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Blog Archive

Looking Beyond Web Analytics

Published 29 Jan 2015 by Tim, CANDDi
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When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

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Why Mobile Analytics Matters

Published 23 Jan 2015 by Tim, CANDDi
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Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

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Are you like Ben?

Published 14 Jan 2015 by Tim, CANDDi
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Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

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Do You Understand Why Shoppers Abandon Their Carts?

Published 07 Jan 2015 by Tim, CANDDi
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Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

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Security and Analytics - Big Trends for 2015

Published 24 Dec 2014 by Tim, CANDDi
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The big data and analytics fields are growing rapidly, and both the International Institute of Analytics and the IDC believe that the markets will expand massively in 2015, reaching a total value of around $125 billion worldwide.

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