Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

CANDDi Culture - We're Getting Fitter :)

For various reasons (Tim is training for a marathon in April, I've had a minor stroke, Brian is sleep deprived with his new baby etc) we are all trying to get a bit fitter here at CANDDi HQ. Tim invited personal trainer and fitness coach, Dally Singh aka The Macro Coach, to provide us with some much needed inspiration and fitness hacks...

Published 02 Mar 2017 by Saadia, CANDDi
Read this in about 1 minute

Read More

Levelling up your Email Marketing!

With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

Published 22 Feb 2017 by Daniel, CANDDi
Read this in about 2 minutes

Read More

Stuff I Did At CANDDi This Summer

I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

Published 15 Sep 2016 by Jack, CANDDi
Read this in about 4 minutes

Read More

Why Cursor Hover Rate Is Not a Metric of Success

How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

Published 11 Jul 2016 by Tim, CANDDi
Read this in about 2 minutes

Read More

Using Web Design Analytics to Streamline Your SEO Efforts

SEO is greatly aided by data, but finding the correlation between the two can be a difficult and complex task for website owners to contend with. In this piece we’ll look at how web design fits into this puzzle, and how it can help boost your SEO efforts.

Published 27 Jun 2016 by Tim, CANDDi
Read this in about 2 minutes

Read More

Long-Form News Pieces Prove Popular with Mobile Users

The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

Published 20 Jun 2016 by Tim, CANDDi
Read this in about 2 minutes

Read More

Google Search Console Gets an Update

Google has updated the Search Analytics report in its search console, changing the way that they calculate clicks and impressions in the Search Analytics report. They have added some information about the change to their Data Anomalies page, where they explain that users may notice that the clicks, impressions and CTR values seen in the report may appear different.

Published 13 Jun 2016 by Jack, CANDDi
Read this in about 2 minutes

Read More

Real-Time Analytics as a CRO Tool

Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

Published 08 Jun 2016 by Tim, CANDDi
Read this in about 1 minute

Read More