Measuring Search Terms - Brand vs Non-Brand

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Blog Archive

Measuring Search Terms - Brand vs Non-Brand

Published 14 May 2015 by Tim, CANDDi
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If there’s one area where analytics is incredibly important, it is understanding the performance of your search marketing campaigns. If you are going to spend money on paid search, then you need to have some strong goals in mind so that you can accurately measure the performance of your campaigns and optimise them effectively.

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How PR Reduced CANDDi's Sales Cycle

Published 12 May 2015 by Amy o’shaughnessy, CANDDi
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When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

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Google Launches New Analytics Reports in Webmaster Tools

Published 07 May 2015 by Tim, CANDDi
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Earlier this month Google launched a new Search Analytics report option within its Google Webmaster Tools platform. The report is intended to replace the existing Search Queries report, and Google plans to remove this from Webmaster Tools in about three months time.

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Apple Testing an App Analytics Service

Published 02 May 2015 by Tim, CANDDi
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In preparation for the WWDC Developer Conference, which is set to take place in June, Apple has opened up the beta program for its new iOS app analytics service. The service is simply named “Apple’s App Analytics”, and it will offer mobile app developers access to detailed insights about the way that people use their apps.

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Rolls Royce under the bonnet

Published 23 Apr 2015 by Paul, CANDDi
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As budding marketers, we all know the importance of an effective Google search presence...whether that be Search Engine Optimisation or Pay Per Click. Like it or not, nearly all modern day purchases seem to include a cheeky Google search at some point. And being proudly sat in those golden SERPs when prospects come hunting is a central focus for most aspiring marketing campaigns these days.

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Using Personas to Build Your Audience

Published 23 Apr 2015 by Tim, CANDDi
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The benefits of analytics as a tool to help webmasters understand where their visitors are coming from and how they behave on their websites are clearly known and understood, but what many people don't realize is that analytics has other benefits too. Through the use of tools such as personas you can build up a clearer profile of your target audience, allowing you to not just get more traffic,but get better traffic - traffic that will more easily convert.

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From Analytics to Engagement

Published 17 Apr 2015 by Tim, CANDDi
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The analytics market is becoming quite mature, but many people still underestimate the value of it. Your website is your online store front - the most important part of your customer acquisition strategy - and while analytics may not be the “hot new trend” any more, it is still an essential part of your data-gathering efforts. Analytics can feed other tools which help to improve engagement on your website.

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Could Power BI Rejuvenate Analytics?

Published 15 Apr 2015 by Tim, CANDDi
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Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce.

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Big Data and Analytics as a Service

Published 30 Mar 2015 by Tim, CANDDi
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A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

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