Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Analytics in Retrospective - The Advances of 2015

This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.

Published 04 Jan 2016 by Tim, CANDDi
Read this in about 1 minute

Read More

Why Upgrade Your Analytics Tracking Code?

Google has been gradually rolling out Universal Analytics since 2012, and it has only been in the last year that the transfer from Classic to Universal Analytics was finished.

Published 22 Dec 2015 by Tim, CANDDi
Read this in about 2 minutes

Read More

A Look at Marketing with Facebook Pixel

Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.

Published 11 Dec 2015 by Tim, CANDDi
Read this in about 2 minutes

Read More

A Look at the Future of Big Data Analytics

Data is, by itself, just a mass of zeros and ones that is displayed to us by a computer or in some other form. Data by itself is not very useful - it is what we do with it that makes a difference to our business.

Published 04 Dec 2015 by Tim, CANDDi
Read this in about 1 minute

Read More

Black Friday Shopping Trends Online

Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too.

Published 30 Nov 2015 by Tim, CANDDi
Read this in about 1 minute

Read More

The Evolution of Google Analytics

Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

Published 13 Nov 2015 by Tim, CANDDi
Read this in about 1 minute

Read More

Startup Baby Diaries - Part 3

When Tim asked if I wanted to go the Thinking Digital Conference the other week I was like “Yes, that’d be awesome!” as I’m on maternity leave it wouldn’t be like I’m missing a day of work, my 5 year old would be in school, and my 8 week old….crap….how would I go to a business conference with an 8 week old? What if she cries during a talk? Will they have baby changing facilities? How am I going to manoeuvre the pushchair around loads of people? I guess I could have just told Tim it’s probably a bad idea...but that’d be boring, right?

Published 09 Nov 2015 by Saadia, CANDDi
Read this in about 2 minutes

Read More

Using Google Search Console’s Search Analytics Report

Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

Published 06 Nov 2015 by Tim, CANDDi
Read this in about 1 minute

Read More

Bring In Your Parents Day

On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

Published 04 Nov 2015 by Saadia, CANDDi
Read this in about 10 minutes

Read More