Analytics have become the core of the online marketing strategies of many brands, but are we using them as effectively as we should be, and are the numbers as useful as we wish that they could be?
With more than 1 billion websites online today, how is it possible to ensure yours is the one customers go to when researching your products and services?
Watch our 1 min 13 sec video to learn the five way's CANDDi identifyies the actual visitors on your website
Filmed at the Digital Marketing Show 2014 - CANDDi CEO Tim Langley talks about Do you want to see who is on your website?
When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.
CANDDi Partner, David Gilroy from Conscious Solutions, talks about how adding one line of code to your website, spending one hour working the data, leads to one extra client per week
Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.
Looking to make the most of your website? Then you need to be utilising web analytics tools.
New service from Google Analytics makes it even more valuable for bricks-and-mortar store owners.
Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video