Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Analytics and the Paradox of Knowledge

Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

Published 17 Oct 2015 by Tim, CANDDi
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Understanding Consumer Behaviour Online

In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern

Published 09 Oct 2015 by Tim, CANDDi
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New Features and Improved Widgets!

As you know, we’re always improving and tweaking things (almost always driven by client feedback) and here’s a summary of some new stuff we’ve recently rolled out…

Published 08 Oct 2015 by Saadia, CANDDi
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Analytics and the User Experience

When most people think of analytics, the first thing that comes to mind is traffic tracking. They use it to test the performance of their marketing campaigns and to see which products are converting the best. You can do so much more with analytics, however. In the right hands, if you ask the right questions, it can be a tool for improving the overall end-user experience.

Published 07 Oct 2015 by Tim, CANDDi
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Looker Simplifying Business Logic and Analytics

The data platform company Looker has just announced a new product, called Looker Blocks, which it hopes will help to simplify business analytics. Looker Blocks are reusable and customizable apps which will provide easy access to common components of business logic, such as lifetime value and churn prediction. The goal is to offer business owners access to that data quickly and easily so that they can analyse the needs of their organisation.

Published 27 Sep 2015 by Tim, CANDDi
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CANDDi Office Warming Party

The CANDDi office warming party was awesome, thanks so much to all that attended. It was really lovely to celebrate with friends and family...apologies for the overly hyper children who were running around amongst you all.

Published 25 Sep 2015 by Saadia, CANDDi
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Start Up Baby Diaries - Part 1

As some of you may know, I've recently had baby number two. Sophia was born on 4th September, a week late, weighing in at a mahoosive 10lbs and 12oz! Apart from being perpetually exhausted, and my flat being a complete pink mess at the moment, all is going great.

Published 25 Sep 2015 by Saadia, CANDDi
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