Amazon and the Evolution of Analytics

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Blog Archive

Amazon and the Evolution of Analytics

Published 14 Sep 2015 by Tim, CANDDi
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If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. Jeff Bezos, the CEO of Amazon, once said that what is dangerous is to “not evolve”, and you can see this in everything that Amazon does, from their retail business to their media dealings and their technology services.

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Streamlining your CANDDi Streams

Published 01 Sep 2015 by Saadia, CANDDi
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Sorting the data within CANDDi is a brilliant way of segmenting data, organising it, and separating out exactly what you want to see. But when you’ve got millions of streams, it’s really difficult to keep on top of them all.

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B2C Brand Owners Planning to Increase Analytics Spend

Published 25 Aug 2015 by Tim, CANDDi
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According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

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Bing Planning Merchant Center Improvements

Published 17 Aug 2015 by Tim, CANDDi
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Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

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CPC Growth on Desktops Declining

Published 06 Aug 2015 by Tim, CANDDi
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According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.

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How the Internet of Things Is Growing Analytics

Published 03 Aug 2015 by Tim, CANDDi
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Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

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What to Look for in Big Data Analytics Tools

Published 27 Jul 2015 by Tim, CANDDi
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Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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