Blog Archive

Small Businesses and Big Data

Small Businesses and Big Data

Even the smallest businesses are learning to take advantage of web analytics today, thanks to the power and ease of use of tools such as Google Analytics, but most businesses don’t realise that there is more to analytics than simply traffic sources and keyword data.

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Why Do People Matter?

Why Do People Matter?

If you want your website to perform well, then you will need to understand your visitors — why they come to your site, what they are looking for, how they use the site and the reasons that they leave.

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