Blog Archive

CANDDi Culture - We're Getting Fitter :)

Published 02 Mar 2017 by saadia, CANDDi
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For various reasons (Tim is training for a marathon in April, I've had a minor stroke, Brian is sleep deprived with his new baby etc) we are all trying to get a bit fitter here at CANDDi HQ. Tim invited personal trainer and fitness coach, Dally Singh aka The Macro Coach, to provide us with some much needed inspiration and fitness hacks...

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Levelling up your Email Marketing!

Published 22 Feb 2017 by daniel, CANDDi
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With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

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Stuff I Did At CANDDi This Summer

Published 15 Sep 2016 by jack, CANDDi
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I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

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Why Cursor Hover Rate Is Not a Metric of Success

Published 11 Jul 2016 by tim, CANDDi
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How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

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Using Web Design Analytics to Streamline Your SEO Efforts

Published 27 Jun 2016 by tim, CANDDi
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SEO is greatly aided by data, but finding the correlation between the two can be a difficult and complex task for website owners to contend with. In this piece we’ll look at how web design fits into this puzzle, and how it can help boost your SEO efforts.

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