Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Are we reaching the limits of Analytics?

Analytics have become the core of the online marketing strategies of many brands, but are we using them as effectively as we should be, and are the numbers as useful as we wish that they could be?

Published 05 Feb 2015 by Tim, CANDDi
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Looking Beyond Web Analytics

When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

Published 29 Jan 2015 by Tim, CANDDi
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Why Mobile Analytics Matters

Most webmasters are well aware of the value of analytics for their desktop website, but have you ever considered analytics for a mobile app? Mobile analytics can help you to track consumers from the moment they discover your app up until the moment they make an in-app purchase or decide to remove the app from their device.

Published 23 Jan 2015 by Tim, CANDDi
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