Blog Archive

DoubleClick Adding Cross-Device Measurement

Published 18 Jun 2015 by Tim, CANDDi
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Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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Pinot Analytics Software Goes Open-Source

Published 11 Jun 2015 by Tim, CANDDi
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LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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Using Analytics to Find High-Value Targets

Published 04 Jun 2015 by Tim, CANDDi
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If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

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Speed - The Biggest Issue in Mobilegeddon?

Published 28 May 2015 by Tim, CANDDi
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The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

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Tracking Store Visits Using Google AdWords

Published 22 May 2015 by Tim, CANDDi
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The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

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TMRW Conference 2015

Published 21 May 2015 by Saadia, CANDDi
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Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

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Measuring Search Terms - Brand vs Non-Brand

Published 14 May 2015 by Tim, CANDDi
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If there’s one area where analytics is incredibly important, it is understanding the performance of your search marketing campaigns. If you are going to spend money on paid search, then you need to have some strong goals in mind so that you can accurately measure the performance of your campaigns and optimise them effectively.

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How PR Reduced CANDDi's Sales Cycle

Published 12 May 2015 by Amy o’shaughnessy, CANDDi
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When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

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Google Launches New Analytics Reports in Webmaster Tools

Published 07 May 2015 by Tim, CANDDi
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Earlier this month Google launched a new Search Analytics report option within its Google Webmaster Tools platform. The report is intended to replace the existing Search Queries report, and Google plans to remove this from Webmaster Tools in about three months time.

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Apple Testing an App Analytics Service

Published 02 May 2015 by Tim, CANDDi
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In preparation for the WWDC Developer Conference, which is set to take place in June, Apple has opened up the beta program for its new iOS app analytics service. The service is simply named “Apple’s App Analytics”, and it will offer mobile app developers access to detailed insights about the way that people use their apps.

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