Blog Archive

Why Mobile Analytics Matters

Why Mobile Analytics Matters

Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

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The pros and cons of web analytics tools

The pros and cons of web analytics tools

Looking to make the most of your website? Then you need to be utilising web analytics tools. Besides everything, they can help you to understand who is visiting your site and why, so that when it comes to planning your sales and marketing activities, you can know who you're reaching out to, why and how.

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New Metrics Show Which Products Are Driving Store Visits

New Metrics Show Which Products Are Driving Store Visits

Google Analytics has become even more valuable for bricks-and-mortar store owners, thanks to a new service which offers insights into which products are driving store visits. The new “store visit measurement” metric in AdWords is a part of the Estimated Total Conversions tool, and it offers a holistic view of how customers are engaging with your business.

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Do You Understand Why Shoppers Abandon Their Carts?

Do You Understand Why Shoppers Abandon Their Carts?

Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

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