Blog Archive

Looking Beyond Web Analytics

When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

Continue reading

Why Mobile Analytics Matters

Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

Continue reading

The pros and cons of web analytics tools

Looking to make the most of your website? Then you need to be utilising web analytics tools. Besides everything, they can help you to understand who is visiting your site and why, so that when it comes to planning your sales and marketing activities, you can know who you're reaching out to, why and how.

Continue reading

New Metrics Show Which Products Are Driving Store Visits

Google Analytics has become even more valuable for bricks-and-mortar store owners, thanks to a new service which offers insights into which products are driving store visits. The new “store visit measurement” metric in AdWords is a part of the Estimated Total Conversions tool, and it offers a holistic view of how customers are engaging with your business.

Continue reading

Try CANDDi today

Book a demo now