Blog Archive

From Analytics to Engagement

From Analytics to Engagement

The analytics market is becoming quite mature, but many people still underestimate the value of it. Your website is your online store front - the most important part of your customer acquisition strategy - and while analytics may not be the “hot new trend” any more, it is still an essential part of your data-gathering efforts. Analytics can feed other tools which help to improve engagement on your website.

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Could Power BI Rejuvenate Analytics?

Could Power BI Rejuvenate Analytics?

Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce.

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Big Data and Analytics as a Service

Big Data and Analytics as a Service

A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

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Why Even Small Brands Need Big Data

Why Even Small Brands Need Big Data

Big data is something that has been a core part of every enterprise strategy for a long time now, and the technology behind it is finally becoming accessible to smaller companies as well. We can expect to see some huge steps forward in the use of big data over the next year, with smaller companies being able to take advantage of analytics, tracking and sophisticated marketing techniques on a whole new level.

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Should You Explore Social Analytics?

Should You Explore Social Analytics?

The importance of web analytics is well understood. Tracking who comes to your website, when they come, how long they stay and what they do is essential if you want to optimize the performance of your site. However, that is not the only use of analytics. The most successful brands also use analytics for their mobile apps and for social media too.

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