According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.
Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.
Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.
Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.
Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.
Manchester based startup, CANDDi, accused of putting customers before staff. A heavily pregnant staff member was told "Put your feet in a bucket of cold water if it's too hot, and get on with keeping customers happy!" by slave-driver CEO Tim Langley.
It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.
Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.
LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.
If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.