Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Using Analytics to Find High-Value Targets

If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

Published 04 Jun 2015 by Tim, CANDDi
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Speed - The Biggest Issue in Mobilegeddon?

The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

Published 28 May 2015 by Tim, CANDDi
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Tracking Store Visits Using Google AdWords

The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

Published 22 May 2015 by Tim, CANDDi
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TMRW Conference 2015

Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

Published 21 May 2015 by Saadia, CANDDi
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Measuring Search Terms - Brand vs Non-Brand

If there’s one area where analytics is incredibly important, it is understanding the performance of your search marketing campaigns. If you are going to spend money on paid search, then you need to have some strong goals in mind so that you can accurately measure the performance of your campaigns and optimise them effectively.

Published 14 May 2015 by Tim, CANDDi
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How PR Reduced CANDDi's Sales Cycle

When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

Published 12 May 2015 by Amy o’shaughnessy, CANDDi
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Google Launches New Analytics Reports in Webmaster Tools

Earlier this month Google launched a new Search Analytics report option within its Google Webmaster Tools platform. The report is intended to replace the existing Search Queries report, and Google plans to remove this from Webmaster Tools in about three months time.

Published 07 May 2015 by Tim, CANDDi
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Apple Testing an App Analytics Service

In preparation for the WWDC Developer Conference, which is set to take place in June, Apple has opened up the beta program for its new iOS app analytics service. The service is simply named “Apple’s App Analytics”, and it will offer mobile app developers access to detailed insights about the way that people use their apps.

Published 02 May 2015 by Tim, CANDDi
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Rolls Royce under the bonnet

As budding marketers, we all know the importance of an effective Google search presence...whether that be Search Engine Optimisation or Pay Per Click. Like it or not, nearly all modern day purchases seem to include a cheeky Google search at some point. And being proudly sat in those golden SERPs when prospects come hunting is a central focus for most aspiring marketing campaigns these days.

Published 23 Apr 2015 by Paul, CANDDi
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Using Personas to Build Your Audience

The benefits of analytics as a tool to help webmasters understand where their visitors are coming from and how they behave on their websites are clearly known and understood, but what many people don't realize is that analytics has other benefits too. Through the use of tools such as personas you can build up a clearer profile of your target audience, allowing you to not just get more traffic,but get better traffic - traffic that will more easily convert.

Published 23 Apr 2015 by Tim, CANDDi
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