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The Evolution of Google Analytics

The Evolution of Google Analytics

Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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