Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

New User Explorer for Google Analytics

Google Analytics is gradually rolling out the User Explorer feature - a new feature which allows website owners to see specific visitor interactions across their website on an anonymised basis.

Published 28 Apr 2016 by Tim, CANDDi
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Is Marketing Automation on your agenda?

There is no denying that ‘Marketing Automation’ is a hot topic, however research shows that only 26% of users of marketing automation software fully adopt it, and whilst 39% didn’t use the software they purchased at all.

Published 27 Apr 2016 by Saadia, CANDDi
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Survey Monkey Offers New Mobile Analytics

When it comes to analytics and information gathering, one thing that we often forget is the humble survey. Tools such as Survey Monkey make it very easy for business owners to ask questions of their users and collect important information, but until recently, they have primarily been a tool for desktop-based surveys, sent out via email.

Published 11 Apr 2016 by Tim, CANDDi
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Three Ways to Avoid Common Analytics Mistakes

Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

Published 29 Mar 2016 by Tim, CANDDi
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Google Unveils New Analytics 360 Suite

Google has just unveiled a new Analytics 360 Suite which is aimed at enterprise-level users and features six products which can be integrated with DoubleClick and AdWords.

Published 17 Mar 2016 by Tim, CANDDi
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Machine Learning and Analytics at HPE

Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

Published 14 Mar 2016 by Tim, CANDDi
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A Look at the World of Content Analytics

The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data.

Published 29 Feb 2016 by Tim, CANDDi
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