Blog Archive


Important Trends in Advanced Analytics

Important Trends in Advanced Analytics

Imagine if you could predict product demand and price changes, understand how the changing seasons would affect your business and model possible scenarios that could benefit or threaten your business. That is exactly what big businesses are doing, and it’s something that smaller companies should be working on too.

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Small Businesses and Big Data

Small Businesses and Big Data

Even the smallest businesses are learning to take advantage of web analytics today, thanks to the power and ease of use of tools such as Google Analytics, but most businesses don’t realise that there is more to analytics than simply traffic sources and keyword data.

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Analytics Important for Social Media Too

Analytics Important for Social Media Too

Most businesses know that they should have a website and a social media policy, but it is all too common for SMEs, in particular, to simply nominate a tech-loving member of staff to take care of the company’s social media profiles, and to then forget about the issue of social media altogether. This is a big mistake, because it means that not only is there the risk of an off-hand comment or thoughtless retweet turning into a PR-disaster for the brand, but it also means that you could be missing out on some valuable traffic sources and information.

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Six Tips to Help Keep the Content Ideas Flowing

Six Tips to Help Keep the Content Ideas Flowing

Posting to your blog on a regular schedule is important if you want to make sure that your visitors keep coming back. Google tends to favour sites that regularly post fresh content, too. These tips will help you to keep a steady supply of fresh ideas for content.

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