Blog Archive

B2C Brand Owners Planning to Increase Analytics Spend

Published 25 Aug 2015 by tim, CANDDi
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According to a recent study conducted by Venturebeat, major brand owners plan to increase their analytics spend by up to 73 per cent over the last three years. In fact, the owners of some of the world’s biggest B2C companies are planning to double their analytics spend over that time.

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Bing Planning Merchant Center Improvements

Published 17 Aug 2015 by tim, CANDDi
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Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

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CPC Growth on Desktops Declining

Published 06 Aug 2015 by tim, CANDDi
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According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.

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How the Internet of Things Is Growing Analytics

Published 03 Aug 2015 by tim, CANDDi
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Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

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What to Look for in Big Data Analytics Tools

Published 27 Jul 2015 by tim, CANDDi
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Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

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Why Retailers Are Looking to Analytics to Stay Competitive

Published 16 Jul 2015 by tim, CANDDi
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Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.

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