Filmed at the Digital Marketing Show 2014 - CANDDi CEO Tim Langley talks about Do you want to see who is on your website?
When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.
CANDDi Partner, David Gilroy from Conscious Solutions, talks about how adding one line of code to your website, spending one hour working the data, leads to one extra client per week
Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.
Looking to make the most of your website? Then you need to be utilising web analytics tools.
New service from Google Analytics makes it even more valuable for bricks-and-mortar store owners.
Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video
DOWNLOAD YOUR FREE CANDDi Report. Start learning new ways your sales team can use visitor tracking and insight analytics to convert more business
Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.
The big data and analytics fields are growing rapidly, and both the International Institute of Analytics and the IDC believe that the markets will expand massively in 2015, reaching a total value of around $125 billion worldwide.