumer is exactly the same and that if we can segment consumer behaviour, we will be able to achieve much better conversion rates.

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Analytics and the User Experience

Analytics and the User Experience

When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

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Looker Simplifying Business Logic and Analytics

Looker Simplifying Business Logic and Analytics

The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

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