Blog Archive


B2C Brand Owners Planning to Increase Analytics Spend

B2C Brand Owners Planning to Increase Analytics Spend

According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

Continue reading

Bing Planning Merchant Center Improvements

Bing Planning Merchant Center Improvements

Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

Continue reading


React Native, Building CANDDi’s iOS App

React Native, Building CANDDi’s iOS App

Since inception, CANDDi was built as a Software as a Service. Our customers were and are able to access the platform wherever they are from a web browser. However, in the past years, we have seen a change in trend in the way sales have been done. When a deal must be closed and there is the need for imminent information, a web application is not enough.

Continue reading

How the Internet of Things Is Growing Analytics

How the Internet of Things Is Growing Analytics

Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

Continue reading


Try CANDDi today

Book a demo now