Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Welcome those phantom visitors and banish those ghouls

As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

Published 29 Oct 2015 by Tim, CANDDi
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How Structured Data Is Driving the Growth of E-Commerce

The e-commerce industry has changed a lot in the last few years. Today we still have the big players of a few years ago - Google is a major ad platform and Amazon and Facebook have their devotees as well. However, there are new players such as Pinterest and TripAdvisor that cater to specific niches and are becoming an increasingly important way of driving audience growth.

Published 23 Oct 2015 by Tim, CANDDi
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Analytics and the Paradox of Knowledge

Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

Published 17 Oct 2015 by Tim, CANDDi
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Understanding Consumer Behaviour Online

In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern

Published 09 Oct 2015 by Tim, CANDDi
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New Features and Improved Widgets!

As you know, we’re always improving and tweaking things (almost always driven by client feedback) and here’s a summary of some new stuff we’ve recently rolled out…

Published 08 Oct 2015 by Saadia, CANDDi
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Analytics and the User Experience

When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

Published 07 Oct 2015 by Tim, CANDDi
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